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All Journal Jurnal Pendidikan Ekonomi Undiksha Journal of Accounting and Investment Journal of Business Management Education (JBME) Jurnal Ekonomi Integra SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Surya Abdimas Jurnal Bisnis dan Kewirausahaan Jurnal Edueco Jurnal Ilmiah Manajemen dan Bisnis Economic Education and Entrepreneurship Journal Jurnal Inovasi Pendidikan Ekonomi Jurnal Ilmiah Manajemen Kesatuan Widya Akuntansi dan Keuangan Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ecogen Jurnal Ekuilnomi Majalah Ilmiah UPI YPTK Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Accusi Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Jurnal Ilmiah Accusi Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Manajemen : Jurnal Ekonomi Jurnal Ilmiah Accusi
Wico Jontarudi Tarigan
Universitas Simalungun
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Manajemen : Jurnal Ekonomi

 1 
Keputusan Pembelian On - Line Melalui Sosial Media Pemasaran Usaha Mikro Dan Kecil Sebuah Pendekatan Literatur Liharman Saragih; Wico J Tarigan
Manajemen: Jurnal Ekonomi USI Vol 2 No 1 (2020): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/845gac54

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh media sosial pemasaran (SMM) terhadap keputusan pembelian konsumen berbelanja Online pada usaha mikro dan kecil dimana minat beli sebagai variabel intervining dan e-serqual sebagai variabel moderating.Media social pemasaran terdiri dari Sosial Media Adverstising (SMA) , Elektronik Word of Mouth (E - WOM), Social Costumer Relationship (SCRM). Hasil penelitian Diharapakan dapat membangun sebuah model keputusan pembelian secara online. Model ini akan membantu pelaku usaha mikro dan kecil memahami keputusan penting konsumen dalam keputusan pembelian secara online
Meningkatkan New Product Development Capability Melalui Innovation In External Relation Dan Dampaknya Pada Kinerja Pemasaran Pengrajin Ulos Simalungun (Sebuah Pendekatan Teoritis) Liharman Saragih; Wico J Tarigan
Manajemen: Jurnal Ekonomi USI Vol 3 No 1 (2021): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/1fgnhc90

Abstract

Tujuan dari makalah ini adalah untuk mengkaji secara teoritis akan konsep Innovation In External Relation dan New Product Development Capability, serta mengusulkan model konseptual melalui peningkatan New Product Development Capability dan pengaruhnya terhadap kinerja pemasaran pengarajin ulos simalungun, Pendekatan makalah ini adalah pendekatan dimensi, melakukan penilaian terhadap dimensi variabel yang terkandung dalam New Product Development Capability dan Innovation In External Relation. Sebuah model konseptual Innovation In External Relation dalam menciptakan New Product Development Capability, dan dampaknya pada kinerja pemasaran.mKontribusi penting dalam penelitian ini adalah pembentukan model konseptual pada dimensi pemasaran usaha mikro dalam meningkatkan New Product Development Capability, dan jenis-jenis New Product Development Capability yang dapat diaplikasikan dalam meningkatkan kinerja pemasaran secara khusus para pengrajin ulos Simalungun di Sumatera Utara
Strengthening Business Sustainability Through Financial Literacy Education: A Study on The Ulos Craftsmen Center In Nagori Rambung Merah, Simalungun Liharman Saragih; Wico Jontarudi Tarigan
Manajemen: Jurnal Ekonomi USI Vol 7 No 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/1gbbx694

Abstract

Providing education to improve financial literacy among MSME actors is one way to deepen their knowledge, which is believed to benefit their businesses, especially in terms of sustainability. This study was conducted at the Ulos Craftsmen Center in Malang using qualitative methods through interviews. Research findings indicate that not all entrepreneurs possess adequate financial literacy, especially in the context of investment. Nevertheless, the financial attitudes of business actors are considered quite good, but not in aspects such as budgeting, cash flow monitoring, and business protection planning. This condition is caused by an excessive focus on business operations, leaving them with insufficient time for those activities. The results of this research are expected to contribute to increasing entrepreneurs' awareness of the essence of financial literacy as a fundamental basis in company financial management to ensure their businesses continue to operate
Co-Authors Aggiat Sinurat Anggiat Sinurat Anggiat Sinurat Anggiat Sinurat Aprilia Suhani Athina Nikitria Athina Nikitria Ayu Anggriani Ayu Anggriani Ayu Nadila Choirunisa Utami Damanik, Elfina O P Dendi Wahyudi Dendi Wahyudi Desmi Triyanti Purba Djahotman Purba Djahotman Purba Djuli Sjafei Purba Djuli Sjafei Purba Doris Yolanda Saragih Dwi Nanda Aryanti Elfina O P Damanik Elfina O.P Damanik Eva Sriwiyanti Eva Sriwiyanti Eva Sriwiyanti Eva Sriwiyanti Girsang, Rosita Manawari Hengki Mangiring Parulian Simarmata Indra Gunawan Indra Gunawan Irwan M Ambarita Irwan M Ambarita Jos Martin Simanjuntak Jos Martin Simanjuntak Jusra Tampubolon Leviana Tri Sukma Leviana Tri Sukma Mahaitin H Sinaga Marintan Saragih Marintan Saragih Martina, Sri Marulam MT Simarmata Mayliza Putri Mayliza Putri Muhammad Kevin Jhody Saragih Muhammad Khoir Zulfikar Muhammad Khoir Zulfikar Nanda Asmara Nanda Asmara Netty Vera Harianja Nurainun Tanjung Pinondang Nainggolan Poltak Pardamean Simarmata Purba, Desmi Triyanti Purba, Djahotman Purba, Djuli Sjafei PURBA, ELIDAWATY Rai Fazran Nuarza Rai Fazran Nuarza Resna Napitu Resna Napitu Ripka Seriidahnaita Ginting Rosita Manawari Girsang Rosita Manawari Girsang Rosita Manawari Girsang Sabar Dumayanti Sihombing Saragih, Liharman Saragih, Marintan Saragih, Muhammad Kevin Jhody Semaria Eva Elita Girsang Shinta Permata Sari Shinta Permata Sari Shinta Permata Sari Simanjuntak, Demak Claudia Yosephine Simanjuntak, Jos Martin Sinaga, Mahaitin H Sipayung, Tuahman Siti Purwasih Siti Suani Nababan Sri Martina Sri Martina Sri Martina Sriwiyanti, eva Tanjung, Nurainun Tarigan, Vitryani Taufik Parinduri Taufik Parinduri Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Vitryani Tarigan Vitryani Tarigan