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All Journal Jurnal Pariwisata Pesona Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Applied Sciences in Travel and Hospitality Journal of Social Science International Journal of Applied Research in Tourism and Hospitality Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Penelitian Pendidikan Indonesia
I Ketut Surata
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Promotion Strategy for Cultural Tourism Packages in Tana Toa Kajang Village, Bulukumba Regency, South Sulawesi Province Indrawan Wiratama; I Ketut Surata; I Wayan Mertha; Hilda Apriani
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5741

Abstract

This study aims to determine effective promotional strategies to enhance the appeal of cultural tourism and analyze the application of digital media in promoting cultural tourism packages in Tana Toa Kajang Village, Bulukumba Regency. This village is a traditional area with strong and unique cultural potential, but still faces various challenges in terms of tourism promotion. This study used a qualitative approach. Data collection techniques were carried out through in-depth interviews, field observations, and documentation. Research informants consisted of tourism managers, traditional leaders, local business actors, and tourists. Data were analyzed using the interactive model of Miles and Huberman (2010), which includes data reduction, data presentation, and conclusion drawing. The results of the study indicate that the promotional strategies implemented are still conventional and not optimally structured. However, there are efforts to use social media such as Instagram and TikTok to introduce cultural attractions and tourist activities to a wider audience. However, limited human resources and digital infrastructure remain obstacles to the development of digital media-based promotions. With the right and culture-based promotional approach, Tana Toa Kajang Village has the potential to become a leading cultural tourism destination in South Sulawesi.
Co-Authors Anak Agung Istri Manik Mahayani Artajaya, Made Desak Gede Chandra Widayanthi Eka Mahadewi Febrianto, I Gusti Agung Hardina . Hilda Apriani I Gusti Bagus Rai Utama I Ketut Murdana I Made Rilo Elton I Made Sumartana I Putu Esa Widahartana I Wayan Mertha I Wayan Mertha I Wayan Mertha I Wayan Restu Darmawan Indrawan Wiratama Jaya Ishwari Juli Rastitiati, Ni Kade Kartini, Luh Putu Ni Kade Juli Rastitiati Ni Luh Putu Agustina Darmayanti Ni Luh Putu Surining Jati Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Karunia Noina Nurfadillah Mustari Pastini, Ni Wayan pinaria, ni wayan chintia Rahma Fibriani Dili Putri Rahma Fibriani Dili Putri Raissa Puspita Sekarini Sekarini Sri Dewi Handayani Sri Sukmawati Wijaya Sumartana, I Made