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All Journal El Dinar JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Almana : Jurnal Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE El-Aswaq MASALIQ: Jurnal Pendidikan dan Sains E-JRM Maliki Islamic Economics Journal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Hukum dan Pembangunan International Journal of Islamic Economics (IJIE) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JPS (Jurnal Perbankan Syariah) Academia Open
Harun Alrasyid
Department Of Islamic Banking, Faculty Of Economics And Business, University Of Islam Malang, Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Peran Green Marketing Dan Kualitas Green Product Terhadap Loyalitas Konsumen Produk Le Minerale: Analisis Mediasi Brand Trust Di Kota Batu Irawati, Khusnul; Alrasyid, Harun; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine the impact of green marketing and green product quality on consumer loyalty to Le Minerale products in Batu City, with brand trust serving as a mediating factor. Along with increasing consumer awareness of environmentally friendly products, companies need to implement sustainable marketing strategies that not only increase brand trust but also maintain customer loyalty. This research employs a quantitative approach using the Partial Least Square (PLS-SEM) method to analyze the relationships between variables. The results showed that green marketing and green product quality have a significant effect on brand trust, which then acts as a mediating variable in increasing consumer loyalty. These findings provide insights for companies in designing sustainability-based marketing strategies to strengthen competitiveness in the mineral water market in Indonesia. Keywords : Green Marketing, Kualitas Green Product, Brand Trust, Loyalitas Konsumen
Pengaruh Brand Image, Product Quality dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa Kota Malang) Nissa, Uswatul Tirania Choirul; Alrasyid, Harun; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and explain the effect of brand image, product quality and brand trust on purchasing decisions for skincare products among Malang City students. This study employs a quantitative approach, untilizing the Maholtra formula to determine the sample size due to the uncertainty surrounding the population size. Based on the result of the Maholtra formula, the sample size was 105 respondents. To solve the problem in this study, SPSS 24 was used to analyze various tests, such as validity, reliability, and adjusted R² determination coefficient tests. The results show that brand image, product quality and brand trust influence purchasing decisions. Brand image, product quality and brand trust significantly affect purchasing decisions. Keywords: Brand Image, Product Quality, Brand Trust, Purchase Decision
Pengaruh Social Media Influencer, Kepercayaan dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Shoope: Studi Kasus Pada Generasi Z Mahasiswa Kota Malang Asyadi, Erda Dwi Ananda; Alrasyid, Harun; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Social Media Influencers, Trust, and Consumer Behavior on Purchasing Decisions at Shopee, focusing on generation Z students in Malang City. The research method used is quantitative with a survey approach by distributing questionnaires to 124 respondents selected purposively. Data analysis was carried out using multiple linear regression with the help of SPSS. The results of the study indicate that social media influencers, trust, and consumer behavior have a positive and significant effect on purchasing decisions. Keywords: Social Media Influencer, Trust, Consumer Behaviour, Purchasing Decisions
The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable Pradnawati, Eriza; Nurhidayah, Nurhidayah; Alrasyid, Harun
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2370

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This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction assets, and analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets through public trust. The number of samples in this study involved 200 customers. The analysis technique used SmartPLS. The results of the analysis show that outbound sharia brand influences public trust. Social media marketing influences public trust. Outbound sharia brand influences interest in purchasing auction assets. Social media marketing influences interest in purchasing auction assets. Public trust influences interest in purchasing auction assets. Outbound sharia brand influences interest in purchasing auction assets through public trust. Social media marketing influences interest in purchasing auction assets through public trust.
Strategy To Increase Fee-Based Income Through Optimizing Sukuk Sales To Priority Customers Indrayanti, Rr Nugraheni Putri; Nurhidayah, Nurhidayah; Alrasyid, Harun
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2371

Abstract

Bank Syariah Indonesia (BSI) as one of the largest Islamic banks in Indonesia has a great opportunity to increase non-interest income or Fee Based Income (FBI) by optimizing sukuk sales, especially to priority customer segments. The purpose of this research is to provide funding sources that are in accordance with sharia principles, support economic development, and offer investment alternatives for people who want halal financial products. Using a qualitative approach with the SWOT analysis method. The results of this study indicate that optimization of sukuk sales has a significant contribution to increasing Fee Based Income (FBI) at Bank Syariah Indonesia (BSI), especially in the priority customer segment in the Malang Area. However, the effectiveness of sukuk marketing strategies is still not optimal with the low understanding of priority customers regarding the benefits of sukuk investment as a sharia financial product, lack of training and competence of marketing staff in conveying the advantages of sukuk comprehensively, marketing strategies that have not been segmented properly, so they do not match the characteristics and needs of priority customers, accessibility of sukuk services digitally is not optimal, which has an impact on the convenience and ease of transactions for customers.
Pengaruh Electronic Word Of Mouth, Brand Imge Dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk Skincare Skintific. (Studi Pada Mahasiswa Universitas Islam Malang Dengan Fokus Pengguna Skintific) Febriansyah, Aldhi; Alrasyid, Harun; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Customer Loyalty on the Repurchase Intention of Skintific skincare products. The research is motivated by the increasing skincare usage among students and Skintific's strong presence in Indonesia's e-commerce market. A quantitative approach was employed by distributing questionnaires to 105 students of the Islamic University of Malang who had used Skintific products. Data were analyzed using multiple linear regression. The findings show that Electronic Word of Mouth, Brand Image, and Customer Loyalty each have a positive and significant effect on Repurchase Intention. These results suggest that positive consumer perceptions of online reviews, brand image, and loyalty directly influence their intention to repurchase. This study contributes to the development of digital marketing strategies in the beauty industry, particularly in maintaining young and digitally engaged consumers. Keywords: Electronic Word of Mouth, Brand Image, Customer Loyalty, Repurchase Intention, Skintific.
THE INFLUENCE OF MARKETING STRATEGIES ON BRAND AWARENESS OF KAN JABUNG (A STUDY OF WORD OF MOUTH, DIRECT MARKETING, AND DIGITAL MARKETING THROUGH EVENT MARKETING) Annisa Mutmainah; Nurhajati; Harun Alrasyid
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1177

Abstract

This study aims to analyze the influence of Word of Mouth, Direct Marketing, and Digital Marketing on Brand Awareness through Event Marketing as a mediating variable. The research employs a quantitative approach with survey methods involving 505 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that all paths in the model are statistically significant. Word of Mouth, Direct Marketing, and Digital Marketing each have a significant direct effect on Event Marketing and Brand Awareness. Moreover, Event Marketing significantly mediates the relationship between the three independent variables and Brand Awareness. These results highlight the importance of integrating communication strategies to effectively build brand awareness through interactive and experiential channels.
Penguatan Spiritualitas dan Intelektualitas di Masa Pandemi Covid-19 Alrasyid, Harun; Khofifah, Khofifah; Ridwan, Siti Rahmania; Akmalia, Shalyza Nur
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 4 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13549

Abstract

Dewasa ini kita sedang diresahkan dengan penyebaran wabah Covid-19. Hal ini mengakibatkan semua aspek kehidupan manusia terganggu baik dari aspek Intelektualiatas maupun Spiritualitas. Mayoritas siswa siswa di kelurahan dinoyo yang sedang menimba ilmu mengalami kesulitan pada saat menerima materi yang diberikan, sehingga membuat peserta didik lama kelamaan merasa jenuh dan tertekan dengan materi-materi serta  tugas-tugas yang diberikan. . Selain itu Covid-19 ini juga mengakibatkan kegiatan anak-anak TPQ Al-Muhajirin tidak berjalan sesuai dengan yang diharapkan. Dari permasalahan diatas dapat diatasi dengan beberapa metode yakni pendampingan belajar online dan mengajar mengaji yang dipandang cukup efisien untuk peserta didik dalam meningkatkan nilai intelektualitas serta spiritualitas. Kegiatan KSM-TEMATIK Universitas Islam Malang dilaksanakan secara langsung pada tanggal 02 Agustus 2021-14 September 2021 di Kelurahan Dinoyo RW 06 Malang. Mengukuhkan kemampuan pengambdian masyarakat melalui penguatan intelektualitas dan spiritualitas yang dapat berperan dalam menunjang keberhasilan yang merupakan salah satu program kegiatan KSM-TEMATIK Universitas Islam Malang.
Rebuilding customer trust after cyberattacks: Examining the role of trust recovery in Indonesian Islamic digital banking Nurrizkiana, Dinda Dwi; Afifudin, Afifudin; Alrasyid, Harun
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 22 No. 1 (2025): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v22i1.24389

Abstract

The increasing reliance on digital platforms in Islamic banking has heightened customers’ vulnerability to cyberattacks, making post-crisis trust management a strategic priority. However, limited research has examined how trust can be effectively restored after such incidents. This study investigates the direct and indirect effects of system security, communication, and reputation on customer trust, with trust recovery as a mediating variable. A quantitative explanatory design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 252 users of an Islamic digital banking institution in Indonesia affected by a major cyberattack in 2023. The results reveal that system security, communication, and reputation do not directly influence customer trust but become significant when mediated by trust recovery. These findings indicate that customers place greater value on tangible recovery efforts than on pre-crisis institutional claims.  This suggests that trust is not restored through declarative assurances alone but rather through demonstrable recovery actions that signal institutional competence and commitment. By integrating Islamic based ethical principles such as amanah (responsibility), itqan (professionalism), and transparency into recovery strategies, this study extends trust recovery theory in the context of Islamic digital services.
Building Loyalty in Islamic Banking: How Brand Trust and Mobile Banking Quality Drive Customer Satisfaction and Retention Laila Wardani, Navilah; Harun Alrasyid; Nurhidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8629

Abstract

This study aims to analyze the influence of brand trust and mobile banking service quality on customer loyalty through customer satisfaction in the islamic banking industry in indonesia. A quantitative research method was employed with a sample of 230 respondents, consisting of bank syariah indonesia (BSI) customers in the malang raya area. Data were collected using a likert-scale questionnaire and analyzed using the partial least squares structural equation modeling (PLS-SEM) method with the help of smartpls 4 software. The results indicate that both brand trust and mobile banking service quality have a positive and significant effect on customer satisfaction, which in turn serves as a strong mediating variable in the relationship. Furthermore, mobile banking service quality has a significant positive effect on customer loyalty, as does customer satisfaction. Brand trust and mobile banking service quality also significantly influence customer loyalty through customer satisfaction as a mediating variable. These findings highlight the crucial role of customer satisfaction in building customer loyalty. It is evident that both brand trust and the quality of mobile banking services enhance satisfaction, which ultimately drives loyalty. Therefore, islamic banks need to strengthen customer trust and improve the quality of their digital services to retain their customers.
Co-Authors Ahsani Taqwiem Akmalia, Shalyza Nur Anisa, May Nur Annisa Mutmainah Arista Fauzi Kartika Sari Arsyianto, Muhammad Tody Asniza Afhami Asyadi, Erda Dwi Ananda Bastomi, Mohamad Bayu Kurnia Rizki Dewi Hurwardani Dinda Dewi Anggraeni Dita Roosemella Paramadina Durotin Masruroh Dwiyani Sudaryanti Erfan Efendi Farizka Ananda Safitri Febriansyah, Aldhi Febriyani, Nurlatifa Indrayanti, Rr Nugraheni Putri Irawati, Khusnul Jeni Susyanti Khalikussabir, Khalikussabir Khofifah Khofifah Khofifah Khofifah Laila Wardani, Navilah Lay, Denilson Pereira Maslichah, Maslichah Masrukhin, Nuur Halimatus Sa’diyah Mohammad Rizal, Mohammad Nanda Dian Rahmadani Navilah Laila Wardani Nissa, Uswatul Tirania Choirul Nur Diana Nur Diana Nur Diana Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurrizkiana, Dinda Dwi Pinky Anjeli Pradnawati, Eriza Rabbani, Mustafa Raza Rafika Nur Laili Rafika Tri Cahya Rahmawati Rahmawati Ramlianto, Ramlianto Ridwan, Siti Rahmania Sabariah Sabariah Sa`ida, Elfa Nur Sa’diah, Mufidatul Wahyuningtyas, Nanik