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All Journal International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Manajemen Strategi dan Aplikasi Bisnis The Journal of Management, Digital Business, and Entrepreneurship Jurnal Manajemen Maranatha
Anny Nurbasari
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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The Influence of Brand Ambassador on Consumer Purchase Decisions: A Study of Mie Sedaap Korean Spicy and K-Pop Enthusiasts in Bandung Gustiawan, Muhammad Riefla; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p03

Abstract

The objective of this study is to determine and analyze the influence of the brand ambassador on purchase decisions. The research methods use quantitative with a descriptive and verificative approach. The sampling technique in this research uses purposive sampling. The sample for this study consists of 106 respondents who are over 17 years old, K-pop fans in Bandung and have purchased Mie Sedaap Korean Spicy. The results showed that the variables of brand ambassador and purchase decisions are in the good category. Furthermore, the brand ambassador has an influence on purchase decisions. And then, there is still needs improvement, especially when launching the new product. Consideration of launching new products in the future is expected to make consumers buy the product at the time of the product launch or close to the product launch date. With a successful product launch that convinces purchases, of course this will attract the attention of other potential consumers.
Compensation, working environment, and employee performance: A study in one of the municipal water supply companies in West Java Aribowo, Agus; Nurbasari, Anny; Karamang, Ezra
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1046

Abstract

Along with the increasingly advanced era, human resources are vital for small and large companies because their position drives all activities to achieve their goals. Similarly, the municipal water supply company also needs employees to serve society well. Therefore, some roles, like compensation and working environment, are necessary to attain this situation. Based on this circumstance, this study examines their impact on employee performance. Moreover, to reach this purpose, this study distributes the questionnaire to the 113 municipal water supply employees in one of the West Java regencies as the samples, taken by simple random sampling technique. Also, a survey is employed to collect data. The regression model and t-statistic are utilized to analyze the data and examine the proposed hypotheses. In conclusion, this study declares that their performance is positively affected by the work environment. Conversely, it is not influenced by compensation.
The Influence of Store Atmosphere and Sales Promotion on Impulse Buying at Lima Rasa Café During the Covid-19 Pandemic Gradiyanto, Adrian; Pangestu, Arini Dewi; Putri, Isabella Monica; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p05

Abstract

This study aims to test and analyze the effect of store atmosphere and sales promotions on the impulse buying of five flavors café during the Covid-19 pandemic. Data collection in this study used a survey method with an air questionnaire built using a Likert scale. The sample of this research was 300 respondents who were selected using purposive sampling with the criteria of respondents being consumers of Café Lima Rasa in Bandung City. The research model was built and analyzed using the Structural Equation Modeling (SEM) analysis method. The research data were analyzed using Smart PLS software. Based on the hypothesis testing, it was found that store atmosphere and sales promotion did not have a positive effect on impulse buying, and sales promotion had a positive effect on impulse buying. For this reason, the researcher suggests that Cafe Lima Rasa's management increase sales promotions to increase impulse buying, especially using social media, considering that based on the results of descriptive statistics, Café Lima Rasa's consumers are mostly young people. The management of Café Lima Rasa should also design a better store atmosphere so that the cafe's appearance becomes more Instagram-able and can support sales promotions.
The Influence of Online Customer Reviews, Prices, and Sales Promotions on Buying Interests in the Tokopedia Marketplace Hartawati; Wiraatmaja, Jessica; Jeffrie; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p04

Abstract

In early 2020, Indonesia was affected by the COVID-19 Pandemic; this increased the habits of Indonesian people shopping online through marketplaces such as Tokopedia, Shopee, Lazada and so on. Marketplaces are competing to provide attractive offers during the Pandemic. The value of shopping transactions at Shopee is 40%, Tokopedia is 30%, and Lazada is 16%. It is known that Shopee is the most popular marketplace for Indonesians at the peak of Harbolnas 2021 compared to Tokopedia. This study aims to determine the effect of online customer reviews, prices and sales promotions on purchase intention at Tokopedia. The population of this research is Tokopedia users in Indonesia, with a total sample of 174 respondents. The method used is quantitative, and the data is processed using SmartPLS 3.2.9 software. The results of this study indicate that the OCR variable, price and sales promotion have a positive effect on purchase intention. The independent variable that has the most dominant influence on the dependent variable of purchase intention is the online customer review factor.
Co-Authors Adiprimadana Sanjaya, Fanlia Agus, Herdiansyah Andri Winata Aribowo, Agus Baharuddin Baharuddin Besti Lilyana, Besti EF Sigit Rochadi Fetrimen, Fetrimen Gradiyanto, Adrian Gustiawan, Muhammad Riefla Hartawati Hartono Hartono I Wayan Suparta . Jeffrie Karamang, Ezra Khaidarmansyah, Khaidarmansyah KOSASIH KOSASIH, KOSASIH Linda Septarina, Linda M. Ariza Eka Yusendra M. Saputra Maulamin, Taufan Meiyanti Widyaningrum Morgan, Gerry muhaqi, jodi Paisal Halim Pangestu, Arini Dewi Purba, Deva Giovani Putri, Isabella Monica Raihin, Yusuf Osman Ramlan Siregar Rhini Fatmasari Rismita, Rismita Ryxwel Alexander Sampaleng, Donna Stefanus Rumangkit Syamsiah Badruddin Tatik Budiningsih thaib, Muprihan Viola De Yusa Wiraatmaja, Jessica Yuli Sugiarti, Diyah