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All Journal Jurnal Pariwisata Pesona Jurnal Pendidikan dan Konseling Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Applied Sciences in Travel and Hospitality Journal of Social Science International Journal of Applied Research in Tourism and Hospitality Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Penelitian Pendidikan Indonesia
I Ketut Surata
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Room Selling Price Role in Mediation of the Influence of Service Quality on Oyo Rooms Brand Equity in Sleman Area, Yogyakarta Raissa Puspita; I Ketut Surata; Jaya Ishwari
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.882 KB) | DOI: 10.52352/ijarthy.v1i2.879

Abstract

The Special Region of Yogyakarta is relatively safe and comfortable, and the friendliness of its people makes this city much in demand by tourists. The large number of tourists visiting Yogyakarta is one of the reasons that the hospitality industry in Yogyakarta is experiencing rapid development. An increasing number makes business people make online hotel reservations called Virtual Hotel Operators (VHO). One of the VHOs in Indonesia is OYO Rooms, an acronym for On Your Own. This study aims to determine the role of room price in mediating the effect of service quality on the brand equity of OYO Rooms in the Sleman Region, Yogyakarta. The number of samples used in this study was 70, using purposive accidental sampling. Data was collected using the methods of observation, interviews, questionnaires, and documentation, while the analysis technique uses path analysis. The results showed that (1) service quality had a positive effect on room selling prices, (2) service quality had a positive effect on brand equity, (3) selling price had a positive effect on brand equity, and (4) room selling prices significantly mediated service quality and brand equity. Further research can consider other factors than those tested in this study and more varied analyses.
Product Innovation to Support Fishery Tourism Program at Kedonganan Beach, Bali Rahma Fibriani Dili Putri; I Wayan Mertha; I Ketut Surata
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (852.443 KB)

Abstract

The objectives of this study are (1) to identify the tourism potential of Kedonganan Beach, (2) to identify tourism activities that can be carried out to support the development of fishery tourism on Kedonganan Beach, and (3) to develop innovations for the development of new fishery tourism products at Kedonganan Beach, Bali. This study uses a descriptive qualitative approach using a snowball sampling technique. The data were obtained through observation, interviews, document studies and focus group discussions. The results show that Kedonganan Beach has natural tourism, artificial tourism and social tourism potentials. For activities that can be developed such as fisherman thematic photo shoot, beach club, kid’s playground, turtle conservation, gift shop, cooking class, educational tourism, museum, and pesca tourism. The conclusion is that the development of fishery tourism product innovation can be carried out at Kedonganan Beach with proper planning to make Kedonganan Beach a special tourist spot for the fishery region which has fishery tourism attractions and natural tourism activities.
Sosialisasi Pemahaman Pariwisata dan Sikap Dasar Hospitaliti dalam Membangun Kawasan Pariwisata Perdesaan Di Kecamatan Tegallalang, Gianyar-Bali Ni Kade Juli Rastitiati; I Ketut Surata; Made Artajaya
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1021

Abstract

One of the duties and responsibilities of Higher Education in Indonesia  is conducting communinity service. Referring to the responsibility, the Study Program of Hospitality Business held a community service in the Vilage of Kenderan, Tegallalang District, Gianyar Regency.  The form of the service was socialization on Tourism Understanding and Basic Hospitality Attitudes in order to build Rural Tourism Destination. The community service was done in Kayangan Villa, Kenderan Village Gianyar on 28-29 October 2021. The objectives of the program was to build the tourism awareness and hospitality attitude  of the society which were required in developing the rural tourism in Tegallalang District which included three villages, namely:  Tegallalang, Taro and Kenderan (Tricovillage). By having the awareness and attitude, it is hoped that the society will be actively take a part in the rural tourism development.  
The Effect of Indirect Compensation on Employee Performance in Daluman Villa Kuta Bali Sri Sukmawati Wijaya; I Ketut Surata; Luh Putu Kartini; Raissa Puspita
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 7 No. 2 (2020): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

During the pandemic situation, take interest to indirect compensation in order to maintain employee performance becomes very important while increasing direct compensation will be difficult. The purpose of this study is to find out the significance effect of indirect compensation toward employee performance based on criteria of Byars and Rue’ indirect compensation model and Sedarmayanti’s employee performance model. Mixed method is chosen in this research to study the employee perception of Daluman Vila using questionnaire with census method and elaborate it with interview result. The quantitative data is then analyzed using simple regression test, meanwhile the qualitative data is analyzed using descriptive analysis and triangulation. The result shows that employees supporting facilities in indirect compensation criteria, and initiative in employee performance, obtained lowest score. To improve these aspects, evaluation related to supporting employee facilities and designing employee performance indicator for Daluman Villa personal use are suggested to be done.
Analysis on Employee Job Satisfaction at Daluman Villa Sekarini Sekarini; I Ketut Surata; Desak Gede Chandra Widayanthi; I Wayan Restu Darmawan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 7 No. 2 (2020): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

Employee satisfaction level is important to be maintained at the workplace to make them performed well at the workplace. This research focuses on the level of satisfaction at Daluman Villa. The level of employee satisfaction was analyzed using Gruneberg theory as the fundamental theory in constructing this research. The data obtained were collected from the questionnaire distribution and interview. The questionnaire data obtained were tested its validity and reliability using SPSS system and Cronbach’s Alpha. The data obtained were discussed by using descriptive analysis and qualitative analysis. The result from the research is most employees are satisfied with the indicators stated by Gruneberg theory. To Daluman Villa, it could be suggested that they should maintaining the good practices that have been done in order to keep the employees satisfied with their job, thus their performance and productivity would be maintained as well, or even enhanced.
Marketing mix strategy for MICE in preparation for meeting package sales in Bintang Bali Resort in the new normal era Ni Luh Putu Agustina Darmayanti; I Ketut Surata; Chintia Pinaria
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.58-64

Abstract

The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses three key informants consisting of Assistant Director of Sales and Marketing Bintang Bali Resort, Account Director of The Westin Resort Nusa Dua Bali and Assistant Director of Event Services Bali Nusa Dua Convention Center. Data collection techniques used are observation, in-depth interviews and documentation studies. Data analysis techniques used are data reduction, data presentation, drawing conclusions and testing the validity of the results with source triangulation. Based on the analysis  done, there  are two results showed, The first (1) the MICE marketing mix in planning the sales of meeting pckage on the new normal at Bintang Bali Resort was mostly well implemented. The second (2) Bintang Bali Resort needs to implement product strategies in the form of digital innovations such as procurement of hybrids and virtual meetings, utilizing digital promotion systems on social media to the fullest, making variations of meeting package based on hotels/venue comparisons can be improved in the future and pay attention to products with system using 4 R (reuse, reduce, recycle and replace) in sustainable environmental aspects in the new normal.
Glocalization Of Tourism Attractions In The Kuta Area Of Bali I Ketut Surata
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.369

Abstract

This study examines the process of glocalization in the tourism industry in Kuta, Bali, with a particular focus on tourist attractions. This research explores how local culture has been transformed into a marketable commodity to meet the demand of global tourists. Through the lens of Commodification, the study analyzes how traditional Balinese elements, such as rituals and architecture, have been integrated into the tourism landscape. This research is a qualitative research method that uses observation, document analysis, and interviews as data collection techniques. The study shows how Kuta has achieved a delicate balance between global appeal and local authenticity through a detailed analysis of various case studies, including Waterboom Park and the integration of traditional Balinese rituals into tourism activities. By examining the interaction between global market forces and local cultural practices, the study offers insights into the complexity of cultural tourism and its impact on host communities. These findings highlight the importance of glocalization in the tourism industry and provide valuable insights for destination management and development.
The impact of cultural tourism on local traditions Surata, I Ketut; Sumartana, I Made; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244780

Abstract

This research paper investigates the impact of cultural tourism on the preservation of local traditions in Penglipuran Village, Bali, aiming to understand how tourism influences community practices and identity. The study employs a qualitative case study methodology, utilizing in-depth interviews, participatory observation, and document analysis to gather comprehensive data from local residents, community leaders, and tourism stakeholders. Key findings reveal that while cultural tourism has generated economic benefits and increased awareness of local heritage, it has also led to significant alterations in traditional practices, including the commercialization of sacred ceremonies and changes in architectural styles. The research identifies both supporting factors, such as community engagement in tourism management, and hindering factors, such as the risk of cultural dilution. Notably, the study emphasizes the importance of community perspectives in shaping sustainable tourism strategies that balance economic growth with cultural preservation. The novelty of this research lies in its focused examination of a specific village context, highlighting the unique dynamics between cultural tourism and local traditions while providing actionable recommendations for enhancing community involvement in heritage preservation. This work contributes to the broader discourse on sustainable tourism by offering insights into effective practices that can be adopted by other communities facing similar challenges.
Strategic approaches to tourism development in village destinations for increased competitiveness and sustainability Ni Made Karunia Noina; Ni Made Eka Mahadewi; I Ketut Surata
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Tourism has become a significant driver of global economic dynamics, including in Indonesia. This sector acts as a catalyst for economic growth through job creation, foreign exchange earnings, and the revitalization of local culture. However, like other sectors, tourism faces challenges that require adaptation. The COVID-19 pandemic was one of the biggest challenges, causing prolonged stagnation, the closure of tourist destinations, and a drastic decline in tourist numbers. Post-pandemic, there has been a strong push not only to recover tourism but also to reconstruct it with more sustainable and resilient approaches. In Indonesia, there is growing attention towards sustainable tourism development, in line with global commitments to the Sustainable Development Goals (SDGs). One notable example is the development of tourist villages that not only rely on natural and cultural attractions but also emphasize local community empowerment, environmental preservation, and cultural heritage protection. This study focuses on Desa Wisata Antap, a tourism village in Bali with considerable potential that has yet to be optimally utilized. The research aims to identify internal and external conditions affecting the sustainability of tourism in Desa Wisata Antap and provide strategic alternatives for sustainable tourism development. A qualitative approach using SWOT analysis was employed to explore existing conditions, identifying strengths, weaknesses, opportunities, and threats. The findings highlight the importance of active stakeholder involvement and the need for integrated management strategies that balance economic, social, and environmental sustainability. The proposed strategies emphasize collaboration, digital marketing, and capacity building to ensure the long-term sustainability of the destination.
Co-Authors Anak Agung Istri Manik Mahayani Artajaya, Made Desak Gede Chandra Widayanthi Eka Mahadewi Febrianto, I Gusti Agung Hardina . I Gusti Bagus Rai Utama I Ketut Murdana I Made Rilo Elton I Putu Esa Widahartana I Wayan Mertha I Wayan Mertha I Wayan Restu Darmawan Jaya Ishwari Juli Rastitiati, Ni Kade Luh Putu Kartini Ni Kade Juli Rastitiati Ni Luh Putu Agustina Darmayanti Ni Luh Putu Surining Jati Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Karunia Noina Nurfadillah Mustari Pastini, Ni Wayan pinaria, ni wayan chintia Rahma Fibriani Dili Putri Rahma Fibriani Dili Putri Raissa Puspita Sekarini Sekarini Sri Dewi Handayani Sri Sukmawati Wijaya Sumartana, I Made