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All Journal JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN DEVOSI Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Journal of Applied Sciences in Accounting, Finance, and Tax Perbanas Journal of Islamic Economics and Business El-Aswaq MASALIQ: Jurnal Pendidikan dan Sains E-JRM Maliki Islamic Economics Journal Indo-Fintech Intellectuals: Journal of Economics and Business As-Syifa Journal of Islamic Studies and History Verba: Journal of Applied Linguistics Review of Management, Accounting, and Business Studies Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Agroindustri Berkelanjutan
Harun Alrasyid
Department Of Islamic Banking, Faculty Of Economics And Business, University Of Islam Malang, Malang
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Electronic Word Of Mouth, Brand Imge Dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk Skincare Skintific. (Studi Pada Mahasiswa Universitas Islam Malang Dengan Fokus Pengguna Skintific) Febriansyah, Aldhi; Alrasyid, Harun; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Customer Loyalty on the Repurchase Intention of Skintific skincare products. The research is motivated by the increasing skincare usage among students and Skintific's strong presence in Indonesia's e-commerce market. A quantitative approach was employed by distributing questionnaires to 105 students of the Islamic University of Malang who had used Skintific products. Data were analyzed using multiple linear regression. The findings show that Electronic Word of Mouth, Brand Image, and Customer Loyalty each have a positive and significant effect on Repurchase Intention. These results suggest that positive consumer perceptions of online reviews, brand image, and loyalty directly influence their intention to repurchase. This study contributes to the development of digital marketing strategies in the beauty industry, particularly in maintaining young and digitally engaged consumers. Keywords: Electronic Word of Mouth, Brand Image, Customer Loyalty, Repurchase Intention, Skintific.
THE INFLUENCE OF MARKETING STRATEGIES ON BRAND AWARENESS OF KAN JABUNG (A STUDY OF WORD OF MOUTH, DIRECT MARKETING, AND DIGITAL MARKETING THROUGH EVENT MARKETING) Annisa Mutmainah; Nurhajati; Harun Alrasyid
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1177

Abstract

This study aims to analyze the influence of Word of Mouth, Direct Marketing, and Digital Marketing on Brand Awareness through Event Marketing as a mediating variable. The research employs a quantitative approach with survey methods involving 505 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that all paths in the model are statistically significant. Word of Mouth, Direct Marketing, and Digital Marketing each have a significant direct effect on Event Marketing and Brand Awareness. Moreover, Event Marketing significantly mediates the relationship between the three independent variables and Brand Awareness. These results highlight the importance of integrating communication strategies to effectively build brand awareness through interactive and experiential channels.
Penguatan Spiritualitas dan Intelektualitas di Masa Pandemi Covid-19 Alrasyid, Harun; Khofifah, Khofifah; Ridwan, Siti Rahmania; Akmalia, Shalyza Nur
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 4 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13549

Abstract

Dewasa ini kita sedang diresahkan dengan penyebaran wabah Covid-19. Hal ini mengakibatkan semua aspek kehidupan manusia terganggu baik dari aspek Intelektualiatas maupun Spiritualitas. Mayoritas siswa siswa di kelurahan dinoyo yang sedang menimba ilmu mengalami kesulitan pada saat menerima materi yang diberikan, sehingga membuat peserta didik lama kelamaan merasa jenuh dan tertekan dengan materi-materi serta  tugas-tugas yang diberikan. . Selain itu Covid-19 ini juga mengakibatkan kegiatan anak-anak TPQ Al-Muhajirin tidak berjalan sesuai dengan yang diharapkan. Dari permasalahan diatas dapat diatasi dengan beberapa metode yakni pendampingan belajar online dan mengajar mengaji yang dipandang cukup efisien untuk peserta didik dalam meningkatkan nilai intelektualitas serta spiritualitas. Kegiatan KSM-TEMATIK Universitas Islam Malang dilaksanakan secara langsung pada tanggal 02 Agustus 2021-14 September 2021 di Kelurahan Dinoyo RW 06 Malang. Mengukuhkan kemampuan pengambdian masyarakat melalui penguatan intelektualitas dan spiritualitas yang dapat berperan dalam menunjang keberhasilan yang merupakan salah satu program kegiatan KSM-TEMATIK Universitas Islam Malang.
PENGARUH KONSENTRASI ASAP CAIR DAUN PISANG KERING REDESTILASI DAN LAMA PERENDAMAN IKAN LELE (Clarias sp.) TERHADAP KARAKTERISTIK IKAN LELE ASAP Fauzi, Aqshal; Suroso, Erdi; Utomo, Tanto Pratondo; Alrasyid, Harun
Jurnal Agroindustri Berkelanjutan Vol. 1 No. 1 (2022)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v1i1.5611

Abstract

Asap cair diaplikasikan sebagai pengganti pengasapan tradisional untuk mengawetkan Ikan Lele. Tujuan dari penelitian ini adalah untuk mengetahui konsentrasi asap cair daun pisang kering redestilasi dan lama perendaman ikan lele terbaik serta interaksi antara kedua faktor tersebut terhadap karakteristik ikan lele asap. Penelitian disusun dalam Rancangan Acak Kelompok Lengkap (RAKL) dengan dua faktor dan tiga ulangan. Faktor pertama yaitu konsentrasi asap cair yaitu 10% (v/v), 15% (v/v), dan 20% (v/v). Faktor kedua ialah lama perendaman yaitu 5 menit, 15 menit, dan 25 menit. Data dianalisis sidik ragam dan diuji lanjut dengan uji Duncan Multiple Range Test dengan taraf 5%. Pengamatan terdiri dari neraca massa pembuatan asap cair, angka lempeng total dan kadar air ikan lele asap serta uji organoleptik dengan uji segitiga yang membandingkan ikan lele pengasapan cair dengan ikan lele asap komersil melalui parameter warna, aroma, tekstur dan kenampakan. Hasil penelitian menunjukkan rendemen asap cair sebesar 26,34 %, arang 38,93 % dengan kadar abu sebesar 26,40 %. Hasil uji lanjut DMRT menunjukkan bahwa konsentrasi asap cair 20% (v/v) dan lama perendaman 25 menit merupakan perlakuan terbaik dengan nilai angka lempeng total 2,29×104 dan 2,34×104 serta kadar air 30.65% dan 31,27%. Perlakuan tersebut menjadi perlakuan yang mendekati karakteristik ikan lele asap komersil. Interaksi antara konsentrasi asap cair dan lama perendaman ikan lele berpengaruh sangat nyata terhadap nilai kadar air dan angka lempeng total pada ikan lele asap. Kata kunci: asap cair, daun pisang kering, ikan asap, ikan lele, redestilasi
Rebuilding customer trust after cyberattacks: Examining the role of trust recovery in Indonesian Islamic digital banking Nurrizkiana, Dinda Dwi; Afifudin, Afifudin; Alrasyid, Harun
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 22 No. 1 (2025): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v22i1.24389

Abstract

The increasing reliance on digital platforms in Islamic banking has heightened customers’ vulnerability to cyberattacks, making post-crisis trust management a strategic priority. However, limited research has examined how trust can be effectively restored after such incidents. This study investigates the direct and indirect effects of system security, communication, and reputation on customer trust, with trust recovery as a mediating variable. A quantitative explanatory design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 252 users of an Islamic digital banking institution in Indonesia affected by a major cyberattack in 2023. The results reveal that system security, communication, and reputation do not directly influence customer trust but become significant when mediated by trust recovery. These findings indicate that customers place greater value on tangible recovery efforts than on pre-crisis institutional claims.  This suggests that trust is not restored through declarative assurances alone but rather through demonstrable recovery actions that signal institutional competence and commitment. By integrating Islamic based ethical principles such as amanah (responsibility), itqan (professionalism), and transparency into recovery strategies, this study extends trust recovery theory in the context of Islamic digital services.
MALEMPU NA MAPACCING SEBAGAI NILAI KEARIFAN LOKAL DALAM MENJAGA KUALITAS AUDIT Alrasyid, Harun; Sultan, Sultan
REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Vol 5, No 2 (2024): REMITTANCE DESEMBER 2024
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/remittance.vol5no2.683

Abstract

Malempu Na Mapaccing is divided into two words: malempu means honesty, while mapaccing means cleanliness. Malempu na mapaccing is one of the local wisdom values found in Luwu Regency, South Sulawesi, serving as a fortress in life and becoming an interconnected philosophy because mapaccing is an emanation that manifests in malempu. This research aims to understand how applying the local wisdom values of Malempu Na Mapaccing affects audit quality. This research uses a qualitative method with an ethnographic approach. The informants in this study are five individuals consisting of two young auditors, two mid-level auditors working at the Luwu Regency Inspectorate, and one secretary of the Luwu Sultanate Palace. The data collection methods were interviews, observations, and documentation. Based on the research conducted, it can be concluded that the Auditors at the Luwu District Inspectorate Office consider Malempu na Mapaccing to be a cultural value that is very much in line with ethical behaviour and should be applied in every institution, especially government institutions. The Inspector and his staff, in carrying out their activities and responsibilities, constantly instil the values of malempu na mapaccing, which are the behaviours of honesty and cleanliness in managing financial reports, because the amount of money being managed is a lot and will have fatal consequences if there are mistakes in managing it. Applying this local wisdom can produce clean and fraud-free information (of high quality) that can be accountable to God and the Government.Malempu na mapaccing terbagi menjadi dua kata yaitu malempu berarti kejujuran, sedangkan mapaccing berarti kebersihan. Malempu na mapaccing merupakan salah satu nilai-nilai kearifan lokal yang ada di Kabupaten Luwu Sulawesi Selatan, menjadi benteng dalam kehidupan dan menjadi falsafah yang saling berkaitan karena mapaccing merupakan pancaran yang menjelma dalam malempu. Penelitian ini bertujuan mengetahui bagaimana penerapan nilai kearifan lokal Malempu Na Mapaccing terhadap kualitas audit. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi. Informan dalam penelitian ini yaitu lima orang yang terdiri dari dua orang auditor muda dan dua orang auditor madya yang bekerja di Inspektorat Kabupaten Luwu serta satu orang sekretariat Istana Kedatuan Luwu. Metode pengumpulan data dengan wawancara, observasi dan dokumentasi. Berdasarkan hasil penelitian yang dilakukan dapat disimpulkan bahwa Auditor di Kantor Inspektorat Kabupaten Luwu menganggap bahwa malempu na mapaccing merupakan suatu nilai dari budaya yang sangat sesuai dengan perilaku etis dan harus diaplikasikan dalam setiap instansi terutama instansi pemerintahan. Inspektur dan jajarannya dalam melakukan aktivitas dan tanggung jawabnya selalu menanamkan nilai-nilai malempu na mapaccing  yaitu perilaku kejujuran dan kebersihan dalam mengelola laporan keuangan, karena uang yang dikelola tersebut jumlahnya tidak sedikit dan akan berakibat fatal jika terjadi kesalahan dalam mengelolanya. Penerapan kearifan lokal ini dapat menghasilkan informasi yang bersih dan terbebas dari kecurangan (berkualitas) yang dapat dipertanggung jawabkan pada Tuhan maupun Pemerintah.
Makna Istiarah pada Kata Al-Dzulumat dan Al-Nur dalam Q.S. Ibrahim Ayat 1 Haikal, Daffa; Faradhilla, Naisha; Roihan, Ahmad; Alrasyid, Harun
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Artikel pembahasan ini bertujuan untuk menganalisis penggunaan isti’arah pada Q.S. Ibrahim ayat 1 dari sudut pandang linguistik dan tafsir pada kata al-Dzhulumat dan al-Nur yang mengandung banyak makna di dalamnya. Dalam penelitian artikel jurnal ini, penulis menggunakan metode kualitatif. Untuk menyelesaikan penelitian/observasi ini penulis merujuk kepada beberapa sumber yang dikumpulkan melalui studi literatur dari tafsir klasik dan kontemporer, serta sumber-sumber lainnya yang relevan dengan penggunaan isti’arah dalam al-Qur’an, seperti kitab Ibnu Katsir, paper jurnal, dan artikel online. Dengan hal ini, isti’arah pada gaya retorika yang digunakan dalam Q.S. Ibrahim ayat 1 adalah untuk menyampaikan makna yang dalam dan kuat. Dalam konteks surah Ibrahim ayat 1, istiarah yang digunakan adalah kata al-Dzhulumat (kekufuran dan kesesatan) dan kata al-Nur (iman dan petunjuk), adalah bukan makna yang sebenarnya dimaksud.
Perspective of Islamic Economics: Consumptive Behavior of Online Shopping and The Paylater System Hasanuddin, Hasanuddin; Alrasyid, Harun; Malik, Abdul
Perbanas Journal of Islamic Economics and Business Vol 4 No 2 (2024): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v4i2.267

Abstract

Advancements in technology and the internet have influenced the consumer behavior of society, including students. This phenomenon has become more evident with the ease of online shopping and the use of the Paylaterpayment system. From the perspective of Islamic economics, this consumptive behavior raises questions about its alignment with recommended principles. This research aims to analyze the consumptive behavior of students in online shopping using the Paylater system from an Islamic economic perspective. The study also seeks to understand the impact of the ease of online shopping on consumptive behavior and how it aligns with Islamic economic principles.Most previous research has focused more on consumer behavior in general or within the context of conventional economics. There is still little research that specifically examines consumptive behavior in online shopping using the paylater system from an Islamic economic perspective, especially involving students as research subjects. The research method used is qualitative with a phenomenological approach. The research results indicate that the consumptive behavior of students in online shopping is influenced by the convenience and ease offered by the paylater system. From the perspective of Islamic economics, this behavior can be considered inappropriate as it encourages purchases not based on actual needs but rather on desires or prestige. Islam emphasizes meeting needs in a simple way and avoiding wasteful or extravagant behavior.This research has important implications for educational policies and the regulation of financial technology usage among students. There is a need for education on the importance of prudent financial management in accordance with Islamic economic principles. Additionally, the results of this study can serve as a basis for developing stricter policies related to the use of the paylater system to reduce excessive consumptive behavior.
Financial behavior of the millenial generation: financial literacy, financial intelligence, financial inclusion Alrasyid, Harun; Sultan
Journal of Applied Sciences in Accounting, Finance, and Tax Vol. 7 No. 1 (2024): April 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasafint.v7i1.15-22

Abstract

The millennial generation has become a hot discussion issue in society and is currently the main focus, because it shows substantial influence in the era of globalization. In financial management, the millennial generation faces very difficult challenges caused by lifestyle and a lack of in-depth understanding of financial aspects. This research aims to determine the influence of financial literacy, financial intelligence and financial inclusion on the financial behavior of the millennial generation. This research is quantitative research using primary data. The population in this study is the millennial generation of Palopo city aged 24 to 39 years. Those who filled out the research questionnaire were used as a sample of 70 people. The data collection technique uses a questionnaire distributed online from October to December 2023. The data collection method uses a saturated sampling method. The analysis method used is multiple linear analysis with the help of SPSS version 26 software. The research results show that partially using the t test it is concluded that financial literacy, financial intelligence and financial inclusion have a positive and significant effect on financial behavior. Simultaneously there is an influence of financial literacy, financial intelligence and financial inclusion on the financial behavior of the millennial generation in Palopo City.
KERAGAMAN DIKSI AMR DAN NAHY DALAM SURAH AL-BAQARAH Azhar, Fawazul; Siregar, Fauziah Hanum; Kuncoro, Dimas; AlRasyid, Harun
As-Syifa: Journal of Islamic Studies and History Vol. 2 No. 1 (2023): JANUARI
Publisher : LPPM Sekolah Tinggi Ilmu Al-Qur'an Wali Songo Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35132/assyifa.v3i2.841

Abstract

Makalah penelitian ini mencoba untuk menganalisis berbagai macam diksi yang berkaitan dengan Amr dan Nahy didalam al-Qur’ân yang berfokus kepada ayat-ayat didalam surah al-Baqarah yang memiliki diksi perintah maupun larangan. Hal itu dikarenakan begitu beragamnya diksi perintah dan larangan didalam surah al-Baqarah yang menurut penulis dapat menjadi bahan penambah wawasan didalam kajian ‘Ulûmul Qur’ân yang berkaitan dengan pembahasan ilmu balâghah. Adapun penulis menyusun artikel ini dengan menggunakan teknik pengumpulan data kualitatif dengan metode Library Research. Temuan dari penelitian ini adalah : (1) banyak sekali ayat didalam surah al-Baqarah yang mengisyaratkan kalimat Amr dan Nahy. (2) Setidaknya ada sekitar 100 kalimat Amr dan 80 kalimat Nahy baik secara langsung maupun tidak langsung didalam surah al-Baqarah. (3) Diksi Amar dan Nahy dapat ditinjau daari 3 disiplin ilmu balaghah, yaitu Ma’âni, Badi’, dan Bayan.
Co-Authors Abdul Malik Ahmad Roihan, Ahmad Ahsani Taqwiem Ainur Rofieq Akmalia, Shalyza Nur Anisa, May Nur Annisa Mutmainah Arista Fauzi Kartika Sari Arsyianto, Muhammad Tody Asniza Afhami Asyadi, Erda Dwi Ananda Azhar, Fawazul Bastomi, Mohamad Bayu Kurnia Rizki Dewi Hurwardani Dinda Dewi Anggraeni Dita Roosemella Paramadina Durotin Masruroh Dwiyani Sudaryanti Erdi Suroso Erfan Efendi Faradhilla, Naisha Farizka Ananda Safitri Fauzi, Aqshal Febriansyah, Aldhi Haikal, Daffa Hasanuddin Hasanuddin Indrayanti, Rr Nugraheni Putri Irawati, Khusnul Kamaruddin, Muhammad Musyawir Khofifah Khofifah Khofifah Khofifah Khofifah Khofifah Kotta, Iswan Kotta Kotta, Muhammad Iswan Kuncoro, Dimas Laila Wardani, Navilah Malikus Sumadyo Mansyur, Fakhruddin Maslichah, Maslichah Nanda Dian Rahmadani Navilah Laila Wardani Nissa, Uswatul Tirania Choirul Nur Diana Nur Diana Nur Diana Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurrizkiana, Dinda Dwi Parakassi, Idris Pinky Anjeli Pradnawati, Eriza Rabbani, Mustafa Raza Rafika Nur Laili Rafika Tri Cahya Rahmat Nuryono Rahmawati Rahmawati Ramlianto, Ramlianto Ridwan, Siti Rahmania Sabariah Sabariah Sa’diah, Mufidatul Sefti Wahyuningsih Shalyza Nur Akmalia Siradjuddin, Siradjuddin Siregar, Fauziah Hanum Siti Rahmania Ridwan Sudirman Sudirman sultan Sultan Sultan Tama, Annafi Indra Tanto Pratondo Utomo Wahyuningtyas, Nanik