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All Journal Jurnal Mirai Management International Journal of Artificial Intelligence Research SEIKO : Journal of Management & Business YUME : Journal of Management Accounting Profession Journal (APAJI) Jurnal Manajemen Economics and Digital Business Review Devotion: Journal of Research and Community Service Nobel Management Review Journal of Training and Community Service Adpertisi Journal of Management and Social Sciences Jurnal Ilmiah Akuntansi dan Keuangan (JIAN) Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal International Journal of Economics, Commerce, and Management Atestasi : Jurnal Ilmiah Akuntansi Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nur Naninsih
STIE AMKOP Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Social Sciences Transportation Other

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ANALISIS PERFORMANCE MARKETING BISNIS USAHA KECIL DAN MENENGAH SELAMA PANDEMI DI KACAMATAN TALLO MAKASSAR Nur Naninsih; Dewi Pratiwi Indriasari
Nobel Management Review Vol 1 No 2 (2020): Nobel Management Review (NMaR)
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v1i2.1450

Abstract

Usaha Kecil dan Menegah (UKM) memiliki berbagai kelemahan dan juga peluang selama pandemi. UKM yang mampu memodifikasi produknya dan bisa memanfaatkan teknologi, maka para pelaku UKM mampu bertahan sampai sekarang. Untuk itu peneliti ingin mengetahui kinerja pemasaran bisnis UKM dengan inovasi produk yang dimediasi oleh adopsi e-commerce. Tujuan utamanya untuk melihat adakah pengaruh positif dan signifikan inovasi produk melalui adopsi e-commerce terhadap performance marketing bisnis UKM. Jumlah Sampel 73 pelaku bisnis UKM khususnya di Kecamatan Tallo. Selanjutkan disebarkan kuesioner. Kemudia Data yang terkumpul dilakukan analisis data yaitu WarpPLS. Temuan teoritis adalah memperkaya referensi tentang kinerja pemasaran bisnis, sedangkan temuan manajerial penelitian ini membangun adopsi e-commerce untuk meningkatkan kinerja pemasaran bisnis. Small and Medium Enterprises (SMEs) have weakness as well as opportunities during a pandemic. SMEs that are able to modify their products and can take advantage of technology, have been able to survive until now. For this reason, researchers want to determine the performance of SME business marketing with product innovation mediated by e-commerce adoption. The main objective is to see whether there is a positive and significant effect of product innovation through the adoption of e-commerce on the marketing performance of SME businesses. Total Sample 73 UKM business actors, especially in Tallo District. Then the questionnaire was distributed. Then the data collected was analyzed data, namely WarpPLS. The theoretical findings are enriching references about business marketing performance, while the managerial findings of this study build the adoption of e-commerce to improve business marketing performance.
Service Quality Towards Banking Customer Satisfaction And Loyalty PT. Bank Mandiri Syamsul Alam; Nur Naninsih; Dewi Pratiwi Indriasari
Jurnal Manajemen Vol. 26 No. 3 (2022): October 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i3.939

Abstract

The research was conducted with the aim of knowing the quality of service that uses the dimensions of tangible, realibility, responsiveness, assurance and empathy for customer satisfaction and customer loyalty at PT. Bank Mandiri KC Kartini Makassar. The research population is the customers of PT. Bank Mandiri KC Kartini Makassar as many as 50,810 customers. Sampling was carried out using incidental sampling technique, using samples based on chance or incidental meeting of respondents with researchers at the research location as many as 150 customers. The data analysis method that will be used in this study is to use a structural equation model. Data analysis was performed using descriptive and inferential statistical analysis (applying Structural Equation Modeling (SEM) using the Smart PLS Version 3.0 program). The results showed that physical evidence, reliability, responsiveness, assurance, and empathy had a positive and significant impact on customer satisfaction. Meanwhile, physical evidence, reliability, responsiveness, assurance, and empathy have a positive and significant effect on customer loyalty. The management can be given a training or training for employees, so that employees are better trained to serve customers quickly. The quality of service can also affect employee performance because quality employee performance will create satisfaction with customers.  Customer satisfaction can be created /formed through factors that can affect these variables such as service quality and customer loyalty.
Efek Servicescape terhadap Kualitas Pelayanan dengan Kepuasan Mahasiswa di STIE Amkop Makassar Nur Naninsih; Syamsul Alam
Jurnal Mirai Management Vol 7, No 2 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i2.2674

Abstract

Abstrak Penelitian ini bertejuan untuk mengetahui pengaruh servicescape terhadap kualitas pelayanan, pengaruh servicescape terhadap kepuasan mahasiswa, pengaruh kepuasan mahasiswa terhadap kualitas pelayanan, dan pengaruh tidak langsung servicescape terhadap kualitas pelayanan melalui kepuasan mahasiswa. Populasi dalam penelitian ditentukan secara purposive sampling, Sampel penelitian ini mahsisw.a semester 4, 6 dan 8 dan hanya memenuhi syarat sebesar 110 mahasiswa. Metode analisis yang digunakan adalah analisis jalur, karen hanya menggunakan 3 variabel (servicescape (X), Kualitas pelayanan (Y) dan variable intervening (Z). Hasil penelitian diperoleh bahwa servicescape berpengaruh terhadap kualitas pelayanan, servicescape berpengaruh terhadap kepuasan mahasiswa, kepuasan mahasiswa berpengaruh terhadap kualitas pelayanan, dan servicescape berpengaruh tidak langsung terhadap kualitas pelayanan melalui kepuasan mahasiswa. Kata Kunnci : Servicescape, kualitas pelayanan, kepuasan mahasiswa
Pengaruh Kelompok Acuan terhadap Keputusan Mahasiswa STIE AMKOP untuk berbelanja pada Toko Koperasi Mahasiswa dengan Formasi Sikap sebagai Variabel Intervening. Syamsul Alam; Nur Naninsih
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i2.2671

Abstract

Abstrak Penelitian bertujuan untuk menganalisis pengaruh Kelompok Acuan secara langsung terhadap Keputusan Pembelian Konsumen, menganalisis pengaruh Formasi Sikap secara langsung terhadap Keputusan Pembelian Konsumen, menganalisis pengaruh Kelompok Acuan
PELUANG BISNIS BARU BAGI PELAKU USAHA DI KELURAHAN SIBATUA KECAMATAN PANGKAJENE KABUPATEN PANGKEP Nur Naninsih; Abdul Syukur; Nur Fatma; Hasrullah Liong Misi; Makkira; Yana Fajriah
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 1 (2023): Feb 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keinginan mendirikan usaha biasanya termotivasi oleh peluang yang ada disekitar lingkungan para pelaku usaha. Untuk meredam impian dan optomisme tersebut, sebaiknya sebelum memutuskan untuk membuka usaha baru, terlebih dahulu memikirkan secara cermat karena tidak semua peluang itu memberikan manfaat. Pendekatan yang harus menjadi kunci utama yaitu kemampuan, skill atau inside out dan pendekatan outside-in artinya bahwa bilamana perusahaan mampu menciptakan pasar
Qualtric Effect of TQM, Market Competitiveness, Organizational Innovation and Firm Performance Herminawaty Abubakar; Iwan Perwira; Hasanuddin Remmang; Seri Suriani; Thanwain Thanwain; Nur Naninsih
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.730

Abstract

Global competition is getting tougher, forcing companies to continue to improve the quality of the products or services they produce and improve company performance to compete well in the global market. In the property business, companies must pay attention to the quality of project development, after-sales service, and building aquality and maintain a good company reputation (Caby et al., 2020). Global competition is getting tougher, forcing the Indonesian government to improve its infrastructure to attract foreign companies and investment. Good infrastructure development can improve people's quality of life and provide better job opportunities, which can help economic growth (Amoako-Gyampah et al., 2019). Good infrastructure development can also increase the demand for property because the demand for residential and commercial property will increase along with the increase in population and the need for business development. Pro-business government policies and the tax amnesty program offered by the government can also improve public interest in investing in the property sector, thereby increasing the sector's growth.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KEPUTUSAN PEMBELIAN PRODUK USAHA KECIL MENENGAH (UKM) 310 DI MAKASSAR Nur Naninsih; Hardiyono Hardiyono
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.384 KB) | DOI: 10.37476/massaro.v1i1.644

Abstract

This study aims to determine the effect of marketing strategies on satisfaction and purchasing decisions for small and medium enterprises (UKM) 310 in Makassar. This research uses quantitative research. Quantitative research is a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. The results of this study found that partially marketing strategies have a positive and significant effect on buyer satisfaction, marketing strategies have a positive and significant effect on purchasing decisions, and satisfaction has a positive and significant effect on purchasing decisions. The indirect influence shows that marketing strategies have a positive and significant effect on purchasing decisions through satisfaction.
HUBUNGAN LINGKUNGAN BISNIS INTERNAL, INOVASI DAN KINERJA BISNIS PADA PENGEMBANG PERUMAHAN DI SULAWESI SELATAN Nur Naninsih
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 3 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The housing sector has evolved as the needs of the increasing community will be a place to live. Likewise, the growth in the need for decent shelter in Makassar creates a huge housing market potential, as evidenced by the rising construction of new residential areas. The purpose of research to analyze the internal business environment and innovation partially and simultan affect the business performance, and to analyze the internal business environment most dominant influence on business performance. Data were collected by 45 respondents. Processing data using SPSS version 16, which includes validity using factor analysis, reliability testing using Cronbach Alpha techniques and hypothesis testing includes testing the feasibility of the model (R Square test), t-test. Based on the statistical analysis that has been done, it appears that the F test hasith shows that Fhitug = 5.306> from Ftabel = 1.671. This shows that together independent variables have a significant influence on the dependent variable. This means that the internal business environment (X1), and innovation (X2) variables simultaneously have an effect on the improvement of business performance on Housing Developers in South Sulawesi. It is known that the value of Adjasted R square = 0.453 which is the index of determination states the percentage of about 45.3% improvement in business performance of Housing Developers In South Sulawesi can be explained by these two variables, while the remaining 54.2% is explained by other causes that do not become research variables. The most dominant variable of influence is the internal business environment variable (X1).
PENGARUH ATRIBUT DAN KEPERCAYAAN TERHADAP NIAT BELI PRODUK MEREK INDOMIE MELALUI SIKAP (STUDI MASYARAKAT KOMPLEK TAMANGAPA) Syamsul Alam; Nur Naninsih; Dewi Pratiwi Indriasari
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 2 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i2.3815

Abstract

The This study aims to analyze and understand how peopl’s purchase intention for Indomie brand products are. This study analyzes the effect of attributes and beliefs through attitudes towards purchase intentions of Indomie Brand Products. This type of research is quantitative with research samples taken from individuals who have been in the Tamangapa complex. The research instrument used a questionnaire with a total of 110 valid questionnaires collected by the researcher. Data analysis was processed using Path Analysis with SPSS software for data processing. The results of this study found that the relationship between the variables had a positive and significant effect on both the independent, dependent, and intervening variables. The theoretical implication in this study contribute that the attitude can be studied as a mediating variable.
KECUKUPAN KETAHANAN PANGAN DESA DENGAN MENERAPKAN FUNGSI-FUNGSI MANAJEMEN DI DESA TIMBUSENG KECAMATAN POLONGBANGKENG UTARA KABUPATEN TAKALAR Nur Naninsih; Abdul Syukur; Dewi Pratiwi Indriasari; Nur Fatma
Nobel Community Services Journal Vol 2 No 2 (2022): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v2i2.3492

Abstract

The Timbuseng village government always socializes the importance of food security by providing training, besides that the village government also prepares the village budget according to the needs of the community and its implementation has been measured because all activities are carried out properly. The community participates in every village program, thus the community is aware and motivates one another. So that the activities that have been carried out continue to run well, the government and partners always coordinate.
Co-Authors Abdul Rahman Abdul Syukur Abubakar, Herminawaty Afifah Nur Faizah Ambo Rappe Amran Ansar Ansar Ardaningsi Daing Bata Ilyas, Jamaludddin Bata Ilyas, Jamaluddin Hasanuddin Remmang, Hasanuddin Hasrullah Liong Misi Indriasar, Dewi Pratiwi Indriasari, Dewi Pratiwi Iwan Perwira Kurniawaty Sandra L. Herin, Theodorus Makkira Marhaeni Sabil Mattalatta Mattalatta Mattalatta Mattalatta, Mattalatta Misrah Misrah Nur Aeni Nur Fatma Nur Fatma Nuryanti Romadhoni, Buyung Saharuddin Suriani, Seri SYAMSU ALAM Syamsul Alam Syamsul Alam Syamsul Alam Syamsul Alam, Syamsul Tajuddin Malik Tekad Kurniadi Ruslak Hammar, Yunus Thanwain Thanwain Triwani, Jena Uluputty, Nurdjanna Fadjrin Umar, Rahmawati Wisang Candra Bintari Yana Fajriah Yasri Tarawiru