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All Journal JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Justek : Jurnal Sains Dan Teknologi JURTEKSI KOMPUTA : Jurnal Ilmiah Komputer dan Informatika Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat COLLASE (Creative of Learning Students Elementary Education) Jurnal Teknologi Dan Sistem Informasi Bisnis ILKOMNIKA: Journal of Computer Science and Applied Informatics International Journal of Advances in Data and Information Systems Jurnal Computer Science and Information Technology (CoSciTech) Jurnal Abmas Negeri (JAGRI) TIERS Information Technology Journal Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business Joong-Ki : Jurnal Pengabdian Masyarakat Journal of Scientific Research, Education, and Technology Jurnal Ilmiah Pengabdian dan Inovasi Madani: Multidisciplinary Scientific Journal Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Joong-Ki Jurnal Transformasi Bisnis Digital The Indonesian Journal of Computer Science Impression : Jurnal Teknologi dan Informasi J-CEKI Ulil Albab Joong-Ki INOVTEK Polbeng - Seri Informatika Journal of Information Technology
Rangga Gelar Guntara
Universitas Pendidikan Indonesia
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Journal : TIERS Information Technology Journal

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UI/UX Design of the Shop Feature on the Seafood by Aruna Website Using the Design Thinking Method Anugerah Tirta Kenanga Unggul Mitra Mandiri; Rangga Gelar Guntara; Asep Nuryadin
TIERS Information Technology Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/tiers.v5i1.5459

Abstract

The current Seafood by Aruna website functions solely as a landing page to promote products, with actual sales still conducted through a marketplace. This reliance on a marketplace limits the brand's control over personalization, customer value, shopping experience, and brand identity due to strict platform policies and standards. Additionally, shifts in consumer behavior in the digital era indicate a desire for a more personalized, sustainable shopping experience that meets specific needs, including accurate product information and quality assurance. To address these challenges, this research aims to design an online shopping feature for the Seafood by Aruna website using the Design Thinking method. This approach is applied to understand user needs and address various pain points faced by consumers when shopping for seafood online. The research found that users require accurate delivery, reliable product information, and assurances of product freshness. Testing of the designed features using the System Usability Scale (SUS) yielded an average score of 90.12, categorized as "Best Imaginable." This score reflects that the developed features meet user expectations, thanks to the effective application of the Design Thinking method. The implications of this research suggest that developing a dedicated e-commerce platform enables Aruna to better control all aspects of the shopping experience, enhance customer satisfaction and loyalty, and strengthen its position in the e-commerce market. However, further development is needed to adapt the features to changing consumer behavior and market trends.
Co-Authors Adam Hermawan Adam Hermawan Adi Prehanto Andrian Wijaya Anugerah Tirta Kenanga Unggul Mitra Mandiri Asep Nuryadin Az Zahra Maulaa Habiibah Az Zahra Maulaa Habiibah Benyamin Hartanto Btari Mariska Purwaamijaya Daud Fernando Dede Akhmad Nawawi Elis Solihati Fariha Nilan Fazry Rachman Susanto Ferdiansyah Frans Budi Kashira Hafizha Nurul Qolby Herdiana, Oding Krisna Sujaya Laras Bellaning Restu M. Yakub Maesaroh, Syti Sarah Mesa Rahmi Stephani Moch Gan-gan Sidiq Muhammad Dzikri Ar Ridlo Muhammad Farhan Hanif Effendi Muhammad Naufal Nurfirmansyah Muhammad Rahmanda Muhammad Rijal Wahid Muharram Muhammad Rizki Nugraha Muhammad Rizky Ginanjar Nandang Rusmana Novian Rachman Iskandar Nur Azizyah Putri Dewita Nur, Lutfi Oding Herdiana Riska Aprilia Rizky Ditya A Rachman Rosarina Giyartini Rudi Salam Sandy Sanjaya Soni Santana Stella Kova Suci Ramasiah Suryana, Dodi Teuku Khairul Amri Varinia Azkarin Varinia Azkarin Velisa Stevannie yogi prasetyo