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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Buletin Udayana Mengabdi Jurnal Kepariwisataan dan Hospitalitas Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Penelitian Agama Hindu Jurnal Kepariwisataan Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Media Bina Ilmiah Journal of Business on Hospitality and Tourism International Journal of Tourism Business Research Journal of Commerce Management and Tourism Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Putu Ratih Pertiwi
Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MOTIVASI INDUSTRI PERHOTELAN DALAM MENERAPKAN KONSEP ECOPRENEURSHIP: STUDI KASUS PADA HOTEL – HOTEL KAWASAN ITDC NUSA DUA BALI Putu Ratih Pertiwi
Jurnal Ilmiah Hospitality Management Vol 7 No 2 (2017)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.577 KB) | DOI: 10.22334/jihm.v7i2.47

Abstract

An eco-friendly business model as the implementation of ecopreneurship concept is a form of a business attitude, which has a commitment due to sustainable development concept. Nowadays we could see that almost all of the hotel industries all over the world contributing to eco-friendly business campaign. Those hotels have various yet strong reasons in order to address their awareness by implementing the concept of ecopreneurship to their business. The focus of this paper is to examine the motivation of stars hotel in ITDC Nusa Dua Bali in implementing the concept of ecopreneurship in their business, as well as the benefits and the obstacles encountered by them. Analyzed using descriptive qualitative analysis technique where the research stages are started from the literature review related to the concept of ecopreneurship integrated into hotel business, data collection, then identifying the motivation, benefits, and obstacles encountered by stars hotel in ITDC Nusa Dua Bali in implementing the concept of ecopreneurship to their business. The result of this paper could be used as the references for the hotel industries in applying the concept of ecopreneurship into their business.
PENERAPAN HOSPITALITY TOURISM DI DESA WISATA PENGLIPURAN Ditinjau dari Attractions, Accesibilities, Amenities, Ancillaries, And Community Involvement Putu Ratih Pertiwi
Jurnal Ilmiah Hospitality Management Vol 4 No 1 (2013)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.09 KB) | DOI: 10.22334/jihm.v4i1.49

Abstract

These days tourism has becoming a need, which stimulate many demands for travelling, tours, leisure, and increasing the tourism and hospitality business in every destination. There is no other reason for those paradigms, beside to fulfill the needs of tourism to support and facilitate the development of tourism. One of the important factors to meet the tourists’ needs is an accommodation or lodging. In This globalization era where we could see many intense competitions between every lodging business, one which could stay run in long-term period, is the one who is capable to satisfy the wants and the needs of their customers. The purpose of this research is to identify the hospitality implementation in one of the rural tourism destination in Bali: Penglipuran Traditional Village in terms of attraction, accessibilities, amenities, ancillaries, and community involvement.
ANALISIS STRATEGI PROMOSI MELALUI PEMANFAATAN WEBSITE DALAM PENANGANAN RESERVASI KAMAR DI THE KAYANA SEMINYAK VILLA Putu Ratih Pertiwi
Jurnal Ilmiah Hospitality Management Vol 1 No 2 (2011)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.711 KB) | DOI: 10.22334/jihm.v1i2.70

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui strategi promosi melalui pemanfaatan website dalam penanganan reservasi kamar di The Kayana Seminyak Villa. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif yaitu dengan menggunakan teori Gehrke dan Turban (dalam Suyanto, 2003 : 206) sebagai acuan agar reservasi kamar melalui media internet dapat lebih meningkat. Untuk mengetahui bagaimana strategi promosi melalui pemanfaatan situs website www.thekayana.com dalam penanganan reservasi kamar di The Kayana Seminyak Villa, dilakukan penelitian dengan menyebarkan 2 jenis kuesioner yang berbeda. Pertama yaitu kuesioner mengenai penilaian tamu terhadap mutu layanan situs website The Kayana dalam penanganan reservasi kamar dan yang kedua yaitu kuesioner mengenai penilaian staff reservasi terhadap rancangan situs website yang efektif dalam penanganan reservasi kamar. Hasil kuesioner menyatakan bahwa strategi promosi melalui pemanfaatan media website dalam penanganan reservasi kamar di The Kayana Seminyak Villa sudah cukup baik tetapi belum sempurna. Karena menurut standar yang dimiliki The Kayana Seminyak Villa, terpilihnya penilaian cukup, kurang dan sangat kurang menunjukkan kecenderungan negatif sehingga mempengaruhi tidak optimalnya tingkat hunian kamar. Diketahui bahwa bahasa dalam situs website The Kayana sudah sesuai yaitu bahasa Inggris yang merupakan bahasa internasional, dilihat dari dominannya tamu yang melakukan reservasi kamar melalui website yaitu berasal dari negara Singapura, diikuti oleh tamu dari Amerika, lalu Australia. Dimana ketiga negara tersebut menggunakan bahasa Inggris sebagai bahasa pengantar mereka. Sebagian besar tamu yang melakukan reservasi melalui website berstatus sudah menikah. Dalam hal kemampuan page loading dan loading website masih kurang. Dalam hal rancangan website, situs website The Kayana Seminyak Villa masih kurang menarik dan informasi yang diberikan sering kali kurang lengkap. Mengenai keamanan dan privasi, situs website www.thekayana.com mendapatkan penilaian yang baik. Mengenai marketing costumer fokus ada beberapa hal yang perlu diperhatikan oleh manajemen The Kayana Seminyak Villa yaitu keakuratan confirmation page setelah pelanggan melakukan transaksi masih kurang, kemampuan website untuk melakukan reservasi dan transaksi untuk mengoptimalkan mutu layanan website dinyatakan cukup. Untuk mengatasi hal tersebut, sebaiknya pihak manajemen The Kayana Seminyak Villa perlu meningkatkan pendekatan demografi pada situs website dengan menambah pilihan bahasa asing lainnya. Menawarkan honeymoon package & family package yang lebih menarik, mengingat dominannya tamu yang melakukan reservasi melalui website berstatus sudah menikah. Meninjau ulang kembali situs website tersebut, dimana grafik yang tidak perlu sebaiknya dihilangkan sehingga meningkatkan kecepatan akses. Membuat desain website yang lebih menarik dengan informasi yang lebih lengkap mengenai villa dan fasilitasnya, membuat email balasan untuk meningkatkan keakuratan confirmation page kepada pelanggan yang telah melakukan transaksi, sehingga pelanggan merasa lebih diperhatikan walaupun isinya hanya ucapan terima kasih.
Woman and Rural Development: An Exploration of Balinese Women’s Involvement in Rural Homestay Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 18 No 2 (2024): Vol 18 No 2 (2024)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2024.v18.i02.p08

Abstract

Homestays have emerged as a crucial discussions issue in village development initiatives. The subject of women’s involvement in household business has enhanced the discussion of how their participation improves individual quality in social interactions and is equally vital in village development. This study investigates the role of homestays in empowering women in rural Balinese communities, specifically Ubud and Blimbingsari. Despite a patriarchal social structure, women are increasingly involved in homestay businesses. The research employs a qualitative approach, using primary data sources; collected through interviews with purposive sampling. This research found that homestay businesses play a pivotal role in empowering and encouraging female members of the Ubud and Blimbingsari communities, fostering their self-recognition within their families and society. Through regular management and training, these businesses have significantly advanced the skills of female hosts, particularly in areas such as room preparation, cooking, communication, and hospitality. While these efforts have been beneficial, there remains room for further empowerment beyond the current limitations, especially in decentralizing control within the Blimbingsari tourism committee
Sakralisasi Ruang Dan Nilai Tradisi Meburu Di Desa Adat Panjer Pranajaya, I Kadek; Pertiwi, Putu Ratih; Winarya Prabawa, I Wayan Sukma
Jurnal Penelitian Agama Hindu Vol 7 No 2 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1004.245 KB) | DOI: 10.37329/jpah.v7i2.2201

Abstract

Bali is very rich with traditions that contain local wisdom values. The tradition in Bali is still preserved until now. This tradition has a strong foundation because it is supported by the beliefs and beliefs of Balinese Hinduism, one of which is the meburu tradition can be trusted to neutralize the influence of negative energy into strength and positive energy. The meburu tradition is a means of purifying Bhuana Alit and Bhuana Agung to be balanced between humans, nature and their environment, both in the sekala realm and in the niskala realms. At present, there are still many people who do not know about the phenomenon created by the concept of sacred space that forms traditions, unique rituals, and the magic of meburu carried out by the people of Panjer Traditional Village. What is the real meaning that can be found from every procession behind all the ritual thoughts, structures, and beliefs that have been carried out continuously so far. This study aims to explore and examine the social values, cultural values, and religious values contained in the meburu tradition, and analyze the implications of the values contained therein. The method used in this study is a qualitative exploration with theological, historical and philosophical approaches. The results of the study found that the series of meburu traditions began with making ceremonial offerings, Ida Bhatara heading to paum/meetings at Bale Agung Temple, melasti, ngembang, meprani, tawur agung panca sata, meburu tradition, and penyimpenan. The foundation in mythology has become a strong foundation in carrying out the religious beliefs of the Panjer Traditional Village community so that the existence of the meburu tradition can remain stable because it is packaged into mythical beliefs. The meburu tradition can maintain cultural values, social values, and religious values that have been passed down from generation to generation in the past to the present so that they remain stable and sustainable. Preserving the meburu tradition can have implications for Hindu devotion, attitudes and ethics, as well as implications for togetherness and cooperation, religious behavior and ethics.
Tourist's Bizarre Behaviors in Bali: Deconstruction of Irritation Index Theory from Gen Z Perspective Prabawa, I Wayan Sukma Winarya; Suwintari, I Gusti Ayu Eka; Semara, I Made Trisna; Effendie, Mahardhika Wijaya; Pertiwi, Putu Ratih
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.464

Abstract

The urgency of this research arises from the diminishing reputation of Bali tourism, attributed to the viral dissemination of peculiar tourist behaviors via social media and other platforms. If this persists, it may adversely affect Bali's tourism circumstances. The research aims were: 1) to detect and analyze alterations in individuals' attitudes resulting from exposure to negative tourism information, and 2) to develop a model linking negative tourism information exposure to changes in the attitudes of the Balinese people, with the fatigue component serving as a mediating variable. This study employed a quantitative methodology, utilizing data analysis approaches that included quantitative descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The study's findings indicate that 1) the populace remains in the "euphoria" phase, characterized by a continued acceptance of tourists, and 2) the variable of fatigue effectively mediates the impact of negative tourism information on public attitudes, exhibiting partial mediation
FACTORS OF INFLUENCE IN CHOOSING ACCOMMODATION: A STUDY WITH REFERENCE TO MAS VILLAGE, AN ARTISTIC HERITAGE VILLAGE IN UBUD - BALI Pertiwi, Putu Ratih; Sulistyawati, Agung Sri
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.183

Abstract

This paper attempts to identify the factors that influence foreign tourists to choose accommodations in Mas Village – an artistic heritage village in Ubud, Bali. As the accommodations are in the village, tourists’ motive in choosing accommodation may be different from accommodations in the big cities. The research took place in Mas Village, considering this village has been experiencing a big spike in the growth of tourists accommodation, while based on the data of 2012 until 2017 – the 87 percents of the tourists who visit this village are foreign tourists. It is known that Mas Village is one of villages in Bali fundamentally identified as an artistic countryside by focusing in artistic of wood carving since 1930s. Primary data is collected from the foreign tourists as respondents who stay in accommodations in Mas Village during June 2019, then the data is analysed using Factor analysis. The result of the factor analysis shows that location emerges as the key factor that influences tourists in choosing accommodation among three others factors. Additionally, an interesting finding from the study is how local touch and security form as one factor. By understanding the influence factors, those accommodations in Mas Village will be able to develop marketing strategies that appeal to this segment of tourists and create meaningful points of differences. However, as this research is focusing in foreign tourists, the future studies concerning how domestic tourists choose their accommodation in Mas Village is highly expected, in order to compare with foreign tourists’ perspective in this research.
THE EFFECT OF TOURISM MOTIVATION ON MILLENIALS TOURIST LOYALTY IN BALI Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa; I Made Trisna Semara
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The relationship of motivation, satisfaction, and post-purchase behavior can play an important role in understanding the level of satisfaction and loyalty of tourists. This study intends to understanding the causal relationship among push and pull motivations, satisfaction and tourist loyalty on millennials tourist in Bali. Structural equation modeling is used to investigate the relationship. Data analysis techniques use computer programs SPSS version 21 and AMOS version 21. This study suggest the tourism authority needs to maintain and to maximize the satisfaction level of millennial tourist so make them to revisit, to extend their stay, to purchase more and to share their satisfaction testimony to others.
Women and homestay in Sayan village, Bali: Roles, challenges, and contributions toward sustainable development goals (SDGs) Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Sari, Ni Putu Ratna
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.414

Abstract

This study explores the gendered dynamics of community-based tourism through the participation of women in homestay management in Sayan Village, Ubud, Bali. Guided by an interpretive-constructivist paradigm, the research employed a qualitative approach using in-depth interviews, participatory observation, and document analysis to understand women’s roles, challenges, and empowerment processes in local tourism. The findings reveal that women play multifaceted roles as homemakers, cultural mediators, and informal managers who sustain both household economies and the social identity of the community. However, their participation remains limited by structural and cultural barriers such as unequal access to capital, domestic workloads, and underrepresentation in decision-making. Despite these constraints, women demonstrate agency through everyday negotiation, quiet leadership, and solidarity among fellow homestay owners. The study highlights that empowerment in tourism is not a linear progression but a negotiated process shaped by local values of ngayah (service) and Tri Hita Karana (harmony). Homestays in Sayan thus function as gendered spaces of negotiation where cultural obligations and economic aspirations intersect. These findings contribute to broader theoretical discussions on gendered sustainability and provide practical insights for gender-sensitive tourism policies. Ultimately, women’s participation in homestay tourism aligns with the goals of SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).
English: English Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Ratna Sari, Ni Putu
Jurnal Internasional Riset Bisnis Pariwisata Vol 4 No 2 (2025): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v4i2.2688

Abstract

This study explores the everyday work practices of women who own and manage family-based homestays in Sayan Village, Ubud, Bali. The research aims to describe the operational roles undertaken by female owner-managers and examine how these responsibilities intersect with their domestic routines. A qualitative descriptive design was employed, involving in-depth interviews and non-participant observations with eight women who have operated their homestays for five to fifteen years. The findings indicate that women carry out a wide range of tasks, including housekeeping, breakfast preparation, guest relations, booking communication, and basic financial documentation. These responsibilities are performed alongside ongoing domestic duties, creating a continuous rhythm of household and tourism work within the same spatial and temporal setting. The study shows that women’s hands-on involvement forms the core of homestay service delivery and underpins the personalized atmosphere characteristic of family-run accommodations. These findings contribute to a deeper understanding of micro-level tourism labor in rural Bali and highlight the essential role of women in sustaining homestay quality.
Co-Authors Agesedio Wahyu Putra Rusdy Agung Sri Sulistyawati AGUNG SRI SULISTYAWATI, AGUNG SRI Anak Agung Gde Raka Dalem, Anak Agung Gde Raka Anak Agung Putri Sri Anggriana, Siti Apriliana Devitasari Azwar Z Channa Erlanggashani Dedy Saputra Hertwig Dewi, Luh Gede Leli Kusuma Effendie, Mahardhika Wijaya Fanny Maharani Suarka I Gusti Agung Ayu Nita Setianingsih I Gusti Agung Ayu Nitia Priti Shanti I Gusti Ngurah Widyatmaja I Kadek Mas Adi Gunawan I Wayan Sukma Winarya Prabawa I Wayan Sukma Winarya Prabawa Ida Ayu Eka Trisna Putri Ida Bagus Dwi Setiawan Irma Rahyuda Made Bambang Adnyana Muriawan Putra, Agus Ni Made Ariani Ni Putu Ratna Sari Nyoman Ani Trisna Dewi Pranajaya, I Kadek Pratama, I Putu Andre Adi Putra Putu Diah Kesumadewi Putu Sucita Yanthy Ratna Sari, Ni Putu Semara, I Made Trisna Suwintari, I Gusti Ayu Eka Tjokorda Raka Febrian Tanaya Wayan Adi Pariarta Yayu Indrawati