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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Akuntansi Kesatuan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JURNAL MANAJEMEN AKUNTANSI (JUMSI) Kafa’ah: Journal of Gender Studies JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen PRAJA observer: Jurnal Penelitian Administrasi Publik Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PUBLIKA : Jurnal Ilmu Administrasi Publik Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Social Research Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Akuntansi dan Keuangan Profit: Jurnal Manajemen, Bisnis dan Akuntansi Indonesian Journal of Advanced Research (IJAR) JEBD El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Mimbar Administrasi Journal of Education Transportation and Business Jurnal Ekonomi, Manajemen, Akuntansi Academia Open Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Rahmi Syahriza
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE INFLUENCE OF HALAL LABELS, PRODUCT QUALITY, AND LIFESTYLE ON THE PURCHASE DECISION OF IMPORTED PRODUCTS (IN PACKAGING): PENGARUH LABEL HALAL, KUALITAS PRODUK, DAN GAYA HIDUP ‎TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMPOR (DALAM KEMASAN)‎ Rispan Rispan; Marliyah Marliyah; Rahmi Syahriza
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6507

Abstract

This study aims to analyze the influence of halal labels, product quality, and lifestyle on the purchase decision of packaged imported food products by students of State Islamic Religious Universities (PTKIN) in North Sumatra.The phenomenon of increasing consumption of imported products among Muslim students raises questions about the extent to which religious, rational, and psychological factors play a role in determining purchasing decisions. This study uses a quantitative method with a multiple linear regression approach. Data was obtained through the distribution of questionnaires to 100 PTKIN student respondents in North Sumatra who were selected using the purposive sampling technique. Data analysis is carried out with the help of SPSS software. The results of the study show that three independent variables, namely halal labels, product quality, and lifestyle, have a significant effect on the purchase decision of imported food products in packages. Halal labels are the dominant factor that influences purchase decisions because they provide a guarantee of halal and consumption safety for Muslim students. Product quality has also proven to be an important consideration in assessing the feasibility and quality of the product, while lifestyle reflects the psychological factors that encourage students to choose products according to their trends and self-image. These findings suggest that college students' purchasing decisions are not only driven by religious values, but also by rational considerations and modern lifestyles. The implications of this research encourage business actors to pay attention to halal aspects, maintain product quality, and adjust marketing strategies to the characteristics of young Muslim consumers.
Analysis of Marketing Strategy to Attract Shopping Interest (Case Study of Online Alms Shop, Jalan Jawa, Pematangsiantar City) Fatwa Nasya Al Hadi; Tuti Anggraini; Rahmi Syahriza
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.976

Abstract

This study aims to identify and analyze marketing strategies to attract shopping interest at the Sedekah Online Store. The research approach used in this research is descriptive qualitative and the author uses a SWOT analysis. SWOT analysis is a systematic identification of factors to formulate a marketing strategy. Then to find out the results of the SWOT analysis in the marketing strategy to attract shopping interest using the IFAS and EFAS matrices can be identified as important factors both from the internal and external environment which are the strengths, weaknesses, opportunities and threats of shopping interest. The results of the analysis obtained is a growth oriented strategy, this strategy indicates a strong company condition and is able to continue to grow by taking the opportunities and opportunities that exist to achieve maximum turnover. This strategy was chosen because the calculation results are in quadrant I where the total score of strengths and weaknesses is 2.84 and the total score of opportunities and threats is 2.34. Positions in this quadrant are very profitable and can be applied to the fullest. Consumers' shopping interest can be increased by increasing promotions with the concept of shopping while giving charity and providing understanding to consumers about the benefits and importance of giving alms to society by using existing technological developments to make it easier for consumers to shop at the Online Alms Shop.
Co-Authors afifa umami Agung Grafika Surbakti Ahmadi Juma Siregar Alfaqih Tariq Aziziy Hasibuan Aliyah Husna Ritonga Alyaa Zafira Darmawan Amina Fitri Siregar Andri Wibowo Anjani Rizky Amelia Annisa Ayu Kusuma Aqwa Naser Daulay Asyaadatun Nazila Selayan Ayu Wulandari S Tanjung Azlia Fahira Chessara Addina Chuzaimah Batubara Cut Fadilah dea rahmadiani rahmadiani Dela Alfani Deri Kurniawan Farah Indah Azhari Fasthabiqul Ambiya Harahap Fatwa Nasya Al Hadi Fitriani Fitriani Gilang Alif Muhammad Hendra Harmain ika annisa annisa Indah Purnama Batubara Jihan Atiqah Pane Juliana Nasution Khairani Br Barus Lilis Pujiyanti M. Iqbal Nawawi Marliyah Marni Susi Susanti Harahap Maryam Batubara Meliyani Meliyani Muhammad Rizqi Fithrah Harahap Muhammad Syahbudi Mutiara Azhari Nashrillah MG, Nashrillah MG Nur Ahmadi Bi Rahmani Nur Widya Ningsih Nurasiah Nurasiah Nurbaiti Nurbaiti Nurbaiti Nurul Inayah Rahma Syafitri Rispan Rispan Rizka Amalia Lubis Sri Gusti Rezeki Syarifah Ayu Utami Sinulingga Tonang Lubis Tri Inda Fadhila Rahma Tuti Anggraini Vina Adelia Widia Angraini Yanti Mayasari Lubis Yenni Samri Juliati Nasution Yolanda Tawabina Yusrizal