Article Per Year (5 Year)
p-Index From 2021 - 2026
2.487
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Journal of Indonesian Economy and Business Jurnal EMT KITA IKRA-ITH EKONOMIKA Creative Research Management Journal Jurnal Abdi Insani JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Investasi Islam Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pajak dan Bisnis (Journal of Tax and Business) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomi Utama (Juria) Jurnal Malikussaleh Mengabdi COUNT: Journal of Accounting, Business and Management Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Maulidan, Rahmat
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE Rico Syahputra; Rahmat Maulidan; Imam Gunanjar; Muhammad Ridwan Verinanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1441

Abstract

This study aims to analyze the direct influence of perceived financial benefits on BSI Bank customer loyalty, as well as the indirect influence through customer satisfaction as a mediating variable. Financial benefits are the main attraction of Islamic banking products, but the sustainability of customer relationships is highly dependent on the loyalty built. This study uses a quantitative approach with a survey method on BSI Bank customers. Data were collected using questionnaires and analyzed using path analysis techniques through SmartPLS software to test the relationship between variables and the role of mediation. The results of the study are expected to show that: (1) Perceived financial benefits have a positive and significant effect on BSI Bank customer satisfaction; (2) Perceived financial benefits have a positive and significant effect on BSI Bank customer loyalty; (3) Customer satisfaction has a positive and significant effect on BSI Bank customer loyalty; and (4) Customer satisfaction significantly mediates the influence of perceived financial benefits on customer loyalty. The findings of this study are expected to provide theoretical contributions to the development of banking services marketing literature, especially Islamic banking, as well as practical implications for BSI Bank management in designing product strategies, pricing, and customer relationship programs that not only offer financial benefits but also increase satisfaction to build long-term loyalty.
Co-Authors Anisha Hardianti Anisha Hardianti, Anisha Budhi Prihartono Damayanti, Annisa Rizqi Dhian Rosalina, Dhian Farathika Putri Utami Fauzan Helmi Murtaza Imam Gunanjar Kamar, Iqbal Lindanisrina, Lindanisrina Maysyarah, Tjut Rizqi Muhammad Daffa Zulfikar Muhammad Daffa Zulfikar Muhammad Isra Muhammad Nuzan Rizki Muhammad Ridwan Verinanda Muhammad Ridwan Verinanda Muhammad Rizqi Zati, Muhammad Rizqi Nova Novitasari Nova Novitasari Poppy Wulandari Rahmi Meutia, Rahmi Rico Syahputra Rico Syahputra Riny Chandra Safrizal Safrizal Sari, Maya Rizki Setianto, Diki Putra Sri Indah Lestari Suri Amilia Tantawi, Rahmad Ulfa Utari Ulfa Utari Vanesa Hana Budiarani Widayanti, Ipuk Ziaul Maula, Ziaul Zubir, Zubir Zulfatri, Muthi Maitsa Zulkarnen Mora, Zulkarnen