Article Per Year (5 Year)
p-Index From 2021 - 2026
8.241
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Keguruan Jurnal SOLMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM Journal of Education Sciences (Edusci) Jurnal Terapan Pendidikan Dasar dan Menengah
Nurhajati Nurhajati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search
Journal : E-JRM

 1   2   3   4   5 
Pengaruh Product Completeness, Service Quality, Dan Word Of Mouth Terhadap Keputusan Pembelian (Studi Pada Deliwafa Store Malang) Nofita, Dyah; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The purpose of this study was determine product completeness, service quality, and word of mouth on purchasing decisions partially or simultaneously. This research method uses quantitative research methods and this type of research is purposive sampling. The sample of this research is Deliwafa Store Malang consumers with a total of 90 respondents. To obtain accurate and detailed data, this study used a data collection method with a questionnaire. The data analysis used is instrument test, normality test, classical assumptions, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the help of SPSS 25. The results of this study indicate that product completeness, service quality, and word of mouth simultaneously have a significant effect on purchasing decisions at Deliwafa Store Malang. Furthermore, partially, product completeness, service quality, and word of mouth have a positive and significant effect on purchasing decisions at Deliwafa Store Malang.  Keywords: Product Completeness, Service Quality, Word of Mouth
Pengaruh Brand Image, Brand Awareness dan E-WOM (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Merché (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Hamida, Rahma Nur’aini; Nurhajati, Nurhajati; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to identify and analyze the influence of brand image, brand awareness, and E-WOM (electronic word of mouth) on purchasing decisions for Merché among students of the Faculty of Economics and Business at the Islamic University of Malang. The research method used is a quantitative approach with an explanatory research design. The sampling technique employed was purposive sampling, with a total of 75 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS 29 software. The results of this study indicate that 1) Brand Image does not have a significant effect on purchasing decisions, 2) Brand Awareness has a significant effect on purchasing decisions, and 3) E-WOM (Electronic Word of Mouth) has a significant effect on purchasing decisions. Keywords: Purchasing Decisions, Brand Image, Brand Awareness, E-WOM (Electronic Word Of Mouth)
Pengaruh Reputasi, Kualitas Informasi Dan E-WOM Terhadap Minat Beli Pada Situs Jual Beli Online Lazada di SMA Negeri 1 Kraksaan Probolinggo (Studi Pada SMA Negeri 1 Kraksaan Probolinggo) Ikhlashi, Bunga; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to test and determine the influence of reputation, information quality, and e-wom on buying interest on the Lazada online buying and selling site in Probolinggo (Study at SMA Negeri 1 Kraksan). This research is a type of quantitative research. The sampling technique used the Malhotra formula with calculated results of 100 samples. To solve the problems in this research, SPSS was used with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The research results show that simultaneously the variables Reputation (X1), Information Quality (X2), and E-wom (X3) have a significant effect on Purchase Interest (Y). Partial research results show that Reputation (X1), Information Quality (X2) and E-wom partially have a significant effect on Purchase Interest (Y). Keywords: Reputation, Information Quality, E-wom, Purchase Interest. 
Pengaruh Product Quality, Price Dan Promotion Terhadap Keputusan Pembelian Brand Local Ortu Seight ( Studi Kasus Mahasiswa FEB Angkatan 2019-2020 Unisma ) Andreansyah, Onky; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract In today's present day period, the world of sports has gigantic request and guarantees a modern trade opportunity for companies in Indonesia. Sutoro (2018) said that the expanding intrigued and mindfulness of working out in society is right now went with by the advancement of different sorts of businesses within the field of sports such as sports gear stores and sports field centers. the reason of this ponder was to decide the impact of item quality, cost, and advancement on acquiring choices. the test in this consider summed to 94 partisipants. The comes about of this consider show that the item quality and advancement factors have a critical positive impact, whereas the cost variable has an inconsequential positive impact  Keywords: Buying Decision, Product Quality, Price And Promotion
Pengaruh Pengembangan Sumber Daya Manusia, Human Relatin Dan Work Family Conflict Terhadap Kinerja Karyawan (Studi Kasus Pada PT. Total Cipta Persada) Novitasari, Mega; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was conducted to determine the influence of human resource development, human relations and work family conflict on employee performance at PT Total Cipta Persada. The method used in this research is quantitative which aims to explain the position of each variable and its influence between one variable and other variables. The data source used is primary data, namely by distributing Likert scale questionnaires to PT employees. Total Cipta Persada. The population in this study were all employees of PT. The total number of Cipta Persada was 62 people and used a saturated sample where the entire population was sampled in the research. The results of this research are that the variables human resource development, human relations and work family conflict simultaneously have a significant effect on employee performance. Partially, the human resource development variable has a significant effect on employee performance. Partially, the human relations variable has no significant effect on employee performance. Partially, the work family conflict variable has no significant effect on employee performance. Keywords : Human Resource Development, Human Relations, Work Family Conflict, and Employee Performance
Pengaruh Relationship Marketing, Emotional Branding, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bank BRI KK Universitas Islam Malang (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma) Ningrum, Erina Oktavia; Nurhajati, Nurhajati; Basalamah, Muhammad Ridwan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research endeavors to investigate and clarity the combined effects of relationship marketing, emotional branding, and service quality collectively impact customer satisfaction at Bank BRI KK Islamic University of Malang, focusing on students within the Faculty of Economics and Business at UNISMA. Employing a quantitative methodology, the Maholtra formula is utilized to determine the sample size due to the uncertainty of the population. The calculation yields a sample size of 80. To address the research objectives, SPSS is employed to conduct various tests including validity, normality, and classical assumption tests, as well as hypothesis testing, multiple linear regression analysis, and the adjusted R-squared coefficient of determination test. The findings reveal that relationship marketing, emotional branding, and service quality collectively influence customer satisfaction. Specifically, relationship marketing and service quality partially affect customer satisfaction, whereas emotional branding does not demonstrate a significant impact on customer satisfaction. Keywords: Relationship Marketing, Emotional Branding, Service Quality, Customer Satisfaction
Pengaruh Customer Experience Dan Customer Expectations Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Toyota Kota Malang) Kurniawan, Ivan Fachrur; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to analyze and describe the influence of customer experience and customer expectations on customer loyalty through customer satisfaction as an intervening variable (a case study of Toyota consumers in Malang City). The population used in this research is Toyota consumers in Malang City. The sample in this study used the hair formula obtained from 140 people. This research analyzes data using Structural Equation Modeling (SEM) techniques with the help of SmartPLS software version 4.1.0.9. The variables used in this research are customer loyalty as the dependent variable, customer satisfaction as the mediating variable, customer experience, customer expectations as the independent variable. The research results show that 1) Customer experience has an effect on customer loyalty but is not significant 2) Customer Expectations have a positive and significant effect on customer loyalty 3) Customer Experience has a positive and significant effect on customer satisfaction 4) Customer expectations have a positive and significant effect on customer satisfaction 5) Customer satisfaction has a positive and significant effect on customer loyalty 6) Customer experience has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable 7) Customer expectations have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable. Keywords: Customer Loyalty, Customer Satisfaction, Customer Experience, Customer Expectations.
Pengaruh Penerapan Environmental, Social, Dan Governance Terhadap Kinerja Keuangan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi (Studi Empiris Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2023) Rojaba, Niswah Itsna; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine the effect of Environmental, Social, and Governance on financial performance with company size as a moderating variable (Empirical study of banking companies listed on the Indonesia Stock Exchange. The sample in this study used Purposive sampling and obtained 16 companies so as to obtain 80 research data research data. Data collection techniques in this study using documentation techniques. The data analysis techniques uses PLS (Partial Least Square) analysis using SmartPLS 3.0 software. The result this study prove that environmental has an effect on financial performance. Social hasn’t effect on financial performance, and governance hasn’t effect on financial performance. The result of moderation analysis of company size moderate the effect of environmental on financial performance. While company size cannot moderate the influence of social and governance on financial performance. The implication is that banking companies need to increase awareness of the importance of implementing ESG (Environmental, Social, and Governance) aspects in their operational activities and sustainability reporting, this will increase the trust of investors, stakeholder, the general public and increase the company’s performance. Keywords: Financial Performance, Environmental, Social, Governance, Company Size
Analisis Customer Engagement, Handling Complaint dan Customer Experience dalam Membangun Customer Loyalty di Restoran Kanvill Dau Nabila, Fitria Sane; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the impact of customer engagement, handling complaints, and customer experience on customer loyalty at Kanvill Dau Restaurant. These factors were selected due to their potential in enhancing customer loyalty to the restaurant. The research employs a quantitative approach with a survey method. Data were collected through questionnaires distributed to customers who had visited Kanvill Dau Restaurant, with a total sample of 108 respondents. Multiple linear regression analysis was used to examine the relationship between the independent and dependent variables. The results indicate that customer engagement does not have a significant impact on customer loyalty, whereas handling complaints and customer experience have a significant positive effect on customer loyalty. This suggests that while customer interaction with the brand does not directly influence loyalty, effective complaint handling and a satisfying customer experience can enhance customer loyalty. This study contributes to the literature on service management, particularly in understanding the factors that influence customer loyalty in the restaurant industry. The practical implication of this research is the importance for restaurants to focus on improving customer experience and complaint handling to strengthen customer loyalty. Keywords: Customer Engagement, Handling Complaint, Customer Experience, Customer Loyalty, Restaurant
Pengaruh pendidikan Kewirausahaan, Digital Literacy dan Self Efficacy Terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Putri, Wardana; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine the influence of entrepreneurship education, digital literacy and self-efficacy on increasing interest in entrepreneurship. The object of this research is students from the Faculty of Economics and Business, Islamic University of Malang with a sample size of 82 students with the record that they have taken entrepreneurship courses and do not yet have a business. The sampling technique used was purposive sampling. Data collection techniques use questionnaires and data analysis tools. This research uses a quantitative approach because the data is obtained in the form of numbers. Based on the results of research analysis, entrepreneurship education has a positive and significant effect on interest in entrepreneurship. digital literacy has a positive and significant effect on interest in entrepreneurship. and self-efficacy has a positive and significant effect on interest in entrepreneurship.  Keywords: Entrepreneurship education, digital literacy, self-efficacy and interest in entrepreneurship
Co-Authors Agus Salim Agustinus Agustinus Ahmad Alan Ferry F Alhidayatullah Nur Utomo Putra Amailia Savira Amalia Rohmatul Kamalia Amin, Muhammad Sirojuddin Anak Agung Gede Sugianthara Andreansyah, Onky Anisya Nurisnaini Safitri Astutik, Helmi Asyah Rohmatul Atun Halimatus Saadiah Aulia Rizka May Rosa Aulia, Selsa Reza Putri Azwar Erizaldy Basalamah, Muhammad Ridwan Celina Ayunda Salsabilla Diana Putri Milenia Dyah Ayu Firkah Islamiah Edi, Dhadhun Arief Sarwo Eliana Sari, Eliana Erika Niswatun Nur Aziza Fian Arifiona Faradila Fidiah Anggraeni Hamida, Rahma Nur’aini Iin Widyantasari Ikhlashi, Bunga Indahsari, Sesarini Rahma Innda Indarti Jayanti Khusnul Kholifah Karnati, Neti Khalikussabir, Khalikussabir Kurniawan, Ivan Fachrur Lestari, Astri Dewi Lisa Febriyanti Valentino Lutha, Isnaini Aulia M. Hufron Mega Ayu Lestari Mubarok, Moh Sahrul Muchamad Agus Setiawan Muhammad Shohibul Munir Muhammad Zamanudin N. Rachma Nabila, Fitria Sane Nafisatun Nasyidah Nilla Uswatun Chasanah Nindy Sagrya Almenia Ningrum, Erina Oktavia Nofita, Dyah Novitasari, Mega Nur Halizah, Sania Putri Nurul Qamariyah Pardiman Pardiman Pertiwi, Santhi Putri, Wardana R. Madhakomala Rahmawati, Rahmawati Rika Yunita, Rika Rio Era Deka Rizkhie, Viga Esa Rojaba, Niswah Itsna Rosa Widyanti Djafar Safi’i Ma'arif Sari, Cindy Putri Sukma Siti Asiyah Siti Asiyah Sri Hanikah Ummah, Siti Maghfirotul Viranda Devta Avita Dheana Yolanisa Zulfa Salsabila Yuni Wulandari Yurina Khusnal Amaliyyah Zakiatul Fitria