Article Per Year (5 Year)
p-Index From 2021 - 2026
3.265
P-Index
This Author published in this journals
All Journal Jurnal Pariwisata Pesona Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Applied Sciences in Travel and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Social Science International Journal of Applied Research in Tourism and Hospitality International Journal of Multidisciplinary Sciences Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Penelitian Pendidikan Indonesia
I Ketut Surata
Politeknik Pariwisata Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
Promotion Strategy for Cultural Tourism Packages in Tana Toa Kajang Village, Bulukumba Regency, South Sulawesi Province Indrawan Wiratama; I Ketut Surata; I Wayan Mertha; Hilda Apriani
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5741

Abstract

This study aims to determine effective promotional strategies to enhance the appeal of cultural tourism and analyze the application of digital media in promoting cultural tourism packages in Tana Toa Kajang Village, Bulukumba Regency. This village is a traditional area with strong and unique cultural potential, but still faces various challenges in terms of tourism promotion. This study used a qualitative approach. Data collection techniques were carried out through in-depth interviews, field observations, and documentation. Research informants consisted of tourism managers, traditional leaders, local business actors, and tourists. Data were analyzed using the interactive model of Miles and Huberman (2010), which includes data reduction, data presentation, and conclusion drawing. The results of the study indicate that the promotional strategies implemented are still conventional and not optimally structured. However, there are efforts to use social media such as Instagram and TikTok to introduce cultural attractions and tourist activities to a wider audience. However, limited human resources and digital infrastructure remain obstacles to the development of digital media-based promotions. With the right and culture-based promotional approach, Tana Toa Kajang Village has the potential to become a leading cultural tourism destination in South Sulawesi.
Exoticization of Indigenous Bali Wisdom: Impacts on Cultural and Tourism Sustainability I Ketut Surata; Dewa Komang Tantra; I Gusti Ngurah Agung Suprastayasa
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2519

Abstract

Indigenous Balinese wisdom, embodied in rituals, performing arts, and communal traditions, has long been central to cultural identity and destination distinctiveness. Yet, the acceleration of global tourism has intensified the exoticization of indigenous wisdom, whereby sacred practices are reconfigured into staged attractions that privilege spectacle over meaning. While such transformations provide immediate economic gains, they simultaneously weaken cultural authenticity, disrupt inter-generational knowledge transmission, and generate tensions within host communities. This study critically examines the exoticization of Indigenous Balinese wisdom within contemporary tourism and its implications for cultural and tourism sustainability. Unlike prior studies that treat commodification as a descriptive phenomenon, this research introduces a multidimensional analytical framework that integrates cultural commodification, staged authenticity, and sustainability governance into a unified model. It further advances existing scholarship by operationalizing exoticization through measurable multidimensional indicators, including cultural distortion, inter-generational knowledge disruption, governance misalignment, and community agency and proposing participatory, indicator-based approaches to assess and govern the impacts of tourism on indigenous cultural integrity. Findings underscore that safeguarding Balinese cultural sustainability requires inclusive strategies that empower local actors, balance stakeholder interests, and embed cultural integrity into tourism planning. The study offers both theoretical insights and practical guidelines, providing a replaceable model for heritage destinations confronting similar pressures worldwide.
Servicescape and Service Quality for E-WOM Through Memorable Experiences: A Case Of Suriwathi Hotel Restaurant I Made Andika Pramudya Utama Winada; I Ketut Surata; Ni Wayan Giri Adnyani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8048

Abstract

This study examines the influence of service quality and servicescape on electronic word of mouth (E-WOM) through memorable customer experience at Suriwathi Hotels and Villas Legian restaurant. Using a quantitative approach with SEM-PLS, the sample consisted of 230 tourist respondents. The findings show that service quality and servicescape significantly affect memorable customer experience and E-WOM, both directly and indirectly. Memorable customer experience plays a mediating role, confirmed by the Sobel Test, while CFA results validate the construct’s reliability. The study highlights the role of memory clarity and long-term recall in shaping positive digital communication. Theoretically, it strengthens SOR theory in hospitality, and practically, it offers strategic insights for optimizing service quality and servicescape to enhance E-WOM as a promotional tool in Suriwathi Hotel Restaurant.
Sustainable Tourism and Local Culture Preservation: Insights from Penglipuran Village Bali I Ketut Surata; I Putu Sarjana
International Journal of Multidisciplinary Sciences Vol. 4 No. 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ijms.v4i1.4029

Abstract

This study examines the impact of cultural tourism on the preservation of local traditions in Penglipuran Village, one of Bali’s recognized tourism villages. While previous research has extensively discussed the economic and environmental consequences of tourism, limited attention has been given to its influence on the sustainability of local cultural traditions at the village level. Moreover, existing studies tend to adopt general perspectives, lacking in-depth analysis of specific socio-cultural dynamics within particular communities. This research employs a qualitative approach using a case study design to explore how cultural tourism interacts with traditional practices in Penglipuran Village. Data were collected through field observation, interviews with community leaders and residents, and document analysis. The findings indicate that although tourism has introduced certain transformations in ritual practices and social organization, the community’s strong adherence to fundamental Hindu philosophical doctrines, such as Widhi Tattwa, Atman Tattwa, Karmaphala Tattwa, Samsara Tattwa, and Moksa Tattwa, serves as a stabilizing framework that sustains cultural continuity. Local perceptions suggest that tourism, rather than eroding tradition, can reinforce cultural preservation due to visitors’ interest in authenticity and ritual life. Strategic measures implemented include participatory tourism governance, cultural education programs, infrastructure development, sustainable mobility systems, community-based partnerships, small enterprise empowerment, experiential and educational tourism packages, regulatory frameworks, systematic documentation, and community capacity building. This study contributes to the discourse on sustainable cultural tourism by demonstrating how religious worldview and community-based management function as key mechanisms in safeguarding local traditions.
Glocalization Of Tourism Attractions In The Kuta Area Of Bali I Ketut Surata
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.369

Abstract

This study examines the process of glocalization in the tourism industry in Kuta, Bali, with a particular focus on tourist attractions. This research explores how local culture has been transformed into a marketable commodity to meet the demand of global tourists. Through the lens of Commodification, the study analyzes how traditional Balinese elements, such as rituals and architecture, have been integrated into the tourism landscape. This research is a qualitative research method that uses observation, document analysis, and interviews as data collection techniques. The study shows how Kuta has achieved a delicate balance between global appeal and local authenticity through a detailed analysis of various case studies, including Waterboom Park and the integration of traditional Balinese rituals into tourism activities. By examining the interaction between global market forces and local cultural practices, the study offers insights into the complexity of cultural tourism and its impact on host communities. These findings highlight the importance of glocalization in the tourism industry and provide valuable insights for destination management and development.
The Urban Tourism Vortex: Hegemony and the Triple Marginalization of Subak Traditions in Denpasar, Bali I Ketut Surata; Dahlan Abdullah; I Sarjana
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 2 (2026): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.951

Abstract

This study investigates urban tourism in Denpasar, Bali, and how it expands by displacing the Subak irrigation system, a living heritage institution that underlies Balinese identity at the regional level. We theorize the urban tourism vortex as corresponding to a regularized process of normalization in which spatial planning priorities, labor market shift narratives, and development narratives become canon in accord with the thesis of Gramscian hegemony, such that agrarian dispossession expectations follow slowly but surely without the sound of open class antagonism. It employs a qualitative case study, using longitudinal land-use data (2009–2021), policy documents, field observations, and semi-structured interviews with Subak leaders, farmers, and temple custodians. Our findings illustrate three co-dependent governance challenges: (i) ecological contraction as 777 hectares of rice fields lose function, (ii) social restructuring through the redistribution of agricultural work towards tourism-related services, and (iii) symbolic transformation in which agro-cultural places are institutionally reconfigured as economic sites of urban values whilst retaining symbolic imagery for tourism branding. Collectively, these processes undermine the living heritage material and social foundations, although cultural symbols are retained for marketing purposes. By showing that cultural unsustainability can arise through incremental, consensual policies rather than direct coercion, this research contributes to tourism management literature.
Co-Authors Anak Agung Istri Manik Mahayani Artajaya, Made Dahlan Abdullah Desak Gede Chandra Widayanthi Dewa Komang Tantra Eka Mahadewi Febrianto, I Gusti Agung Hardina . Hilda Apriani I Gusti Bagus Rai Utama I Gusti Ngurah Agung Suprastayasa I Ketut Murdana I Made Andika Pramudya Utama Winada I Made Rilo Elton I Made Sumartana I Putu Esa Widahartana I Sarjana I Wayan Mertha I Wayan Mertha I Wayan Mertha I Wayan Restu Darmawan Indrawan Wiratama Jaya Ishwari Juli Rastitiati, Ni Kade Kartini, Luh Putu Ni Kade Juli Rastitiati Ni Luh Putu Agustina Darmayanti Ni Luh Putu Surining Jati Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Karunia Noina Ni Wayan Giri Adnyani Nurfadillah Mustari Pastini, Ni Wayan pinaria, ni wayan chintia Rahma Fibriani Dili Putri Rahma Fibriani Dili Putri Raissa Puspita Sarjana, I Putu Sekarini Sekarini Sri Dewi Handayani Sri Sukmawati Wijaya Sumartana, I Made