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Analisis Pengaruh Kualitas Pelayanan Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Bengkel Omega Kalabahi Kabupaten Alor (Studi Kasus Pada Bengkel Omega Kalabahi Kabupaten Alor) Dollu, Agabus Yermias; Maruli, Elia; Awang, Mesak Y.; Anigomang, Ferdinand Romelus
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10444371

Consumer satisfaction is a person's level of satisfaction after comparing the perceived performance or results compared to the desired expectations and in this study aims to determine the effect of service quality, price and location. This type of research is quantitative research with data collection techniques, namely observation, interviews, and documentation studies. This study uses population primary data and the sample is consumers who use services or buy products/goods at the Omega Kalabahi Workshop, Alor Regency, totaling 30 consumers. And the sampling technique in this study is the Accidental Sampling (accidental) method. The statistical method used in this study is multiple linear regression. The results of this study indicate that: (1). Partially the service quality variable has a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5% so that the results of this study accept H1 which states that service quality partially has a positive effect on customer satisfaction at the Omega Kalabahi Workshop Alor District. (2). Partially the price variable has a significant value of 0.019 or 0.19% where this value is smaller than the alpha value of 0.05 or 5% so that the results of this study accept H2 which states that price partially has a positive effect on customer satisfaction at the Omega Kalabahi Workshop Alor District. (3). Partially the location variable has a significant value of 0.028 or 0.28% where this value is smaller than the alpha value of 0.05 or 5% so that the results of this study accept H3 which states that location partially has a positive effect on customer satisfaction at the Omega Kalabahi Workshop Alor District. (4). Simultaneously the price and location service quality variables have a significant value of 0.000 or 0% where this value is smaller than the alpha value, namely H4 which states that the price and location service quality variables simultaneously have a positive effect on customer satisfaction at the Omega Kalabahi Workshop, Alor Regency. (5). The magnitude of the influence of the price and location service quality variables is 93.9%, this study simultaneously accepts H5.

Pengaruh Keragaman Produk Lokasi Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Toko Viktory Kalabahi Kabupaten Alor Anigomang, Ferdinand Romelus
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.C (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of product diversity, location and service quality on purchasing decisions at the Victory Kalabahi store in Alor Regency. This type of research is associative with a qualitative approach. The data used in this study are primary data obtained through the distribution of questionnaires to all consumers who shop at Victory Mart during the study period. The population in this study were all consumers who came to shop at the Victory Kalabahi store in Alor Regency. The sampling technique used in this study was accidental sampling. The accidental sampling method is a sampling technique based on coincidence, namely anyone who happens to meet the researcher at the location during the study period and is considered suitable to be a respondent. The statistical method used in this study is multiple linear regression by looking at the significant value of the t test and the significant value of the F test as a benchmark in testing the hypothesis and the results of data processing using the assistance of the IBM SPSS 22 For Windows program. The results of the study prove that: 1). Product diversity has a partial effect on purchasing decisions as evidenced by a significance value of 0.000% <0.05%, so that the results of this study accept H1. 2). Location has a partial effect on purchasing decisions as evidenced by a significance value of 0.001% <0.05%, so the results of this study accept H2. 3). Service quality has a partial effect on purchasing decisions as evidenced by a significance value of 0.005 <0.05%, so the results of this study accept H3. 4). Product diversity, location and service quality have a simultaneous effect on purchasing decisions as evidenced by a significance value of 0.000 <0.05%, so the results of this study accept H4.

Analisis Perbandingan Kepuasan Konsumen Pada Toko Edward Elektronik Dengan Toko Prima Elektronik Di Kabupaten Alor Anigomang, Ferdinand Romelus; Amaral, Maria Agustin Lopes; Elita, Alya
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.D (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Kepuasan Konsumen merupakan konsekuensi dari perbandingan yang dilakukan konsumen yang membandingkan antara tingkatan-tingkatan dari manfaat yang dirasakan terhadap manfaat yang harapkan oleh konsumen yang meliputi harapan, kualitas pelayanan, kualitas produk, emosi, dan harga. Penelitian ini bertujuan untuk menganalisis Perbandingan Toko Edward Elektronik dengan Tokon Prima Elektronik mengenai kepuasan konsumen dalam mengujungi kedua Toko tersebut. Metode yang digunakan dalam penelitian adalah metode kuantitatif komparatif (statistik uji t beda) dan skripsi kualitatif. Sampel di ambel menggunakan metode accidental Non random sampling dan proposing (secara kebetulan), yaitu setiap konsumen yang secara kebetulan ditemukaan saat datang berbelanja baik di Toko Edward Elektronik maupun di Toko Prima Elektronik. Alat pengumpulan data yang di gunakan untuk kuesioner, studi kepustakaan. Metode analisis yang di gunakan untuk menjawab hipotesis adalah uji t beda dan capaian indikator. Hasil penelitian ditemukan perbedaan yang signifikan sebesar 1,408 berada dibawah level of significance da yang digunakan (α = 0,05) sehingga tolak Ho yakni kepuasan konsumen pada Toko Edward Elektronik baik; Kepuasan Konsumen pada Toko Prima Elektronik cukup baik; ada perbedaan kepuasan konsumen antara Toko Edward Elektronik dan Toko Prima Elektronik; dan toko Edward Elektronik memiliki kepuasan konsumen yang baik.

Analisis Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Home Saty Tamala Di Kelurahan Kalabahi Timur Kecamatan Teluk Mutiara Kabupaten Alor (Studi Kasus Pada Kantor Home Stay Tamala Di Kelurahan Kalabahi Timur Kecamatan Teluk Mutiara Fanmakani, Eudia; Awang, Mesak Y.; Anigomang, Ferdinand Romelus; Maruli, Elia
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10460889

Consumer satisfaction is an emotional assessment of the consumer after the consumer uses a product where the expectations and needs of the consumer who uses it are met. In this study aims to determine the effect of service quality dimensions on consumer satisfaction, this type of research is quantitative research with data collection techniques, namely observation, interviews, and documentation studies. This study uses primary population data and the sample is consumers who have used lodging services at Home Stay Tamala Kalabahi, Alor Regency totaling 30 people. The statistical method used in this study is multiple linear regression. The results of this study show that: Partially the physical evidence variable has a significant value of 0.000 where this value is smaller than the alpha value of 0.05 so that the results of this study receive H1 which states that partial physical evidence has a positive effect on consumer satisfaction at Tamala Kalabahi Home Stay Alor Regency. Partial reliability variable has a significant value of 0.002 where this value is smaller than the alpha value of 0.05 so that the results of this study receive H2 which states that partial secarah reliability has a positive effect on consumer satisfaction at Tamala Kalabahi Home Stay, Alor Regency. The partial responsiveness variable has a significant value of 0.014 where this value is smaller than the alpha value of 0.05 so that the results of this study receive H3 which states that partial responsiveness has a positive effect on consumer satisfaction at Tamala Kalabahi Home Stay, Alor Regency. The partial empathy variable has a significant value of 0.002 where this value is smaller than the alpha value of 0.05 so that the results of this study receive H4 which states that partial empathy has a positive effect on consumer satisfaction at Tamala Kalabahi Home Stay, Alor Regency. The partial collateral variable has a significant value of 0.000 where this value is smaller than the alpha value of 0.05 so that the results of this study receive H5 which states that partial secarah guarantee has a positive effect on consumer satisfaction at Tamala Kalabahi Home Stay, Alor Regency. Simultaneously, the variables of physical evidence, reliability, responsiveness and empathy and assurance have a significant value of 0.000, where this value is smaller than the alpha value, namely H6, which states that the variables of physical evidence, reliability, responsiveness and empathy simultaneously have a positive effect on consumer satisfaction at Home Stay Tamala Kalabahi, Alor Regency.

Analisis Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Toko Prima Elektronik Kalabahi Kabupaten Alor (Studi Kasus Pada Toko Prima Elektronik Kalabahi Kabupaten Alor) Tuati, Ince Nurida; Maruli, Elia; Awang, Mesak Y.; Anigomang, Ferdinand Romelus
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461105

Ince Nurida Tuati (2023) thesis title analysis of the influence of service quality, location and price on purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. This study aims to determine the influence of waiter quality, location and price on purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. This type of research is quantitative with data collection techniques are observation, interviews, questionnaires and documentation studies. The sampling technique in this study was accidental sampling with a sample of 40 resonant people. The statistical method in this study is multiple linear analysis and to measure each variable using the t test (partial) and to measure all variables using the F test (simultaneous) using the SPSS 25 For Windows program tool. The results in this study show that (1) partially the service quality variable has a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H1 which stated that service quality variables affect purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. (2) partially the location variable has a significant value of 0.018 or 1.8% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H2 which stated that location variables affect purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. (3) partially the price variable has a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H3 which stated that price variables affect purchasing decisions at the Kalabahi Prima Electronic Store, Alor Regency. (4) simultaneously the variables of service quality, location and price have a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H4 which stated that the variables of service quality, location and price affect purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency.

Analisis Perbandingan Kualitas Pelayanan Pada Roxy Market Dan Victory Market Kabupaten Alor Famaney, Loisa Paulina; Awang, Mesak Y.; Anigomang, Ferdinand Romelus; Maruli, Elia
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461236

Service quality is the service provided by employees to buyers at Roxy Market and buyers at Viktory Market on a measure of how good the level of service provided is in accordance with customer expectations or expectations. This study aims to determine the comparison of service quality at Roxy Market and Victoy Market, Alor Regency. This type of research is quantitative research with data collection techniques, namely observation, interviews, questionnaires studies. This research uses primary data. The population in this study were buyers at Roxy Market and Victory Market in Alor Regency and the sampling technique in this study was accidental sampling. Accidental sampling is a sampling technique based on coincidence, that is, anyone who happens to meet the researcher can be used as a sample, if it is deemed that the person met by chance is suitable as a data source. So the respondents in this study were 31 respondents who shopped at Roxy Market and Victory Market, Alor Regency. The statistical method used in this study is descriptive statistical analysis and t-difference analysis by looking at the significant value as a yardstick in talking the hypothesis. The results of this study indicate that (1). The level of achievement of respondents in service quality at Roxy Market is 90.50% with a very good weighting category. So the results of this study received H1 which states that the service quality variable at Roxy Market is in the very good category (2). The service quality variable at Victory Market with the achievement level 85.71% of respondents with very good weighting category so that the results of the study received H2 which stated that Victory Market was in the very good break-in category (3) service quality variable at Roxy Market which had the highest respondent achievement rate, namely 90.50% with very good weighting category H3 which states that the service quality variable at Roxy Market is in the very good category (4). By looking at the significant value of the t test on 2 parties, namely for the service quality variable at Roxy Market and sevice quality variable at Victory Market of 0.038 <0.05 or 5% so that the results of the study can be concluded that there are differences in service quality at Roxy Market and service quality variables at Victory Market. H4 which states that there are differences in service quality at Roxy Market and service quality variables at Victory Market

Analisis Pengaruh Harga Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Kevin Salon Kalabahi Kabupaten Alor (Studi Kasus Pada Kevin Salon Kalabahi Kabupaten Alor) Duka, Meriana; Maruli, Elia; Awang, Mesak Y.; Anigomang, Ferdinand Romelus
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461483

This research is quantitative research with data collection techniques, namely observation, interviews, questionnaires, and documentation studies. This study used primary population data and a sample of 30 Kevin Salon. The statistical method used in this study is multiple linear regression by looking at the significant value of the t test and the significant value of the F test as a benchmark in taking hypotheses and data management results using the help of the IMB Spss 25 For Windows program. The results of this study show that: price has a positive effect on consumer satisfaction with statistical tests through t tests with a real level of 5% which has a probability value of 0.000 < 0.05 this means that price variables have a positive effect on consumer satisfaction. Promotion has a positive effect on consumer satisfaction with statistical tests through t tests with a real level of 5% which has a probability value of 0.001 < 0.05, this means that the promotion variable has a positive effect on consumer satisfaction. Service quality has a positive effect on customer satisfaction with statistical tests through t tests with a real level of 5% which has a probability value of 0.001 < 0.05, this means that service quality variables have a positive effect on customer satisfaction. Price, promotion, and service quality have a positive effect on customer satisfaction with statistical tests through F tests with a real level of 5% which has a probability value of 0.000 <0.05 this means that the variables of price, promotion, and service quality simultaneously affect customer satisfaction.

Analisis Pengaruh Promosi Daya Tarik Dan Lokasi Terhadap Keputusan Pengunjung Di Tempat Wisata Tradisonal Takpala Desa Lembur Barat Kecamatan Alor Tenga Utara Kabupaten Alor Tahun 2022-2023 Maukari, Lodia Maukari; Anigomang, Ferdinand Romelus; Maruli, Elia; Awang, Mesak Y.
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461594

Lodia Maukari, Thesis Title: Analysis of the influence of promotion, attractiveness, and location on visitor decisions at Takpala Traditional Tourist Sites, West Overtime Village, Alor Tenga Utara District, Alor Regency in 2021-2022. Supervisior 1 Mr. Elia Maruli, SE. MM and supervisior II Mrs. Yustina Maro, SE. MM. This study aims to determine the effect of promotion of attractiveness, and location on visitor decisions at Takpala Traditional Tourist Attractions, Lembur Baraf Village, Alor Tenga Utara District, Alor Regenci in 2021-2022. The sample from this research is 40 consumers. Data collection using observation techniques, interviews, questionnaires. Data was then analyzed using multiple linear regression analysis to find out the independent variable on (X) on the denpendent variable (Y). The results of this study showed that the promotion variable (X1) and local variable (x2) and local variable (X3) had a significant effect on decision visitors (Y) at Takpala Traditional Tourism Place, West Overtime Village, Alor Tenga Utara District, Alor Regency in 2021-2022, while the attractiveness variable (X2) has no effect on visior decision variables (Y) at Takpala Trditional Tourism Sites, West Overtime Village, Alos Tenga Utara District Alor Regenciy Year 2021-2022. Based on the result of the research, it is suggested that the head of sangus. Provide more promotion, cleanliness for attractiveness and location determination, so that automatically visitor’ decision at the Takpala Traditional Toursit Site increase.

Analisis Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Ikan Asin Di Desa Bungabali Kecamatan Pantar Timur Kabupaten Alor Anigomang, Ferdinand Romelus; Elita, Alya; Amaral, Maria Agustin Lopes
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 12 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13309508

Penelitian ini bertujuan untuk mencari tau pengaruh kualitas produk dan harga terhadap kepuasan konsumen ikan asin di desa Bungabali kecamatan Pantar Timur Kabupaten Alor. Dalam penelitian ini menggunakan pendekatan kualitatif subyektif dan kuantitatif dengan pengambilan data dari 40 responden yang menjadi konsumen ikan asin di desa Bungabali kecamatan Pantar Timur Kabupaten Alor. Pengambilan data juga melalui wawancara terhadap informan untuk mencari tahu tingkat kepuasan konsumen terhadap produk ikan asin di desa Bungabali. Kepuasan konsumen merupakan hal penting yang perlu menjadi perhatian bagi penghasil atau pengusaha yang melakukan penjualan ikan asin di desa Bungabali. Faktor faktor yang dapat mempengaruhi tingkat kepuasan konsumen ikan asin di desa Bungabali adalah kualitas produk ikan asin dan harga ikan asin di desa Bungabali. Kualitas produk berpengaruh signifikan terhadap kepuasan konsumen dengan uji statistik melalui uji t dengan taraf nyata 5% dimana memiliki nilai probabilitas sebesar 0,028< 0,05 atau 5% hal ini berarti bahwa variabel kualitas produk berpengaruh terhadap kepuasan konsumen. Harga berpengaruh signifikan terhadap kepuasan konsumen dengan uji statistik melalui uji t dengan taraf nyata 5% dimana memiliki nilai probabilitas sebesar 0,010 < 0,05 atau 5% hal ini berarti bahwa variabel harga berpengaruh positif terhadap kepuasan konsumen. Kualitas produk dan harga terhadap variabel terikat yakni kepuasan konsumen sebesar 0.000 <0.05 atau 5% hal ini berarti bahwa variabel kualitas produk dan harga berpengaruh secara simultan terhadap variabel kepuasan konsumen

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