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All Journal MAKSI Jurnal Bisnis dan Manajemen jurnal ilmiah hospitality Publica: Jurnal Pemikiran Administrasi Negara BERNAS: Jurnal Pengabdian Kepada Masyarakat Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Komitmen : Jurnal Ilmiah Manajemen Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Islamic Economics and Business Gunung Djati Conference Series Jurnal Riset Multidisiplin Edukasi
Rahayu Kusumadewi
UIN Sunan Gunung Djati Bandung
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The Role of Marketing and Individual Environment Association in Elevating the Customer Value Rahayu Kusumadewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 4 (2019): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i4.601

Abstract

This research aimed at descriptively reviewing marketing and individual environment association upon the customer value as well as verifying the influence of the association upon the customer value, both in partial and simultaneous measurements. A descriptive verification method was applied to the research. Furthermore, the population of the research consisted of students who had been officially registered at Faculty of Teacher Training and Education conducted by Private Universities in West Java Province. A proportional cluster random technique was used to select the sample. In terms of data sources, there were two types: primary and secondary data. To analyze the data, an analysis of Structural Equation Modelling (SEM) was occupied. The result of the research had indicated that marketing and individual environment association and the customer value had shown unsatisfactory outcome. According to verification research, marketing and individual environment association had significantly contributed to the customer value, both in partial and simultaneous measurements.
Co-Authors Abdal Abdal Abdulah Safe’i Ade Ponirah Agus Alamsyah Perwiranegara Ai Siti Farida Asep Hidayat Astuti, Mentari Fuzi Asya Nurbayani Gumilar Ateng Kusnandar Adisaputra Dimas Hardiansyah Dimas Hardiansyah E Mulya Syamsul Engkus Engkus Eri Novari Gawik Setiawan Gojali, Dudang Hani Sri Mulyani Idah Wahidah Iwan Setiawan Iwan Setiawan iwan setiawan Iwan Setiawan Julaeha, Wiwin Leonardo Sari, Avid Mega Permata Sari Muhammad Febriansyah Rohimat Muhammad Zaky Nadiya Asyri Nur Fadillah Nanang Suparman Naufal Dholifun Nafsi Neng Wita Nursaadah Fitriah Nikita Oriza Nira Adriani Setiawan Nisa Oktaviani Nurhaeti Nurhaeti Nurhaeti Nurhaeti Nurhaeti Nurul Fajriyanti Suhendi Veren Virginia Virginia, Veren Wahidah, Idah Wahyu, Fitri Pebriani Wiwin Julaeha