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All Journal Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
N Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENGARUH DESAIN PRODUK, KUALITAS PRODUK, HARGA KOMPETITIF DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Distro N19AB Karangploso Malang) Mq Agung; N Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 12 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of product design, product quality, competitive price and brand image on purchasing decisions of consumer case studies N19AB Karangploso Distro Malang. This research was carried out to consumers of the N19AB Distro, and the population in this research was all consumers who had made a purchase at Distro N19AB Karangploso Malang. Samples were taken by questionnaire method. Sample size is 75 people. The data analysis technique used is multiple linear regression. The results showed that: 1). Product design has a significant effect on consumer purchasing decisions at N19AB Karangploso Malang distro. 2). Product quality has a significant effect on consumer purchasing decisions at N19AB Karangploso Malang distro. 3). Competitive prices have a significant effect on consumer purchasing decisions at N19AB Karangploso Malang distro. 4). Brand image has a significant effect on consumer purchasing decisions of N19AB Karangploso Malang distro. 5). Product design, product quality, competitive price and brand image have a simultaneous effect on consumer purchasing decisions N19AB Karangploso distro Malang.Keywords: product design, product quality, competitive price, brand image, purchasing decision
ANALISIS PENGARUH CUSTUMER SATISFACTION DAN TRUST IN BRAND TERHADAP CUSTUMER RETENTION MELALUI SWITCHING COST SEBAGAI VARIABEL INTERVENING (Studi Kasus Pengguna Kartu TELKOMSEL Di Desa Gersik Putih Kecamatan Gapura Kabupaten Sumenep) Asrori Tamam; N Rachma; A. Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               The use of telecommunications cards, especially in remote areas such as Gersik Putih Village, Gapura District, Sumenep Regency. Many things that occur dipedasaan that occur in the field of telecommunications such as network congestion caused far from the HP signal transmitter tower. The research conducted aims and analyzes whether there is an effect of customer satisfaction as X1 variable and trust in brand as X2 variable on customer retention as Y variable through switching cost as variable Z. This study used a sample of 91 people. The variables of this study consist of custumer satisfaction and trust in brand as independent variables, custumer retention as the dependent variable and switching cost as intervening variables. This study uses path analysis. The results of this study indicate that the variable custumer satisfaction has a significant level of custumer retention through switching costs and directly. While the trust in brand has a significant effect on custumer retention if through switching costs and does not have a significant effect on custumer retention directly. Switching cost itself as an intervening variable has a significant effect on custumer retention directly. Keywords : Gersik Putih Village, Costomer Satisfaction, Trust in Brand, Switching Cost, Costumer Retention.
PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA MAHASISWA FEB UNISMA PENGGUNA TRAVELOKA Andik Kurniawan; N Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 04 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT            This study aims to find out and analyze the online promotion of repurchase intention with consumer perception as a mediation for FEB Student Traveloka users in Malang Islamic University. The sample in this study were FEB students at the Islamic University of Malang in the 2015-2016 academic year who had used Traveloka with 85 people who had used Traveloka. In this study the technique used was purposive sampling technique or by using criteria. The data source used in this study is primary research with data collection conducted by distributing questionnaires. The data analysis method used in this study used validity, reliability tests, normality tests, path analysis, t test and sobel test.            The results of this study indicate that : 1) online promotion has a direct influence on consumer perception 2) online promotion has a direct influence on repurchase intention 3) consumer perception has a direct influence on repurchase intention and 4) consumer perception is able to be a good mediation between online promotion and repurchase intention.Keywords: Online Promotion, Repurchase Intention and Consumer Perception
PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH BANK BRI KK UNISMA MALANG Richi Irawan; N Rachma
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 3 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purposeof this study to determine the effect of Service Quality and Customer Value simultaneously and partially on customer loyality bank Bri Kk Unisma malang.the sampling technique using accidental. Data analysis tool used in this research is multiple linear regression analysis.Based on the results of this study note that the count value of 8,737 with a value of 0,000<0,05 so that is can be concluded that Service Quality and Customer Value effect simultaneously to customer loyality. And partially effect on Customer Loyality. And there is one variable that is Customer Value variable which has no partial effect.Keywords : Service Quality, Customer Value and Customer loyality
PENGARUH PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DENGAN VIRAL MARKETTING SEBAGAI VARIABEL INTERVENING ( STUDI PADA KONSUMEN WARUNG SIJI HOUSE AND RESTO MALANG ) Failatul Khoiro; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine the effect of social media promotion on purchasing decisions with viral marking as an intervening variable. The research population is Warung Siji House and Resto with a total of 700 consumers. The sample in this study were 88 respondents. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, path analysis, t test and sobel testhe results showed that social media promotion had no significant effect on purchasing decisions, social media promotion had a significantly positive effect on Viral marketing, Viral marketing had a significant positive effect on purchasing decisions. Promotion through social media has a significant positive effect on purchasing decisions mediated by viral marketing at consumers of Warung Siji House And Resto Malang keywords: social media promotion, purchasing decisions, viral marketing
PENGARUH BAURAN PEMASARAN TERHADAP CITRA (IMAGE) MUSEUM ANGKUT SEBAGAI WISATA YANG BERWAWASAN INFORMASI, EDUKASI, DAN REKREASI (Survey Pada Mahasiswa UNISMA Fakultas Ekonomi dan Bisnis Jurusan Manajemen JL.MT.Haryono 193 Malang) Dedi Prayogo; N Rachma
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 13 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research is meant to find the effect of experiential marketing of image museum angkut as information tours. education tours, and recreation tours. Independent variables use in this research is product, price, promotion, place, people, physical evidence, process and dependent variables is image. The sampling technique was conducted by purposive sampling method. The data used in this study is primary data. This type of research belong to explanatory research. The population of this current study was all university students in economy major at UNISMA who had fulfilled the registration fee. Data analysis method used in this research is using multiplelinier regression analysiswith t test hypothesis. The result of this study indicate that partially  physical evidence, and process significant effect on image museum angkut as education tours, recreation tours and information tours. While product, price, promotion, place, and people partially no significant effect on image museum angkut as education tours, recreation tours and information tours .Keywords : Experiential marketing (product, price, promotion, place, people, physical evidence, process),(image).
Pengaruh Pelatihan Terhadap Kinerja Karyawan Dengan Kemampuan Kerja Sebagai Variabel Intervening Pada PDAM Kota Malang Nikmatul Khoiriyah; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to test the training on employee performance through the work ability of PDAM Malang City Jl. Sentani Lake Canal No. 100, Madyopuro. This study uses a quantitative method with an explanatory research approach. The number of samples in this study was 76 respondents. The analysis technique uses Path Analysis. The results of the study state that (1) Training has a significant direct effect on employee performance, (2) training has a significant direct effect on work ability, (3) work ability has a significant direct effect on employee performance, (4) training has an indirect effect on employee performance through ability work as an intervening variable.  Keywords: Training, Work Ability and Employee Performance
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS DESTINASI DIMEDIASI CITRA DESTINASI DAN KEPUASAN WISATAWAN (Studi Kasus Pada Wisata Paralayang Kota Batu) Moh. Rizal; N Rachma; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTSince the development of internet technology which is a network system that has become one of the facilities for companies to market a product or service to consumers. With social media that is heard today is no stranger, the growth of the internet is increasingly widespread and more and more are using it so that through internet sites such as Facebook, Istagram and other social media easily an information is quickly conveyed via the internet or can be called electronic word of mouth (e-wom) includes paralayang tourism information which is now one of the trends on social media.The spread of information carried out by tourism objects on social media with a delivery process that is elegantly designed so that someone's decision to visit tourism is created. After that, providing a pleasant service with a variety of products that are in line with the market so that customers will be satisfied with what is seen on social media and indirectly the customer will communicate with others by discussing electronic word of mouth, destination image, tourist satisfaction, and destination loyalty. The results of the study provide electronic word of mouth information, destination image, and tourist satisfaction have a significant positive effect on destination loyalty, and the destination image mediates the effect of electronic word of mouth on destination loyalty, and tourist satisfaction mediates the effect of electronic word of mouth on destination loyalty.Keywords: Electronic word of mouth, destination image, tourist satisfaction, Destination loyalty
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA GOJEK MALANG (Studi Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Islam Malang) Fadhil Fadhlur R; N Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine and analyze the influence of Service Quality, Price, Company Image on Satisfaction of Gojek Malang Customers. Knowing and analyzing the effect of Consumer Satisfaction on Consumer Loyalty of Gojek Malang. Knowing and analyzing the influence of Service Quality, Price, Company Image on Consumer Loyalty of Gojek Malang. Knowing and analyzing the influence of Service Quality, Price, Company Image on Consumer Loyalty through Satisfaction of Gojek Malang Customers. The population of this study were Gojek users in FEB UNISMA 2018 in the amount of 238, while the sample was 70 customers. Data analysis using Path analysis.The results of the study show that Service Quality has a direct effect on loyalty. While the price and corporate image do not affect consumer loyalty. Satisfaction directly affects Consumer Loyalty. satisfaction is able to mediate the relationship of the influence of service quality on loyalty, but satisfaction is not able to mediate the influence of price and corporate image on consumer loyalty.Keywords: Service Quality, Price, and Corporate Image, Loyalty, Satisfaction
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN DAN EXPERIENTIAL MARKETING TERHADAP ELECTRONIC WORD OF MOUTH LAZADA ONLINE SHOP Lufiana Ikasanti; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research aims to test and analyze the influence of quality of service, satisfaction, and experiential marketing against electronic word of mouth Lazada online shop. Population and samples are 80 online user shop Lazada. Collection of data through the questionnaire. The data analysis in this study is SPSS help version 14. Testing practical use of the data study used is includes validity test, reliability test, normality test, path test, T-Test, and Sobel test. The results of analysis (path analysis) that the quality of service and Experiential Marketing affect the satisfaction , Quality of service and Experiential Marketing  affect the Electronic Word Of Mouth , Satisfaction) Affect the Electronic Word Of Mouth , and the quality of Service and Experiential Marketing  affect the Electronic Word Of Mouth  through Satisfaction.Keywords:Quality of service, Experiential Marketing, Electronic Word Of Mouth, Satisfaction.
Co-Authors A. Agus Priyono Abdur Rokhim ABS, M Khoirul Aby Kusno Achmad Agus Priyono Adinda Putri Ramadhani Afi Rahmat Slamet Ahmad Syaekhul Umam Aleria Irma Hatneny Alfian Budi Primanto Ana Laillaturovikoh Andik Kurniawan Arini Fitri Mustapita Asrori Tamam Dedi Prayogo Desi Santika Hastary Dhila Nofia Azhari Dwiki Erna Yulistiani Elok Faiqotul H Etik Ekawati Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Galang Jalu Tanaya Hardiani Permata Sari Karina Putri Melati Khalikussabir, Khalikussabir Lita Lusiana Susanti Lufiana Ikasanti Lukluk’ Atul Bahiroh M Hufron M. Hufron Meliza Dwi Ratna Sari Moch. Romzi Arifn Mochammad Zulkifli Fauzi Moh Imron Moh. Rizal Mohammad Rizal Mq Agung Muchamad Choirul Hisam Muhammad Ariasa Muhammad Rizqi Ar-rouf Mukhammad Firdaus Nikmatul Khoiriyah Novia Eka Anggraini Nurhajati Nurhajati Randy Farid Rachmawan Ria Wahyu Agustina Richi Irawan Rio Era Deka Rizal Ahmad Alfarizi Rofikul A’la Siti Asiyah Sofi Indah Sari Susetyo Puji Choerunnisa Umnun Fariza Wilantika Wilantika WILDAN SUYUTHI Windy Tri Septiningsih Yuni Asmayunita Zilfiyah Silmi