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All Journal Jurnal Ekonomi TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Manajemen. Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Quantitative Economics and Management Studies International Journal of Digital Entrepreneurship and Business (IDEB) International Journal of Social Science International Journal of Quantitative Research and Modeling International Journal of Science and Society (IJSOC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Sciences International Research Journal of Business Studies
Arissetyanto Nugroho
Universitas Pancasila
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Manajemen

 1 
The Role of Price in Deciding to Purchase Ready-to-Drink Tea Nugroho, Arissetyanto
Jurnal Manajemen Vol 22, No 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.507 KB) | DOI: 10.24912/jm.v22i3.428

Abstract

The purpose of this research is to test the factors that influence the decision to purchase The Pucuk Harum tea. There are three variables tested: brand image, price and product quality. The questionnaire was delivered to 100 @pucukharumid consumers and bootstrapped for a 500 data sample. The findings support that all factors, i.e. brand image, price and product quality, significantly influence the decision to purchase The Pucuk Harum. The most important factor is the price, and the factor that had the least influence is image. Smart PLS Simultaneous Equation Modelling was conducted to measure the indirect relationship between fourpaths within the model. The results show that the strongest path is the process of prices that affect the image through the product quality. The price is also an antecedent factor that mostly influences the purchase decision through other variables within the model.
DOES THE SOCIAL NETWORK RELATE WITH THE ENTREPRENEURSHIP? AN EMPIRICAL CONTENT ANALYSIS Nugroho, Arissetyanto; Sihite, Janfry
Jurnal Manajemen Vol 19, No 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.243 KB) | DOI: 10.24912/jm.v19i2.124

Abstract

The aim of the content analysis is to construct social network terminology in entrepreneurship journal. There are 97 journal abstracts that analyzed from six keyword search query in Proquest, the queries are “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” and “Global Entrepreneurship Monitor”. All the abstracts analyzed with Provalis Research QDA Miner, a Qualitative Quantitative Data Analysis software. QDA miner identified relevant keyword, relate keywords with jaggard coefficient of cooccurrence and the proximity plot. All the relevant keywords being analyzed with Multidimensional Scaling (MDS) and construct the relevant keywords regards to social network. Finally, there are two main findings, the first finding distinquishes the three level of analysis framework which are the individual level, the firm level and the macro level as representation of the continuous process to accumulate  resources. The second finding construct social network as national culture, furthermore the construct of social network closely related with social capital and human capital. Tujuan penelitian ini adalah untuk membangun konstruksi terminologi jejaring sosial berdasarkan jurnal kewirausahaan. Abstrak jurnal yang akan dianalisa diperoleh dengan kata kunci pencarian “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” dan “Global Entrepreneurship Monitor”, total diperoleh 97 abstrak jurnal yang kemudian dianalisa dengan software analisa kualitatif kuantitatif Provalis Research. Kata kunci yang relevan diidentifikasi, selanjutnya coocurence dan proximity plot kata kunci dianalisa dengan koefisien jaccard. Didalam tahapan akhir semua kata kunci selanjutnya dianalisa dengan Multidimensional Scaling (MDS). MDS membangun konstruksi kata kunci yang berhubungan dengan jejaring sosial. 2 temuan utama didalam penelitian ini adalah: pertama, penelitian ini mendukung kerangka kerja analisa 3 tingkat kewirausahaan yaitu tingkat individual, perusahaan, dan makro sebagai kerangka kerja yang mencerminkan proses berkesinambungan kewirausahaan dalam akumulasi sumber daya. Temuan kedua membangun konstruksi bahwa jejaring sosial berkaitan erat dengan budaya nasional, modal sosial dan modal sumber daya manusia. 
DOES THE SOCIAL NETWORK RELATE WITH THE ENTREPRENEURSHIP? AN EMPIRICAL CONTENT ANALYSIS Arissetyanto Nugroho; Janfry Sihite
Jurnal Manajemen Vol. 19 No. 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v19i2.124

Abstract

The aim of the content analysis is to construct social network terminology in entrepreneurship journal. There are 97 journal abstracts that analyzed from six keyword search query in Proquest, the queries are “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” and “Global Entrepreneurship Monitor”. All the abstracts analyzed with Provalis Research QDA Miner, a Qualitative Quantitative Data Analysis software. QDA miner identified relevant keyword, relate keywords with jaggard coefficient of cooccurrence and the proximity plot. All the relevant keywords being analyzed with Multidimensional Scaling (MDS) and construct the relevant keywords regards to social network. Finally, there are two main findings, the first finding distinquishes the three level of analysis framework which are the individual level, the firm level and the macro level as representation of the continuous process to accumulate  resources. The second finding construct social network as national culture, furthermore the construct of social network closely related with social capital and human capital. Tujuan penelitian ini adalah untuk membangun konstruksi terminologi jejaring sosial berdasarkan jurnal kewirausahaan. Abstrak jurnal yang akan dianalisa diperoleh dengan kata kunci pencarian “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” dan “Global Entrepreneurship Monitor”, total diperoleh 97 abstrak jurnal yang kemudian dianalisa dengan software analisa kualitatif kuantitatif Provalis Research. Kata kunci yang relevan diidentifikasi, selanjutnya coocurence dan proximity plot kata kunci dianalisa dengan koefisien jaccard. Didalam tahapan akhir semua kata kunci selanjutnya dianalisa dengan Multidimensional Scaling (MDS). MDS membangun konstruksi kata kunci yang berhubungan dengan jejaring sosial. 2 temuan utama didalam penelitian ini adalah: pertama, penelitian ini mendukung kerangka kerja analisa 3 tingkat kewirausahaan yaitu tingkat individual, perusahaan, dan makro sebagai kerangka kerja yang mencerminkan proses berkesinambungan kewirausahaan dalam akumulasi sumber daya. Temuan kedua membangun konstruksi bahwa jejaring sosial berkaitan erat dengan budaya nasional, modal sosial dan modal sumber daya manusia. 
The Role of Price in Deciding to Purchase Ready-to-Drink Tea Arissetyanto Nugroho
Jurnal Manajemen Vol. 22 No. 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i3.428

Abstract

The purpose of this research is to test the factors that influence the decision to purchase The Pucuk Harum tea. There are three variables tested: brand image, price and product quality. The questionnaire was delivered to 100 @pucukharumid consumers and bootstrapped for a 500 data sample. The findings support that all factors, i.e. brand image, price and product quality, significantly influence the decision to purchase The Pucuk Harum. The most important factor is the price, and the factor that had the least influence is image. Smart PLS Simultaneous Equation Modelling was conducted to measure the indirect relationship between fourpaths within the model. The results show that the strongest path is the process of prices that affect the image through the product quality. The price is also an antecedent factor that mostly influences the purchase decision through other variables within the model.
Co-Authors Adah, Eva Fathussya Budiono, Herlina C. Catur Widayati DARMANSYAH . Darmansyah Darmansyah Darmasyah, Darmansyah Derriawan Derriawan, Derriawan Dewi Sumantri, Ratih Elyssa Nurulita Erna Sofriana Imaningsih Erwandy Erwandy Harnovinsah Harnovinsah Harun, Tabby Wihasari Harun, Tabby Wihasari Immawati, Siti Asriah Ivan Rivai Janfry Sihite Janfry Sihite Janfry Sihite Janfry Sihite Janfry Sihite, Janfry Lola Fitriasari Lutfiyah, Konita Mafriningsianti, Evi Moch. Mukti Ali Molissa Dwi Zane Mukti Ali, Moch. Mulia Rahmah Ningrum, Endah Prawesti Nurmala Ahmar Parwoto Prakoso, Sugih Ramadhan, Syahril Ratih Dewi Sumantri Ratna Yuwita, Ela Rianto, Toha Ririn Wulandari Setiyo Budiyanto Sudarma, Ade Tabby Wihasari Harun Tatik Nur Khayati Wiyanto, Hendra Wulandari, Rosanna Yuli Harwani Zulkifli