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All Journal Jurnal Pendidikan dan Keguruan Jurnal SOLMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM Journal of Education Sciences (Edusci) Jurnal Terapan Pendidikan Dasar dan Menengah
Nurhajati Nurhajati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Smart Digital Content Marketing Terhadap Keputusan Pembelian Konsumen Millennial Aneka Sport Malang Innda Indarti; Nurhajati Nurhajati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this research is to determine the effect of Smart Digital Content Marketing on Consumer Purchasing Decisions Millennial Aneka Sport Malang. This research is an explanatory research using a quantitative approach. The sample used was 100 respondents, namely millennial consumers who had bought shoes at Aneka Sport Malang and followed the @anekasportmalang account. The sampling technique uses purposive sampling method. Data collection by distributing questionnaires that have been tested for validity and reliability. Data analysis uses Multiple Linear Regression. The results showed that simultaneously there was a significant influence between the quality of information, celebrity endorsers, and sales promotions on the purchasing decisions of millennial consumers in Aneka Sport Malang. While partially (t test) shows the quality of information (X1) and celebrity endorser (X2) has no significant effect on purchasing decisions, while the sales promotion variable has a significant effect on purchasing decisions. Keywords : Buying diecision, information quality, celebrity endorser, sales promotion.
Pengaruh Work From Home dan Lingkungan Kerja terhadap Produktivitas Kerja pada masa Pandemi covid-19 (Studi pada Guru SMPN 12 Kota Malang) Anisya Nurisnaini Safitri; Nurhajati Nurhajati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 14 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractIn recent months the world has been in shock with the deadly corona virus or Covid-19. This has caused a number of aspects of people's lives to be affected because of this corona virus and has made teachers have to be able to adapt to the new work system.  This study aims to determine the effect of Work From Home and Work Environment on Work Productivity at SMPN 12 Malang City Teachers. The population in this study amounted to 40 employees with a saturated sampling technique, where all members of the population were sampled.  Using multiple linear regression analysis, and the results of the study show that Work From Home and Work Environment have a simultaneous influence on Teacher Work Productivity at SMPN 12 Malang Work From Home has no partial effect on teacher work productivity at SMPN 12 Malang and the Work Environment has a partial effect on  Teacher work productivity at SMPN 12 Malang
Pengaruh Kualitas Produk Dan Ekuitas Merek (Brand Equity) Terhadap Minat Pembelian Ulang Produk INDOMIE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan Tahun 2017 Universitas Islam Malang) Iin Widyantasari; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to determine the effect of product quality, brand equity on the intention to repurchase Indomie products. The dependent variable (Y) in this study is the intention to repurchase. The independent variable (X) in this study is Product Quality, Brand Equity. This research is an explanatory research. The data used by the researcher is primary data with the collection method using a questionnaire distributed to students of the 2017 Faculty of Economics and Business, Islamic University of Malang. The sampling technique used is Non-Probability Sampling with the type of Purposive Sampling. The number of samples used consisted of 90 respondents. Furthermore, the data is processed using SPSS to test statistics in the form of instrument tests, normality, classical assumptions, multiple linear regression and hypothesis testing. The results showed that product quality and brand equity had a significant effect on repurchase intention. Keywords: Product Quality, Brand Equity, Repurchase Interest
Pengaruh Harga, Kualitas Produk, Dan Brand Image Terhadap Loyalitas Pelanggan Pesen Kopi Kota Malang (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2018 Universitas Islam Malang) Fian Arifiona Faradila; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of price, product quality, and brand image on customer loyalty for coffee orders in the city of Malang, especially for FEB UNISMA students batch 2018. The data used in this study used primary data by distributing questionnaires to respondents. The research population is students of the Faculty of Economics and Business, UNISMA, while the sample used is the 2018 Islamic Management, Accounting and Banking Study Program at the Faculty of Economics and Business, Islamic University of Malang. The research sample was taken from the population using a sampling technique in the form of a random sampling method. The results obtained by using multiple linear regression and the test of this study used the f test and t test. The results of this study indicate that price, product quality and brand image partially affect customer loyalty. Meanwhile, simultaneously price, product quality and brand image affect customer loyalty. Keywords: Price, Product Quality, Brand Image, and Customer Loyalty
Pengaruh Brand Image, Brand Trust, Dan Kualitas Informasi Terhadap Keputusan Pembelian Di Shopee ( Studi Kasus Pada Mahasiswa Angkatan 2018 FEB Universitas Islam Malang ) Alhidayatullah Nur Utomo Putra; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Rapid technological developments affect the development of e-commerce, including the behavior of consumer purchasing decisions. The development of online shopping services in Indonesia is very fast. Currently, there are various marketplace platforms such as Tokopedia, Shopee, Lazada and others. Based on information stating that the Shopee marketplace won the Top Marketpalce award in Indonesia. The survey results show that Shopee is the marketplace with the highest number of visitors in Indonesia in the second quarter of 2020 with 93,440,300 monthly web visitors compared to Tokopedia, Lazada, Bukalapak, etc. In this study, the formulation of the problem is how brand image, brand trust and information quality affect purchasing decisions at shope. The purpose of this study was to determine and analyze the effect of brand image, brand trust and quality of information on purchasing decisions at shope. This study uses quantitative methods. The data source in this study used a purposive sampling technique where the criteria in this study were FEB Unisma students who had made purchases at shope. Based on the research that has been done, it can be concluded that Brand Image, Brand Trust and Information Quality have a significant effect on purchasing decisions. The higher the brand image, brand trust and quality of information, the higher the purchase decision. Keywords: Brand Image, Brand Trust, Quality Of Information And Purchasing Decisions
Pengaruh Kesehatan Dan Keselamatan Kerja, Pelatihan Dan Kerja Tim Terhadap Kinerja Karyawan UD Bela Jaya Ps Asyah Rohmatul; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of work safety, training, and teamwork on the performance of Bela Jaya PS employees. This survey method uses a survey survey method, a survey quantitative approach that takes samples from the population and uses a survey as a primary data collection tool. The sample consisted of 37 individuals who were selected using a targeted sampling technique. As a result, occupational health and safety has a positive effect, and training has a positive effect. Team work has a positive effect. Therefore, occupational health and safety, training and teamwork can also have a positive and significant effect on employee performance. Keywords: health and safety, training and teamwork
Pengaruh Tingkat Pendidikan Dan Usia Terhadap Produktivitas Tenaga Kerja Diperkebunan Apel (Studi Kasus Pada Perkebunan Apel Kabupaten Pasuruan) Ahmad Alan Ferry F; Nurhajati Nurhajati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 17 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractFrom this study, the following results were obtained: From this study it was concluded that both Education and Age had an effect on labor productivity in the Nongkojajar apple plantation. Education has an effect on labor productivity in the Nongkojajar apple plantation. Age has no effect on labor productivity in the Nongkojajar apple plantation. The level of education and age simultaneously have a positive and significant effect on labor productivity. This shows that their education level and age have a positive and significant effect on labor productivity. Keywords: Education, Age, Labor Productivity
Pengaruh Motivasi Kerja, Komunikasi dan Stres Kerja terhadap Kepuasan Kerja karyawan pada PT. X cabang kota Malang Jayanti Khusnul Kholifah; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This study aims to determine the effect of work motivation, communication, and job stress on employee job satisfaction at PT. X Malang City Branch. The sample used in this study were 43 employees. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. Testing the data used is simultaneous hypothesis testing (F) and partial hypothesis testing (t). The results showed that simultaneously the variables of work motivation, communication, and job stress had a positive and significant effect on job satisfaction of PT. X Malang City Branch and based on the results of a partial test (t test) the variable of work motivation has a positive and significant effect on job satisfaction of employees of PT. X Malang City Branch, the communication variable has a positive and significant effect on job satisfaction of PT. X Malang City Branch and work stress variables have no significant effect on job satisfaction of employees of PT. X Malang City Branch. Keywords : Work Motivation, Communication, Job Stress And Job Satisfaction.
Pengaruh Kompensasi, Lingkungan Kerja Dan Budaya Perusahaan Terhadap Kepuasan Kerja Karyawan Pada Perusahaan Daerah Air Minum Kota Malang Muhammad Zamanudin; Nurhajati Nurhajati; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractBased on research carried out with the aim of analyzing the effect of compensation, work environment, and corporate culture on employee job satisfaction in Malang Municipal Water Supply Company. The population used in this study were all employees of the Municipal Water Supply Company of Malang City, amounting to 338 employees from December 2019 to January 2020. The sampling technique used was purposive sampling where the technique to ensure the research sample with certain assessments intended to make the data generated can be used as an example or representative. The method used is multiple linear regression analysis with hypothesis testing using the t test and f test. From this study produced answers that have been previously processed that simultaneous compensation, work environment and company culture influence employee job satisfaction which justifies H4. Compensation has a significant effect on employee job satisfaction partially and justifies H1. The work environment has a significant effect on employee job satisfaction partially and justifies H2. Corporate culture has a significant effect on employee job satisfaction partially and justifies H3. Key Words :(Compensation, Work Environment, Corporate Culture, Employee Job Satisfaction).
Pengaruh Debt To Equity Ratio Dan Total Asset Turnover Terhadap Nilai Perusahaan (Study Kasus Perusahaan Sektor Otomotif Yang Terdaftar Di Bei Tahun 2016-2019) Doni Pranata; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to identify the influence of DER and TATO on firm value (case study of automotive sector companies listed on the IDX in 2016-2019). The analytical method used in this research is multiple linear regression analysis which includes classical assumption test analysis and hypothesis testing. The population in this study were 15 companies in the automotive sector listed on the IDX in 2016-2019. In this study, the sample used a purposive sampling method, in order to obtain 10 companies that meet the criteria in the automotive sector companies. The results of this study indicate that (1) Debt to equity ratio and total asset turnover simultaneously have a positive effect on price to book value. (2) The ratio of debt to partial equity has no effect on book price to value. (3) Partially total asset turnover has a positive effect on price book to value. Keywords: Total asset turnover, price to book value, debt to equity ratio
Co-Authors Agus Salim Agustinus Agustinus Ahmad Alan Ferry F Alhidayatullah Nur Utomo Putra Amailia Savira Amalia Rohmatul Kamalia Amin, Muhammad Sirojuddin Anak Agung Gede Sugianthara Andreansyah, Onky Anisya Nurisnaini Safitri Astutik, Helmi Asyah Rohmatul Atun Halimatus Saadiah Aulia Rizka May Rosa Aulia, Selsa Reza Putri Azwar Erizaldy Basalamah, Muhammad Ridwan Celina Ayunda Salsabilla Diana Putri Milenia Dyah Ayu Firkah Islamiah Edi, Dhadhun Arief Sarwo Eliana Sari, Eliana Erika Niswatun Nur Aziza Fian Arifiona Faradila Fidiah Anggraeni Hamida, Rahma Nur’aini Iin Widyantasari Ikhlashi, Bunga Indahsari, Sesarini Rahma Innda Indarti Jayanti Khusnul Kholifah Karnati, Neti Khalikussabir, Khalikussabir Kurniawan, Ivan Fachrur Lestari, Astri Dewi Lisa Febriyanti Valentino Lutha, Isnaini Aulia M. Hufron Mega Ayu Lestari Mubarok, Moh Sahrul Muchamad Agus Setiawan Muhammad Shohibul Munir Muhammad Zamanudin N. Rachma Nabila, Fitria Sane Nafisatun Nasyidah Nilla Uswatun Chasanah Nindy Sagrya Almenia Ningrum, Erina Oktavia Nofita, Dyah Novitasari, Mega Nur Halizah, Sania Putri Nurul Qamariyah Pardiman Pardiman Pertiwi, Santhi Putri, Wardana R. Madhakomala Rahmawati, Rahmawati Rika Yunita, Rika Rio Era Deka Rizkhie, Viga Esa Rojaba, Niswah Itsna Rosa Widyanti Djafar Safi’i Ma'arif Sari, Cindy Putri Sukma Siti Asiyah Siti Asiyah Sri Hanikah Ummah, Siti Maghfirotul Viranda Devta Avita Dheana Yolanisa Zulfa Salsabila Yuni Wulandari Yurina Khusnal Amaliyyah Zakiatul Fitria