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All Journal Jurnal Pendidikan Khusus Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Management and Economics Journal (MEC-J) SEIKO : Journal of Management & Business Journal of Education Action Research Develop JAE (Jurnal Akuntansi dan Ekonomi) International Journal of Economics Development Research (IJEDR) Journal of Economics and Business UBS Waraqat : Jurnal Ilmu_Ilmu Keislaman Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) JISABDA: Jurnal Ilmiah Sastra dan Bahasa Daerah, Serta Pengajarannya Jurnal Ekonomi, Bisnis dan Manajemen Asian Journal of Management Analytics Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Business and Investment Review TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Commodities, Journal of Economic and Business Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi IJoReSCo
Umi Nadhiroh
Fakultas Peternakan Universitas Brawijaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Strategi Diferensiasi Produk: Bagaimana Seblak Senja Menciptakan Keunikan di Tengah Persaingan Ketat Marsono; Rohmah, Nailatur; Magjfiroh, Zazaul; Nadhiroh, Umi
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Persaingan yang semakin padat pada sektor UMKM kuliner, khususnya akibat kesamaan produk dan perubahan perilaku konsumen, menuntut pelaku usaha untuk mengembangkan strategi yang mampu menciptakan pembeda yang jelas. Salah satu pendekatan yang relevan adalah penerapan strategi diferensiasi produk yang didukung oleh inovasi berkelanjutan serta pengelolaan merek yang terarah. Penelitian ini bertujuan untuk mengkaji bagaimana UMKM Seblak Senja menerapkan strategi diferensiasi dalam membangun identitas merek dan mempertahankan keunggulan bersaing di tengah intensitas persaingan pasar seblak. Penelitian dilakukan dengan pendekatan kualitatif deskriptif melalui metode studi kasus. Teknik pengumpulan data meliputi observasi langsung, wawancara mendalam dengan pemilik dan konsumen, serta penelaahan dokumentasi usaha. Hasil penelitian menunjukkan bahwa diferensiasi Seblak Senja diwujudkan melalui penekanan pada kualitas produk berbahan baku segar dengan sistem produksi sesuai pesanan, penciptaan pengalaman konsumsi yang unik melalui konsep layanan berbasis alam, serta penguatan citra merek yang konsisten. Temuan ini mengindikasikan bahwa integrasi diferensiasi produk, inovasi, dan manajemen merek berkontribusi positif dalam meningkatkan daya tarik konsumen, loyalitas pelanggan, serta keberlanjutan usaha UMKM kuliner.
Penerapan Metode Simple Moving Average (SMA) dalam Peramalan Penjualan guna Menentukan Persediaan Optimal di Rumah Jahit RiBi Marsono; Rodiyah, Masrurotur; Farach, Ithrotul; Sholiha, Rita Amelina; Nadhiroh, Umi
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to apply the Simple Moving Average (SMA) method in sales forecasting to determine the optimal level of raw material inventory at Rumah Jahit RiBi. The problem faced by this business is the fluctuation in demand for sewing services that causes inaccuracy in inventory management, thus potentially causing excess or shortage of raw materials. This study uses a quantitative approach with a quantitative descriptive design. The data used is historical data on sewing service sales for one year obtained through documentation and interviews with the business owner. The analysis method used is the Simple Moving Average to forecast sales in the next period. The results of the study show that the SMA method is able to produce more stable sales forecasts compared to actual data which is fluctuating. The forecast results can be used as a basis for determining raw material inventory needs in a more planned and efficient manner. Thus, the application of the SMA method can help Rumah Jahit RiBi in optimizing inventory management, reducing the risk of excess stock, and minimizing raw material shortages that can hamper the production process.
Asset Management, Cash Turnover, and Liquidity on Financial Performance With Capital Structure as Mediation Sari, Triana; Nadhiroh, Umi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9118

Abstract

The fluctuating global economy has significantly affected the sustainability of the pharmaceutical industry, which plays an essential role in supporting public health. However, this sector still faces challenges in maintaining financial efficiency amid rapid growth. This study aims to examine the effect of asset management, cash turnover, and liquidity on financial performance, with capital structure as a mediating variable in pharmaceutical manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2021–2024. The research employs a quantitative approach using panel data regression with secondary data obtained from annual financial reports. The sample consists of 10 pharmaceutical companies selected through purposive sampling. The study uses Return on Assets (ROA) to measure financial performance, Total Asset Turnover (TATO) for asset management, Cash Turnover (CTO) for cash flow efficiency, Current Ratio (CR) for liquidity, and Debt to Asset Ratio (DAR) for capital structure. The results show that asset management has a positive and significant effect on financial performance, while cash turnover and liquidity do not. Capital structure has a positive but insignificant effect on financial performance and does not mediate the relationship between asset management, cash turnover, and liquidity on financial performance. These findings indicate that improving asset utilization efficiency is crucial for enhancing profitability, while other operational aspects still require optimization to strengthen the financial structure of pharmaceutical companies.
THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI Sumelvia Dewi, Anita; Syahputra, Erwin; Nadhiroh, Umi; Hardiningrum, Iing Sri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.634

Abstract

The objective of this study is to examine the impact of unique products, viral marketing, and consumer reviews on purchasing decisions in shopee e-commerce for SMEs selling bitter melon chips in Kediri. The research adopts a quantitative approach and includes all consumers who have made purchases from these SMEs through shopee in the last 2 months, resulting in a total of 95 respondents. The data collection process involves the use of questionnaires, and the analysis includes validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The sampling technique employed in this study is saturated sampling. The research findings indicate that: 1) Unique products do not have a significant impact on purchasing decisions in shopee e-commerce for bitter melon chips SMEs in Kediri, as the significance value is 0.828> 0.05, leading to the rejection of the first hypothesis. 2) Viral marketing has a significant impact on purchasing decisions at bitter melon chip SMEs in Kediri, with a significance value of 0.00 <0.05, supporting the acceptance of the second hypothesis. 3) Consumer reviews also have a significant impact on purchasing decisions for bitter melon chips in Kediri, with a significance value of 0.01 <0.05, confirming the acceptance of the third hypothesis.
Peran Persepsi Risiko Dalam Memediasi Pengaruh Literasi Keuangan dan Media Sosial Terhadap Keputusan Investasi Mahasiswa di Kota Kediri Algifari, Annas AQ; Nadhiroh, Umi; Dewi, Anita Sumelvia; Fahrezi, Ricard Ryan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10014

Abstract

Investment decisions among university students have become increasingly important along with the rapid growth of digital investment platforms and investment-related information on social media. This study aims to examine the effect of financial literacy and social media on investment decisions through risk perception as a mediating variable among university students in Kediri City. This research used a quantitative explanatory approach. The sample consisted of 160 students who had investment experience in the capital market and were selected using purposive sampling. Data were collected through an online questionnaire using a five-point Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that financial literacy has a positive and significant effect on investment decisions. Social media also has a positive and significant effect on investment decisions. Financial literacy and social media have positive and significant effects on risk perception, while risk perception has a positive and significant effect on investment decisions. Furthermore, risk perception mediates the relationship between financial literacy and investment decisions, as well as the relationship between social media and investment decisions. These findings indicate that students’ investment decisions are shaped by cognitive ability, digital information exposure, and risk evaluation. The study implies that financial education and critical evaluation of social media investment content are essential for improving students’ investment decision quality.  
Pengaruh Pertumbuhan Penjualan dan Likuiditas terhadap Perubahan Laba dengan Kinerja Keuangan sebagai Variabel Mediasi pada Perusahaan Manufaktur Subsektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2022–2024 Fahrezi, Ricard Ryan; Nadhiroh, Umi; Wardhani, Rike Kusuma; Al-Gifari, Annas AQ
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10015

Abstract

This study aims to examine the effect of sales growth and liquidity on earnings changes with financial performance as a mediating variable in manufacturing companies in the food and beverage subsector listed on the indonesia stock exchange (IDX) during the 2022–2024 period. The variables employed in this study include sales growth, liquidity proxied by the current ratio, financial performance proxied by return on assets, and earnings changes. This research adopts a quantitative approach using panel data regression analysis and mediation analysis through the sobel test. The analysis is conducted using two structural equations. The first structural equation employs the random effect model, while the second structural equation applies the common effect model, based on the results of model selection tests. The findings indicate that sales growth has a negative and significant effect on earnings changes. Liquidity, as measured by the current ratio, has a positive but insignificant effect on earnings changes. Similarly, financial performance, proxied by return on assets, has a positive but insignificant effect on earnings changes. Furthermore, financial performance is unable to mediate the effect of sales growth on earnings changes and is also unable to mediate the effect of liquidity on earnings changes.
Co-Authors Achmad Zainuri Al-Gifari, Annas AQ Algifari, Annas AQ Amanda, Shella Amalia Anas Ahmadi Angga Permana Azizeh, Fahrothul Bhisma Murti Dewi, Anita Sumelvia Diana Ambarwati Eriana Erwin Syahputra, Erwin Fahrezi, Ricard Ryan Farach, Ithrotul Fitriyah Fitriyah Hardiningrum, Iing Sri Hepitasari, Erika Imam Mukhlis Indriani, Siti Rochmah Johan Andrean, Ricko Karlina, Fentinia Rika Kurniawan, Brahma Wahyu Laksono , Sonny Subroto Maheri Ludi Wishnu Wardana Magjfiroh, Zazaul Marsono Maulana, Julio Ivan Miftahul Jannah , Herlya Moh. Misbakhul Khoir, Moh. Misbakhul Muslim , Akib Nurika Restuningdiah NURUL HIDAYAH Pitaloka, Anissa Dyah Ayu Putri, Bella Anatasya Octavia Ari Raharjo, Gesang Bagus Raya, Diki Kurnia Rodiyah, Masrurotur Rohmah, Nailatur RUBEN DHARMAWAN Sholiha, Rita Amelina Srikalimah, Srikalimah - Sudarmiatin Sumelvia Dewi, Anita Triana Sari Wahyu Arida, Ririn Wardhani, Rike Kusuma Widuri, Trisnia Yoga Pradana Yuliawan, Erfandi