Article Per Year (5 Year)
p-Index From 2021 - 2026
1.879
P-Index
This Author published in this journals
All Journal Jurnal Soshum Insentif Jurnal Manajemen Informatika PINISI Discretion Review Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Pajak dan Bisnis (Journal of Tax and Business) JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Studies on Humanities, Social Sciences and Education Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Indonesia Economic Journal
Hendar Rubedo
Universitas Wanita Internasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Analisis Strategi Pengembangan Usaha Berbasis Business Model Canvas dan Analisis SWOT (Studi Kasus Café Kopgun Bandasari Kabupaten Bandung) Rizza Regitha Astiana; Hendar Rubedo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12236

Abstract

Café Kopgun Bandasari is a micro, small, and medium enterprise (MSME) in the food and beverage sector located in Bandung Regency. Despite its advantages in distinctive coffee flavor sourced from its own plantation and an attractive natural atmosphere, the café still faces operational challenges, including long serving times, inconsistent product taste, customer queue build-ups, and inconsistent implementation of Standard Operating Procedures (SOP). This study aims to analyze the business model condition of Café Kopgun Bandasari using the Business Model Canvas (BMC) framework and to formulate a proposed improvement of SOP as a business development strategy based on SWOT analysis. This research employs a qualitative descriptive method, with data collected through in-depth interviews, observation, and documentation. Data were analyzed using the Miles and Huberman interactive model and further formulated into the SWOT Matrix, IFAS, and EFAS. The results show that Café Kopgun Bandasari has a strong Value Propositions element, namely its distinctive coffee flavor and authentic natural atmosphere, but shows significant weaknesses in the Key Activities and Key Resources elements due to habitual-based operations. The IFAS-EFAS analysis places the café at coordinates (0.25; 0.04), positioning it in Quadrant I (Strength–Opportunity), which indicates a growth-oriented strategy. The recommended priority strategies include formulating a Service SOP, a Production SOP, and a Promotion SOP to transform operational weaknesses into systemic strengths.
Co-Authors Anti Silvia Intan Sari Dewi Indriani Jusuf FR, Agung Pramudya Hafni Rizanuddin Nur Hanna, Amida Herwan Suwandi Jamila, Maulida Maharani, Desinta Dwi Nawawi, Muhamad Permatasari, Depi Rahma Wahdiniwaty Rizza Regitha Astiana Syafei, M. Yani Syafei, Yani Syahrul Mauluddin Umi Narimawati