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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment E-JRM International Journal of Economics, Business and Innovation Research
Abdullah Syakur Novianto
Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Electronic Word Of Mouth (E-WOM) Dan Brand Experience Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening Produk Skincare Y.O.U (Studi Kasus Pada Generasi Z Kota Malang) Pertiwi, Ria Dwi Ayu; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine and analyze the influence of Electronic Word of Mouth and Brand Experience on Customer Loyalty through Purchase Decision as an intervening variable in the case of Y.O.U skincare products among Generation Z in Malang City. This study employs a descriptive quantitative approach, with data collected through questionnaires. The sampling technique used is purposive sampling. The data analysis method applied in this research is Structural Equation Modeling - Partial Least Square (SEM-PLS) 3. The results indicate that Electronic Word of Mouth and Brand Experience have a significant influence on Purchase Decision. However, Electronic Word of Mouth does not affect Customer Loyalty, while Brand Experience significantly influences Customer Loyalty. Additionally, Purchase Decision mediates the relationship between Electronic Word of Mouth and Brand Experience on Customer Loyalty.  Keywords: Electronic Word Of Mouth, Brand Experiance, Purchase Decision, Customer Loyalty.
Pengaruh Financial Literacy, Sosiodemografi, Dan Risk Tolerance Terhadap Pengambilan Keputusan Investasi Di Pasar Modal (Studi Kasus Pada Mahasiswa Generasi Z) Ningrum, Niken Widya; Mardani, Ronny Malavia; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze how financial literacy, sociodemographics, and risk tolerance affect investment decisions in the capital market. In this study, it uses quantitative research methods. Researchers chose the population taken, namely generation Z students at FEB UNISMA in 2021, totaling 688 students. The sample used was 90 respondents of FEB UNISMA students in the class of 2021 and the results of this study were processed using the SPSS version 16.0 data processing program. The results of this study as a whole meet the test which shows that financial literacy is proven to have a positive and significant effect on investment decision making in FEB UNISMA students, sociodemographics are proven to have a positive and significant effect on investment decision making in the capital market in FEB UNISMA students, risk tolerance is proven to have a positive and significant effect on investment decision making in FEB UNISMA students. Keywords: Financial Literacy, Sosiodemografi, Risk Tolerance, Invesment.
Pengaruh Micro-influencer dan Citra Merek Terhadap Keputusan Pembelian Kosmetik pada Aplikasi TikTok (Studi Kasus Mahasiswa FEB Jurusan Manajemen UNISMA) Rahma, Putri Anisa; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the influence of Micro-influencer effectiveness and brand image enhancement on purchasing decisions for cosmetics through the TikTok application, targeting students from the Management Department, Faculty of Economics and Business, Islamic University of Malang. This research employs a quantitative approach with a questionnaire-based data collection technique involving 344 respondents. The independent variables in this study are micro-influencers and brand image, while the dependent variable is purchasing decisions. The findings indicate that micro-influencers have a positive and significant impact on purchasing decisions. Additionally, brand image also has a positive and significant influence on purchasing decisions.This research confirms the important role of micro-influencers in influencing consumer behavior through authentic promotional content on social media. Additionally, a strong brand image increases consumer trust and strengthens purchasing decisions. These results provide implications for developing more effective marketing strategies and improving brand image on social media platforms through the use of micro-influencers. Keywords: Micro-Influencer, Brand Image, Purchasing Decisions, Cosmetics, Tiktok
Pengaruh Litererasi Keuangan, Akses Pembiayaan dan Perencanaan Keuangan Terhadap Keberlanjutan Usaha Mikro di Night Market Pasar Besar Kota Malang. Ramadhan, Fathur; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyse and describe the effect of Financial Literacy, Access to financing and Financial Planning on Micro Business Sustainability in the Night Market Pasar Besar Malang City. The population used in this study were micro business owners in the night market Pasar Besar Malang City. The sample in the study using the Slovin formula obtained 93 respondents. This study analyses data using the Statistical Package for the Social Science (SPSS) Version 30.00 tool. The dependent variable used in this study is Business Sustainability, Financial Literacy, access to financing and financial planning as independent variables. The results of this study indicate that Financial literacy has no significant effect on business sustainability,  Access to financing has a negative Significant effect on business sustainability, Financial planning has no significant effect on business sustainability. Keywords: Business Sustainability, Financial Literacy, Access to Financing, Financial Planning
Pengaruh Spiritual Marketing, Sharia Compliance, Customer Experience Dan Digitalisasi Banking Terhadap Loyalitas Nasabah Bank Syariah Indonesia Hasanah, Nur; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the Islamic banking industry in Indonesia presents challenges and opportunities for Islamic banks, including Bank Syariah Indonesia (BSI), in increasing customer loyalty. In this context, spiritual marketing, sharia compliance, customer experience, and banking digitalization are the main factors that can influence customer loyalty. This study aims to analyze the influence of these four variables on BSI customer loyalty. A quantitative approach was used with purposive sampling and accidental sampling techniques. The number of samples was determined using the Slovin formula, resulting in 100 respondents. Data was collected through distributing questionnaires to BSI customers and analyzed using SPSS. The analysis methods applied include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis, F test, t test, and coefficient of determination (R²) test. The results showed that spiritual marketing, sharia compliance, customer experience, and banking digitalization significantly affect customer loyalty. These findings confirm that a spiritual value-based marketing approach, compliance with sharia principles, good customer experience, and optimization of banking digitalization play an important role in increasing BSI customer loyalty.This research provides valuable insights for BSI management in designing more effective marketing and service strategies. By improving the quality of spiritual marketing, strengthening compliance with sharia principles, optimizing customer experience, and utilizing digital technology, it is hoped that customer loyalty can continue to be improved. In addition, this study recommends further studies to explore additional factors that can influence customer loyalty, such as service quality and product innovation in Islamic banking Keywords : Spiritual Marketing, Sharia Compliance, Customer Experience, Banking Digitalization, Customer Loyalty, Bank Syariah Indonesia (BSI).
Pengaruh Green Marketing, Store Atmosphere Dan Quality Product Terhadap Purchase Decision Pada Produk Eiger (Studi pada mahasiswa FEB Universitas Islam Malang) Krisnawardani, Cynthia; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the impact of Green Marketing, Store Atmosphere, and Quality Product on Purchase Decision of Eiger products among students of the Faculty of Economics and Business at the Islamic University of Malang who have visited and purchased Eiger products. The sample consists of 87 respondents, selected using purposive sampling, and researched using multiple linear regression. Findings of this research partially indicate that Green Marketing, Store Atmosphere, and Quality Product have a significant positive effect on the Purchase Decision of Eiger products. Keywords: Green Marketing, Store Atmosphere, Quality Product, Purchase Decision, Eiger.
Pengaruh Pendidikan, Gaya Kepemimpinan, dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Karyawan SMK Negeri 1 Kepanjen) Fitri, Elysia; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of education, leadership style, and work discipline on employee performance at SMK Negeri 1 Kepanjen. This study uses a quantitative method with a population of employees at SMK Negeri 1 Kepanjen and involves 40 respondents selected through saturated sampling techniques. Data were obtained from primary sources through questionnaires and analyzed using SPSS version 25.0. The test results show that both simultaneously and partially, the variables Education (X1), Leadership Style (X2), and Work Discipline (X3) have a positive effect on Employee Performance (Y). Keywords: Educaton, Leadership Style, Work Dicipline, Employee Performance.
Analisis Dampak E-Service Quality, Experiential Marketing, E-Trust, dan E-Security E-Branch BCA Terhadap Loyalitas Nasabah (Studi Kasus pada BCA KCP Gatot Subroto Malang) Apsarini, Nabila Wahyu; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the "Impact Analysis of E-Service Quality, Experiential Marketing, E- Trust, and E-Security of BCA's E-Branch on Customer Loyalty (Case Study at BCA KCP Gatot Subroto Malang)." This research employs a quantitative approach. The sample was collected through questionnaires using a purposive sampling technique, and Malhotra's formula was used to determine the sample size, which is the number of items multiplied by 5, resulting in a total sample of 100 respondents. The analysis technique used in this study is multiple linear regression to test the influence of independent variables on the dependent variable. The results of the study show that the t test (partial) Eresults for Experiential Marketing, E-Trust, and E-Security have a significant effect on customer loyalty, while E-Service Quality does not have a significant effect on customer loyalty. Meanwhile, the F test (simultaneous) results indicate that E-Service Quality, Experiential Marketing, E-Trust, and E-Security of BCA's E-Branch simultaneously affect customer loyalty. This research provides valuable insights for BCA to optimize factors influencing customer loyalty through eBranch services, particularly at KCP Gatot Subroto Malang. Keywords: E-Service Quality, Experiential Marketing, E-Trust, E-Security eBranch BCA, and customer loyalty
Pengaruh Online Customer Review, Celebrity Endorser, Dan Brand Image Terhadap Keputusan Pembelian MS Glow Skincare Di Kota Malang Laili, Jasilatul; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Online Customer Review, Celebrity Endorser, and Brand Image on MS Glow Skincare Purchasing Decisions in Malang City. The sampling technique uses purposive sampling technique. This study uses explanatory research and a quantitative approach to obtain a sample of 100 respondents. The data collection method uses a questionnaire. To solve the problems in this study, using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, F tests, t tests, and determination coefficient tests. This study uses multiple linear regression analysis with the help of SPSS 25. The results of the study indicate that partially Online Customer Review, Celebrity Endorser, and Brand Image have a positive and significant effect on Purchasing Decisions. Keywords: Online Customer Review, Celebrity Endorser, Brand Image, Purchasing Decisions
Analisis Faktor-faktor yang Mempengaruhi Penghimpunan Deposito Mudharabah Perbankan Syariah di Indonesia Novianto, Abdullah Syakur; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the factors that affect the collection of mudaraba deposits in Islamic banks in Indonesia, with observation period since 2005 to 2013. Vector auto regression (VAR) is used to analysis data in this study. The results showed that gross domestic product (GDP) and number of offices have significant effect on mudaraba deposits, while inflation rate and rate of profit sharing not affect mudaraba deposits.  
Co-Authors AA Sudharmawan, AA Abdillah, Mohammad Rifki Abdul Aziz Abdul Kodir Djaelani Afriyanti, Fitri Alnawati, Dinar Eka Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Awalia, Riski Bahtiar, Dimas Vigo Bessy, Nilam Sahnur Choirunnisa, Firda Cinta, Aura Dinnisa’, Zukhruf Djumilah Hadiwidjojo Fadhilah, Gita Maulani Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Haidi, Mukhammad Maulana Hatami, Muhammad Humayroh, Riza Husna, Fifi Lailatul Iksan, Iksan Jeni Susyanti Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Mohammad Rizal, Mohammad Mufarrichah, Abidah Muhamad, Alwi Mulyadi, Rafiqi Dwi Nasiruddin, Mukhammad Ningrum, Niken Widya Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Pandwita, Siska Mareta Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Riski, Kumajaya Novi Rohmah, Nabila Alfiyatu Ronny Malavia Mardani Rumawatine, Wildan Reyvaldi Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shofa, Almas Nazhifan Siti Asiyah Sofia, Himatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Tantri, Diah Ima Novia Usiaman, Aldi Utami, Merly Violita Wardani, Navila Laila Wardani, Putri Kusuma Wulandari, Yuny Sri Yulia, Fadila Hilma Zakariya, Ikbar Zuhro, Nurhidayatus