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PENGUATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI GREEN HUMAN RESOURCE MANAGEMENT DAN INOVASI HIJAU DI CALON KAMPUNG NELAYAN MERAH PUTIH Roby Sambung; Vivy Kristinae; Erwin Prasetya Toepak; Ani Mahrita; Jonathan Giovanni; Nurlia Eka Damayanti; Kembara Sopather; Normand Armando Lampe; Aprilita Aprilita
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5569

Abstract

ABSTRACTThis community service activity aimed to strengthen human resource capacity through Green Human Resource Management (GHRM) and green innovation in the prospective Kampung Nelayan Merah Putih located in Tanjung Putri and Sei Ijum Raya Villages, Central Kalimantan. The activity adopted a participatory action research approach involving local communities in every stage, from identification to training evaluation. The program was designed through three integrated components: socialization on green innovation, training on GHRM, and green marketing practice. The training increased participants’ understanding of sustainable human resource management and environmental awareness. The pre-test and post-test results indicated an average knowledge improvement of more than 40 percent, showing a significant shift in participants’ behavior toward environmentally responsible practices. The integration of GHRM and green innovation proved effective in empowering coastal communities, strengthening village institutions, and encouraging the emergence of sustainable economic initiatives. This model demonstrates that environmentally-based capacity building can be replicated in other coastal villages to promote inclusive green and blue economy development.Keywords: Green Human Resource Management, green innovation, green marketing, coastal community, sustainable developmentABSTRAKKegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas sumber daya manusia melalui penerapan Green Human Resource Management (GHRM) dan inovasi hijau di Calon Kampung Nelayan Merah Putih yang berlokasi di Desa Tanjung Putri dan Desa Sei Ijum Raya, Kalimantan Tengah. Kegiatan dilaksanakan dengan pendekatan participatory action research yang melibatkan masyarakat secara aktif dalam setiap tahap, mulai dari identifikasi masalah hingga evaluasi pelatihan. Program ini dirancang melalui tiga komponen utama, yaitu sosialisasi tentang inovasi hijau, pelatihan GHRM, dan penerapan green marketing. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta lebih dari 40 persen dan perubahan perilaku menuju praktik ramah lingkungan. Integrasi antara GHRM dan inovasi hijau terbukti efektif dalam meningkatkan kapasitas masyarakat pesisir, memperkuat kelembagaan desa, serta mendorong munculnya inisiatif ekonomi berkelanjutan. Model pelatihan ini dapat direplikasi pada desa pesisir lain untuk mendukung pembangunan hijau dan ekonomi biru yang inklusif.Kata Kunci: Green Human Resource Management, inovasi hijau, green marketing, masyarakat pesisir, pembangunan berkelanjutan
The Effect Of Financial Literacy And Lifestyle On Savings Interest Moderated By Gender Among State-Owned Bank Customers In Palangka Raya City Gresia Puspitasari; Luluk Tri Harinie; Ani Mahrita; Rita Sarlawa
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.506

Abstract

This study aims to examine the effect of financial literacy and lifestyle on saving interest, with gender as a moderating variable, among customers of state-owned banks (BUMN) in Palangka Raya City. The study is motivated by the phenomenon of low saving interest despite the increasing use of banking services. This research employs a descriptive quantitative approach. Data were collected through questionnaires distributed to active customers of Bank BRI, Bank Mandiri, Bank BNI, and Bank BTN in Palangka Raya City. The collected data were analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method with the assistance of SmartPLS software. The results show that financial literacy has a positive and significant effect on saving interest. Lifestyle also has a positive and significant effect on saving interest. However, gender does not moderate the relationship between financial literacy and saving interest, nor the relationship between lifestyle and saving interest. These findings indicate that financial literacy and lifestyle play an important role in encouraging saving interest among customers of state-owned banks, regardless of gender differences. This study is expected to contribute to behavioral finance literature and provide practical insights for banking institutions in designing strategies to enhance customers’ saving interest.