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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin EMaBi: Ekonomi Dan Manajemen Bisnis
Rinintha Parameswari
Universitas Buddhi Dharma
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Customer Relationship Management and Service Quality on Customer Satisfaction On the Tokopedia Marketplace Puti Lenggo Ginny; Rinintha Parameswari; Canggih Gumanky Farunik
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 3 (2022): EMaBI
Publisher : Fakultas Bisnis

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Abstract

Tokopedia is a huge marketplace in Indonesia, such a state becomes one of the reasons of which the study was conducted, namely to discover the extent to which Customer Relationship Management (X1) and Service Quality (X2) affect Customer Satisfaction (Y). This study was a casual descriptive research that collected data through questionnaire as primary data. The study acquired 50 respondents in which the results were processed using SPSS26 to discover the effect of Variables X1 and X2 on Y. The study results have concluded that the factors of customer relationship management and service quality positively affect the decision making of customers. These two factors affected more than 64 percent in establishing the condition of customer satisfaction.
Analisis Kualitas Pelayanan, Kualitas Produk Dan Kualitas Pengiriman Terhadap Kepuasan Pelanggan Toko Online Lazada (Studi Kasus Mahasiswa Universitas Buddhi Dharma Fakultas Bisnis) Fidelis Wato Tholok; Sugandha Sugandha; Suhendar Janamarta; Rinintha Parameswari
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1825

Abstract

Riset ini dilakukan dengan tujuan untuk mengetahuini  bagaimana kualitas pelayanan, kualitas produk, kualitas pengiriman  dapat berpengaruh terhadap kepuasan pelanggan Toko online Lazada. Metode penelitian ini memakai metode kuantitatif. Dalam melakukan riset ini  menggunakan teknik pengumpulan data berupa kuesioner. Uji t membuktikan variabel bebas  baik secara parsial berpengaruh positif dan tingkat kepercayaan terhadap variabel terikat dengan hasil yang diperoleh nilai t hitung kualitas pelayanan 10.952 lebih besar .( > ) ttabel 1,661   dan probabilitas .0000 lebih kecil (< ) 0.05,  nilai t hitung kualitas produk 5.138 lebih besar .( > ) ttabel 1,661  dan . probabilitas  0000 lebih kecil (< )  0.05 dan nilai t hitung kualitas pengiriman 2.996. lebih besar .( > ) ttabel 1,661  dan .probabilitas  0003 lebih kecil (< )  0.05. Hasil F hitung = 252.007 nilai probabilitas = 0.000 maka F hitung > F tabel, ditarik kesimpulan independent variabel, secara keseluruhan mempunyai hubungan positif pengaruh terhadap variabel bebas pada kepuasan pelanggang dan Nilai determiasi berganda R2 adalah 88,7 % terhadap kepuasan pelanggan adalah 88,7%, sisanya 11,3% berasal dari variabel lain di luar variabel independent.
Pengaruh Viral Marketing, Online Customer Review, dan Harga Terhadap Keputusan Pembelian pada Produk Skincare Somethinc Melalui Marketplace Shopee Indonesia Cindy Theresia; Rinintha Parameswari
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 1 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Adanya penelitian ini bertujuan untuk menganalisis dan mengidentifikasi sejauh mana viral marketing, online customer review dan harga memiliki pengaruh terhadap keputusan pembelian pada produk skincare Somethinc Indonesia. Dari hasil uji SPSS 22, nilai R Square pada uji koefisien determinasi yaitu 0,646 atau 64,6%, yang memiliki arti adanya pengaruh Viral Marketing, Online Customer Review dan Harga terhadap Keputusan Pembelian sebesar 64,6%. Sementara itu nilai Fhitung yang telah didapat yaitu 85,286 lebih besar dari nilai serta nilai signifikansi sebesar . Uji F (simultan) yang dihasilkan membuktikan bahwa semua variabel X yaitu Viral Marketing (X1), Online Customer Review (X2) dan Harga (X3) teruji mempunyai pengaruh dengan Bersama-sama terhadap variabel Y yaitu Keputusan Pembelian (Y) pada Produk Skincare Somethinc Melalui Marketplace Shopee Indonesia.
The Influence of Personal Branding, Making TikTok Videos, Product Live Streams on Purchase Decisions on the Tiktok Platform Rinintha Parameswari; Sugandha Sugandha; Agus Kusnawan; Fidellis Wato Tholok; Suhendar Janamarta
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 3 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i3.2291

Abstract

This research was conducted with the aim of finding out how personal branding, making Tiktok videos, product live streams affect purchasing decisions on the Tiktok platform. The research method used is a quantitative method in which the following conclusions are obtained: the independent variable (alone) has a positive effect and one variable has a less positive effect on the dependent variable on purchasing decisions on the TikTok platform, where t count personal branding is 5,286 greater than t table 1,966, the value t count making tiktok videos 2,560 greater t table 1,966 and t count live stream products of 1,599 greater than table 1,966. F count = 122,733 probability value = 0.000 then F count > F table 122,733 greater (>) 3.00 probability value 0.000 small (<) 0.05, the conclusions drawn are independent variables and have a positive effect on the dependent variable on purchasing decisions on the platform tiktok. The R2 multiple determination value is 78.7% of the purchase decision on the TikTok platform which is explained by the independent variable factors, and the remaining 100% -78.7% = 21.3% excluding the independent variable factors.
Pengaruh Lingkungan, Kompensasi dan Disiplin Kerja terhadal Kinerja karyawan PT Adhi Kitchenware Innovation Imanuel Steven Lie; Rinintha Parameswari
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 2 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Penulis melakukan penelitian ini bertujuan untuk bisa mengetahui sejauh mana lingkungan, kompensasi, dan disiplin kerja terhadap kinerja karyawan di PT Adhi Kitchenware Innovation. Pada penelitian ini, penulis menggunakan Teknik non probability sampling dengan dibarengi metode pengambilan data sampel berupa purposive sampling. Teknik pengumpulan data yaitu menggunakan data primer yang mana didapatkan oleh penulis melalui kuisioner yang disebarkan kepada 103 orang responden. Berdasarkan uji koefisien determinasi, dihasilkan nilai R square yaitu senilai 0.724 atau 72.4%, yang bisa diartikan bahwa pengaruh lingkungan, kompensasi dan disiplin kerja terhadap kinerja karyawan adalah sebesar 72.4% sedangkan dari uji F yang sudah dilakukan oleh penulis, didapatkan hasil f hitung 86.532 > F tabel 2.70 dengan tingkat signifikansi 0,000 < 0,05. Hasil uji F ( uji Simultan) menunjukkan bahwa seluruh variabel bebas yaitu lingkungan (X1), Kompensasi (X2) dan disiplin kerja (X3) terbukti memiliki pengaruh secara simultan terhadap variabel terikat yaitu Kinerja karyawan (Y) Pada PT Adhi Kitchenware Innovation.
Factors that Influence the Increase in Business Income in the MSMEsCommunity of the Leather Industry Center of Yogyakarta City Eso Hernawan; FX. Pudjo Wibowo; Agus Kusnawan; Rinintha Parameswari; Andy Andy
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1046

Abstract

The research aims to evaluate the impact of independent variables (product, price, distribution, and promotion ) on the dependent variable, which is the economic business income of MSMEs at the Yogyakarta City Leather Industry Center. This study surveyed 100 consumers from the MSMEs at this industrial center. The sample was selected using simple random sampling, and statistical data analysis was conducted using SPSS 25. The T-test results showed that each independent variable individually exerts a positive and significant effect on the dependent variable, the economic business income of the Yogyakarta MSME community. The calculated t values for the product, price, distribution, and promotion were 2.602, 2.111, 6.101, and 6.648, respectively, all exceeding the t-table value of 1.65, with probabilities of 0.011, 0.037, 0.000, and 0.000, respectively, all below the 0.05 threshold. Additionally, the F-test results indicated that the combined influence of the independent variables on the dependent variable was significant, with an F calculated value of 128.419 surpassing the F-table value of 3.87, and a probability value of 0.000, which is less than 0.05. Thus, it can be concluded that the independent variables collectively have a positive and significant impact on the economic business income of the MSME community.
Marketing Mix Analysis In Improving Decisions To Purchase Yamaha Brand Motorcycles In Kotabumi Tangerang Sugandha; Rinintha Parameswari; Suhendar Janamarta; Fidellis Wato Tholok
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 1 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i1.2652

Abstract

In conducting this research, data collection techniques were used and in distributing it in the form of a questionnaire, in this research the calculated product t value was 2.953 which is greater than the t table of 1.661 and the probability of 0.004 is smaller < 0.05, the calculated t value of promotion 2.489 is greater than the t table of 1.661 and the probability of 0.015 is smaller < 0.05, the t calculated price value of 5.763 is greater than the t table of 1.661 and the probability of 0.000 is smaller < 0.05 , the t calculated place value of 6.683 is greater than the t table of 1.661 and the probability of 0.000 is smaller < 0.05.
The Effect of Shopping Dependence, Consumptive Behavior on Fintech Lending with Consumer Debt Levels as Intervening Variables Rinintha Parameswari; Fredy Perdana Putra; Rudiyanto
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3405

Abstract

This study examines the influence of online shopping dependence and consumer behavior on online loans, with consumer debt levels as intervention variables. The background of this study is the phenomenon of increasing consumer behavior driven by the ease of online shopping, which often triggers compulsive shopping behavior. The purpose of this study is to understand how dependence on online shopping and consumer behavior affect consumer debt through the use of fintech loan services. The research method uses a descriptive quantitative approach with data collection through questionnaires from 100 respondents who use e-commerce applications and online loans. Data were analyzed using path regression analysis to determine significant relationships between the variables studied. The results show that shopping dependence and consumer behavior have a significant direct and indirect effect on consumer debt levels through online loans. This conclusion emphasizes the importance of managing shopping habits and financial behavior in overcoming consumer debt problems in the digital era. Direct Influence: Online shopping dependency (X1) has a significant effect on online loans (Y) with a beta coefficient of 0.288 and on consumer debt (Z) with a coefficient of 0.456.Consumer behavior (X2) also has a significant effect on Y (coefficient 0.626) and on Z (coefficient 0.275).Online loans (Y) have a significant effect on consumer debt (Z) with a coefficient of 0.224. Indirect Influence: The indirect effect of X1 on Z through Y is 0.0621, so the total effect is 0.50. The indirect effect of X2 on Z through Y is 0.085, with a total effect of 0.374.
The Role of Digital Marketing in Moderating the Influence of Customer Experience, Product Quality, and Perceived Value on Repurchase Intention Darwin Tantowi; Virdi Gunawan; Nasrani Septin Kristiani Gulo; Rinintha Parameswari
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3978

Abstract

Digital transformation has significantly changed the marketing landscape and consumer behavior, particularly in the context of repeat purchases. This study aims to examine the influence of Customer Experience, Product Quality, and Perceived Value on Repurchase Intention, and analyze the role of Digital Marketing as a moderating variable in this relationship. Data were collected through an online survey of 150 respondents who had made digital transactions and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that Product Quality and Digital Marketing have a significant positive effect on Repurchase Intention, while Customer Experience and Perceived Value do not show a significant effect. Furthermore, Digital Marketing does not moderate the relationship between the three independent variables and repurchase intention. These findings emphasize the importance of product quality and a strong digital marketing strategy in building customer loyalty, but also indicate that digital interventions have not been sufficient to strengthen the influence of customer experience and perceived value on repeat purchase decisions.
Education in Senior and Vocational Schools in Tangerang City: Educational Planning Approaches, Stakeholder Engagement, and Suitability of Education Policies with School Needs: Education in Senior and Vocational Schools in Tangerang City: Educational Planning Approaches, Stakeholder Engagement, and Suitability of Education Policies with School Needs Baghas Budi Wicaksono; Heri Satrianto; Rinintha Parameswari
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.3999

Abstract

This study aims to identify the effect of educational resources, stakeholder engagement, and education policy alignment on the educational planning of Senior High Schools and Vocational High Schools in Tangerang City. “Educational resources and stakeholder engagement play vital roles in ensuring that schools provide quality learning environments, while the alignment between education policies and school needs remains crucial for effective educational planning. This study employs a quantitative research method.”. “The results show that the t-statistic for educational resources (8.453 > 1.985; p = 0.000 < 0.05) indicates a positive and significant effect on educational planning. The t-statistic for stakeholder engagement is 6.568 > t-table 1.985 with a significance value of 0.000 < 0.05, also indicating a positive and significant effect on educational planning. Furthermore, the F-statistic of 153.927 > F-table 4.09 with a significance value of 0.000 < 0.05 shows that educational resources, stakeholder engagement, and policy alignment collectively have a significant and positive impact on the educational planning of Senior High Schools and Vocational High Schools in Tangerang City.
Co-Authors Agus Kusnawan Andy Andy Baghas Budi Wicaksono Berlin Silaban Canggih Gumanky Farunik Cindy Theresia Daniel Yesaya Darwin Tantowi Diana Silaswara Eso Hernawan Fidelis Wato Tholok Fidellis Wato Tholok Fredy Perdana Putra Frisca Sabella FX. Pudjo Wibowo Heri Satrianto Imanuel Steven Lie Nana Sutisna Nasrani Septin Kristiani Gulo Pujiarti Pujiarti Puti Lenggo Ginny Rudiyanto Sugandha Sugandha Sugandha Suhendar Janamarta Virdi Gunawan