Article Per Year (5 Year)
p-Index From 2021 - 2026
4.434
P-Index
This Author published in this journals
All Journal Tech-E Sains Manajemen:Jurnal Manajemen UNSERA Adi Widya : Jurnal Pengabdian Masyarakat Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
Agus Kusnawan
Universitas Buddhi Dharma
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
Percepatan Pemulihan Ekonomi Pasca Pandemi di Kota Tangerang Melalui Warung Digital Heri Satrianto; Agus Kusnawan; Toni Yoyo; Eso Hernawan; Andy Andy; Rr. Dian Anggraeni; Rina Sulistiyowati
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Maret: Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v1i1.12

Abstract

This research aims to investigate the role of digital cafes in accelerating economic recovery in Tangerang City after the COVID-19 pandemic. Using a mixed method of interviews, surveys and analysis of local economic data, this research found that the adoption of digital stalls provides significant benefits in increasing market access, operational efficiency and consumer reach for stall owners, while consumers also benefit in terms of ease of shopping and access to a wider variety of products. The challenges and obstacles faced by digital shop owners are also identified, and efforts to support the development of digital shop owners as a motor for post-pandemic economic recovery are also discussed. In conclusion, this research provides valuable insight into the important role of digital cafes in supporting local economic recovery in Tangerang City, which is expected to become the basis for more effective policies in supporting the micro and small economic sectors in the future.
Sektor Perdagangan di Kota Tangerang: Analisis Potensi Ekonomi Melalui Pendekatan Kebijakan Fiskal Wicaksono, Baghas Budi; Kusnawan, Agus; Satrianto, Heri; Wibowo, F.X Pudjo
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak berbagai jenis belanja dan tenaga kerja terhadap Produk Domestik Regional Bruto (PDRB) Kota Tangerang dan memberikan rekomendasi kebijakan untuk meningkatkan pertumbuhan ekonomi. Metode yang digunakan adalah analisis regresi dengan dua persamaan, yang mengukur pengaruh variabel seperti tenaga kerja sektor perdagangan, rasio belanja sektor perdagangan terhadap APBD, serta belanja pada subsektor spesifik, termasuk perdagangan besar, perdagangan kecil dan eceran, hotel dan pariwisata, serta periklanan. Hasil penelitian menunjukkan bahwa belanja pada subsektor perdagangan besar, kecil dan eceran, serta sektor pariwisata dan periklanan memiliki dampak signifikan terhadap PDRB, sedangkan belanja modal mengalami penurunan yang memerlukan perhatian lebih. Berdasarkan temuan ini, disarankan agar Pemerintah Kota Tangerang meningkatkan alokasi anggaran pada subsektor-sektor yang terbukti berdampak positif terhadap PDRB. Selain itu, evaluasi dan penyesuaian terhadap belanja modal serta belanja barang dan jasa diperlukan untuk memastikan efisiensi dan efektivitas anggaran dalam mendukung pertumbuhan ekonomi yang berkelanjutan. Dengan penerapan kebijakan ini, diharapkan Kota Tangerang dapat memperkuat basis ekonominya dan meningkatkan kesejahteraan masyarakat.
Determinants of Innovative Leadership, Competence, and Motivation through Job Satisfaction to Improve School Performance in Tangerang Heru Nugroho; Slamet Riyadi; Setyani Dwi Lestari; Agus Kusnawan; Heni Iswati
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2850

Abstract

This study aims to assess the impact of innovative leadership styles, as well as competence and motivation, on job satisfaction, and how these factors can enhance school performance in Tangerang. The study also focuses on highlighting the role of job satisfaction as a mediating variable, which is expected to strengthen the relationship between these factors and school performance. A quantitative approach using Structural Equation Modeling (SEM) was employed in this research. The results indicate that innovative leadership, individual competence, and motivation have a significant positive impact on job satisfaction and institutional performance. Additionally, job satisfaction acts as a mediator in the relationship between these three factors and school performance, suggesting that job satisfaction plays a crucial role in driving overall school performance improvements. The findings provide valuable insights for education leaders to focus on the development of innovative leadership, the enhancement of competence, and motivation. By strengthening these three elements, schools can create a more productive and collaborative work environment.
Analysis of Consumer Purchase Decisions in Tangerang Old Market with Consumer Satisfaction as an Intervening Factor Diana Silaswara; Agus Kusnawan; Eso Hermawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3137

Abstract

The old market is a historical place in the Tangerang City area which is very related to trade activities in the city of Banten during the colonial era. Trade activities in this area have been running since ancient times where this area is a residential area or village whose residents have indeed become traders and carry out trading activities. The development of the old market that lasted for several decades is the reason for this research. This study is to find out what factors in the marketing mix satisfy consumers so that they finally decide to make the desired culinary purchase at Tangerang Old Market. With causal research and using the PLS (Partial Least Squares) analysis method, we can find out how strong the relationship is formed between each latent variable and the indicators in it and find out how much satisfaction is generated by the marketing mix factor so as to strengthen consumer purchase decisions. Based on data from 100 valid questionnaires obtained, it is known that the latent variables studied have been represented by their indicators and these variables are reliable. And it turns out that the factors of the marketing mix contribute 24.9% to the purchase decision with the dominant factors that provide satisfaction to consumers are the product factor and the price factor with values of 2.907 and 2.740 (t table = 0.67711), while other factors such as place and promotion are not too influential (values 0.562 and 0.525).
Comparative Analysis of Strengthening Factors Intergenerational Purchasing Decisions in Jabodetabek Agus Kusnawan; Diana Silaswara; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3437

Abstract

Every person's purchasing decisions will always be different according to their individual characteristics. Consumer behaviour and purchasing behaviour of each generation are very different. Based on this, this research was carried out to determine the differences in factors that strengthen purchasing decisions in each generation studied, namely generations X, Y, and Z, which are the most numerous and productive currently.  This research is quantitative in nature, and the research analysis method uses causal descriptive and SPSS (multiple regression) analysis tools. Initially, the number of respondents needed was calculated, after knowing that the population of Jabodetabek was around 30.2 million people. Using Slovin calculations with a value of E = 10%, with minimum sample of 100 respondents was obtained. Based on data from 308 valid questionnaires obtained from the Jabodetabek population (30.2 million people), it is known that service quality most important thing is for generations X and  Y, the difference lies in the order after that which is for generations and discounts, meanwhile for generation Y there is a sequence of lifestyle, product quality, n and discounts (by (Ramdhani, n.d.) which states that generation Y works to support their lifestyle). In contrast to the previous two generations, Gen Z prioritizes service quality after product quality.
Green Corporate Performance Management: A Strategic Approach to Environmental and Organizational Sustainability Agus Kusnawan; Selamet Riyadi; Setyani Dwi Lestari; Slamet Mudjijah
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3523

Abstract

Green Corporate Performance Management (GCPM) is a strategic approach aimed at integrating sustainability principles into corporate performance management. This article discusses the critical role of Green Human Resource Management (GHRM) in supporting the implementation of GCPM through the development of policies and practices that promote environmentally friendly behavior, such as green recruitment, sustainability training, green performance management, and green technology innovation. GCPM not only helps companies reduce environmental impacts but also enhances operational efficiency, reputation and competitiveness in the global market. This approach includes cross-functional collaboration and green transformational leadership as key success factors. However, the implementation of GCPM faces challenges, including high initial investments, organizational cultural resistance, and the complexity of measuring green performance. This research provides a systematic review of recent literature, constructs a GCPM process framework, and identifies research gaps. The findings indicate that GCPM offers long-term benefits for both the environment and corporate profitability. By addressing implementation barriers, GCPM can become a strategic model for achieving socially responsible business sustainability while meeting stakeholder needs in the sustainability era. This article also proposes a research agenda to support the theoretical and practical development of GCPM in the future.
PENGARUH SISTEM INFORMASI SUMBER DAYA MANUSIA, DIGITALISASI PELATIHAN, DAN KOMITMEN TERHADAP KINERJA DOSEN DENGAN DUKUNGAN TEKNOLOGI SEBAGAI VARIABEL MEDIASI (STUDI PADA PERGURUAN TINGGI TANGERANG) Rinintha Parameswari; Nana Sutisna; Agus Kusnawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4406

Abstract

This study aims to analyze the effects of Human Resource Information Systems (HRIS), training digitalization, and commitment on lecturer performance, with technology support as a mediating variable. The study was conducted on lecturers at higher education institutions in the Tangerang area using a quantitative survey approach. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that training digitalization has a positive and significant effect on technology support. Meanwhile, Human Resource Information Systems and Commitment do  not show a significant effect on technology support. Regarding lecturer performance, training digitalization has a significant effect with a negative direction, while commitment has a positive and significant effect. Human Resource Information Systems and Technology support do not show a significant effect on lecturer performance. In addition, technology support is not proven to mediate the effects of Human Resource Information Systems, training digitalization, and commitment on lecturer performance. These findings suggest that lecturer performance is more strongly influenced by individual factors and the effectiveness of training than by information systems and technology support directly. This study reinforces the relevance of the Theory of Planned Behavior in explaining lecturer performance behavior within the context of digital transformation in higher education.
Co-Authors Agnes Pretty Rachel Rachel Andy Andy Andy Andy Andy Andy Angeliqueen Steffie Baghas Budi Wicaksono Baghas Budi Wicaksono Budi Daniel Yesaya Dewi Sinta Nanda Diana Silaswara Diana Silaswara Diana, Silaswara Eso Hermawan Eso Hernawan Eso Hernawan Farid Addy Sumantri Fidellis Wato Tholok Fredika Gloria Sihombing FX. Pudjo Wibowo Fx. Pudjo Wibowo FX. Pudjo Wibowo Heni Iswati Heri Satrianto Heru Nugroho Indra Gunawan Irma Permatasari Limajatini Limajatini Livia Giovani Metta Susanti Mudjijah, Slamet Nana Sutisna Pudjo Wibowo Rafelia Ristandi Resi, Petrus T RIKI RIKI, RIKI Rina Aprilyanti Rina Sulistiyowati Rinintha Parameswari Rr. Dian Anggraeni Satrianto, Heri Sefung Tjong Selamet Riyadi Setyani Dwi Lestari Silaswara Diana Slamet Riyadi Sugandha Sugandha Suhendar Janamarta Suryadi Winata Tjahyadi, Frio Tantowie Tjong, Sefung Toni Yoyo Wibowo, F.X Pudjo Wicaksono, Baghas Budi Widjaya Djohan