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STRATEGI EZAKI GLICO Co., Ltd DALAM MEMASARKAN PRODUK ES KRIM GLICO DI INDONESIA Klementina Silalahi; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study discusses the strategy of Ezaki Glico in marketing Glico Wings ice cream products in Indonesia. Glico is one of the largest ice cream producers in Japan and has expanded its market in the ice cream industry in Southeast Asia, one of which is Indonesia. Indonesia is the largest ice cream consuming country in Southeast Asia with a consumption volume of 158 million liters each year. The ice cream market in Indonesia is controlled by Unilever and Campina, even Unilever is called as the absolute market leader in Indonesia with a market share of 69% in 2017. Ezaki Glico as a new incomer company, must have a strategy to create competitiveness, so that it can have market share in IndonesiaThis study uses descriptive with a qualitative approach that emphasizes the disclosure of strategies made by Ezaki Glico in marketing Glico ice cream to Indonesia. Research data obtained from books, journals, official documents and websites that support the author's hypothesis. The author uses the perspective of liberalism and the level of analysis of multinational corporations (MNC) according to Patric Morgan. And the theory used in this research are theory of competitive advantage (Competitive Advantage). To gain a competitive advantage, an MNC must have a strategy. In this study, there are 3 strategies used by Ezaki Glico to gain a competitive advantage. The results show that Ezaki Glico's strategy in marketing Glico ice cream in Indonesia is, firstly, by making a strategic alliance through a joint venture with the Wings Group Indonesia. This strategy was chosen to take advantage of the strength distribution channels owned by Wings Group Indonesia. Second, marketing ice cream at low prices (cost leadership), Ezaki Glico's ice cream portfolio ranges from Rp. 1000 to Rp. 12,000. Third, target market strategy, to target consumers of various age segments, Glico doing diversify products by created 4 ice cream sub-brands. This strategy was successful enough and made Glico Wings a Challenger market in the ice cream industry in Indonesia.Key word: Liberalism, Competitive Advantage, Diversifying Product
ANALISA SLUM TOURISM SEBAGAI ALAT PROPAGANDA PARIWISATA INDONESIA (STUDI KASUS : PROVINSI DKI JAKARTA TAHUN 2008-2016) Wahyu Dilla Ramadhany; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research is a contemporary study which analyzes slum tourism as a propaganda media for Indonesian tourism especially in Jakarta Province in 2008 until 2016. Slum tourism is well-known as a new phenomenon in global tourism, where this tourism represents a unique and unusual form of tourism which invites tourists to visit a rural or slum areas which is inhabited by poor and marginalized people. It‟s indeed opposite with Indonesian Tourism‟s slogan it should reflect the beauty of the nature of Indonesia, so slum tourism is claimed as a propaganda media which could change the image of Indonesian Tourism.This research uses postmodernism as the perspective by Richard Ashley. By applying contructivism theory by Alexander Wendt and level analysis is Interest Groups. This research uses qualitative method and library research for references by collecting data from books, journals, articles, and news that come from various medias. And applying the questions to the parties who are involve in this research through media.In spite of being a propaganda media, the fact is slum tourism can be a complete package of tourism where the tourists do not only visit but also do social activities and charity. Besides, slum tourism also gives advantages for Indonesia, especially DKI Jakarta where it could increase the country‟s income as well as province‟s income with the increasing number of tourists which follows the tour. This research represents that the perspective of tourism does not only point out on commercial sector, however, can cause humanity side.Keywords : tourism, slum tourism, propaganda
KEPENTINGAN EKONOMI POLITIK INDONESIA DALAM SEKTOR EKSPOR BABI KE SINGAPURA TAHUN 2012-2016 Paulus Hosbil Romanto; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research is a political economy which explain the efforts to Indonesia from export activities to Singapore in 2012-2016. The activities of pork export from Indonesia has been going since 1986. This export activities is began because the policy of Singapore Government to close all the pork farm due the environmental issue and limited land.Singapore is a state which has a small land, this makes Singapore the main market for agrarian countries to send their agricultural products to Singapore. The existence Indonesia as an agricultural producing country giving an efforts to Indonesia to fill other countries needs about agriculture.This research uses neo-liberalism as the perspective. This perspective explains how to meet human needs with the state as a main actor. The sources in this study were obtained from interviews, library research and internet research. The export of pork from Indonesia to Singapore expected to become a superior commodity in export world.Key words : Swine, Pork, Export, Import, Singapore
DAMPAK INVESTASI ALIBABA GROUP DI TOKOPEDIA DAN LAZADA TERHADAP PERKEMBANGAN E-COMMERCE DI INDONESIA Emi Meidila Sidauruk; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research focuses on the impact of market expansion carried out by the Alibaba Group in Indonesia. Alibaba Group Holding Ltd is one of the multinational companies (corporations) that are currently growing rapidly in the field of digital business (e-commerce). Alibaba Group is actively expanding its business to various parts of the world. The European and American regions have successfully become targets for its expansion. Since 2015, Alibaba Group began to expand its business operation network to the Asia-Pacific region. Of all the countries in the Asia-Pacific region, it turns out that Indonesia is the main e-commerce market target. Alibaba makes acquisitions and investments in Indonesia. Alibaba acquired 67% of Lazada and invested US $ 1 billion in Lazada and TokopediaThis research uses library research method with qualitative design. Data and information are obtained through literature review or document analysis (secondary data) based on sources from books, journals, scientific articles, and printed and electronic mass media. This research uses a neoliberal perspective and the Multinational Corporation analysis. It uses Complex Interdependence theory by Robert O Keohane and Joseph S. Ny and Foreign direct Investment theory.Overall, The expansion carried out by Alibaba Group has had a good impact on Tokopedia and the Indonesian e-commerce world. This is proven because Tokopedia is included in the top four e-commerce sites that are most visited every month in the Southeast Asian market. For the e-commerce market in Indonesia all compete with each other to be able to continue to increase the number of sales every day Key Words:Neoliberal, Complex Interdependence, Foreign Direct Investment, E-commerce 
PENGARUH PENERAPAN TINDAKAN PENGAMANAN PERDAGANGAN (SAFEGUARD) PRODUK IMPOR BENANG ASAL INDIA BAGI INDUSTRI TPT (TEKSTIL DAN PRODUK TEKSTIL) DI INDONESIA TAHUN 2011 Fitri Rahmadani; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research discusses the Influence of Security measures product import cotton yarn from India for textile industry in indonesia 2011. This action is caused by the high volume of imports of cotton yarn products which resulted in the domestic cotton yarn industry suffered serious losses. In discussing the effect of the application of trade securing measures to the imported yarn of Indian cotton yarn for the Indonesian TPT industry in 2011, the authors used a qualitative research methodology, with the technique of library research to collecting data from book literature sources, magazine issues, Journals and various scientific articles. The perspective used is mercantilism. The level of analysis used is the Nation-State. The theory used is the theory of protectionism by Alexander Hamilton.The influence of the application of trade securing measures to Indian cotton yarn imported products for the Indonesian tpt industry in 2011 is the effect on the volume of cotton yarn imports which experienced the value of fluctuation which resulted in a domestic industry can not recover from the previous losses. Such conditions result in an application for extension of the application of trade securing measures and are granted through Regulation of the Minister of Finance Number. 96 / PMK.011 / 2014.Key words: Safeguard, protectionism, TPT industry
PERAN INTERNATIONAL ORGANIZATION FOR MIGRATION (IOM) DALAM MENANGANI KRISIS BENCANA PENGUNGSI ROHINGYA DI BANGLADESH TAHUN 2018-2019 Mutiarani Ernanda; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The humanitarian crisis is experienced by hundreds of thousands of Rohingya living in Myanmar because of discrimination by the people and the government of the country which does not recognize the existence of the Rohingya as part of Myanmar, causing the Rohingyas to flee from Myanmar to seek protection and better life and the peak occurred in August 2017. Hundreds of thousands of Rohingya fled to nearby countries, one of them is Bangladesh. The influx of ethnic Rohingya into Bangladesh in a very large wave raises concerns for the Bangladeshi government about the risk of crisis that may be caused by these conditions, especially when Bangladesh begins to enter the Monsoon which every year becomes a concern for Bangladesh due to impact it has on the local community. This study uses a Pluralism perspective which believes that state is not the only actor in International Relations and is guided by the International Organization theory which explains that International Organization have an important role in international. The method used a qualitative method with data collection techniques through the official website www.iombangladesh.com and library research from several journals, books and theses. This study shows the role of International organization for Migration (IOM) in Bangladesh in handling Rohingya refugees in 2018-2019. The role by IOM is to provide humanitarian assistance through Shelters / Non-Food Items (NFI), WASH (Water, Sanitation and Hygiene), the provision of health services and disaster management through Site Management and Site Development (SMSD). Keywords: International Organization for Migartion (IOM), Rohingya Refugees, Humanitarian Aid.
KEPENTINGAN SINGAPURA DALAM PENINGKATAN KERJASAMA AGREEMENT ON DEFENCE EXCHANGE AND SECURITY COOPERATION (ADESC) DENGAN TIONGKOK TAHUN 2019 M. Ilham Alhalis; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Penelitian ini mengkaji tentang kepentingan Singapura dalam peningkatan kerjasama pertahanan dan keamanan dengan Tiongkok. Kerjasama ini dimulai pada tahun 2008 yang dinamai dengan kerjasama Defense Cooperation and Security Exchange (ADESC). Kemudian pada Oktober 2019, kedua negara mengadakan pertemuan untuk meresmikan peningkatan kerjasama yang dilaksanakan di Beijing. Perjanjian ini menandai hubungan bilateral kedua negara yang telah terjalin selama 30 tahun. Isi kesepakatan akan dilakukan dalam bentuk latihan militer bilateral, pertukaran akademik dan lembaga pemikiran, serta pertemuan tingkat menteri tahunan. Penelitian ini menggunakan metode kualitatif deskriptif dengan memfokuskan pada menganalisis dan menyimpulkan masalah yang diteliti melalui data yang tersedia atau kajian pustaka. Penelitian ini juga menggunakan perspektif realisme dan teori kerjasama internasional. Dalam penelitian ini, penulis menemukan bahwa Singapura melakukan peningkatan kerjasama dengan Tiongkok untuk kepentingan politik, militer, dan keamanan. Adapun kepentingan politiknya, yaitu menjaga hubungan dengan negara yang memiliki kemampuan militer yang kuat, yaitu Tiongkok. Kemudian, kepentingan keamanannya adalah meningkatkan keamanan negara Singapura, melihat kerentanan wilayah maritim Singapura yang kerap diganggu oleh negara tetangga seperti Malaysia. Sementara itu, Singapura memiliki kepentingan militer untuk meningkatkan kem\ampuan dan kapasitas militernya. Peningkatan yang terjadi adalah komitmen untuk mengadakan pelatihan bilateral angkatan laut, udara dan darat, memberikan dukungan logistik secara timbal balik, membentuk Visiting Force Agreement, serta pertukaran akademik dan think tank. Kata kunci: ADESC, Singapore, Tiongkok
MOTIF DIPLOMASI PERTAHANAN INDONESIA DENGAN CINA DALAM MENYELESAIKAN KONFLIK PERAIRAN NATUNA UTARA TAHUN 2019 Rizpani Debora; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Indonesia objected to the unilateral claim of the Natuna waters map made by the Chinese government. The map shows nine dots nine dash line which determines the boundaries of the territory that is part of China's territory over parts of the Natuna Waters. The overlapping claims referred to by China are areas referred to as traditional fishing grounds which are not recognized in the international law of the sea UNCLOS (United Nations Convention on the Law of the Sea). This has become a guideline for China to continue committing illegal fishing in Indonesia's sovereign territory. Indonesia must face this potential conflict considering that China stated that part of the North Natuna Waters is its territory. This research uses the theory of Indonesian defense diplomacy, influenced by a realism perspective where Indonesia has an interest in fighting for and defending its national interests anticipating conflicts in the North Natuna Waters, as well as maintaining Indonesia's maritime stability and sovereignty. Forms and efforts to resolve illegal fishing are carried out by increasing security in the North Natuna Waters by the Indonesian Navy with the support of the government and the relevant agencies. Indonesia's strategy in maintaining defense diplomacy peacefully is motivated by the cooperation between Indonesia and China been doing for a long time. Both countries strengthen cooperation in several strategic sectors such as trade, finance, infrastructure, industry, tourism, to politics and security. In the era of President Joko Widodo's administration, economic cooperation between Indonesia and China was also very dynamic in various fields. So that this relationship is the reason for Indonesia to continue to maintain peaceful diplomacy. Keywords: North Natuna Waters, Unilateral Claim, National Interest, Defense Diplomacy.
PERAN PEMERINTAH THAILAND DALAM MEREALISASIKAN GASTRODIPLOMASI THAILAND DI NEW ZEALAND TAHUN 2005 - 2010 Tri Huliyani; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Gastrodiplomacy is part of public diplomacy and cultural diplomacy that uses food as a media of cross-cultural communication. Thai Gastrodiplomacy was officially issued by the Government of Thailand in 2002. New Zealand has become one of the destinations for Thai Gastrodiplomacy due to the historical factor of good relations between the two since 1956 and the increasing number of Thai people in New Zealand. In 2005, bilateral relations between the two countries increased after the TNZCEP was agreed which indirectly supported the implementation of Thai gastrodiplomacy in New Zealand. This research was conducted to find out the role of the Thai Government in impementing its gastrodiplomacy in New Zealand during 2005 to 2010. In this study, the authors used a qualitative methods, with data collection techniques through literature studies sourced from books, journals, theses, and websites. as well as emails to the relevant Thai government. Researchers also uses the perspective of constructivism, soft power theory and gastrodiplomacy concept. The results of this study show that the Government of Thailand is carrying out its role through programs that are made in the gastrodiplomacy strategy as follows; gastrodiplomacy campaign, product marketing strategy, food events strategy, coalition-building strategy, media relations strategy, and education strategy carried out in New Zealand during the period 2005-2010 time. Keywords: Gastrodiplomacy, TNZCEP, Perspective of Constructivism
KEPENTINGAN INDIA BERGABUNG DENGAN SHANGHAI COOPERATION ORGANIZATION Sulthan Saleh Sembiring; Indra Pahlawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study discusses India's interests or needs to join the Shanghai Cooperation Organization. India and SCO have different views regarding a number of issues initiated by the organization. But India made the choice to join, India's choice to join the SCO was due to an interest. In this study the authors used qualitative methods using data sourced from books, journals, articles, mass media and official websites. The perspective used by the author is a realist perspective with foreign policy theory and the level of nation-state analysis. SCO is known as an organization dominated by Chinese influence which incidentally is a rival to India, but because of an interest India declared itself to join the organization. The results of this study show India's interest in joining the Shanghai Cooperation Organization due to economic cooperation, which is India's effort to increase trade with SCO countries, as well as to gain access to energy resources to drive India's industrial sector and is also influenced by regional security interests. Keywoards : National Interest, Regional Cooperation, Foreign Policy
Co-Authors ", Rozalia ', Rania ,, Sabrun ,, Sasriaini Aditya Al Jamil, Aditya Al Afnur, Silvi Ramadani Agung Setia Budi Ahmad Jamaan Aida Rahma Suci Aini, Nuraini Aisyah Fitri Yana Al-Hafiz, Nofri Wandi Alfajri, Said Irsyam Alfi Rizky, Alfi Andri Laksamana Ar-Rahma, Sucia Arethusa, Zana Cobitha Arzila " Atikha Sari Aulia Faradipta Hakma Ayu Angelina Aritonang Bayu Setya Setya Bene Fetresya Simamora, Bene Fetresya BerylBeryl Rifqi Alhadi Bonny Desfiando Daniel S Debora, Rizpani Dewi Harnum Dewi, Citra Syafni Dian Mardiana Dilla, Arifa Rahma Dita, Delfia Tiara Dyanni Syifa Amira Efryli Derta Ega Nadhilah, Ega Eko Novrialdi Emi Meidila Sidauruk Febriana Ayonda Fenny Desty Fitri Andayani Fitri Rahmadani Gayatri, Shirley Dwi Halima Tus Syadiah Harahap, Aulia Rahmah Hariani, Rani Hartalis " Herman, Rafif Basya’ir Huwaida, Salwa Shabrina Ihsan Fauzi Rahman Indah Octaviani Khothibulloh Muhammad Khunaivi, Aldi Syahrul Klementina Silalahi Lady Chintia Nasution Lasma Angel Apriana Girsang Lena Anita Sulastri Purba Liana Fitri M Iqbal Sidiq M. Ilham Alhalis M. Martin Tonida M.Fajar Ma’ruf M.Fidel Katsro Manurung, Nora Dameris Maulida " Meichen Monalia Silaban MUhammad Yusrizal Muhammad, Iqbaal Mutiarani Ernanda Nadya Eka Putri Nanda Micolla Nathacia Rahmadhani, Nathacia Neirata, Indyra Auliya Nengsih, Sri Bunga Wahyu Nora Dameris Manurung Novel, Elin Konstantia Novella Putri Lerian Oci Khairani Octavia Tri Nararanti Okso Marisi Ollani Vabiola Bangun Paulus Hosbil Romanto Pramudita, Lintang Prima Rita Idayu Putri Herianasari Putri, Deska Nindia Putri, Nadia Zafira Putri, Tessa Alfiani Rahadian, Fathurrahman Adam Rahatesa, Queenta Rahmad Fajar Rahman, Ridho Rahmi, Maulida Ramadhan, Agung Rani Hariani Ratih Maharani Eka Putri Ricky Yudika Matondang Ridho Handoko Ridho Rahman Rifdah Hanun A Rini Oktiwi Ningsih Riyan Zulfikar Aris Rizpani Debora Rolly Jean Marten Safitri Andani Saiman Pakpahan Sapry, Hanna Zikria Sarah Patrecia Sinulingga Sari Eza Darma Sari Eza Darma, Sari Eza Sari, Atikha Sembiring, Sulthan Saleh Septian Wahyu Shintia, Eni Shirley Dwi Gayatri Siagian, Cristin Arti Kasih Sijekto " Silaen, Veronika Lestary Siregar, Dewi Mentari Siti masruroh Sri Kurnia Fitri Ningsih Suci Dwi Nikiki, Suci Dwi Suci Rahmawati, Suci Sukmika Mardalena Sulthan Saleh Sembiring Susanti, Nurvia Suwita Lora Syafira An-nur Syafira Yunita Annisa Syakara, Muhammad Rifqi Tri Huliyani Tri Rahmi Delly, Tri Rahmi Umi Oktyari Retnaningsih Wahyu Dilla Ramadhany Wanti Wahyuning Tiyas Wardani, Indah Surya Widyatama, Alferro Wulandari, Puput Ayu Yenny Nutrician Tampubolon Yesi Ningsih Paradila Yolanda Sari Silitonga Yona Princy