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All Journal ProBank: Jurnal Ekonomi dan Perbankan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen Charity : Jurnal Pengabdian Masyarakat Jurnal Inspirasi Binsis dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Arlin Ferlina Mochamad Trenggana
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH STORE ATMOSPHERE, PRODUCT ASSORTMENT DAN HARGA TERHADAP MINAT BELI PADA TRANSMART CARREFOUR BUAH BATU BANDUNG Rakhmawati, Rinrin Karina; Trenggana, Arlin Ferlina Mochamad
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 8 No 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.215 KB) | DOI: 10.34010/jurisma.v8i2.1000

Abstract

Abstract Transmart Carrefour Buah Batu Bandung is one of Transmart Carrefour branches which has a modern store atmosphere strategy, the assortment and availability of products with the appropriate price. Transmart Carrefour Buah Batu Bandung trying to increase consumer purchase intention. Visitors has another purpose than shopping that creates lack of interest in purchasing. This research aims to analyze store atmosphere, product assortment and price towards purchase intention in Transmart Carrefour Buah Batu Bandung and its influence. Variables in this research consist of independent variable store atmosphere, product assortment and price. Dependent variable in this research is purchase intention. The method uses quantitative with descriptive verification type. Sampling with non-probability sampling technique and accidental sampling type. The population is 1,605 people and the sample is 100 respondents. This research used descriptive analysis and multiple linear regression. Descriptive analysis showed that all variables obtained good category. The results of regression analysis, and coefficient of determination, it can be concluded that store atmosphere, product assortment and price has a significant effect on purchase intention of 42,7%. Hypothesis test shows that three variables has a significant effect on purchase intention simultaneously and only store atmosphere that partially doesn’t have a significant effect on purchase intention. Keywords: Purchase Intention, Product Assortment, Store Atmosphere
Co-Authors Amirah Aprilria Kusnadi Anak Agung Gde Agung Ananda Desmayonda Anang Sularsa Eka Irawati, Eka Firly Nur Fajriani Flores Cantika Timoer Gunawan, Tedi Leni Cahyani Lisda Meisaroh, Lisda Mayang Anggita Nadya Novandriani Karina Moeliono Nur Wahida Rakhmawati, Rinrin Karina Rennyta Yusiana Riswan Kuswardhana Robbi Hendriyanto Siska Komala Sari Sri Anggeny Marta Fiona Timoer, Flores Cantika Wahida, Nur Wahida, Nur