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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI Budimas : Jurnal Pengabdian Masyarakat Among : Jurnal Pengabdian Masyarakat Jurnal Terapan Manajemen dan Bisnis JAPI: Jurnal Akses Pengabdian Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics, Business, Accounting, and Management
Lusia Tria Hatmanti Hutami
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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EDUKASI STRATEGI DIGITAL MARKETING DAN TIPS WIRAUSAHA PADA MASA PANDEMI DI DUSUN BUTUH, DESA CUCUKAN Lusia Tria Hatmanti Hutami; Desy Tri Inayah; Ari Widya Utami; Adelia Rantika Sari
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3: September 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i3.880

Abstract

Pada masa Pandemi Covid-19 perekonomian masyarakat mengalami penurunan. Perlu adanya edukasi yang dapat membantu para pelaku usaha untuk bangkit kembali dari ketidakpastian kondisi saat ini. Pelaksanaan kegiatan pengabdian masyarakat ini melibatkan pelaku usaha khususnya di dusun Butuh RW 09 Cucukan, Prambanan, Klaten, Jawa Tengah. Tujuan kegiatan ini yaitu menjelaskan mengenai strategi pemasaran digital dan peluang produk yang dibutuhkan dan diminati saat ini serta motivasi berwirausaha. Metode yang dilakukan yaitu dengan ceramah, diskusi dan pendampingan. Materi yang disampaikan pada pengabdian masyarakat ini yaitu strategi pemasaran digital dan tips wirausaha dimasa pandemi. Hasil dari kegiatan ini adalah strategi pemasaran digital yang menyeluruh oleh peserta dapat di implementasikan dan produk yang diminati serta dibutuhkan saat ini yang dapat memunculkan peluang usaha yang menjanjikan.
ANALISIS HUBUNGAN ANTARA SOCIAL MEDIA MARKETING dan ONLINE CUSTOMER REVIEW TERHADAP PURCHASE DECISION MELALUI TRUST PADA APLIKASI TIKTOK SEBAGAI MEDIA PEMASARAN Pipit Ardianti; Putri Dwi Cahyani; Lusia Tria Hatmanti Hutami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1165

Abstract

Tiktok is a social media application that is currently gaining popularity among the public, because its interesting features and easy access make TikTok one of the most popular applications. Tiktok was originally only used as social media which was only intended for entertainment, but now Tiktok is also used by people to promote their products. The study's overarching goal is to learn how consumers' confidence in the TikTok app affects their purchasing choices in relation to social media marketing and online customer reviews. The study used a purposive sample technique to collect data from 112 residents in Denpasar City. Surveys were sent out to gather data, which was then analyzed by multiple linear regression. The results show that trust significantly influences purchase decisions, social media marketing significantly influences trust, online customer reviews significantly impact trust, and trust significantly impacts purchase decisions.
The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa Lusia Tria Hatmanti Hutami; Lalu Supardin; Enggar Kartika Cahyaning; Bernadetta Diansepti Maharani; Nico Pratama
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.107

Abstract

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.
Co-Authors Adelia Rantika Sari Agus Dwi Cahya Ambar Lukitaningsih Anang Kurniawan Ari Widya Utami Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Desy Tri Inayah Enggar Kartika Cahyaning feri irawan Herman Setiawan Ida Bagus Nyoman Udayana Jajuk Herawati Jihan Lestari Johannes Maysan Damanik Lalu Supardin Masytohannum Nasution Nico Pratama Pipit Ardianti Pristin Prima Sari Putri Dwi Cahyani