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All Journal Jurnal Penyuluhan Jurnal Lahan Suboptimal Jurnal Pekommas Dia: Jurnal Administrasi Publik JETL (Journal Of Education, Teaching and Learning) Seminar Nasional Lahan Suboptimal JURNAL PUBLISITAS Janaka : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) @-Publik: Jurnal Administrasi Publik Aktivasi: Jurnal Pemberdayaan Masyarakat
Icuk Muhammad Sakir
STISIPOL Candradimuka Palembang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Strategi Peningkatan Daya Saing Usaha Mikro Kecil Dan Menengah Melalui Peran Serta Pendampingan Indonesia Islamic Bussines Forum Di Palembang Salim, Abd. Rahman; Sakir, Icuk Muhammad; Iriani, Atrika
@-Publik: Jurnal Administrasi Publik Vol 5 No 3 (2025): Desember
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publik.v5i3.673

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving Indonesia’s economic growth due to their wide distribution across the country. Enhancing the welfare of MSMEs will have a significant impact on the national economy. This study investigates strategies to improve the competitiveness of food-based MSMEs in Palembang using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and the Analytical Hierarchy Process (AHP). The sample of food MSMEs was selected through purposive sampling. The results of the SWOT and AHP analyses indicate that the priority strategies for strengthening the competitiveness of food MSMEs in Palembang include adopting modern production equipment to enable more efficient and effective product diversification, as well as applying modern management practices to expand market reach both domestically and internationally. In addition, the involvement of mentors or business communities plays an important role in supporting business development. Therefore, collaboration and strong partnerships between the government and MSMEs are essential to enhance their competitiveness and ensure their contribution to economic growth.
Co-Authors Agustin Rozalena Aldino, Mohammad Amelda, Suci Ardiyan Saptawan Ariansyah, Sarvika Asi Larasaty Asteriniah, Femi Desinta Desinta Desinta Desinta, Desinta Eka Nurwahyuliningsih Hestirinaih, Deby Chintia Indah Pusnita Iriani, Atrika Islamy, Diah Putri Juliansyah, M. Fajri Lishapsari Prihatini Mardianto Mardianto Marleni Marleni Marleni Marleni Mudasir Mudasir Nuryantini, Nira PUJI LESTARI Puji Lestari Pusnita, Indah Putra, Ruddy Permana Restu Juniah Salim, Abd. Rahman Sandy, Amiruddin Saputra, Ardodi Julian Sibarani, Yetti Erika Sirojudin Sirojudin Siske, Sai Poni sriati sriati Sukmana, Djulaiha Sutinah Sutinah Triana, Eny Wahidin Wahidin Yolandika Arsyad Zuber, Konar