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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) El Dinar JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Almana : Jurnal Manajemen dan Bisnis El-Barka: Journal of Islamic Economics and Business Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE El-Aswaq EKONOMIKA SYARIAH : Journal of Economic Studies MASALIQ: Jurnal Pendidikan dan Sains E-JRM Maliki Islamic Economics Journal Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Islamic Economics (IJIE) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JPS (Jurnal Perbankan Syariah) Jurnal Ilmiah Akuntansi dan Bisnis Academia Open
Harun Alrasyid
Department Of Islamic Banking, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Brand Image, Product Quality dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa Kota Malang) Nissa, Uswatul Tirania Choirul; Alrasyid, Harun; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and explain the effect of brand image, product quality and brand trust on purchasing decisions for skincare products among Malang City students. This study employs a quantitative approach, untilizing the Maholtra formula to determine the sample size due to the uncertainty surrounding the population size. Based on the result of the Maholtra formula, the sample size was 105 respondents. To solve the problem in this study, SPSS 24 was used to analyze various tests, such as validity, reliability, and adjusted R² determination coefficient tests. The results show that brand image, product quality and brand trust influence purchasing decisions. Brand image, product quality and brand trust significantly affect purchasing decisions. Keywords: Brand Image, Product Quality, Brand Trust, Purchase Decision
Pengaruh Social Media Influencer, Kepercayaan dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Shoope: Studi Kasus Pada Generasi Z Mahasiswa Kota Malang Asyadi, Erda Dwi Ananda; Alrasyid, Harun; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Social Media Influencers, Trust, and Consumer Behavior on Purchasing Decisions at Shopee, focusing on generation Z students in Malang City. The research method used is quantitative with a survey approach by distributing questionnaires to 124 respondents selected purposively. Data analysis was carried out using multiple linear regression with the help of SPSS. The results of the study indicate that social media influencers, trust, and consumer behavior have a positive and significant effect on purchasing decisions. Keywords: Social Media Influencer, Trust, Consumer Behaviour, Purchasing Decisions
The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable Pradnawati, Eriza; Nurhidayah, Nurhidayah; Alrasyid, Harun
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2370

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This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction assets, and analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets through public trust. The number of samples in this study involved 200 customers. The analysis technique used SmartPLS. The results of the analysis show that outbound sharia brand influences public trust. Social media marketing influences public trust. Outbound sharia brand influences interest in purchasing auction assets. Social media marketing influences interest in purchasing auction assets. Public trust influences interest in purchasing auction assets. Outbound sharia brand influences interest in purchasing auction assets through public trust. Social media marketing influences interest in purchasing auction assets through public trust.
Strategy To Increase Fee-Based Income Through Optimizing Sukuk Sales To Priority Customers Indrayanti, Rr Nugraheni Putri; Nurhidayah, Nurhidayah; Alrasyid, Harun
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2371

Abstract

Bank Syariah Indonesia (BSI) as one of the largest Islamic banks in Indonesia has a great opportunity to increase non-interest income or Fee Based Income (FBI) by optimizing sukuk sales, especially to priority customer segments. The purpose of this research is to provide funding sources that are in accordance with sharia principles, support economic development, and offer investment alternatives for people who want halal financial products. Using a qualitative approach with the SWOT analysis method. The results of this study indicate that optimization of sukuk sales has a significant contribution to increasing Fee Based Income (FBI) at Bank Syariah Indonesia (BSI), especially in the priority customer segment in the Malang Area. However, the effectiveness of sukuk marketing strategies is still not optimal with the low understanding of priority customers regarding the benefits of sukuk investment as a sharia financial product, lack of training and competence of marketing staff in conveying the advantages of sukuk comprehensively, marketing strategies that have not been segmented properly, so they do not match the characteristics and needs of priority customers, accessibility of sukuk services digitally is not optimal, which has an impact on the convenience and ease of transactions for customers.
Pengaruh Electronic Word Of Mouth, Brand Imge Dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk Skincare Skintific. (Studi Pada Mahasiswa Universitas Islam Malang Dengan Fokus Pengguna Skintific) Febriansyah, Aldhi; Alrasyid, Harun; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Customer Loyalty on the Repurchase Intention of Skintific skincare products. The research is motivated by the increasing skincare usage among students and Skintific's strong presence in Indonesia's e-commerce market. A quantitative approach was employed by distributing questionnaires to 105 students of the Islamic University of Malang who had used Skintific products. Data were analyzed using multiple linear regression. The findings show that Electronic Word of Mouth, Brand Image, and Customer Loyalty each have a positive and significant effect on Repurchase Intention. These results suggest that positive consumer perceptions of online reviews, brand image, and loyalty directly influence their intention to repurchase. This study contributes to the development of digital marketing strategies in the beauty industry, particularly in maintaining young and digitally engaged consumers. Keywords: Electronic Word of Mouth, Brand Image, Customer Loyalty, Repurchase Intention, Skintific.
THE INFLUENCE OF MARKETING STRATEGIES ON BRAND AWARENESS OF KAN JABUNG (A STUDY OF WORD OF MOUTH, DIRECT MARKETING, AND DIGITAL MARKETING THROUGH EVENT MARKETING) Annisa Mutmainah; Nurhajati; Harun Alrasyid
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1177

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This study aims to analyze the influence of Word of Mouth, Direct Marketing, and Digital Marketing on Brand Awareness through Event Marketing as a mediating variable. The research employs a quantitative approach with survey methods involving 505 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that all paths in the model are statistically significant. Word of Mouth, Direct Marketing, and Digital Marketing each have a significant direct effect on Event Marketing and Brand Awareness. Moreover, Event Marketing significantly mediates the relationship between the three independent variables and Brand Awareness. These results highlight the importance of integrating communication strategies to effectively build brand awareness through interactive and experiential channels.
Penguatan Spiritualitas dan Intelektualitas di Masa Pandemi Covid-19 Alrasyid, Harun; Khofifah, Khofifah; Ridwan, Siti Rahmania; Akmalia, Shalyza Nur
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 4 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13549

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Dewasa ini kita sedang diresahkan dengan penyebaran wabah Covid-19. Hal ini mengakibatkan semua aspek kehidupan manusia terganggu baik dari aspek Intelektualiatas maupun Spiritualitas. Mayoritas siswa siswa di kelurahan dinoyo yang sedang menimba ilmu mengalami kesulitan pada saat menerima materi yang diberikan, sehingga membuat peserta didik lama kelamaan merasa jenuh dan tertekan dengan materi-materi serta  tugas-tugas yang diberikan. . Selain itu Covid-19 ini juga mengakibatkan kegiatan anak-anak TPQ Al-Muhajirin tidak berjalan sesuai dengan yang diharapkan. Dari permasalahan diatas dapat diatasi dengan beberapa metode yakni pendampingan belajar online dan mengajar mengaji yang dipandang cukup efisien untuk peserta didik dalam meningkatkan nilai intelektualitas serta spiritualitas. Kegiatan KSM-TEMATIK Universitas Islam Malang dilaksanakan secara langsung pada tanggal 02 Agustus 2021-14 September 2021 di Kelurahan Dinoyo RW 06 Malang. Mengukuhkan kemampuan pengambdian masyarakat melalui penguatan intelektualitas dan spiritualitas yang dapat berperan dalam menunjang keberhasilan yang merupakan salah satu program kegiatan KSM-TEMATIK Universitas Islam Malang.
Determinants of Intention to Choose Islamic Banks: Trust, Reputation, Literacy, and Religiosity Febriyani, Nurlatifa; Alrasyid, Harun; Rizal, Mohammad
JPS (Jurnal Perbankan Syariah) Vol 7 No 1 (2026): JPS (Jurnal Perbankan Syariah) - April
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jps.v7i1.2881

Abstract

Purpose: This research investigates how trust, institutional reputation, and Islamic financial literacy shape behavioral intentions to select Islamic banking services among the Sumenep community, while also examining the moderating role of religiosity. Method: The study adopts a quantitative explanatory design and applies Partial Least Squares–Structural Equation Modeling (PLS-SEM) for empirical analysis. Data were collected from 276 respondents selected through purposive sampling. Findings: The results demonstrate that trust, reputation, and Islamic financial literacy significantly affect individuals’ intentions to choose Islamic banks. In addition, religiosity functions as a moderating factor that diminishes the influence of reputation on behavioral intention. Implications: From a theoretical perspective, this study contributes to the extension of the Theory of Planned Behavior in the context of Islamic financial decision-making by positioning religiosity as a contextual influence rather than a direct moderator within the core TPB constructs. From a practical standpoint, the findings highlight the importance of building public trust, strengthening the credibility of Islamic banking institutions, and enhancing Islamic financial literacy to encourage greater adoption of Islamic banking services.
Readiness for the Implementation of Building Information Modeling (BIM) in Controlling Construction Costs for Public Works Projects During a Crisis in Timor-Leste Lay, Denilson Pereira; Alrasyid, Harun; Nurhidayah, Nurhidayah
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.14086

Abstract

This study examines the readiness for implementing Building Information Modeling (BIM) in controlling construction costs for public works projects during a crisis in Timor-Leste. General Background: Public construction projects are complex and frequently face cost overruns and delays, particularly under crisis conditions such as economic instability and supply chain disruptions. Specific Background: BIM, particularly 5D BIM, offers integrated digital solutions for improving cost estimation, information transparency, and project coordination. Knowledge Gap: Limited research addresses BIM implementation readiness by considering structural, technical, and institutional dimensions simultaneously, especially in developing countries during crises. Aims: This study aims to analyze BIM implementation readiness, identify key challenges, and examine its role in construction cost control during crisis situations. Results: Findings indicate that BIM readiness remains at an early stage, characterized by low stakeholder understanding, limited human resources, inadequate infrastructure, and lack of policy support, while project practices are still dominated by fragmented and conventional systems. Novelty: The study introduces a systemic readiness perspective integrating structural, technical, and institutional factors within a crisis context. Implications: The results highlight the need for a comprehensive approach involving human resource development, digital infrastructure strengthening, and regulatory support to facilitate BIM adoption and improve cost control responsiveness in public construction projects. Highlights: Early-stage adoption is marked by limited expertise, infrastructure constraints, and minimal institutional backing. Project management practices remain fragmented with reliance on manual and non-integrated systems. Systemic alignment of structural, technical, and regulatory elements is required for digital transition. Keywords: Building Information Modeling (BIM), Cost Control, Public Construction Projects
Customer Loyalty in Islamic Digital Banking: Trust as Mediator of Risk, Security, and Reputation Harun Alrasyid; Khalikussabir Khalikussabir; Nuur Halimatus Sa’diyah Masrukhin
Jurnal Internasional Ekonomi Islam Vol 8 No 01 (2026): International Journal of Islamic Economics
Publisher : The Postgraduate of Institut Agama Islam Negeri Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ijie.v8i01.13046

Abstract

Objective: This research aims to examine the effects of risk management, security, and reputation on customer loyalty in Islamic digital banking, with trust acting as a mediating variable.  Method: This research uses a quantitative explanatory approach based on cross-sectional survey data collected from 252 Indonesian users of Islamic digital banking services, selected through purposive sampling of active users and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), with acknowledged limitations regarding generalisability.  Result: The findings show that risk management and security have significant positive effects on customer loyalty, both directly and indirectly through trust. Reputation does not have a direct effect on customer loyalty; however, its influence becomes significant when fully mediated by trust, indicating total mediation. Trust is identified as the most influential factor in strengthening customer loyalty. Implication: This suggests that Islamic digital banks should prioritize strengthening risk management and security systems to enhance customer trust, as institutional protection mechanisms contribute to sustainable customer loyalty only when internalized as trust Originality or Novelty: This study provides a comprehensive mediation framework by integrating risk management, security, and reputation simultaneously in explaining customer loyalty through trust within the context of Islamic digital banking in an emerging market.
Co-Authors Afifudin Afifudin Ahsani Taqwiem Akmalia, Shalyza Nur Anisa, May Nur Annisa Mutmainah Arista Fauzi Kartika Sari Arsyianto, Muhammad Tody Asniza Afhami Asyadi, Erda Dwi Ananda Bastomi, Mohamad Bayu Kurnia Rizki Dewi Hurwardani Dinda Dewi Anggraeni Dinda Dwi Nurrizkiana Dinda Dwi Nurrizkiana Dita Roosemella Paramadina Durotin Masruroh Dwiyani Sudaryanti Eka Lailatul Rohma Elfa Nur Sa`ida Erfan Efendi Farizka Ananda Safitri Febriansyah, Aldhi Febriyani, Nurlatifa Indrayanti, Rr Nugraheni Putri Irawati, Khusnul Irma Hidayati Jafira Hasna Sajiddah Jeni Susyanti Khalikussabir, Khalikussabir Khofifah Khofifah Khofifah Khofifah Lay, Denilson Pereira Maslichah, Maslichah Mohammad Rizal, Mohammad Nafadzila Wahyuniar Asri Nanda Dian Rahmadani Navilah Laila Wardani Navilah Laila Wardani Nissa, Uswatul Tirania Choirul Noor Shodiq Askandar Noor Shodiq Askandar Nur Diana Nur Diana Nur Diana Nurhajati Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nuur Halimatus Sa’diyah Masrukhin Pinky Anjeli Pradnawati, Eriza Rabbani, Mustafa Raza Rachel Amanda Vinka Artamefia Rafika Nur Laili Rafika Tri Cahya Rahmawati Rahmawati Ramlianto Ramlianto Ratna Tri Hardaningtyas Restu Millaningtyas Ridwan, Siti Rahmania Rulistia Arga Ardana Sabariah Sabariah Salsabilla Firzinia Aulia Sa’diah, Mufidatul Siti Aminatus Zuhro Susmayanti, Ratna Lidia Wahyuningtyas, Nanik