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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Riset Entrepreneurship JURNAL ILMIAH KOHESI Jurnal Inovasi Penelitian Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat juremi: jurnal riset ekonomi Jurnal Ilmu Ekonomi dan Sosial (JIES) Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital KOLONI Jurnal Bisnis dan Manajemen (JURBISMAN) Indonesian Journal of Accounting and Business Jurnal Ekonomi, Akutansi dan Manajemen Nusantara SERUMPUN : Journal of Education, Politic, and Social Humaniora Business and Economic Publication International Journal of Business and Quality Research International Journal of Economics and Development Jurnal Publikasi Ekonomi dan Akuntansi E-Jurnal Manajemen Management and Education Journal Pariwisata
Ita Rahmawati
Universitas KH. A. Wahab Habullah
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Celebrity Endorsment dan Brand Image terhadap Minat Beli Konsumen pada Kosmetik Scarlett Whitening Hanif Ramdhani Muhammad; Ita Rahmawati
Business and Economic Publication Vol. 4 No. 1 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i1.1710

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh celebrity endorsement dan brand image terhadap minat beli konsumen pada produk Scarlett Whitening dengan konteks konsumen di Kabupaten Jombang. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang datanya diperoleh melalui penyebaran kuesioner, kemudian dianalisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa celebrity endorsement dan brand image berpengaruh positif dan signifikan terhadap minat beli konsumen. Secara simultan, kedua variabel tersebut memberikan kontribusi sebesar 67,2% dalam menjelaskan variasi minat beli konsumen terhadap produk Scarlett Whitening, yang menunjukkan bahwa sebagian besar keputusan konsumen untuk berminat membeli dipengaruhi oleh kekuatan citra merek serta efektivitas penggunaan selebriti sebagai endorser. Penelitian ini memberikan kontribusi pada literatur pemasaran dengan memperkaya kajian mengenai peran strategi celebrity endorsement dan pembentukan brand image dalam meningkatkan minat beli pada merek kosmetik lokal di Indonesia. Secara praktis, temuan ini mengindikasikan bahwa perusahaan kosmetik perlu menyeimbangkan strategi promosi berbasis selebriti dengan penguatan identitas merek guna meningkatkan daya tarik produk sekaligus mempertahankan loyalitas konsumen.
Pengaruh Desain Produk dan Harga Terhadap Keputusan Pembelian Pada Brand Rucas di Instagram Achmad Ramadhan; Ita Rahmawati
Business and Economic Publication Vol. 4 No. 1 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i1.1721

Abstract

This study aims to examine how product design and pricing influence consumer purchasing decisions related to the Rucas brand on Instagram, given the increasingly fierce competition in the local fashion sector. The uniqueness of this study lies in its emphasis on the local brand Rucas, which largely uses Instagram for marketing, a topic that has not been widely explored through empirical studies. This study uses an associative quantitative method with a purposive sampling technique involving 100 respondents who have purchased Rucas products in the past year. Data were collected using a 1-5 Likert scale questionnaire and analyzed through multiple linear regression using SPSS 27. The results showed that product design had a positive and significant effect on purchasing decisions (t = 5.574; p < 0.001), price had a positive and significant effect on purchasing decisions (t = 7.687; p < 0.001). Simultaneously, product design and price had a significant effect on purchasing decisions with an F value of 111.160 and a coefficient of determination (R²) of 0.696. These findings indicate that Rucas consumers on Instagram consider visual aspects of product design and affordability in their purchasing decisions. This research contributes to the development of digital marketing studies and consumer behavior in the local social media-based fashion industry.
Analisis Laporan Keuangan Sebagai Alat Untuk Menilai Kinerja Keuangan Pada Perusahaan Kalbe Farma Tahun 2020-2024 Zakiyyah Marhamah; Ita Rahmawati
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 4 No. 2 (2026): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v4i2.1609

Abstract

Riset ini berfokus untuk menelaah kinerja perusahaan pada perusahaan Kalbe Farma Tbk. pada tahun 2020-2024 melalui pendekatan analisis laporan keuangan  rasio keuangan. Pada riset ini dilakukan melalui penerapan metode deskriptif kuantitatif yang memanfaatkan data sekunder berwujud laporan keuangan perusahaan setiap tahunnya. Temuan penelitian mengindikasikan jika tingkat kinerja keuangan perusahaan berdasarkan dari perhitungan rasio likuiditas dalam kondisi baik yang artinya perusahaan sanggup mencukupi kewajiban jangka pendek Namun, karena angka rasio yang dihasilkan sangat besar dari standar industri menunjukkan adanya ketidakefisienan perusahaan dalam mengelola aset.  Berdasarkan hasil analisis rasio solvabilitas menandakan jika kinerja keuangan perusahaan dalam keadaan perusahaan memiliki strukktur modal yang kuat dan dapat mencukupi kewajiban jangka pajang dengan baik. Sementara itu, rasio aktivitas mencerminkan efisiensi yang rendah dalam penggunaan aset dan pengelolaan persediaan. Rasio profitabilitas, yang meliputi NPM, GPM, ROI, dan ROA, menunjukkan kinerja yang baik, sementara ROE dalam keadaan cukup yang cukup.
Analisis Kelayakan Usaha Pada UMKM Alumnistore Indonesia Di Kabupaten Jombang Hariyanti, Fadilah Fajar Imama; Rahmawati , Ita
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6836

Abstract

This study aims to analyze and determine the level of business feasibility in the Indonesian Alumnistore convection MSME located in Jombang Regency using a quantitative descriptive research approach. This study examines two main aspects, namely non-financial aspects and financial aspects. Data related to non-financial aspects are analyzed using qualitative techniques through an assessment of business feasibility indicators, while financial aspect data are analyzed quantitatively using the investment criteria assessment method. The results of the non-financial aspect analysis indicate that from the market and marketing side, the business has fulfilled the marketing mix elements (product, price, promotion, and distribution). In the technical and technological aspects, product planning, technology selection, location determination, layout, inventory management, and quality control have been in accordance with feasibility standards. Management and human resource aspects are also considered feasible, reviewed from the labor procurement system, compensation, integration, maintenance, and termination of employment. From the legal aspect, the business has complete legality, and in the environmental aspect it has fulfilled the AMDAL requirements. Meanwhile, the results of the financial analysis show a Payback Period (PP) value of 3 years and 27 days; The Net Present Value (NPV) is Rp95,820,887; the Internal Rate of Return (IRR) is 26.98%; the Profitability Index (PI) is 1.19; and the Accounting Rate of Return (ARR) is 74.5%. Based on the overall analysis results, the Alumnistore Indonesia convection is declared feasible to run and develop.
Peningkatan Pendapatan Keluarga Melalui Pelatihan Wirausaha Produk Olahan Makanan Khotim Fadhli; Ita Rahmawati; Bekti Widyaningsih; Laila Rohmatun Nazila; Naufal Dhiyaaulhaq; Ahmad Baihaqiyullah Asazilli Islam
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.3135

Abstract

Family income is one of the important things that needs to be increased as an effort to improve welfare. This community service is carried out through three stages, namely design, implementation of activities, and evaluation. Community service activities with PKK partners in Dukuharum village, Megaluh sub-district, Jombang district, East Java, in the form of entrepreneurial training for processed food products for housewives attended by 30 people, had a positive effect on efforts to increase family income. After implementing entrepreneurial training for processed food products for housewives as an effort to improve the family economy in Dukuharum village, Megaluh sub-district, Jombang district, East Java, it has increased the knowledge of housewives about entrepreneurship and culinary business opportunities and has helped increase the income of housewives through business. home or culinary business. Keywords: Training, Entrepreneurship, Products, Income
Meningkatkan Daya Saing UMKM Melalui Sertifikasi Halal Khotim Fadhli; Mar’atul Fahimah; Ita Rahmawati; Nia Aprilia Bisari; Rizatul Juma’izah; Maya Kurnia Saputri; Hanif Fauzan Qodri; M. Hanif Ramadhani; Safinatul Koiriyah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5377

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a vital sector in the Indonesian economy, but face challenges in competitiveness in the era of globalization. The lack of understanding by MSME actors regarding halal certification and marketing strategies is an obstacle in the development of their businesses. Halal certification not only increases Muslim consumer confidence but also opens up global market opportunities, while effective marketing strategies can expand market reach. KH University Community Service Team. A. Wahab Hasbullah (Unwaha) implemented an empowerment program in Ngusikan District, East Java, to overcome this problem. This program includes outreach on the importance of halal certification and marketing training, including digital marketing, marketplace management, branding and sales strategies. The Participatory Action Research (PAR) method is used to involve MSME actors in the process of problem identification, solution and implementation. Continuous assistance is also carried out through monitoring, evaluation and guidance with the Unwaha Halal Center. As a result, coached MSMEs show increased consumer confidence, wider market reach, and income growth. This program not only provides short-term solutions but also builds the capacity of MSMEs to compete in the domestic market, supporting inclusive and sustainable economic growth. Halal certification and effective marketing strategies have proven to be an important foundation for supporting the sustainability of MSMEs in a market that is currently facing global competition.  
Transformasi Sumber Daya Lokal Menuju Produk Bernilai Jual di Desa Balongwono Kecamatan Trowulan Kabupaten Mojokerto Lailatus Sa&#039;adah; Ita Rahmawati; Mufidatul A’yun; Malikha Fitri; Candra Nur Adiputra; Ihsanuddin Aqda
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7.i1.6276

Abstract

Developing local resources into high-value products is an important strategy in improving the economic welfare of rural communities. This study focuses on the transformation of local potential in Balongwono Village, such as the abundant melon harvest that can be processed into melon jam, pickled melon, banana stems into banana stem chips, and spinach into spinach chips. Considering that so far there are many local resources that have not been utilized properly to become products with sales value, in addition, the community still markets their products traditionally. The methods used are lectures through seminars and mentoring of MSMEs and PKK mothers to improve understanding and skills in marketing local products digitally. as well as mentoring the creation of social media accounts. In addition, an evaluation using a questionnaire was conducted regarding the understanding of the transformation of local products into products with sales value. The method used was a lecture combined with evaluation through pretest and posttest to assess the program's effectiveness. Results show a significant increase in the average score of participants from 72.33% before the seminar to 93% after the seminar, indicating the program's success in enhancing the capacity of local entrepreneurs. These findings suggest that community service activities serve as a strategic solution to strengthen the competitiveness of local products and community economic independence.
Pengaruh Brand Trust, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Studi Kasus pada Konsumen Air Mineral Merek Le Minerale Iffah Ardianti Putri; Ita Rahmawati
SERUMPUN : Journal of Education, Politic, and Social Humaniora Vol. 4, No. 1 : SERUMPUN (JANUARY-JUNE 2026)
Publisher : Yayasan Maslahatul Ummah Ilal Jannah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61590/srp.v4i1.335

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand trust, kualitas produk, dan harga terhadap keputusan pembelian studi kasus pada konsumen air mineral merek le minerale. Penelitian ini menggunakan pendekatan kuantitatif dengan regresi linear berganda melalui SPSS Statistic 27, jumlah sampel yang digunakan sebanyak 100 responden yang dipilih secara purposive sampling. Hasil penelitian menunjukkan bahwa brand trust berpengaruh positif tetapi tidak signifikan (t = 1,579;0,118), bahwa konsumen memiliki tingkat kepercayaan tertentu terhadap merek Le Minerale, hal tersebut tidak cukup kuat untuk memengaruhi keputusan mereka membeli produk. Kualitas produk berpengaruh positif dan signifikan (t = 2,537;0,013), yang menunjukkan bahwa Konsumen memutuskan membeli Le Minerale karena mereka merasakan kualitas air yang baik dan konsisten. Harga berpengaruh positif dan signifikan (t = 3,126;0,002), yang menunjukkan bahwa harga yang dianggap wajar dan sebanding dengan kualitas mendorong konsumen untuk membeli Le Minerale. Secara simultan, ketiga variabel berpengaruh signifikan (F = 87,286;p = 0,000) dengan R² sebesar 0,732, menunjukkan bahwa variabel brand trust, kualitas produk, dan harga menjelaskan 73,2% variasi keputusan pembelian.
Analisis Perbandingan Kualitas Pelayanan dan Kepuasan Konsumen Gojek dan Grab Gita Winanda; Ita Rahmawati
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1247

Abstract

Di tengah banyaknya persaingan di industri transportasi online, Gojek dan Grab mampu mempertahankan kualitasnya di pasaran, sehingga menarik untuk ditelusuri faktor-faktor yang mendorong konsumen untuk tetap menggunakan jasanya. Tujuan dari penelitian ini dilakukan adalah untuk mengetahui perbandingan antara kualitas pelayanan dan kepuasan konsumen Gojek dan Grab. Metode yang digunakan adalah pendekatan kuantitatif komparatif dengan melakukan survei terhadap 100 responden dan dianalisis menggunakan uji independen t-test. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan yang signifikan antara kualitas pelayanan Gojek dan Grab, dan juga tidak terdapat perbedaan yang signifikan antara kepuasan konsumen Gojek dan Grab.
The Effect Of Dividend Per Share And Profitability On Stock Prices: Evidence From Panel Data Of Property And Real Estate Companies Listed On The Indonesia Stock Exchange (2019–2023) Vina Nur Afni; Ita Rahmawati; Lailatus Sa’adah
International Journal of Economics and Development Vol. 1 No. 2 (2025): Vol 1 No 2 December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijed.v1i2.372

Abstract

This study investigates the effect of Dividends per Share (DPS) and profitability on the stock prices of property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. From a population of 92 companies, 7 were selected as research samples through purposive sampling based on specific eligibility criteria. The research employs a quantitative approach with an associative design to examine the relationship between the variables. Secondary data were obtained from published financial statements, and the analysis was conducted using panel data regression with E-Views 12 software. The results reveal that DPS exerts a significant positive influence on stock prices, indicating that dividend distribution is a key factor in attracting investor interest and enhancing market value in the property and real estate sector. Conversely, profitability, as measured by Return on Assets (ROA), does not significantly affect stock prices, suggesting that investors may place greater emphasis on dividend policies rather than operational profitability when making investment decisions in this industry. These findings contribute to the literature on capital market behavior in emerging economies and offer practical implications for corporate managers in formulating dividend strategies to strengthen investor confidence and market performance.
Co-Authors Achmad Ramadhan Ahmad Baihaqiyullah Asazilli Islam Ahmad Fauzi Akhmad Taqiyuddin Aldi Kurniawan Andri Tiansyah Asrochol Miftakhul Janah Bekti Widyaningsih Candra Nur Adiputra Eka Nur Wijayanti Eli Zahrotul Mauliddia Elva Fitria Ningrum Fabelia Nur Anggraeni Febri Devita Lisgita Putri Fillafittrotun Nisa Fingky Zulias Tari Gita Winanda Hanif Fauzan Qodri Hanif Ramdhani Muhammad Hanum Wahda Zuhriyah Hariyanti, Fadilah Fajar Imama Hidayatur Rohmah Iffah Ardianti Putri Ihsanuddin Aqda Ilham Agus Mufajar Ilma , Ailiya Silvia Imamatus Nisma Nur Hidayah Indah Lestari Setya N Khotim Fadhli Kustia Eka Pratama Laila Rohmatun Nazila Lailatus Sa’adah Linda Musyafaah Liweul Wilayah M. Hanif Ramadhani Malikha Fitri Martina Martina Mar’atul Fahimah Maya Kurnia Saputri Mohammad Ali Rosyid Mufidatul A’yun Muhammad Shobirin Nasikhatu Rosalina Nasrulloh, M Farid Naufal Dhiyaaulhaq Nia Aprilia Bisari NURUL ISNAINI Rachmad Sayyid Jafar Rio Eka Pebrianto Rissalatul Illiyin Rizatul Juma’izah Safinatul Koiriyah Sri Esti Oktania Tyas Nur’Aini Vina Nur Afni Wahyu Setyo Ningsih Wisnu Mahendri Zakiyyah Marhamah