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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Menara Ilmu Cakrawala Management Business Journal JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Manajemen Universitas Bung Hatta International Journal of Management and Business (IJMB) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal Of Human And Education (JAHE) ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Innovative: Journal Of Social Science Research Greenation International Journal of Engineering Science Journal of Innovative and Creativity Greenation International Journal of Engineering Science Jurnal Ekonomi, Manajemen, Akuntansi
Resty, Fenisi
Unicersitas Dharmas Indonesia
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Journal : MANAJEMEN DEWANTARA

 1 
ANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA) Mayroza Wiska; Fenisi Resty; Hidayatul Fitriani Hidayatul Fitriani
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12524

Abstract

The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the virus, which has led many companies to start looking at tik-tok as a platform for marketing their products. Because tik-tok is a social media platform that has just emerged and is very popular during the pandemic, it occupies the fourth position as the most widely used social media platform, where most of its users are from Generation Z. Seeing this phenomenon, this research was conducted to find out and analyze what kind of impact is caused by content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z on tik-tok social media in Dharmasraya Regency. The purpose of this study was to determine and analyze "the effect of content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z cosmetics on tik-tok social media (a case study of Dharmasraya Regency). This study used a quantitative method of collecting data using a questionnaire. The total number of respondents who were used as samples was 225. The results of this study indicate that content marketing and electronic word of mouth (e-WOM) are partially and simultaneously proven to have a significant effect on purchasing decisions. Its R square value is 0.566, which means that all independent variables can explain 56.6% of the dependent variable. while the remaining 43.4% can be explained by other factors not tested in this study.
ANALISIS HARGA DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMUR TIRAM PUTIH PURWANTI (STUDI KASUS MASYARAKAT KECAMATAN KOTO SALAK) Mega Pratiwi Mega Pratiwi; Eka Ermawati; Dini Elida Putri; Fenisi Resty
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12647

Abstract

The purpose of this study was to know price and packaged analysis of the decision to purchase the purwanti white oyster mushrooms. The method used is the quantitative method with data retrieval using a questionnaire. Data analysis techniques with validity tests, religious tests, correlation analysis, classic assumptions test, linear regression analysis, hypothetical testing. The results of the study indicate that the partial price variable affected the purchasing decision variables was shown by the processing of raw data, legible, and variable variables As much as 3,725 with the significant value of 0,000< 0.05, furthermore the packaged variables have a partial impact on the purchase decision variables indicated by data processing, quantifiable, oscillate variables At 8.496, the value of 0,000< 0.05.1Based on the results of the f that the price and packaging will have a significant impact simultaneously on the an f decision of 66.803 with a significant degree (0,000 < 0.05), which means that together the price variables and the packaging will significantly affect the decision of the purchase. Its intrinsir square value is 0.547 which means that all independent variables can explain 54.7% of the existing.
PENGARUH PARTISIPASI ANGGOTA DAN JUMLAH MODAL TERHADAP SISA HASIL USAHA PADA KOPERASI LPN-PULAU MAINAN KABUPATEN DHARMASRAYA TAHUN 2021 Krisnaldi; Eka Ermawati; Fenisi Resty
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13184

Abstract

This research aims to determine the effect of Participation and Amount of Capital on the SHU of the LPN-Pulau Mainan Cooperative, Dharmasraya Regency. This research uses a quantitative approach. Data collection by the method of questionnaires(questionnaires), observations, interviews and documentation. The population in this study is 146 members. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 20 program. The results showed that the Member Participation variabel (X1) had a positive and significant effect on SHU (Y) because the calculated value of 11.126 and the resulting significant value of 0.000. The amount of Capital (X2) has a positive and significant effect on SHU (Y) because the calculated value of 4,290 and the resulting significant value of 0.00, the variabels Member Participation (X1) and Amount of Capital (X2) have a positive and significant effect on SHU (Y) because the calculated F value of 78,116 and the resulting significant value of 0.000. The value of the coefficient of determination is 0.522 which means that it is 52.2% the effect of Member Participation (X1) and Total Capital (X2) on SHU (Y). Based on the results seen from the beta coefficient, the variabel that has the most influence on SHU (Y) is the Member Patrisipation variabel (X1).
ANALISIS PENGARUH EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN G COFFEE KOTO BARU(Studi Kasus G Coffee Koto Baru Kabupaten Dharmasraya) Kameliya; Fenisi Resty; Yesi Gusteti
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13206

Abstract

Metode pada penelitian ini adalah metode kuantitatif dan pengambilan data menggunakan koesioner. Populasi dalam penelitian ini adalah pelanggan G Coffee Koto Baru sebagai pembeli makanan atau minuman. Responden yang dijadikan sampel yaitu 100 responden. Berdasarkan dari hasil penelitian diketahui bahwa nilai koefisien korelasi (R²) adalah 0,768.Artinya terdapat hubungan yang kuat antara variabel experiental marketing dan kepuasan pelanggan terhadap variabel loyalitas pelanggan G Coffee sebesar 0,76,8% karena R mendekati 1, sedangkan angka R² (R Squere) dapat dijelaskan pada variabel dependen loyalitas pelanggan sebesar 0,590 atau 0,59,0% sedangkan Adjusted R Squere (Koefisien determinasi) sebesar 0,582, yang artinya pengaruh variabel experiental marketing dan kepuasan pelanggan terhadap loyalitas pelanggan sebesar 58,2% sedangkan 41,8% dipengaruhi faktor lain. Secara simultan experiental marketing dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.
PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG Yoza Mandala Putra; Eka Ermawaty; Kelik Purwanto; Fenisi Resty; Alex Ferdinal
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13629

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.
PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG Mandala Putra, Yoza; Ermawaty, Eka; Purwanto, Kelik; Resty, Fenisi; Ferdinal, Alex
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.13629

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.
Co-Authors AinulBadri, AinulBadri Aldia Rilas Alex Ferdinal Alex Ferdinal Alpha Perdana Aprilla, Raynaldo Bagus Aji Pamungkas Chintia Lestari Chintia Lestari Deswita, Yuhelvi Dini Elida Putri Eka Ermawati Eka Ermawati, Eka Eka Ermawaty Ela Umi Fauziah ELIDA PUTRI, DINI Ermawaty, Eka Gusteti, Yesi Hermawan, Ilham Hesmita Hidayatul Fitriani Hidayatul Fitriani Kameliya Kelik Purwanto Kelik Purwanto, Kelik Krisnaldi Larisa, Lioni Septi Apanda Leni Suryani Mandala Putra, Yoza Mega Pratiwi Mega Pratiwi Prasetyo, Dian Estu Prasetyo, Widi Aji Putri, Dini Elida Qhairi, Wiladatulqhairi Rika Wulandari, Neneng Rivaldi, Ahmad Saputra, Drita Cerry Selvitri, Sri Reski Sujito Sujito Sujito Sujito Tul utri, Anisa Wiska, Mayroza Wiska, Mayroza Yandela, Melsi Putri Yesi Gusteti Yoza Mandala Putra