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All Journal Jurnal Ilmiah Mandala Education (JIME) Jurnal Ekuilnomi J-ESA (Jurnal Ekonomi Syariah) Taroa : Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Umar Sagaf
Universitas Muhammadiyah Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Digital Marketing Sebagai Strategi Pemasaran Guna Meningkatkan Daya Saing UMKM Fashion di Sila Perspektif Ekonomi Islam M. Dandi Delas Putra; Umar Sagaf; Jainuddin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7858

Abstract

The number of MSME players who market their products using traditional methods and MSME players in sila are still lacking in integrating Islamic economic principles in implementing digital marketing such as honesty, social justice, and gharar in online transactions which make it difficult for MSME players to reach a wider market. So this research aims to find out the Implementation of Digital Marketing as a Marketing Strategy to Increase the Competitiveness of Fashion MSMEs in Sila Islamic Economic Perspective. This research will be conducted in Sila, Bima Regency, West Nusa Tenggara. This research uses Qualitative Research with a Descriptive Approach. Data Collection Techniques are Observation, Interview and Documentation. Data Analysis Techniques are Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of this study, Digital marketing has proven to be an effective tool to increase the competitiveness of fashion MSMEs in Sila, both in terms of increasing sales, brand awareness, and market reach.
Implementasi Etika Bisnis Islam dalam Meningkatan Penjualan Thrifting di Pasar Amahami Kota Bima Rangga Dzikrul Rabbani; Ichwan P. Syamsuddin; Umar Sagaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9238

Abstract

This research was conducted to find out how the implementation o Islamic business ethics can contribute to the increase in thrifting sale in Amahami Market, Bima City and what are the challenges faced b thrifting traders in implementing Islamic business ethics in Amaham Market, as well as the solutions offered. This research also use descriptive qualitative research methods with observation, interview and documentation of 15 sellers and buyers of thrifting goods in th amahami market of bima city. The results of this study indicate tha the application of Islamic business ethics in Amahami Market i proven to be able to increase consumer confidence in thrifting traders This trust arises because traders carry out honest and transparen business practices, are committed to the quality of goods and pric fairness, behave fairly and serve kindly, and have social care However, the application faces several challenges including the lac of a comprehensive understanding of Islamic Business Ethics, unfai competition between merchants, limited resources and access t training, and the challenges of local culture and traditions. In line wit these challenges, it also offers solutions to overcome them, namely b Increasing the Understanding and Awareness of Traders, providin Consumer Education and Increasing the Role of the Community, a well as the Establishment of Community-Based Market Supervisor Institutions
Strategi Pemasaran Syariah dalam Upaya Meningkatkan Pendapatan Pengusaha Tenun di Kelurahan Ntobo Rahmatan Setiadin; Umar Sagaf; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9296

Abstract

This study aims to analyse sharia marketing strategies in increasing the income of weaving entrepreneurs in Ntobo Village, Bima City. The traditional weaving industry in this region not only has high cultural value, but is also the main source of livelihood for the local community. However, weaving entrepreneurs face challenges in the form of limited market access, competition with imported products, and lack of understanding of sharia marketing and modern marketing strategies. This research uses a descriptive qualitative method with data collection techniques through observation, semi-structured interviews, and documentation of 15 weaving entrepreneurs. The results showed that the implementation of sharia marketing strategies, which include honesty and transparency in transactions, provision of halal and quality products, sharia value-based promotion through social media, and strengthening personal relationships with consumers, contributed positively to increasing consumer confidence and entrepreneurial income. In addition, collaboration through artisan communities and participation in exhibition activities helped expand the marketing network. Despite facing challenges in terms of capital, market access and digital skills, weaving entrepreneurs in Ntobo have great opportunities through government support and increased public awareness of local products based on Islamic values. This study concludes that the integration of sharia principles and modern marketing strategies can sustainably increase the competitiveness and income of weaving entrepreneurs, while maintaining the cultural and religious values of the Ntobo community.
Efektivitas Pengelolaan Dana Zakat Produktif Baznaz dalam Mengentaskan Kemiskinan di Desa Melayu Kecamatan Lambu Kabupaten Bima Ariyansyah; Umar Sagaf; Muhammad Yunan Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9337

Abstract

This study aims to evaluate the effectiveness of productive zakat management by BAZNAS in alleviating poverty in Malay Village, Lambu District, Bima Regency and analyze the contribution of productive zakat to poverty alleviation in Malay Village, Lambu District, Bima Regency. The method used is descriptive qualitative through interviews and observations of mustahik. The results show that productive zakat management by BAZNAS Bima Regency in Malay Village has proven its effectiveness in poverty alleviation through a sustainable economic empowerment approach based on the Bank Zakat Mikro (BZM) scheme. The program has succeeded in transforming mustahiqs into independent business actors in the livestock and handicraft sectors, with concrete achievements in the form of a 30% increase in income per year, transformation of the status of 15 families from mustahiqs to muzakki, and a 12% reduction in the poverty rate in three years. Supported by systematic governance and multi-stakeholder collaboration that utilizes local potential, this program overcomes the challenges of financial literacy and market access to create economic independence, proving productive zakat as a transformative instrument that is not only charitable but also empowering in a sustainable manner.
Implementasi Etika Bisnis Islam dalam Meningkatan Penjualan Thrifting di Pasar Amahami Kota Bima Rangga Dzikrul Rabbani; Ichwan P. Syamsuddin; Umar Sagaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9238

Abstract

This research was conducted to find out how the implementation o Islamic business ethics can contribute to the increase in thrifting sale in Amahami Market, Bima City and what are the challenges faced b thrifting traders in implementing Islamic business ethics in Amaham Market, as well as the solutions offered. This research also use descriptive qualitative research methods with observation, interview and documentation of 15 sellers and buyers of thrifting goods in th amahami market of bima city. The results of this study indicate tha the application of Islamic business ethics in Amahami Market i proven to be able to increase consumer confidence in thrifting traders This trust arises because traders carry out honest and transparen business practices, are committed to the quality of goods and pric fairness, behave fairly and serve kindly, and have social care However, the application faces several challenges including the lac of a comprehensive understanding of Islamic Business Ethics, unfai competition between merchants, limited resources and access t training, and the challenges of local culture and traditions. In line wit these challenges, it also offers solutions to overcome them, namely b Increasing the Understanding and Awareness of Traders, providin Consumer Education and Increasing the Role of the Community, a well as the Establishment of Community-Based Market Supervisor Institutions
Strategi Pemasaran Syariah dalam Upaya Meningkatkan Pendapatan Pengusaha Tenun di Kelurahan Ntobo Rahmatan Setiadin; Umar Sagaf; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9296

Abstract

This study aims to analyse sharia marketing strategies in increasing the income of weaving entrepreneurs in Ntobo Village, Bima City. The traditional weaving industry in this region not only has high cultural value, but is also the main source of livelihood for the local community. However, weaving entrepreneurs face challenges in the form of limited market access, competition with imported products, and lack of understanding of sharia marketing and modern marketing strategies. This research uses a descriptive qualitative method with data collection techniques through observation, semi-structured interviews, and documentation of 15 weaving entrepreneurs. The results showed that the implementation of sharia marketing strategies, which include honesty and transparency in transactions, provision of halal and quality products, sharia value-based promotion through social media, and strengthening personal relationships with consumers, contributed positively to increasing consumer confidence and entrepreneurial income. In addition, collaboration through artisan communities and participation in exhibition activities helped expand the marketing network. Despite facing challenges in terms of capital, market access and digital skills, weaving entrepreneurs in Ntobo have great opportunities through government support and increased public awareness of local products based on Islamic values. This study concludes that the integration of sharia principles and modern marketing strategies can sustainably increase the competitiveness and income of weaving entrepreneurs, while maintaining the cultural and religious values of the Ntobo community.
Efektivitas Pengelolaan Dana Zakat Produktif Baznaz dalam Mengentaskan Kemiskinan di Desa Melayu Kecamatan Lambu Kabupaten Bima Ariyansyah; Umar Sagaf; Muhammad Yunan Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9337

Abstract

This study aims to evaluate the effectiveness of productive zakat management by BAZNAS in alleviating poverty in Malay Village, Lambu District, Bima Regency and analyze the contribution of productive zakat to poverty alleviation in Malay Village, Lambu District, Bima Regency. The method used is descriptive qualitative through interviews and observations of mustahik. The results show that productive zakat management by BAZNAS Bima Regency in Malay Village has proven its effectiveness in poverty alleviation through a sustainable economic empowerment approach based on the Bank Zakat Mikro (BZM) scheme. The program has succeeded in transforming mustahiqs into independent business actors in the livestock and handicraft sectors, with concrete achievements in the form of a 30% increase in income per year, transformation of the status of 15 families from mustahiqs to muzakki, and a 12% reduction in the poverty rate in three years. Supported by systematic governance and multi-stakeholder collaboration that utilizes local potential, this program overcomes the challenges of financial literacy and market access to create economic independence, proving productive zakat as a transformative instrument that is not only charitable but also empowering in a sustainable manner.
Co-Authors Ahmadin Ahmadin Al Maulud Annisah Annisah Ariyansyah Dinah Husniah Dinah Husniah Gunawan Gunawan Ibrahim Ibrahim Ibrahim Ichwan P. Syamsuddin Ihwan P. Syamsudin Ihwan P. Syamsudin Ismail Ismail Jainuddin Kaharuddin Kaharuddin M. Dandi Delas Putra Muh. Yunan Putra Muhammad Rasyad Al Fajar Muhammad Yunan Putra Mujnah Nur Wahyu Nurul Inayah Nurul Inayah Putri Miftahul Jannah Putri Miftahul Jannah Rahmatan Setiadin Rangga Dzikrul Rabbani Rizky Amelia Rosdiana RR. Ella Evrita Hestiandari Sahrul Sahrul Siti Asmah Suci Surianah Syarif Hidayatullah Syarif Hidayatullah Ulhaq, Muhammad Zia Waliyudin Waliyudin