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FROM DIGITALIZATION TO INTELLIGENCE: MAPPING AI FORECASTING READINESS OF MSMES IN GREATER JAKARTA Hani Fitria Rahmani; Ratih Pratiwi; Eka Merdekawati; Aulia Hidayati; Mela Nurdialy
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.677

Abstract

Digital transformation presents both challenges and opportunities for Indonesian micro, small, and medium enterprises (MSMEs) in achieving sustainability performance. This study aims to examine the influence of digital readiness, technology adoption, and institutional support on MSMEs’ sustainability performance. A quantitative approach was employed by distributing questionnaires to MSME actors and analyzing the data using structural equation modeling based on partial least square (PLS-SEM). The results indicate that most independent variables have a positive and significant effect on sustainability performance, although certain variables show a negative relationship, which differs from some previous studies. This finding highlights that digital readiness and technology adoption do not always generate uniform effects but are strongly shaped by institutional contexts and internal conditions of MSMEs. Theoretically, this research contributes to the advancement of Institutional Theory and the Natural Resource-Based View (NRBV) by emphasizing digital capabilities as strategic resources for sustaining competitive advantage. Practically, the study suggests that policymakers and stakeholders should enhance digital literacy, infrastructure, and support programs for MSMEs to strengthen their ability to adapt to the digital era. The study concludes that synergy between internal MSME factors and external support is crucial for achieving sustainable business outcomes. Future research is recommended to include moderating variables such as strategic leadership or market orientation to provide deeper insights into the dynamics of MSME digital transformation.
Peningkatan pengetahuan home-industry Opak Pajaten dalam penggunaan eco-friendly packaging “Honeycomb Paperwrap” dalam penerapan green-economy Rahma, Rana Ardila; Debora, Fransisca; Rahmani, Hani Fitria
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.19567

Abstract

Abstrak                                                                                 Keberadaan limbah yang berasal dari kemasan plastik ternyata dapat memberikan dampak negatif lingkungan, kesehatan manusia, dan keberlanjutan bumi. Dalam konteks penggunaannya, plastik digunakan sebagai salah satu opsi utama kemasan bagi produk pada unit usaha industri rumah tangga (home industry). Home industry Opak Pajaten menggunakan kemasan plastik pada produknya. Hal ini dikarenakan rendahnya pengetahuan mitra akan pengaruh kemasan plastik, dan jenis produk kemasan ramah lingkungan (eco-friendly packaging) yang dapat digunakan sebagai kemasan Opak. Universitas Singaperbangsa Karawang (Unsika), dan Universitas Pasim Bandung melalui Hibah Prioritas Unsika (HIPKA) Bidang Penelitian dan Pengabdian kepada Masyarakat (PkM) tahun 2023 melakukan PkM pada home industry Opak Pajaten untuk meningkatkan pengetahuan mitra terkait salah satu jenis eco-friendly packaging yaitu Honeycomb Paperwarp. Honeycomb Paperwrap dibuat dari bahan daur ulang dengan keunggulan ringan sehingga sangat cocok digunakan sebagai kemasan pada produk unit usaha. Kegiatan PkM dilakukan dengan memperkenalkan produk Honeycomb Paperwrap sebagai rekomendasi kemasan yang sesuai dengan kebutuhan dan harapan konsumen, dapat meningkatkan tampilan produk, serta tetap memberikan pengaruh pada kelestarian lingkungan.  Kata kunci: industri rumah tangga; honeycomb paperwrap; kemasan ramah lingkungan AbstractWaste originating from plastic packaging negatively impacts the environment, human health, and the earth's sustainability. In its context, plastic is one of the leading packaging options for products in home industry business units. Opak Pajaten's home industry uses plastic packaging for its products. This is due to the partners' low knowledge of the influence of plastic packaging and the types of environmentally friendly packaging products that can be used as Opak packaging. Universitas Singaperbangsa Karawang (Unsika) and Universitas Pasim Bandung, through the Hibah Prioritas Unsika (HIPKA) Bidang Penelitian dan Pengabdian kepada Masyarakat (PkM) tahun 2023  in 2023, conducted PkM at the Opak Pajaten home industry to increase partners' knowledge regarding one type of eco-friendly packaging, namely Honeycomb Paperwarp. Honeycomb Paperwrap is made from recycled materials with the advantage of being light, so it is very suitable for packaging business unit products. PkM activities are carried out by introducing the Honeycomb Paperwrap product as a recommendation for packaging that suits consumer needs and expectations, can improve the product's appearance, and still impact environmental sustainability. Keywords: home industry; honeycomb paperwrap; eco-friendly packaging