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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi International Journal of Applied Finance and Business Studies AKADEMIK: Jurnal Mahasiswa Humanis Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business Journal of Innovation Research and Knowledge Journal of Social Science West Science Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Neni Sumarni
Universitas Buana Perjuangan Karawang
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Journal : Bulletin of Management and Business

 1 
Analisis Swot Dalam Menentukan Strategi Pemasaran Produk Kopi Sanggabuana: Studi Kasus Pada Usaha Bumdes Buanamekar Di Desa Mekarbuana Karawang Neni Sumarni; Syifa Pramudita Faddila
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.260

Abstract

Sanggabuana coffee is a coffee product produced from Mekarbuana Karawang Village. Processing into coffee packaging if Bumdes Buanamekar. Marketing for KoSa products is still experiencing difficulties and obstacles, promotions that have not been widespread and conventional marketing is still a major problem in sales so that the sales volume is not optimal. This study aims to determine the strengths and weaknesses of Bumdes Buana Mekar coffee business, the position of Bumdes business and the right marketing strategy for Bumdes Buana Mekar. The method used in this study is descriptive qualitative, with the method of observation, interviews, documentation studies and analyzed using SWOT analysis. Data analysis using IFAs and EFAS by analyzing internal and external factors, Strengths, Weaknesses, Opportunities, and Threats to obtain strategic positions. This research is expected to make a positive contribution to Bumdes Buana Mekar in implementing its marketing strategy so as to increase sales of Sanggabuana coffee products (KoSa).
Pengaruh Citra Merek Dan Personal Branding (Nagita Slavina) Terhadap Loyalitas Pelanggan Produk Ms Glow: (Studi Mahasiswi Program Studi Manajemen Universitas Buana Perjuangan Karawang Angkatan 2018-2019) Neni Sumarni; Enjang Suherman; Suroso
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.238

Abstract

Citra merek, Personal BraThe purpose of this research is to analyze, examine and explain the brand image that affects customer loyalty, how the influence of Nagita Slavina's personal branding on customer loyalty and Nagita Slavina's brand image and personal branding affect the customer loyalty of MS Glow products. 2018-2019. The research method is descriptive and verification through a quantitative approach, the population is female students who become consumers of MS Glow, this study uses 100 samples of respondents. The results showed that the sig value of brand image was 0.000 <0.05, meaning that brand image had a partial effect on customer loyalty, the value of sig personal branding was 0.024 <0.05, meaning that Nagita Slavina's personal branding had a partial effect on customer loyalty and the sig value of the F test (simultaneous). ) 0.000 <0.05 then Nagita Slavina's brand image and personal branding have a simultaneous influence on customer loyalty and it can be explained that the R value is 0.748. Y) of 74.8% which indicates a strong relationship between variablesnding, Loyalitas Pelanggan.
Co-Authors Ade Mubarok Arisandi, Vidya Asep Darojatul Romli Cahyuni Sinta Sari Denny Lesmana Devana Angela Putri Erintasya Dhea Amelia Putri Dini Oktaviani Enjang Suherman Firly Masturoh Indina Ayu Lestari Isyanto, H. Puji Izmi Noviyanti Karina Ristiyana Karin Karmila Yolanda Laras Ratu Khalida Lola Amelia Maryam Saniah Muhammad Farhan Ardiansyah Muhammad Fauzi Muhammad Wahid Jumadin Simatupang Mutiara Huslaili Nabila Nur Hayati Fadhilah Noni Febriyanti Novia Denada Novianda Adisti Novita Arianti Nurjanah Obby Anggara Pandan Wangi Puji Isyanti Regita Kusuma Dewi Rika Dwiputri Rismayadi, Budi Rizki Widiyanto Rizqia Putri Ramadhani Shilma Sofyan Iswanto Soraya Widitasari Sri Ratna Ningsih Sukajie, Bambang Suroso Syifa Pramudita Faddila Wina Afrilia Zahra