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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment E-JRM International Journal of Economics, Business and Innovation Research
Abdullah Syakur Novianto
Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pemanfaatan limbah nasi sebagai mikroorganisme lokal untuk membuat pupuk cair Novianto, Abdullah Syakur; Mulyadi, Rafiqi Dwi; Muniroh, Lailatul; Pandwita, Siska Mareta; Zuhro, Nurhidayatus; Bessy, Nilam Sahnur; Sofia, Himatus; Aziz, Abdul; Bahtiar, Dimas Vigo; Aprilia, Syifa Kanza; Fannani, Muhammad Rovi Tanwirul; Nasiruddin, Mukhammad; Prasetyo, Moch Richo
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 3 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i3.20649

Abstract

Dukuh Banduarjo di Desa Sumberpetung, Kabupaten Malang, Provinsi Jawa Timur, adalah daerah dengan mayoritas penduduk yang berprofesi sebagai petani tebu. Namun, petani tebu di sini menghadapi tantangan serius, termasuk meningkatnya kebutuhan pupuk yang tidak sebanding dengan subsidi pemerintah yang semakin berkurang. Sebagian besar petani masih bergantung pada pupuk kimia untuk memenuhi kebutuhan mereka. Untuk mengatasi masalah ini, diperlukan pendekatan pertanian organik yang berkelanjutan. Pertanian organik tidak hanya menghasilkan hasil pertanian yang berkualitas, tetapi juga ramah lingkungan. Selain itu, program ini mengajak masyarakat setempat untuk memanfaatkan sampah rumah tangga, seperti sisa nasi basi, untuk membuat pupuk organik cair MOL (Mikro Organisme Lokal). MOL adalah larutan hasil fermentasi yang dapat digunakan sebagai pupuk cair, dekomposer, dan bahkan pestisida organik. Keberhasilan program ini dapat membantu petani menjadi lebih mandiri, mengurangi dampak kerusakan lingkungan, dan mempromosikan sistem pertanian organik yang lebih berkelanjutan.
Sharia financial planning assistance to improve community welfare Novianto, Abdullah Syakur; Amin, Muh. Sirojuddin; Saputri, Laila Sandri; Cinta, Aura; Lestari, Via; Riski, Kumajaya Novi; Kamilah, Saosan; Ambarsari, Emmy; Fariani, Fariani; Lativa, Rachmah Nur; Artamefia, Rachel Amanda Vinka; Febriyani, Nurlatifa; Utami, Merly Violita
Community Empowerment Vol 10 No 9 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14159

Abstract

Financial literacy remains a major challenge in Banjarejo Village, significantly impacting the way the community manages their finances. Residents’ understanding of formal financial services remains low. This situation encourages some residents to choose non-formal financial institutions, such as those that are easier to access but carry high interest rates. This community service activity was carried out at the Banjarejo Village Hall, Pakis District, Malang Regency, involving 30 members of the PKK (family welfare movement). The objective of this activity was to increase the community’s understanding of financial literacy and planning. The method used in this activity was direct outreach and counseling for the Banjarejo Village community. The series of community service activities included initial observation, outreach, counseling, and monitoring and evaluation processes. From this activity, the results obtained were that 75% of participants had sufficient understanding and 25% of participants had a high level of understanding of simple financial reporting so that it would affect the financial flow of families and businesses.
Pengaruh Social Media Marketing, Influencer Marketing, dan Sertifikasi (BPOM) Terhadap Keputusan Pembelian Gen Z di Kota Malang (Studi Pada Sociolla Mall Olympic Garden) Solikhah, Afiatus; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to examine the influence of Social Media Marketing, Influencer Marketing, and BPOM Certification on the purchasing decisions of Generation Z consumers at Sociolla, Mall Olympic Garden (MOG) Malang. The background of this research is based on the increasing role of social media and influencers in shaping consumer behavior—particularly among Generation Z, who are highly active on digital platforms—and the importance of product legality in building consumer trust. A quantitative approach was employed using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who are Generation Z consumers that have made purchases at Sociolla MOG Malang. The results show that partially, Social Media Marketing, Influencer Marketing, and BPOM Certification have a positive and significant effect on purchasing decisions. Social Media Marketing was found to be the most dominant factor. Simultaneously, the three independent variables significantly influence purchasing decisions, the variation in purchasing decisions can be explained by these variables.The findings conclude that the success of digital marketing strategies, particularly through social media and influencer support, must be complemented by compliance with regulations such as BPOM certification to build trust and drive purchasing decisions among Generation Z consumers. Keywords: Social Media Marketing, Influencer Marketing, BPOM Sertification, Purchase Decision, Generation Z
Pengaruh Green Product, Green price, Green Place dan Green Promotion terhadap Purchase Intention Konsumen di Pasar Induk Among Tani Kota Batu Sabrina, Rully; Arifin, Rois; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effects of green product, green price, green place, and green promotion on consumers’ purchase intention at Pasar Induk Among Tani, Batu City. A quantitative approach with a survey method was employed, involving 142 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that green product, green price, and green place have a positive and significant effect on purchase intention when tested partially, while green promotion does not have a significant partial effect. However, the simultaneous test shows that all green marketing mix variables collectively have a significant influence on consumers’ purchase intention. These findings highlight the importance of an integrated green marketing strategy in enhancing consumers’ purchase intention. Keywords: Green Product, Green Price, Green Place, Green Promotion, Purchase Intention
Pengaruh Product Quality , Brand Image Dan Product Variant Terhadap Kepuasan Pelanggan Mixue (Studi Kasus Pada Warga Kota Malang) Muzakkiy, Achmad; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to determine the influence of product quality, brand image, and product variants on Mixue customer satisfaction. The number of samples in this study was 80 respondents determined using the Malhotra formula with the characteristics that respondents are in Malang City and have purchased Mixue Ice Cream & Tea products. This type of research uses explanatory research and data analysis used is multiple linear regression analysis. The results of this study state that product quality, brand image, and product variants have a significant effect on Mixue customer satisfaction in Malang City partially and simultaneously. Keywords: Product Quality, Brand Image, Product Variant, Kepuasan Pelangan 
Pengaruh Perilaku Overconfidence Dan Herding Terhadap Keputusan Investasi Saham Pada Generasi Z Di Malang Zafira, Fahmy Rahma; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of Overconfidence and Herding on stock invesrment decisions among generation Z investors in Malang. The research method used is a quantitative method with data collection techniques through distributing questionnaires. The research sample consisted of 75 respondents who are generation Z and have stock investment experience. Data were analyzed using multiple linear regression analysis. The results showed that Overconfidence behavior has positive effect on stock investment decisions, while Herding behavior has no effect on stock investment decisions. This indicates that the level of confidence of generation Z investors plays a role in investment decision-making, while the tendency to follow other investor sis not a determining factor. This research is expected to contribute to the development of literacy behavior finance and become a consideration for young investors Keywords: Overconfidence, Herding, Investment Decisions, Generation Z
Pengaruh Persepsi Kemudahan, Kepuasan, Dan Minat Pengguna Terhadap Adopsi QRIS Sebagai Inovasi Pembayaran Digital Di Kalangan Generasi Z Dennisa, Elvina Hany; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The acceleration of digital transformation has shifted public payment behavior toward cashless systems, including the Quick Response Code Indonesian Standard (QRIS). This study aims to analyze the effect of perceived ease of use, user satisfaction, and behavioral intention on QRIS adoption among Generation Z. A quantitative survey method was applied involving 100 Generation Z respondents in Malang City selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The results reveal that perceived ease of use and user intention significantly and positively influence QRIS adoption, while user satisfaction does not show a significant effect. Simultaneously, all independent variables collectively affect QRIS adoption. The coefficient of determination (R²) of 0.326 indicates that 32.6% of QRIS adoption can be explained by the proposed variables. These findings provide insights for policymakers and service providers in formulating strategies to strengthen QRIS adoption among Generation Z. Keywords: Perceived Ease of Use; User Satisfaction; User Interest; QRIS Adoption; Generation Z
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya Najib, Fawwaz Achmad; Novianto, Abdullah Syakur; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Co-Authors AA Sudharmawan, AA Abdillah, Mohammad Rifki Abdul Aziz Abdul Kodir Djaelani Afriyanti, Fitri Alnawati, Dinar Eka Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Awalia, Riski Bahtiar, Dimas Vigo Bessy, Nilam Sahnur Choirunnisa, Firda Cinta, Aura Dennisa, Elvina Hany Dinnisa’, Zukhruf Djumilah Hadiwidjojo Fadhilah, Gita Maulani Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Haidi, Mukhammad Maulana Hatami, Muhammad Humayroh, Riza Husna, Fifi Lailatul Iksan Iksan Jeni Susyanti Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Mohammad Rizal, Mohammad Mufarrichah, Abidah Muhamad, Alwi Mulyadi, Rafiqi Dwi Muzakkiy, Achmad Najib, Fawwaz Achmad Nasiruddin, Mukhammad Ningrum, Niken Widya Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Pandwita, Siska Mareta Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Riski, Kumajaya Novi Rohmah, Nabila Alfiyatu Rois Arifin Ronny Malavia Mardani Rumawatine, Wildan Reyvaldi Sabrina, Rully Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shofa, Almas Nazhifan Siti Asiyah Sofia, Himatus Solikhah, Afiatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Tantri, Diah Ima Novia Usiaman, Aldi Utami, Merly Violita Wahyuningtyas, Nanik Wardani, Navila Laila Wardani, Putri Kusuma Wulandari, Yuny Sri Yulia, Fadila Hilma Zafira, Fahmy Rahma Zakariya, Ikbar Zuhro, Nurhidayatus