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Sekar Widyasari Putri
Universitas Telkom, Surabaya
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Market Acceptance Strategy through Customer Centricity Approach in Electric Truck Product Development with Systematic Method Literature Review Putri, Sekar Widyasari; Baskara, Dominggo Bayu; Aditasari, Krisnayanti
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.6674

Abstract

Transportation is one of the contributors to CO2 pollutants that cause Greenhouse Gas (GHG) emissions, ultimately impacting global climate change. The creation of electric vehicles is concerned with clean energy and handling global climate change. This aligns with the 17 global goals of the United Nations, which are the world agenda to protect planet Earth and for everyone to live a decent life by 2030. However, creating innovations in production and transforming consumers to switch from fuel vehicles to electric vehicles, especially electric trucks, is equally difficult. In 2022, based on data from Vehicle Type Approval, electric truck sales in Indonesia have the lowest number compared to other types of electric vehicles. This study aims to discover how innovation should be carried out and how consumer desires can be fulfilled from these innovations so that the market easily accepts electric truck products with the hope that interest and sales can increase. This study uses a literature study method that provides an overview of how the customer-centricity approach is applied to support innovation during production. The results of this study provide suggestions in the development of electric trucks that companies should not only focus on technology but also focus on consumer needs to adopt electric truck technology such as cost and economic benefits, charging infrastructure available in various locations, government support and policies, social influence, economic and social factors, promotion policies and regional support.
Co-Authors Ahmad Wali Satria Bahari Johan Akbari, Ryan Alauddin, Fakhri Ardian Yusuf Wicaksono Bambang Agus Sumantri, Bambang Agus Bulan Prabawani CAESAREANO LAFADO YESA Darlin Aulia Deni Ferdian Destiwardhani, Anggun Dominggo Bayu Baskara Granita Hajar Hari Susanta Nugraha Hari Susanta Nugraha Jenny Ghifrina KHARISMA, VALENCIA OCTORA Krisnayanti Aditasari Kurniawan, Ahmad Isni M. Ghouzul A’dhom NARESWARY, IRZA RANIA Naufal, Hayu Faiz Olivia, Tracy Prayoga, Denise Sinartan PRIYONO, IRVINANDA Putra, Arvega Andika Rahmadanti, Adisya Resti Riza Akhsani Setyo Prayoga Rodhiyah Rodhiyah Tiar Anindya Putri Titus Kristanto ULFATUN NISA, TSALITS AGNITA Vagnes Angela Wahyu Eka Kiswardani