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All Journal Jurnal Penyuluhan Jurnal Lahan Suboptimal Jurnal Pekommas Dia: Jurnal Administrasi Publik JETL (Journal Of Education, Teaching and Learning) Seminar Nasional Lahan Suboptimal JURNAL PUBLISITAS Janaka : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) @-Publik: Jurnal Administrasi Publik Aktivasi: Jurnal Pemberdayaan Masyarakat
Icuk Muhammad Sakir
STISIPOL Candradimuka Palembang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Strategi Peningkatan Daya Saing Usaha Mikro Kecil Dan Menengah Melalui Peran Serta Pendampingan Indonesia Islamic Bussines Forum Di Palembang Salim, Abd. Rahman; Sakir, Icuk Muhammad; Iriani, Atrika
@-Publik: Jurnal Administrasi Publik Vol 5 No 3 (2025): Desember
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publik.v5i3.673

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving Indonesia’s economic growth due to their wide distribution across the country. Enhancing the welfare of MSMEs will have a significant impact on the national economy. This study investigates strategies to improve the competitiveness of food-based MSMEs in Palembang using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and the Analytical Hierarchy Process (AHP). The sample of food MSMEs was selected through purposive sampling. The results of the SWOT and AHP analyses indicate that the priority strategies for strengthening the competitiveness of food MSMEs in Palembang include adopting modern production equipment to enable more efficient and effective product diversification, as well as applying modern management practices to expand market reach both domestically and internationally. In addition, the involvement of mentors or business communities plays an important role in supporting business development. Therefore, collaboration and strong partnerships between the government and MSMEs are essential to enhance their competitiveness and ensure their contribution to economic growth.
PENGEMBANGAN USAHA KEMPLANG BAGI PETANI RAWA LEBAK DI DESA SIMPANG PELABUHAN DALAM KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR Pusnita, Indah; Ivana, Ivana; Sakir, Icuk Muhammad; Izdihar, Ahmad Ariq; Anggraini, Nabila Dhea
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 7 No 2 (2026): Maret
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v7i2.669

Abstract

Swamp farmers in Simpang Pelabuhan Village, Pemulutan District, Ogan Ilir Regency, have economic potential through processing fish into kemplang. However, their kemplang business still faces various obstacles, such as limited production technology, simple business management, inconsistent product quality, and limited marketing reach. This community service activity aims to develop the kemplang business of swamp farmers by increasing production capacity, business management, and marketing. The methods used include training in hygienic and high-quality kemplang processing, mentoring in business management and simple financial records, providing production equipment, and strengthening marketing strategies. The results of the activity show an increase in partners' skills in the kemplang production process, improvements in product quality and quantity, and an increase in partners' understanding of sustainable business management. Thus, this activity contributes to increasing the income and welfare of swamp farmers through the development of a kemplang business based on local potential.
Inovasi Kemasan dan Branding Kemplang Rawa Lebak Berbasis Digital Marketing Icuk Muhammad Sakir; Indah Pusnita; Ivana Ivana; Ahmad Ariq Izdihar; Nabila Dhea Anggraini
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1888

Abstract

This community service activity aims to increase the selling value and competitiveness of Rawa Lebak kemplang products through packaging innovation and digital marketing-based branding strengthening for MSME groups in the Rawa Lebak region of South Sumatra. The problems faced by partners are product packaging that is still simple, unattractive, and minimal use of digital platforms for marketing, resulting in limited market reach. The implementation method includes training in modern packaging design that is ergonomic and has local character, mentoring in creating a brand identity, and practical training in using social media and marketplaces for promotion and sales. The results of the activity showed that partners were able to produce new packaging that is more hygienic, informative, and has regional characteristics, and began actively marketing products through Instagram, TikTok, and Shopee. The impact is seen in increased knowledge of partners about branding and digital marketing, increased consumer trust, and increased sales turnover. This activity proves that packaging innovation combined with digital marketing strategies is effective in encouraging the independence and sustainability of local food MSMEs.
Pengaruh Disiplin Dan Kemampuan Kerja Terhadap Kinerja Pegawai di Badan Pengelolaan Keuangan dan Aset Daerah Provinsi Sumatera Selatan Triani, Evon; Sakir, Icuk Muhammad; Novaria, Eva
@-Publik: Jurnal Administrasi Publik Vol 6 No 1 (2026): April
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As a component of public administration, civil servants can realize the vision and mission that have been set by carrying out their duties well, and professional civil servants are expected to play a role in assisting public administrators in carrying out their duties. . The performance report of regional office employees of the South Sumatra Province Financial and Asset Management Agency did not show good results. This is believed to still be caused by poor working conditions and work discipline. Job responsibilities are very important. When employees are responsible for their work, they will use all their abilities to achieve satisfactory work results. The results of the hypothesis test on the influence of work order variables on employee productivity obtained a calculated t value = 0.315 > t table = 1.664, a significance index of 0.753. This proves the hypothesis that work discipline has a positive effect on employee productivity. For the employment variable, the regression coefficient or β1 = 0.036 means that the greater the employment, the higher the employee productivity. Employee performance has a very close relationship to employee discipline and work ability, this can be seen from the value <a = 0.05 so it is significant.
Co-Authors Agustin Rozalena Ahmad Ariq Izdihar Aldino, Mohammad Amelda, Suci Anggraini, Nabila Dhea Ardiyan Saptawan Ariansyah, Sarvika Asi Larasaty Asteriniah, Femi Desinta Desinta Desinta Desinta, Desinta Eka Nurwahyuliningsih Hestirinaih, Deby Chintia Indah Pusnita Iriani, Atrika Islamy, Diah Putri Ivana Ivana Ivana, Ivana Izdihar, Ahmad Ariq Juliansyah, M. Fajri Lishapsari Prihatini Mardianto Mardianto Marleni Marleni Marleni Marleni Mudasir Mudasir Nabila Dhea Anggraini Novaria, Eva Nuryantini, Nira Puji Lestari PUJI LESTARI Pusnita, Indah Putra, Ruddy Permana Restu Juniah Salim, Abd. Rahman Sandy, Amiruddin Saputra, Ardodi Julian Sibarani, Yetti Erika Sirojudin Sirojudin Siske, Sai Poni sriati sriati Sukmana, Djulaiha Sutinah Sutinah Triana, Eny Triani, Evon Wahidin Wahidin Yolandika Arsyad Zuber, Konar