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Percepatan Pemulihan Ekonomi Pasca Pandemi di Kota Tangerang Melalui Warung Digital Heri Satrianto; Agus Kusnawan; Toni Yoyo; Eso Hernawan; Andy Andy; Rr. Dian Anggraeni; Rina Sulistiyowati
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Maret: Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v1i1.12

Abstract

This research aims to investigate the role of digital cafes in accelerating economic recovery in Tangerang City after the COVID-19 pandemic. Using a mixed method of interviews, surveys and analysis of local economic data, this research found that the adoption of digital stalls provides significant benefits in increasing market access, operational efficiency and consumer reach for stall owners, while consumers also benefit in terms of ease of shopping and access to a wider variety of products. The challenges and obstacles faced by digital shop owners are also identified, and efforts to support the development of digital shop owners as a motor for post-pandemic economic recovery are also discussed. In conclusion, this research provides valuable insight into the important role of digital cafes in supporting local economic recovery in Tangerang City, which is expected to become the basis for more effective policies in supporting the micro and small economic sectors in the future.
Green Corporate Performance Management: A Strategic Approach to Environmental and Organizational Sustainability Kusnawan, Agus; Riyadi, Selamet; Dwi Lestari, Setyani; Mudjijah, Slamet
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3523

Abstract

Green Corporate Performance Management (GCPM) is a strategic approach aimed at integrating sustainability principles into corporate performance management. This article discusses the critical role of Green Human Resource Management (GHRM) in supporting the implementation of GCPM through the development of policies and practices that promote environmentally friendly behavior, such as green recruitment, sustainability training, green performance management, and green technology innovation. GCPM not only helps companies reduce environmental impacts but also enhances operational efficiency, reputation and competitiveness in the global market. This approach includes cross-functional collaboration and green transformational leadership as key success factors. However, the implementation of GCPM faces challenges, including high initial investments, organizational cultural resistance, and the complexity of measuring green performance. This research provides a systematic review of recent literature, constructs a GCPM process framework, and identifies research gaps. The findings indicate that GCPM offers long-term benefits for both the environment and corporate profitability. By addressing implementation barriers, GCPM can become a strategic model for achieving socially responsible business sustainability while meeting stakeholder needs in the sustainability era. This article also proposes a research agenda to support the theoretical and practical development of GCPM in the future.
Sektor Perdagangan di Kota Tangerang: Analisis Potensi Ekonomi Melalui Pendekatan Kebijakan Fiskal Wicaksono, Baghas Budi; Kusnawan, Agus; Satrianto, Heri; Wibowo, F.X Pudjo
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak berbagai jenis belanja dan tenaga kerja terhadap Produk Domestik Regional Bruto (PDRB) Kota Tangerang dan memberikan rekomendasi kebijakan untuk meningkatkan pertumbuhan ekonomi. Metode yang digunakan adalah analisis regresi dengan dua persamaan, yang mengukur pengaruh variabel seperti tenaga kerja sektor perdagangan, rasio belanja sektor perdagangan terhadap APBD, serta belanja pada subsektor spesifik, termasuk perdagangan besar, perdagangan kecil dan eceran, hotel dan pariwisata, serta periklanan. Hasil penelitian menunjukkan bahwa belanja pada subsektor perdagangan besar, kecil dan eceran, serta sektor pariwisata dan periklanan memiliki dampak signifikan terhadap PDRB, sedangkan belanja modal mengalami penurunan yang memerlukan perhatian lebih. Berdasarkan temuan ini, disarankan agar Pemerintah Kota Tangerang meningkatkan alokasi anggaran pada subsektor-sektor yang terbukti berdampak positif terhadap PDRB. Selain itu, evaluasi dan penyesuaian terhadap belanja modal serta belanja barang dan jasa diperlukan untuk memastikan efisiensi dan efektivitas anggaran dalam mendukung pertumbuhan ekonomi yang berkelanjutan. Dengan penerapan kebijakan ini, diharapkan Kota Tangerang dapat memperkuat basis ekonominya dan meningkatkan kesejahteraan masyarakat.