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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen dan Profesional International Journal of Management Science and Information Technology (IJMSIT) E-JRM Asian Journal of Management, Entrepreneurship and Social Science
Nurhidayah Nurhidayah
Universitas Islam Malang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Atmosphere, Word Of Mouth, Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Pengunjung: Studi Empiris Pada Wisata Bukit Gandrung Kediri. Nurlaily Adi Putrie; Nurhidayah Nurhidayah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The tourism sector continues to grow and contributes significantly to the Indonesian economy. Bukit Gandrung Tourism in Kediri is one of the destinations experiencing rapid development. Increasing competition among tourist attractions requires effective strategies to build visitor loyalty through satisfaction. This study aims to analyze the effect of atmosphere, word of mouth, and service quality on visitor loyalty through visitor satisfaction at Bukit Gandrung Kediri. This research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 visitors who met the research criteria. Data analysis used Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results show that atmosphere, word of mouth, and service quality significantly influence visitor satisfaction. These variables also significantly affect visitor loyalty. In addition, visitor satisfaction significantly influences visitor loyalty and mediates the relationship between atmosphere, word of mouth, service quality, and visitor loyalty. These findings provide insights for tourism managers in improving visitor loyalty by enhancing visitor satisfaction. Keywords: Atmosphere, Word of Mouth, Service Quality, Visitor Loyalty,Visitor Satisfaction.
Pengaruh Green Marketing, Digital Engagement, Dan Citra Klinik Terhadap Kepuasan Pasien BPJS Di Klinik Utama Sudirjo Partodimejo Dalam Perspektif Pembangunan Berkelanjutan Wahyu Ramadhani; Nurhidayah Nurhidayah; Ratna Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is motivated by the importance of improving BPJS patient satisfaction as an indicator of sustainable healthcare service quality. Patient satisfaction is influenced not only by medical service quality but also by environmentally friendly practices, digital technology utilization, and the image of healthcare facilities. From the perspective of consumer behavior and service quality, green marketing, digital engagement, and clinic image are assumed to shape patient satisfaction, with sustainable development acting as a moderating factor. This research aims to analyze the influence of green marketing, digital engagement, and clinic image on BPJS patient satisfaction with sustainable development as a moderating variable at Klinik Utama Sudirjo Partodimejo. The study employed a quantitative approach using purposive sampling of eligible BPJS patients. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that green marketing, digital engagement, and clinic image significantly affect patient satisfaction. Furthermore, sustainable development strengthens the influence of the independent variables on patient satisfaction. These findings suggest that the integration of environmentally friendly practices, digital service engagement, positive service image, and sustainability commitment plays an important role in enhancing patient experience and satisfaction. Keywords:Green Marketing, Digital Engagement, Clinic Image, Sustainable Development, Patient Satisfaction
Co-Authors Abdullah Syakur Novianto Abu Sofyan Agung Rachmad Nuriyanto Ahmad Wanto Baihaki Andi Normaladewi Anggre Maulidyatur Rohma Arini Fitria Mustapita Aulia Rizki Dewanti Basalamah, Muhammad Ridwan Bastomi, Mohamad Beny Rachmanto Brily Suharto Risky Cyntya Anggreani Setyawan Dhedy Setiawan Darsono Difla Nur Maulida Dinda Nur Kholifah Safitri Dita Octavia Dwiyani Sudaryanti Eris Dianawati Fina A’immatur Rifki Ighfirlana Ighfirlana Kartika Rose Rachmadi Khalikussabir, Khalikussabir Learen Jatiya Masyam Putra Li Izzati Maulidina Meilinda Hamida Hasan Mochamad Firli Ardiansyah Mohamad Rizal Mohammad Bastomi Mohammad Rizal Muhammad Dzunun Almisry Muhammad Ilyas Oktavian Abdul Latif Muhammad Yusril Hafidz Nanda Anisa Rizki Nandyto Pramudya Pratama Nia Wanda Kumala Ni’matul Magfiroh Nur Rizkiroh Septiani Nurlaily Adi Putrie Oktavia Dwi Ambarwati Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Ratna Hardaningtyas Ratna Tri Hardaningtyas, Ratna Tri Reiki Vega Diondah Retno Damayanti Rizky Amelia Husniyah Ronny Malavia Mardani Shabilla Nur Azizah Fauzy Shafa Aurelia Azzahra Shofiatul Khasanah Silvy Putri Wulandari Siti Mutmainnah Sulton Sholehuddin, Sulton Syaidatul Khasanah Syanggie Faizal Putra Usman Fauzi Wahyu Ramadhani Widyanti Kusuma Wardani Yusril Ananta Bahrudin Yuyun Wijiastuti Yuzril Hanafi Aryanata