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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment E-JRM International Journal of Economics, Business and Innovation Research
Abdullah Syakur Novianto
Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Social Media Marketing TitTok, Brand Awareness, Harga dan Promosi Terhadap Keputusan Pembelian skincare made in Indonesia di Timor-Leste Sanches, Olandina de Jesus; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Digital technology and social media, especially TikTok, have changed the way people buy skincare products. This study looks at how TikTok marketing, brand awareness, price, and promotions affect the buying choices of Gen Z Indonesians in Timor-Leste for skincare products. The research used a survey with 112 people from Gen Z who had either watched or bought Indonesian skincare products on TikTok. They used SPSS to do multiple linear regression analysis. The results showed that all four factors—TikTok marketing, brand awareness, price, and promotions—positively and significantly influence purchasing decisions. The findings highlight the need for creative TikTok campaigns, good brand awareness, fair pricing, and appealing promotions to attract young consumers in global markets.  Keywords: Social Media Marketing, Brand Awareness, Price, Promotion, Purchasing Decisions 
Pengaruh Kompetensi, Motivasi Kerja, dan Kepuasan Kerja Terhadap Produktivitas Kerja Pegawai Kantor Badan Pertanahan Nasional Kabupaten Sampang Hatami, Muhammad; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Work productivity reflects the effectiveness and efficiency of human resource performance. This study analyzes the impact of competence, work motivation, and job satisfaction on employee productivity at the Badan Pertanahan Nasional (BPN) Office in Kabupaten Sampang, driven by a decline in productivity marked by tardiness and low initiative. Using a quantitative explanatory design, data were collected from 34 employees through questionnaires and analyzed using multiple linear regression with simultaneous and partial hypothesis testing.The results indicate that competence, motivation, and job satisfaction together significantly affect productivity, but only competence has a partial significant impact. Competence covering knowledge, skills, and attitude supports task performance. Although motivation and satisfaction contribute to a positive work environment, they show no direct effect. These findings emphasize the need for holistic HR management focused on competence development and employee well-being to enhance productivity and service quality. Keywords: Competence, Work Motivation, Job Satisfaction, Work Productivity, Human Resources. 
Pengaruh Promosi & Rating Produk Terhadap Loyalitas Pelanggan Yang Dimediasi Olehcustomer Satisfaction Pada Konsumen Roughneck E-Commerce Tokopedia (Studi Pada Mahasiswa Di Kota Malang) Haidi, Mukhammad Maulana; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the influence of product promotion and rating on customer loyalty mediated by customer satisfaction on roughneck e-commerce consumers at Tokopedia (a study of students in Malang City). This study uses a quantitative approach with an explanatory research type. The research population is students in Malang who shop for Roughneck brand products on the e-commerce site Tokopedia, with a sample of 80 respondents selected using a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The results of this study indicate that promotions have an influence on customer loyalty, product ratings do not have an influence on customer loyalty, promotions have an influence on customer satisfaction, ratings have an influence on customer satisfaction, customer satisfaction does not have an influence on customer loyalty, promotions do not have an influence on customer loyalty through customer satisfaction, and product ratings do not have an influence on customer loyalty through customer satisfaction. Keywords: promotions, product ratings, customer loyalty, customer satisfaction
Pengaruh Green Marketing, Brand Awareness, Dan Harga Terhadap Keputusan Pembelian Konsumen Generasi Z Tas Ecobag Di Indomaret Kuncahyo, Angger; Rachma, N.; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study's goal is to comprehend and investigate how consumers at Indomaret make decisions about the purchase of Ecobag bags (Y) in relation to Green Marketing (X1), Brand Awareness (X2), and price (X3). The quantitative approach is the research method used. Purposive sampling is the sampling technique employed, and there were 90 participants in all. Students from generation Z living in the Lowokwaru District participated in this study. Using SPSS software version 25, multiple linear regression analysis was the data analysis technique employed in this investigation. The study's findings suggest that pricing, brand awareness, and green marketing all significantly affect consumers' decisions to buy. Purchasing decisions are significantly influenced by brand awareness and green marketing. Price, however, has little bearing on what people decide to buy Keywords: Green Marketing, Brand Awareness, Price, Purchase Decision
Pengaruh Kualitas Produk, Harga dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Kegiatan Car Free Day (CFD) Pandaan Nuzila, Firdausi Fauziyatin; Hidayati, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of product quality, price, and word of mouth on consumer purchasing decisions during the Car Free Day event in Pandaan. This type of research uses a quantitative approach with descriptive analysis methods. The sampling technique used accidental sampling. The required respondents 85 with the sample criteria for this study being consumers who had purchased products from MSME traders during the car free day in Pandaan. The analysis method used was multiple linier regression. The F-test results indicate that product quality, price, and word of mouth simultaneously influence purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and word of mouth has a positive and significant effect on purchasing decisions. Keywords: Product Quality, Price, Word Of Mouth
Pengaruh Brand Ambassador Dan Diskon Terhadap Perilaku Konsumen Dalam Berbelanja Di Tokopedia (Studi Kasus Pada Mahasiswa Unisma Malang) Afriyanti, Fitri; Wahono, Budi; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand ambassadors and discounts on consumer behavior in shopping through the e-commerce platform Tokopedia, particularly among students of the Islamic University of Malang (Unisma). The research is motivated by the rising trend of online shopping and increasingly diverse marketing strategies, including the use of brand ambassadors and discount offers. This study employs a quantitative descriptive method using a survey approach. Data were collected through questionnaires distributed to 100 active Tokopedia users. The results of multiple linear regression analysis indicate that brand ambassadors and discounts simultaneously have a significant effect on consumer behavior. Partially, both brand ambassadors and discounts also significantly influence consumer behavior, with significance values below 0.05. The study concludes that marketing strategies such as employing suitable public figures and offering attractive discounts can enhance consumer interest and purchasing decisions in online shopping. These findings are expected to serve as a reference for e-commerce companies in developing effective marketing strategies tailored to the characteristics of Generation Z. Keywords: Brand Ambassador, Discount, Consumer Behavior, Tokopedia, E-Commerce 
Pengaruh Marketing Mix, Customer Relationship Management Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian (Studi Kasus Pada Grosir Snack Bu Dewi di Kab Mojokerto) Putra, Rivaldy Danendra; Mahsuni, Abdul Wahid; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of the Marketing Mix, Customer Relationship Management, and Customer Experience on Purchasing Decisions at Bu Dewi Snack Wholesaler in Mojokerto Regency. The application of the marketing mix, customer relationship management, and customer experience to each of these variables not only contributes individually but also collectively to shaping consumer preferences and behavior in an era of increasingly competitive business. The research method used in this study is a quantitative approach with data collection techniques in the form of online and offline questionnaires distributed to 85 customers of Bu Dewi Snack Wholesaler. The results of this study indicate that the marketing mix has a positive and significant effect on purchasing decisions, customer relationship management has a positive and significant effect on purchasing decisions, and customer experience has a positive and significant effect on purchasing decisions. The implications of this study explain that Bu Dewi Snack Wholesaler needs to apply the marketing mix, customer relationship management, and customer experience to purchasing decisions in order to create a combined marketing strategy that encompasses product management, pricing, promotion implementation, and customer relationship management that can encourage consumers to make purchases. Keywords: Marketing Mix, Customer Relationship Management, Customer Experience, Purchasing Decision, Bu Dewi Snack Wholesaler
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Atmosfir Cafe Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Customer Generasi Z Di Coffee Shop 11:12 Shofa, Almas Nazhifan; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The increasing habit of people consuming coffee, especially Generation Z, has encouraged the Indonesian coffee industry to grow rapidly in recent years. The purpose of this case study is to see how product quality, service quality, and cafe atmosphere influence the purchasing decisions of Generation Z customers at Coffee Shop 11:12. This research was conducted quantitatively using an explanatory research approach. Since the population size is unknown, the sample consisted of 80 individuals belonging to the late Generation Z. The sample size was calculated using Malholtra's formula. Data was analyzed using multiple linear regression after being collected through a questionnaire. The results of the study indicate that product quality has a positive effect but does not influence purchasing decisions, while service quality and café atmosphere have a significant positive influence. Keywords: Product Quality, Service Quality, Café Atmosphere, Purchasing Decision
Edukasi Masyarakat melalui Program Sosialisasi Vaksinasi di Masa Pandemi Covid-19 Novianto, Abdullah Syakur; Masrukhan, Adib Qosim; Zakariya, Ikbar; Iksan, Iksan; Muhamad, Alwi; Wardani, Navila Laila; Putri, Cynthia Renita; Dinnisa’, Zukhruf; Humayroh, Riza; Maulidy, Iqbal Burhanuddin; Arifin, Syamsul
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i2.10587

Abstract

Virus Corona marupakan virus yang berbahaya dan mudah menyerang orang tua dan anak-anak yang usia dini. Eksistensi covid-19 di indonesia tidak hanya menyebar pada lingkungan perkotaan, melainkan dapat terinfeksi dilingkungan yang terperincir atau pendesaan-pendesaan yang di pergunungan. Masyarakat desa kalipare merupakan desa yang berada di Kabupaten Malang, juga terdampak bahayanya virus corona sehingga mulai aktivitas sekolahan, pengajian, dan keluar rumah mulai dibatasi demi mematahkan rantai tersebarnya covid-19. KSM Tematik UNISMA berkesempatan untuk mengabdi di desa kalipare dengan beberapa program yang akan dilaksanakan selama sebulan. Program yang utama adalah program penanggulan covid-19, seperti membagikan masker, memasang poster-poster, sosialisasi vaksinisai dan pembelajaran terhadap anak-anak.
Pemanfaatan limbah kelapa sebagai bahan baku pembuatan briket arang Novianto, Abdullah Syakur; Prasetya, Diva; Wulandari, Yuny Sri; Rumawatine, Wildan Reyvaldi; Supriyadji, Ifbnu Kurniawan; Nurhijriatul; Choirunnisa, Firda; Putri, Fiona Hananto; Putri, Intan Sabrina Aziza; Nizam, Muhammad Sahrun; Yulia, Fadila Hilma; Arman, Bima Tiknanda
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 4 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i4.20648

Abstract

Pelaksanaan kegiatan pengabdian kepada masyarakat yang dilakukan kelompok 76 yaitu “Inovasi Pemanfaatan Tempurung Kelapa Menjadi Briket Arang Sebagai Bahan Bakar Alternatif di Dusun cungkal, Desa Sumberpetung, Kec Kalipare Kab Malang. Tujuan kegiatan ini untuk memberikan pemahaman kepada masyarakat agar bisa memanfaatkan potensi yang ada. Metode pelaksanaan dalam pengabdian ini adalah dengan survei lapangan dan pelatihan pembuatan briket kepada masyarakat. Materi yang diberikan berkaitan dengan pemanfaatan tempurung kelapa menjadi briket sebagai bahan bakar alternatif. Hasil dari kegiatan ini adalah masyarakat dapat menyadari potensi sekitar tempat tinggal mereka dengan cara mengolah limbah dari pohon kelapa menjadi sebuah briket.
Co-Authors AA Sudharmawan, AA Abdillah, Mohammad Rifki Abdul Aziz Abdul Kodir Djaelani Afriyanti, Fitri Alnawati, Dinar Eka Amanah, Firnandya Ambarsari, Emmy Amin, Muh. Sirojuddin Anggraini, Tasya Meylina Ari Anik Malikah Aprilia, Syifa Kanza Apsarini, Nabila Wahyu Arman, Bima Tiknanda Artamefia, Rachel Amanda Vinka Awalia, Riski Bahtiar, Dimas Vigo Bessy, Nilam Sahnur Choirunnisa, Firda Cinta, Aura Dinnisa’, Zukhruf Djumilah Hadiwidjojo Fadhilah, Gita Maulani Fannani, Muhammad Rovi Tanwirul Fariani, Fariani Febriyani, Nurlatifa Firdaus, Hilda Alivia Fitri, Elysia Haidi, Mukhammad Maulana Hatami, Muhammad Humayroh, Riza Husna, Fifi Lailatul Iksan, Iksan Jeni Susyanti Kamilah, Saosan Kamilla, Nahya Izza Krisnawardani, Cynthia Kuncahyo, Angger Lailatul Muniroh Laili, Jasilatul Lativa, Rachmah Nur Lestari, Via M. Agus Salim Al Fathoni Maschanuddin, Muhammad Agil Masrukhan, Adib Qosim Maulidy, Iqbal Burhanuddin Mohammad Rizal, Mohammad Mufarrichah, Abidah Muhamad, Alwi Mulyadi, Rafiqi Dwi Nasiruddin, Mukhammad Ningrum, Niken Widya Nizam, Muhammad Sahrun Nur Diana Nur Hasanah Nur Hidayati Nurhidayah Nurhidayah Nurhijriatul Nuzila, Firdausi Fauziyatin Pandwita, Siska Mareta Pertiwi, Ria Dwi Ayu Prasetya, Diva Prasetyo, Moch Richo Putra, Arif Rahman Surya Putra, Rivaldy Danendra Putri, Cynthia Renita Putri, Fiona Hananto Putri, Intan Sabrina Aziza Rachma, N. Rahma, Putri Anisa Ramadhan, Fathur Riski, Kumajaya Novi Rohmah, Nabila Alfiyatu Ronny Malavia Mardani Rumawatine, Wildan Reyvaldi Sanches, Olandina de Jesus Saputri, Laila Sandri Sari, Nabila Aisyara Fatiha Shofa, Almas Nazhifan Siti Asiyah Sofia, Himatus Sudarmiatin Supriyadji, Ifbnu Kurniawan Susilo, Agung Budi Syamsul Arifin Tantri, Diah Ima Novia Usiaman, Aldi Utami, Merly Violita Wardani, Navila Laila Wardani, Putri Kusuma Wulandari, Yuny Sri Yulia, Fadila Hilma Zakariya, Ikbar Zuhro, Nurhidayatus