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All Journal JAM : Jurnal Aplikasi Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Quantitative Economics and Management Studies Journal Koperasi Dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat Journal of Islamic economics Perspectives (JIEP) International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science KOPEMAS
Abdullah Syakur Novianto
Universitas Islam Malang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences

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Pengaruh Kualitas Pelayanan, Varian Produk, Harga Terhadap Keputusan Pembelian Pada Kewirausahaan Santri Pesantren Kampus Ainul Yaqin Shofi Mustajibullah; Nur Hidayati; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Islamic boarding schools have business units that are managed independently, one of which is Entrepreneurship at the Ainul Yaqin Campus Islamic Boarding School which is based at the Ainul Yaqin Campus Islamic Boarding School. This research is based on the phenomenon of transactions that occur in Islamic Boarding School Entrepreneurship, Ainul Yaqin Campus. In fact, in carrying out its operations the Entrepreneurship of the Ainul Yaqin Campus Islamic Boarding School still ignores important variables or aspects of the economy. Because of this, the variables in this study are Service Quality, Product Variants and Prices with consideration of their influence on the Purchasing Decisions of the students at the Entrepreneurship Islamic Boarding School, Ainul Yaqin Campus. The samples taken in this study were 85 people using the malhotra formula, in the form of Islamic boarding school students, Ainul Yaqin Campus. In the implementation of this research using multiple linear regression analysis method with stone tools, namely SPSS. In the end, simultaneously, all independent variables affect the dependent variable. Partially, both Service Quality, Product Variants, Prices affect Purchase Decisions. Keywords: Service Quality, Product Variant, Price, Purchase Decision
Pengaruh Digital Marketing, Self Service Technology, dan Kualitas Pelayanan terhadap Kepuasan Nasabah Bank Mega Syariah Cabang Malang Gebbril Oktavia Jaya; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine and analyze the influence of digital marketing, self service technology, and service quality on customer satisfaction of Bank Mega Syariah Malang City. In this study there are 3 independent variables to measure customer satisfaction, namely digital marketing, self service technology, and service quality. The population in this study is all customers of Bank Mega Syariah Malang City, and the sample in this study uses the slovin formula, so that a sample of 100 respondents was obtained. The data used in this study is primary data, the data collection method is carried out by distributing questionnaires that have been made using google forms. The data analysis techniques used are descriptive statistical analysis, validity and reliability tests, classical assumption tests, and multiple regression. The results of this study show that digital marketing has a significant effect on customer satisfaction, self service technology has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction Bank Mega Syariah Malang City. Keywords: Digital Marketing, Self Service Technology, Kualitas Pelayanan, Kepuasan Nasabah
Pengaruh Metode Pembayaran, Discount, Dan Brand Ambassador Terhadap Keputusan Pembelian Scarlett Di TikTok Shop (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2019) Nia Wanda Kumala; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is conducted with the aim of examining the impact of payment methods, discounts, and the presence of brand ambassadors on purchasing decisions related to Scarlett products from the TikTok Shop. The study employs a quantitative research approach and focuses on students from the 2019 class at the Islamic University of Malang who have made at least one purchase of Scarlett products through the TikTok Shop. To ensure the quality of the research, validity and reliability tests have been conducted. The analysis of this study includes classical assumption testing, multiple linear regression analysis, statistical tests, and the calculation of the coefficient of determination. In this research, the independent variables consist of payment methods, discounts, and the presence of brand ambassadors, while the dependent variable is the purchasing decisions made regarding Scarlett products on the TikTok Shop. Keywords: Metode Pembayaran, Discount,  Brand Ambassador
PELATIHAN PEMBUATAN PEMBUKUAN SEDERHANA UNTUK MENINGKATKAN KINERJA UMKM Abdullah Syakur Novianto; Yuzky Maulana Irbad; Kusumas Tutik Wahyuningsah; Ermawati Ermawati; Nita Prihatiningrum; Sahla Ramli; Hambali Hambali; Aan Irawan; Arif Ruri Abdillah; Basyaruddin Faizal Rafi; Sahrul Hidayatullah; Arif Rahwansyah
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v1i1.18562

Abstract

Bookkeeping is indispensable to find and measure the performance of MSMEs. MSME Fandafa Group, which is located in Pungging Village, Tutur District, Pasuruan Regency, still uses the manual recording method so it has not been well structured. This makes it difficult for business activities to develop properly. Based on these problems, KSM-Thematic Group 101 conducted training in making simple bookkeeping. This training aims to provide guidance for the MSMEs of the Fandafa Group to optimize profitability, operational analysis and the level of control, control and decision making. The method used begins by explaining the material and the importance of simple bookkeeping. The next stage is training in simple bookkeeping consisting of a cash book, inventory of goods, inventory of goods and income statement. The result of this training is that Fandafa Group knows the importance and how to make financial reports for the Fandafa Group to be more structured so that it can analyze business performance which in the end Fandafa Group can optimize its performance.
Determinant of Customers' Revisit Intention: Study of MSMEs in Indonesia Abdullah Syakur Novianto; Sudarmiatin Sudarmiatin; Agus Hermawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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MSMEs have an essential role in the economy of Indonesia. MSMEs can absorb around 97% of the national workforce compared to large businesses, which absorb only 3%. A coffee shop is one of the MSMEs that has proven to survive during the Covid-19 pandemic. The ANT shop is an MSME located in Probolinggo City and has a unique place and natural atmosphere. This study examines the effect of price value and taste values on revisit intention through memorable experiences as variable mediation in MSMEs in Indonesia. Primary data was obtained with a spread questionnaire to visitors who come to Kedai ANT. Partial least squares–structural equation modeling used to test the effect of price value and taste value on revisit intention through memorable experience as variable mediation. The results of this study are price value found no direct influence against ME and no direct influence towards revisit intention. In contrast, the taste value is found to be directly influential to memorable experiences and not directly impactful to revisit intention.
Factor Influence User’s Intention to Continue Use of Mobile Payment in Indonesia: Fintech Perspective Abdullah Syakur Novianto; Ratna Tri Hardaningtyas; Puji Handayati; Agus Hermawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 06 (2023): November, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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This research aims to examine the influence of perceived usefulness and perceived ease of use on consumer attitude and the influence of consumer attitude on continuance intention among mobile payment users in Indonesia. Primary data was obtained by distributing online questionnaires to mobile payment users. Partial least squares–structural equation modelling (PLS-SEM) is used to test the influence of perceived usefulness and perceived ease of use on consumer attitude as well as the influence of consumer attitude on continuance intention of mobile payment. The results of this research are that perceived usefulness was found to have no effect on consumer attitude and continuance intention of mobile payment. Perceived ease of use was found to have a significant positive effect on consumer attitude. Likewise, consumer attitude was found to have a significant positive effect on the continuance intention of mobile payment.
Mediating Effects of Memorable Experience on Intention to Revisit: MSME Coffee Shop Perspective Abdullah Syakur Novianto; Heri Pratikto; Ludi Wishnu Wardana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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MSME cafes are a type of MSME experiencing rapid development, especially in big cities. Cafe ANT is one of the MSME cafes that has a unique open space with nature and a wide menu of coffee choices. By using consumption value theory (CVT), this research aims to examine the impact of the dimensions of consumption value felt by visitors towards coffee drinks offered by Cafe ANT, including taste value, price value, memorable experience on intention to visit again. Using a survey, this research collected data from visitors who had experience visiting Cafe ANT. Partial least squares structural equation modelling was used to test the importance of the dimensions of taste value, price value, and memorable experience on revisit intention. The research results show that the value of taste and memorable experience influences the intention to visit again, while the price value does not influence the intention to visit again. Memorable experiences with a partner mediate the value of feelings towards the intention to visit again.
Pengaruh Daya Tarik Dan Fasilitas Wisata Terhadap Minat Berkunjung Ulang Melalui Kepuasan Pengunjung (Studi Kasus pada Pengunjung Wisata New Mitra Apel, Kota Batu) Alnawati, Dinar Eka; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of attractions and tourist facilities on repeat visit interest through visitor satisfaction. The method used in this research is quantitative method with explanatory research type. The population of this study were visitors to New Mitra Apel with a sample size of 70 respondents obtained using non-probability sampling techniques with a purposive sampling approach. This study uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 3.2.9 software. The results of this study indicate that tourist attraction has no effect on repeat visit interest, tourist facilities affect repeat visit interest, attractiveness and tourist facilities affect visitor satisfaction, visitor satisfaction affects repeat visit interest, attractiveness and tourist facilities affect repeat visit interest through visitor satisfaction. Keywords: Tourism Attractions, Tourism Facilities, Interest in Revisiting, Visitor Satisfaction 
Pengaruh Pendidikan Kewirausahaan, Ekspektasi Pendapatan Dan Motivasi Berwirausaha Terhadap Minat Berwirausaha Mahasiswa (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2020) Sari, Nabila Aisyara Fatiha; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and determine the Influence of Entrepreneurship Education, Income Expectations, and Entrepreneurial Motivation on Entrepreneurial Interest of Students (A Study on Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2020). This research is a quantitative type of research. The method used is multiple linear regression. The sampling technique used the formula from Malhotra with a result of 80 samples. To solve the problems in this study, SPSS assistance was used with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroskedasticity test, F test, and t test. The research results show that simultaneously the variables of Entrepreneurship Education (X1), Income Expectations (X2), and Entrepreneurial Motivation (X3) have a significant effect on Entrepreneurial Interest (Y). Partial research results show that Entrepreneurship Education (X1), Income Expectations (X2), and Entrepreneurial Motivation (X3) partially have a significant effect on Entrepreneurial Interest (Y). Keywords: Entrepreneurship Education, Income Expectations, Entrepreneurial Motivation
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM di Kota Batu Fadhilah, Gita Maulani; Diana, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small and medium enterprises (MSMEs) in Batu City, East Java. Data was collected from 55 MSMEs using a structured questionnaire, and structural equation modeling (SEM) was used to test the research hypotheses. The research results show that marketing capability has a significant positive effect on the marketing performance of MSMEs, while digital marketing has no effect on the marketing performance of MSMEs. Furthermore, digital marketing was found not to mediate the relationship between marketing capabilities and MSME marketing performance. These findings have important implications for MSMEs in Batu City and other regions in Indonesia.. Keywords: Marketing Capabilities, Digital Marketing, Marketing Performance 
Co-Authors AA Sudharmawan, AA Aan Irawan Abdillah, Mohammad Rifki Abdul Aziz Abdul Aziz Asy Syifa’ Abdul Kodir Djaelani Achmad Naufal Miqdad Adhien Azka Arifatul Ula Adib Qosim Masrukhan Afriyanti, Fitri Agus Hermawan Ahmad Angger Muzaky Almaidah Eva Rosalinda Alnawati, Dinar Eka Alwi Muhamad Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Amir Faisol Andri Sari Pratama Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arif Rahwansyah Arif Ruri Abdillah Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Avila Thio Nafra Agda Adila Awalia, Riski Bahtiar, Dimas Vigo Basyaruddin Faizal Rafi Bella Zakila Berliana Tri Banuwati Bessy, Nilam Sahnur Budi Wahono Chelsea Nur Fadilah Choirunnisa, Firda Cinta, Aura Cynthia Renita Putri Dennisa, Elvina Hany Dhedy Setiawan Darsono Dhisma Manzilil Rohma Dinnisa’, Zukhruf Djumilah Hadiwidjojo Elisa Elisa Fadhilah, Gita Maulani Fani Oktavia Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Gebbril Oktavia Jaya Haidi, Mukhammad Maulana Hambali Hambali Hatami, Muhammad Heri Pratikto Humayroh, Riza Husna, Fifi Lailatul Ikbar Zakariya Ike Nurmaya Devina Iksan Iksan Iksan Iksan Indah Soleha Ahmad Iqbal Burhanuddin Maulidy Iwansyah Iwansyah Jeni Susyanti Jihan Nabila Qotrunnada Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Kusumas Tutik Wahyuningsah Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via Ludi Wishnu Wardana Lusy Sukmawati Lydia Putri Irdawati M Wandi Irdiansyah M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Moh. Abu Ali Winarno Mohammad Rizal Mohammad Rizal, Mohammad Mohammad Roisul Amin Mufarrichah, Abidah Muhamad, Alwi Muhammad Agus Salim Mulyadi, Rafiqi Dwi Mutiarafani Tri Renata Muzakkiy, Achmad Najib, Fawwaz Achmad Nanda Anisa Rizki Nasiruddin, Mukhammad Navila Laila Wardani Nia Wanda Kumala Ningrum, Niken Widya Nita Prihatiningrum Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nur Hidayati Nur Rizkiroh Septiani Nuraini Tri Wijayanti Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Oki Wahyudi Pandwita, Siska Mareta Papank Abi Sadewa Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Puji Handayati Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Ratna Tri Hardaningtyas Reza Firmansah Riski, Kumajaya Novi Riza Humayroh Rohmah, Nabila Alfiyatu Rois Arifin Ronny Malavia Mardani Rufi'i Rumawatine, Wildan Reyvaldi Sabrina, Rully Sahla Ramli Sahrul Hidayatullah Samuriah Samuriah Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shendy Citra Iswandari Shofa, Almas Nazhifan Shofi Mustajibullah Siti Asiyah Siti Asiyah Sofia, Himatus Solikhah, Afiatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Syamsul Arifin Tantri, Diah Ima Novia Tanzil Ilham Usiaman, Aldi Usman Fauzi Utami, Merly Violita Wahyuniar Asri, Nafadzila Wahyuningtiyas, Nanik Wahyuningtyas, Nanik Wardani, Navila Laila Wardani, Putri Kusuma Widya Dwi Jayanti Wulandari, Yuny Sri Yulia, Fadila Hilma Yusril Ananta Bahrudin Yuzky Maulana Irbad Zafira, Fahmy Rahma Zainul Muttaqin Zakariya, Ikbar Zuhro, Nurhidayatus Zukhruf Dinnisa’