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All Journal JAM : Jurnal Aplikasi Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Quantitative Economics and Management Studies Journal Koperasi Dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat Journal of Islamic economics Perspectives (JIEP) International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science KOPEMAS
Abdullah Syakur Novianto
Universitas Islam Malang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences

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Pengaruh Fashion Lifestyle, Sikap Konsumen, dan Promosi Produk Terhadap Keputusan Pembelian Produk Three Second (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Dhedy Setiawan Darsono; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of Fashion Lifestyle, Consumer Attitudes, and Product Promotion on Three-Second Product Purchase Decisions. The researcher uses explanatory research with quantitative methods in this research. The population in this study were students of the Faculty of Economics and Business, the Islamic University of Malang, class of 2019, who had purchased Three-Second products at least two times. Purposive sampling was employed in concert with nonprobability as the sampling strategy for this study. The Malhotra formula employed in this study was followed by a sample of 65 respondents using Google Forms. To analyze the data, the researcher used SPSS 25.0 to examine the influence of Fashion Lifestyle, Consumer Attitudes, and Product Promotion on Three Second Product Purchase Decisions. The results of the study show, Fashion Lifestyle has a significant positive effect on purchasing decisions, consumer attitudes have a significant positive impact on buying decisions, and product promotion has a significant positive effect on purchasing decisions. A case study of the Faculty of Economics and Business, Islamic University of Malang class of 2019, who had purchased Three Second products at least twice, found that 79.9% were influenced by variables other than those in the study, and consumer attitudes and product promotion influenced the rest. Keywords: Fashion Lifestyle, Consumer Attitudes, and Product Promotion
Pengaruh Brand Equity, Kreativitas Iklan, Kepuasan Konsumen, Terhadap Keputusan Pembelian Online Di Shopee (Studi Kasus Mahasiswa FEB UNISMA Angkatan Tahun 2019) Nanda Anisa Rizki; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Brand Equity, Advertising Creativity, Consumer Satisfaction, on Online Purchasing Decisions at Shopee in Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019. With an active sample used in this study, 90 active students of the Faculty of Economics and Business Islamic University of Malang class of 2019. The analytical method used in this research is quantitative data analysis using multiple linear regression analysis. The results of this study indicate that brand equity has no effect on purchasing decisions at Shopee. Advertising creativity has no effect on purchasing decisions at Shopee. Consumer satisfaction influences purchasing decisions at Shopee. Keywords: Brand Equity, Advertising Creativity, Consumer Satisfaction And Purchasing Decisions
Pengaruh Brand Awareness dan Product Quality Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening (Studi pada Eastu Coffeebar Wajak) Usman Fauzi; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the impact of brand awareness and product quality on customer loyalty and purchasing decisions. The population of this study is the visitors of Eastu Coffeebar during one month with a sample size of 100 respondents obtained using non-probability sampling techniques and purposive sampling method. The results showed that brand awareness has no significant impact on customer loyalty, but product quality has a significant impact on customer loyalty. Purchase decision also has a significant impact on customer loyalty. Furthermore, brand awareness and product quality have a significant impact on purchase decision. Both factors also influence customer loyalty through purchase decision. This study used Structural Equation Modeling (SEM) data analysis method assisted by SmartPLS 3.2.9 software. Keyword: Brand Awareness, Product Quality, Loyalty Customer, Purchase Decision 
Pengaruh Pelatihan, Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Unit Usaha Pabrik Kelapa Sawit Pinang Tinggi PT Perkebunan Nusantara VI Jambi Nur Rizkiroh Septiani; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to examine the effect of training, motivation and work discipline on employee performance in PKS Pinang Tinggi business unit PT Perkebunan Nusantara VI Jambi. This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 60 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable Training (X1), Motivation (X2), has a significant effect on Employee Performance (Y). And there is a partial influence between Training (X1), Motivation (X2), which has a significant effect on Employee Performance (Y). Keywords: Training, Motivation, has a significant effect on Employee Performance
Pengaruh Harga, Produk, Promosi Dan Lokasi Terhadap Keputusan Pembelian Tanah Kavling De Villa Burning Elisa Elisa; Mohammad Rizal; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to identify and analyze the relationship between price, product, promotion and location in purchasing decisions at De Villa Buring. This study uses primary and secondary data collection methods, primary data collection methods in the form of questionnaires by distributing questionnaires to the Buyers of De Villa Buring Plots of Land located in Kedungkandang, Malang City.Determining the number of samples in this study used non-probability sampling using a Likert scale and the results obtained were 90 respondents. Hypothesis testing was carried out using Instrument Test, Normality tests, multiple linear regression tests, and certainty tests. The result of the joint test (F-test) is Variable prices, products, promotions, and location all have a significant positive impact on purchasing decisions at De Villa Buring. In addition, partial test (t-test) results indicate that the price and advertising variables should not partially influence purchase decisions. Product and location variables have a positive and sometimes significant impact on purchasing decisions. This is shown by the judgment test results variations or changes in Purchase decisions can be explained by the variables price, product, promotion, and location. The rest are influenced by other variables not included in the study. We recommend that the De Villa Buring Manager evaluate prices and promotions to further improve them by setting the same prices at each outlet and always updating promotions, especially on Instagram social media. Keywords: Price, Product, Promotion, Location and Purchase Decision
Pengaruh Kesehatan, Upah Minimum, Dan Pendidikan Terhadap Kemiskinan Di Jawa Timur 2020-2022 Reza Firmansah; Mohammad Rizal; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of health, minimum wages and education on poverty in East Java 2020-2021. The type of research used is quantitative. The method used in this research is panel data analysis. Panel data regression is a regression that combines cross section data and time series data. Estimation of panel data regression can be done through 3 estimates, namely CEM, FEM and REM. Data analysis in this study used the help of Eviews 10. In this study, it was found that health, minimum wages and education have a simultaneous effect on poverty. Health has a partial effect on poverty, minimum wage has no partial effect on poverty and education has no partial effect on poverty. Keywords: Health, Minimum Wage, Education, Poverty
Pengaruh Harga, Online Customer Rating, Dan Sistem Pembayaran Cash On Delivery Terhadap Keputusan Pembelian Di E-Commerce TikTok Shop (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2019) Achmad Naufal Miqdad; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Purposive sampling of 2019 batch students of economics and business at Islamic University of Malang served as the case study for this study, which sought to determine and analyze the effect of price, online customer rating, and the cash on delivery payment system on customer purchasing decisions in the e-commerce TikTok shop. The maholtra formula was also used to count the samples. 75 respondents were used as samples in this study. The information examination strategies utilized in this exploration are legitimacy and unwavering quality tests, normality tests, multicollinearity tests and heteroscedasticity tests, different straight relapse examination, speculation testing, and coefficient of assurance test (Changed r2). Using SPSS to analyze the process. According to the study's findings, customer purchasing decisions are influenced by price, online customer rating, and cash on delivery payment systems simultaneously. Prices do not significantly influence customer purchasing decisions, but online customer rating and systems that accept cash on delivery. Keywords: Price, Online Customer Rating, Cash On Delivery Payment Systems, Purchase Decision.
Pengaruh Islamic Branding, Product Ingredients dan Promosi Terhadap Minat Beli Produk PT. HNI HPAI Kota Malang Bella Zakila; Siti Asiyah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  Indonesia is a country with a Muslim majority population which tends to assume that all products in circulation are halal products. One of the difficulties faced by Muslim consumers in Indonesia is finding herbal and halal medicinal products. In addition, this is supported by Muslim consumers who are currently increasingly looking for herbal and halal medicines. This study aims to determine the effect of Islamic branding, product ingredients and promotion on the intention to buy HNI-HPAI products in Malang City, the population that is the object of this research is Consumers of HNI-HPAI Products at Business Center I HPAI Malang City. The sample used was 89 people. Sampling in this study used the saturated sample method. The analytical method used in this study is a multiple regression analysis method with the SPSS19 application. The results of the research based on partial hypothesis testing (t test) show that Islamic branding, product ingredients and promotions partially have a significant effect on purchase intention. The results of the F test of Islamic branding, product ingredients and promotion together have a positive and significant effect on purchase intention. This can be seen in the Fcount value of 52.146 > Ftable 2.71 and a significant value of 0.001 <0.05. The test results for the coefficient of determination (R2) obtained an Rsquare of 0.636. This shows that the dependent variable buying interest can be explained by the independent variables Islamic branding, product ingredients and promotions 63.6% while 36.4% is explained by other factors outside the variables studied.  Keywords:Islamic Branding, Product Ingredients, Promotion, Buying Interest, HNI HPAI.
Peran Dimensi Kualitas Layanan Terhadap Kepuasan Nasabah Pada Bank BRI Kantor Kas Universitas Islam Malang Adhien Azka Arifatul Ula; Nur Hidayati; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to determine the role of service quality dimensions on customer satisfaction of Bank BRI Cash Office of Islamic University of Malang. The data used in this study used primary data by distributing research questionnaires to respondents. The population of this study was customers of Bank BRI Cash Office of Islamic University of Malang, while the sample in this study was 98 respondents. The sampling method in this study uses non-probability sampling, namely accidental sampling. The analytical method used in this study is simple linear analysis with hypothesis testing using t test. Research shows that the dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance and empathy have a significant effect on customer satisfaction. Keywords: Keywords: Service Quality Dimension, Customer Satisfaction
Pengaruh Word Of Mouth, Kualaitas Produk dan Kepercayaan Diri Terhadap Keputusan Pembelian Smartphone Merek iPhone (Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Yusril Ananta Bahrudin; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of word of mouth, product quality and confidence on iPhone brand smartphone purchase decisions. This type of research is quantitative research. The sampling technique was obtained using the purposive sampling method with the number of samples obtained as many as 90 respondents who were students of the faculty of economics and business, Islamic University of Malang who used iPhone brand smartphones. The data analysis used in this study used validity and reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heterokedasticity tests, t tests and R2 coefficients of determination. The results of this study show that word of mouth has a positive and significant effect on the purchase decision of the iPhone brand smartphone, product quality has a positive and significant effect on the purchase decision of the iPhone brand smartphone and confidence has a positive and significant influence on the purchase decision of iPhone brand smartphones. Keywords: Word of mouth, Product quality, Confidence, Purchasing decision.
Co-Authors AA Sudharmawan, AA Aan Irawan Abdillah, Mohammad Rifki Abdul Aziz Abdul Aziz Asy Syifa’ Abdul Kodir Djaelani Achmad Naufal Miqdad Adhien Azka Arifatul Ula Adib Qosim Masrukhan Afriyanti, Fitri Agus Hermawan Ahmad Angger Muzaky Almaidah Eva Rosalinda Alnawati, Dinar Eka Alwi Muhamad Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Amir Faisol Andri Sari Pratama Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arif Rahwansyah Arif Ruri Abdillah Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Avila Thio Nafra Agda Adila Awalia, Riski Bahtiar, Dimas Vigo Basyaruddin Faizal Rafi Bella Zakila Berliana Tri Banuwati Bessy, Nilam Sahnur Budi Wahono Chelsea Nur Fadilah Choirunnisa, Firda Cinta, Aura Cynthia Renita Putri Dennisa, Elvina Hany Dhedy Setiawan Darsono Dhisma Manzilil Rohma Dinnisa’, Zukhruf Djumilah Hadiwidjojo Elisa Elisa Fadhilah, Gita Maulani Fani Oktavia Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Gebbril Oktavia Jaya Haidi, Mukhammad Maulana Hambali Hambali Hatami, Muhammad Heri Pratikto Humayroh, Riza Husna, Fifi Lailatul Ikbar Zakariya Ike Nurmaya Devina Iksan Iksan Iksan Iksan Indah Soleha Ahmad Iqbal Burhanuddin Maulidy Iwansyah Iwansyah Jeni Susyanti Jihan Nabila Qotrunnada Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Kusumas Tutik Wahyuningsah Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via Ludi Wishnu Wardana Lusy Sukmawati Lydia Putri Irdawati M Wandi Irdiansyah M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Moh. Abu Ali Winarno Mohammad Rizal Mohammad Rizal, Mohammad Mohammad Roisul Amin Mufarrichah, Abidah Muhamad, Alwi Muhammad Agus Salim Mulyadi, Rafiqi Dwi Mutiarafani Tri Renata Muzakkiy, Achmad Najib, Fawwaz Achmad Nanda Anisa Rizki Nasiruddin, Mukhammad Navila Laila Wardani Nia Wanda Kumala Ningrum, Niken Widya Nita Prihatiningrum Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nur Hidayati Nur Rizkiroh Septiani Nuraini Tri Wijayanti Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Oki Wahyudi Pandwita, Siska Mareta Papank Abi Sadewa Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Puji Handayati Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Ratna Tri Hardaningtyas Reza Firmansah Riski, Kumajaya Novi Riza Humayroh Rohmah, Nabila Alfiyatu Rois Arifin Ronny Malavia Mardani Rufi'i Rumawatine, Wildan Reyvaldi Sabrina, Rully Sahla Ramli Sahrul Hidayatullah Samuriah Samuriah Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shendy Citra Iswandari Shofa, Almas Nazhifan Shofi Mustajibullah Siti Asiyah Siti Asiyah Sofia, Himatus Solikhah, Afiatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Syamsul Arifin Tantri, Diah Ima Novia Tanzil Ilham Usiaman, Aldi Usman Fauzi Utami, Merly Violita Wahyuniar Asri, Nafadzila Wahyuningtiyas, Nanik Wahyuningtyas, Nanik Wardani, Navila Laila Wardani, Putri Kusuma Widya Dwi Jayanti Wulandari, Yuny Sri Yulia, Fadila Hilma Yusril Ananta Bahrudin Yuzky Maulana Irbad Zafira, Fahmy Rahma Zainul Muttaqin Zakariya, Ikbar Zuhro, Nurhidayatus Zukhruf Dinnisa’