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All Journal ILMU USHULUDDIN JOURNAL OF QUR'AN AND HADITH STUDIES Al-Jami'ah: Journal of Islamic Studies Jurnal Al-Tadzkiyyah KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Musawa : Jurnal Studi Gender dan Islam Jurnal Pendidikan Agama Islam JURNAL PENDIDIKAN GLASSER Educan : Jurnal Pendidikan Islam Kawalu: Journal of Local Culture Atthulab: Islamic Religion Teaching and Learning Journal HUMANISMA : Journal of Gender Studies Al - Tadabbur: Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Dinamika Manajemen Pendidikan (JDMP) Madrasa: Journal of Islamic Educational Management Ulumuna Tafkir: Interdisciplinary Journal of Islamic Education Journal of Asian Social Sciences Research HUMANISMA : Journal of Gender Studies Muslim Education Review Analisis Gender dan Agama AKSI: Jurnal Manajemen Pendidikan Islam Jurnal Inovasi Pendidikan Agama Islam Tasyri'
Nina Nurmila
UIN Sunan Gunung Djati, Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : AKSI: Jurnal Manajemen Pendidikan Islam

 1 
Pengaruh Strategi Branding Image dalam Pemasaran Pendidikan Terhadap Peningkatan Daya Saing Madrasah Sakinah, Syifa Sari; Nurmila, Nina; Kasmin
AKSI: Jurnal Manajemen Pendidikan Islam Vol 3 No 1 (2024): NOPEMBER 2024
Publisher : Sekolah Tinggi Agama Islam Hasan Jufri Bawean

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37348/aksi.v3i1.505

Abstract

The competition among educational institutions is becoming increasingly intense, prompting schools to enhance their quality. One of the crucial elements in competitiveness is the branding image of the school. Consequently, the management of institutions is required to continuously improve their capabilities to compete. The aim of this study is to determine the extent to which branding image strategies in educational marketing impact the competitiveness of madrasahs. Based on statistical analysis results: The branding image strategy at MAN 2 Bandung received an average score of 3.06, categorized as adequate. Educational marketing at MAN 2 Bandung also received an average score of 3.06, categorized as adequate. Competitiveness at MAN 2 Bandung received an average score of 4.32, categorized as very high. Overall results indicate that branding image strategies in educational marketing have a positive and significant impact on enhancing the competitiveness of the madrasah at MAN 2 Bandung, with a significance value for X1 and X2 against Y being (0.00 < 0.05) and a t-statistic value of 804.409 > t-table 1.025. Therefore, the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, with an R Square value of 0.381. This means that variables X1 and X2 have a significant effect on variable Y by 38%, while the remaining 62% is explained by other variables such as the quality of facilities and infrastructure, staff performance, and so on. Thus, as the branding image strategy and educational marketing improve, the competitiveness of the madrasah also improves. It is recommended that MAN 2 Bandung pay more attention to these two aspects to maintain their competitive advantage.
Co-Authors AI SURYATI Al wafi, Abdul Rohim Arifin, Bambang Samsul Chaerul Rochman Chairul Rahman Dahmayanti, Siti Farida, Ida Gina Iwan Sopwandin Jai, Ani Jailani karman karman Kasmin Muhammad Ali Ramdhani Muharam, Asep Mulyawan Nurhalizah, Teti Nurhamzah, Nurhamzah Nurhamzah, Nurhamzah Nurul Husna Pillawaty, Shinta Sri Rahman, Chaerul Rahtikawati, Yayan Rochman, Chaerul Sabanah, Imas Sakinah, Syifa Sari Shinta Sri Pillawaty Suryati, Ai Teti Nurhalizah Umniyatul Azizah Wahyu Hidayat Wicaksono, Mochammad Jiva Agung Windiana, Wiwin