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Muhammad Nadjmuddin
Politeknik Negeri Sriwijaya
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Analysis of Figurative Language in Album The Car by Arctic Monkeys Esther Dame Prizkila; Ahmad Khoirul Akhir Tanjung; Munaja Rahma; Muhammad Nadjmuddin; Depi Kurniati; Marsya Fadila Putri; Muhammad Delta Romadhon
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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This research explores the use of figurative language in the album The Car by Arctic Monkeys, focusing on its role in enhancing lyrical depth within the alternative rock genre. The main objectives are to identify the types of figurative language used and determine the most prevalent type in the album’s lyrics. A descriptive qualitative research design was employed, with data collected by active listening and recording of linguistic phenomena, specifically by analyzing lyrics from the Genius website and listening to the album on Spotify. The analysis was guided by Perrine’s (2017) framework, which categorizes figurative language into 12 types: simile, metaphor, personification, apostrophe, synecdoche, metonymy, symbol, allegory, paradox, hyperbole, understatement, and irony. The findings reveal 64 instances of figurative language across the album’s 10 songs, with metaphor being the most frequent (22 instances), followed by symbol (14 instances), irony (11 instances), personification (7 instances), hyperbole (4 instances), paradox (3 instances), understatement (1 instance), simile (1 instance), and synecdoche (1 instance). Notably, apostrophe, metonymy, and allegory were absent. The study concludes that figurative language significantly enriches the artistic expression of The Car, making the lyrics more engaging and emotionally resonant. These findings contribute to understanding the creative use of language in alternative rock music. Keywords: figurative language, Arctic Monkeys, song lyrics, The Car, music analysis   DOI: https://doi.org/10.5281/zenodo.17837704
Developing Video Copywriting for Ketek Wisata @3 Palembang as a Tourism Destination Ananda Salsabilah; Muhammad Nadjmuddin; Sunani; Zidni Ma`ruf; Siti Rahayu; Rizky Aliansyah
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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This study examined the development of a promotional video script for Ketek Wisata @3 Palembang, a traditional boat tour that showcased the cultural heritage of the Musi River. The primary objective was to produce a persuasive, narrative-driven script aimed at attracting both domestic and international tourists. The study adopted the Research and Development (R&D) method proposed by Sukmadinata (2017), which involved three main stages: preliminary study, product development, and final testing. The unit of analysis was a bilingual video script written in both English and Indonesian, structured according to the AIDA model (Attention, Interest, Desire, Action). Data were gathered through observation, interviews, and documentation. The analysis was carried out using a qualitative descriptive approach, drawing on insights from expert evaluations. The findings indicated that it is necessary to integrate cultural storytelling, visual support, and persuasive narrative element. Expert feedback validated the script's clarity and linguistic accuracy. The final product served as a replicable framework for promoting local tourism via digital platforms such as YouTube and TikTok. It was recommended that future promotional efforts continue to involve local community perspectives and uphold cultural authenticity to further strengthen tourism visibility. Keywords: Tourism, Video Copywriting, Musi River, Digital Marketing, Narrative Script   DOI: https://doi.org/10.5281/zenodo.17837602
Co-Authors Agustina, Mahraini Ahmad Khoirul Akhir Tanjung Akhyar, M. Rofiqul Ananda Salsabilah Darmaliana Darmaliana Depi Kurniati Eli Yeny Esther Dame Prizkila Fitria Wulandari Hajidah, Berliana Nur Herman - Indri Ariyanti Kamilah, Athirah Putri Marsya Fadila Putri Muhammad Akbar Zamzami Muhammad Delta Romadhon munaja rahma Nasution, Mutia Reza Novitasari Rizky Aliansyah Rusnaini, Aprilia Sari, Annisa Retno Siti Rahayu Siti Rahayu Sunani Sunani Sunani - Sunani Sunani Tanjung, Ahmad Khoirul Akhir Triana Putri Wijaya, Beni Winda Permata Putri Yusri Yusri Zainab Tri Oktarya Zidni Ma'ruf