Article Per Year (5 Year)
p-Index From 2021 - 2026
2.357
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI Budimas : Jurnal Pengabdian Masyarakat Among : Jurnal Pengabdian Masyarakat Jurnal Terapan Manajemen dan Bisnis JAPI: Jurnal Akses Pengabdian Indonesia IMPACTS: International Journal of Empowerment and Community Services E-Amal: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics, Business, Accounting, and Management
Lusia Tria Hatmanti Hutami
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
EDUKASI STRATEGI DIGITAL MARKETING DAN TIPS WIRAUSAHA PADA MASA PANDEMI DI DUSUN BUTUH, DESA CUCUKAN Lusia Tria Hatmanti Hutami; Desy Tri Inayah; Ari Widya Utami; Adelia Rantika Sari
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3: September 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i3.880

Abstract

Pada masa Pandemi Covid-19 perekonomian masyarakat mengalami penurunan. Perlu adanya edukasi yang dapat membantu para pelaku usaha untuk bangkit kembali dari ketidakpastian kondisi saat ini. Pelaksanaan kegiatan pengabdian masyarakat ini melibatkan pelaku usaha khususnya di dusun Butuh RW 09 Cucukan, Prambanan, Klaten, Jawa Tengah. Tujuan kegiatan ini yaitu menjelaskan mengenai strategi pemasaran digital dan peluang produk yang dibutuhkan dan diminati saat ini serta motivasi berwirausaha. Metode yang dilakukan yaitu dengan ceramah, diskusi dan pendampingan. Materi yang disampaikan pada pengabdian masyarakat ini yaitu strategi pemasaran digital dan tips wirausaha dimasa pandemi. Hasil dari kegiatan ini adalah strategi pemasaran digital yang menyeluruh oleh peserta dapat di implementasikan dan produk yang diminati serta dibutuhkan saat ini yang dapat memunculkan peluang usaha yang menjanjikan.
ANALISIS HUBUNGAN ANTARA SOCIAL MEDIA MARKETING dan ONLINE CUSTOMER REVIEW TERHADAP PURCHASE DECISION MELALUI TRUST PADA APLIKASI TIKTOK SEBAGAI MEDIA PEMASARAN Pipit Ardianti; Putri Dwi Cahyani; Lusia Tria Hatmanti Hutami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1165

Abstract

Tiktok is a social media application that is currently gaining popularity among the public, because its interesting features and easy access make TikTok one of the most popular applications. Tiktok was originally only used as social media which was only intended for entertainment, but now Tiktok is also used by people to promote their products. The study's overarching goal is to learn how consumers' confidence in the TikTok app affects their purchasing choices in relation to social media marketing and online customer reviews. The study used a purposive sample technique to collect data from 112 residents in Denpasar City. Surveys were sent out to gather data, which was then analyzed by multiple linear regression. The results show that trust significantly influences purchase decisions, social media marketing significantly influences trust, online customer reviews significantly impact trust, and trust significantly impacts purchase decisions.
The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa Lusia Tria Hatmanti Hutami; Lalu Supardin; Enggar Kartika Cahyaning; Bernadetta Diansepti Maharani; Nico Pratama
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.107

Abstract

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.
Digital Marketing Training and Increasing Human Resource Management Motivation for Bangunjiwo Youth, Bantul Regency Lusia Tria Hatmanti Hutami; Didik Subiyanto; Alfiatul Maulida; Banun Havifah Cahyo Khosiyono; Suddin Lada
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.16940

Abstract

Purpose ­ This community service aims to MSMEs actors can implement digital marketing into their businesses, increase literacy and skills through lectures and training on Digital Marketing as a new means of developing MSMEs and motivate the importance of developing the quality of human resources through entrepreneurship. Methods - training and lecturing Result and discussions – The result is a better understanding of digital marketing and strengthening HR motivation. The object is young people in the villages of Sribitan, Bangunjiwo, Kasihan, Bantul. Providing donations to provide space, providing information to participants in community service program activities and providing information on the description/condition of entrepreneurship in the partner environment. Conclusion - The Community Service Program is aimed at people who are interested and are starting a business, but still lack literacy, skills and knowledge about promotion through digital marketing. Thus, product sales to MSMEs are still relatively small and the scope is small. So it will produce new, competitive MSME players who create interesting content to display in their marketing in cyberspace.
Cultivating Leadership Character with Participatory Learning and Action Methods by Integrating the Leadership Trilogy of Ki Hadjar Dewantara in Karang Taruna Dadi Damang Dadapan, Petir, Rongkop, Gunungkidul Novia Yolanda; Niken Novita Uswatun Khasanah; Destika Dwi Nur Azizah; Septiana Dwi Rahayu; Lusia Tria Hatmanti Hutami
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 1 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i1.19045

Abstract

The purpose - of these activities is to introduce and apply the teachings of the Leadership Trilogy of Ki Hadjar Dewantara. Participants in the activity were members of the Dadi Damang Youth Organization and student representatives of Sarjanawiyata Tamansiswa University. The method - of implementation is Participatory Learning and Action (PLA), which consists of a learning process through lectures, exchange of opinions, and discussions. Results and discussion - The results achieved were that they actively discussed and asked various things related to "Ing Ngarsa sung Tuladha, Ing Madya Mangun Karsa, Tut Wuri Handayani" in the context of leadership which is an indication of the success of this community service program in fostering leadership character based on the Tamansiswa Teachings. The output of the activity is newspaper publication and documentation photos. Conclusion - With this program, Universitas Sarjanawiyata Tamansiswa further emphasizes its role as an educational institution that not only focuses on teaching but also community empowerment through service activities. Keywords: Leadership Trilogy, Youth Organization, Tamansiswa
Co-Authors Adelia Rantika Sari Agus Dwi Cahya Alfiatul Maulida Ambar Lukitaningsih Anang Kurniawan Ari Widya Utami Banun Havifah Cahyo Khosiyono Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Destika Dwi Nur Azizah Desy Tri Inayah Didik Subiyanto Enggar Kartika Cahyaning feri irawan Herman Setiawan Ida Bagus Nyoman Udayana Jajuk Herawati Jihan Lestari Johannes Maysan Damanik Lalu Supardin Masytohannum Nasution Nico Pratama Niken Novita Uswatun Khasanah Novia Yolanda Pipit Ardianti Pristin Prima Sari Putri Dwi Cahyani Septiana Dwi Rahayu Suddin Lada