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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Edunomika (JIE) The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Mohammad Gifari Sono
Universitas Muhammadiyah Luwuk
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Mohammad Gifari Sono; Andry Stepahnie Titing; Ellys Nurhaliza
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of Process Automation and Human Resource Management on Production Completion Time and Product Quality in the Fast Food Industry in West Java Mohammad Gifari Sono; Apriyanto Apriyanto; Ellys Nurhaliza
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1521

Abstract

This study investigates the impact of process automation and human resource management (HRM) on production turnaround time and product quality in the fast food industry in West Java. Using a quantitative research design, data were collected from 180 respondents through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The findings reveal that both process automation and HRM significantly influence production turnaround time and product quality, with automation showing a stronger impact on quality and HRM demonstrating a more substantial effect on turnaround time. The study highlights the synergistic relationship between automation and HRM, emphasizing their combined role in achieving operational efficiency and maintaining high product standards. These results provide actionable insights for fast food businesses to integrate technological advancements with strategic human resource practices, ensuring competitiveness in a dynamic market.
The Effect of Environmentally Friendly Packaging and Product Labeling on Purchasing Decisions and Business Sustainability of MSMEs in Bogor Mohammad Gifari Sono; Apriyanto Apriyanto; Paramita Andiani
West Science Social and Humanities Studies Vol. 3 No. 02 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i02.1688

Abstract

This study investigates the impact of Environmentally Friendly Packaging (EFP) and Product Labeling (PLA) on Purchasing Decisions (PDE) and Business Sustainability (BSU) in Micro, Small, and Medium Enterprises (MSMEs) in Bogor, Indonesia. Using a quantitative approach, data were collected from 170 MSME owners and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results show that EFP and PLA have significant positive effects on PDE and BSU. Specifically, EFP influences Purchasing Decisions (β = 0.358, p < 0.001) and Business Sustainability (β = 0.240, p = 0.003), while PLA strongly affects both Purchasing Decisions (β = 0.530, p < 0.001) and Business Sustainability (β = 0.487, p < 0.001). These findings suggest that MSMEs can improve their competitiveness and long-term viability by adopting eco-friendly packaging and emphasizing sustainable labeling practices. The study contributes to the understanding of sustainable business practices in the context of MSMEs and provides valuable insights for entrepreneurs aiming to enhance their market position and ensure sustainability.
A Comparison of Managerial Training Programs and Welfare Programs on Employee Loyalty and Productivity in Indonesian Multinational Companies Muhammad Syafri; Teguh Setiawan Wibowo; Mohammad Gifari Sono; Siera Syailendra; Muis Muis
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2925

Abstract

Employee loyalty and productivity are critical factors influencing organizational performance and long-term competitiveness, particularly in multinational companies operating in dynamic business environments. Organizations increasingly invest in managerial training programs and employee welfare programs to enhance workforce effectiveness and commitment. However, limited research has comparatively examined the relative influence of these initiatives on employee loyalty and productivity within the context of Indonesian multinational companies. This study aims to analyze and compare the effects of managerial training programs and welfare programs on employee loyalty and productivity. A quantitative research approach was employed using data collected from 175 employees working in multinational companies across Indonesia. Data were gathered through structured questionnaires measured using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The findings indicate that both managerial training programs and welfare programs have positive and significant effects on employee loyalty and productivity. Managerial training programs significantly influence employee loyalty and employee productivity, while welfare programs significantly affect employee loyalty and employee productivity. The results further reveal that welfare programs exert a stronger impact on employee loyalty, whereas managerial training programs demonstrate a greater influence on employee productivity. These findings suggest that multinational companies should adopt a balanced human resource strategy that combines employee development initiatives with comprehensive welfare support to maximize organizational performance, employee commitment, and workforce effectiveness. This study contributes to the human resource management literature by providing comparative evidence regarding the effectiveness of training and welfare interventions in multinational corporate settings.
The Impact of Green Marketing and Employee Well-being Training Programs on Employee Retention and Customer Satisfaction in Indonesia Aria Elshifa; Heri Setiyawan; Mohammad Gifari Sono
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2945

Abstract

The growing emphasis on sustainability and employee development has encouraged organizations to adopt environmentally responsible marketing strategies and employee welfare initiatives to enhance organizational performance. This study examines the impact of Eco-Friendly Marketing and Employee Welfare Training Programs on Employee Retention and Customer Satisfaction in Indonesia. A quantitative research approach was employed using data collected from 175 respondents through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that Eco-Friendly Marketing has a positive and significant effect on Employee Retention and Customer Satisfaction. Employee Welfare Training Programs also demonstrate positive and significant effects on Employee Retention and Customer Satisfaction. Furthermore, Employee Retention significantly influences Customer Satisfaction. The structural model explains 68.3% of the variance in Employee Retention and 78.1% of the variance in Customer Satisfaction, indicating strong predictive capability. The findings suggest that organizations implementing sustainable marketing practices alongside employee welfare development programs are more likely to retain employees and achieve higher levels of customer satisfaction. This study contributes to the literature on sustainability and human resource management by demonstrating the interconnected role of environmental responsibility and employee-focused initiatives in enhancing organizational performance within the Indonesian context.
Co-Authors Acep Fatchuroji Agus Yulistiyono Akhyar, Chairil Alfiana Andry Stepahnie Titing Apriyanto Apriyanto Aria Elshifa Asep Supriadi Budi Sulistiyo Nugroho Degdo Suprayitno Ellys Nurhaliza Eva Yuniarti Utami Haruni Ode Hendri Khuan Heri Setiyawan Iwan Harsono Muhammad Syafri Muis Muis Musran Munizu Ni Putu Suda Nurjani Nur Khotijah Paramita Andiani Petrus Jhon Alfred D.D Roosganda Elizabeth Siera Syailendra sintesa, nika Siswadi Sululing Teguh Setiawan Wibowo Tia Nurapriyanti Weni Indah Doktri Agus Tapaningsih Yendri Deswin Zunan Setiawan