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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Edunomika (JIE) The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Mohammad Gifari Sono
Universitas Muhammadiyah Luwuk
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Mohammad Gifari Sono; Andry Stepahnie Titing; Ellys Nurhaliza
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of Process Automation and Human Resource Management on Production Completion Time and Product Quality in the Fast Food Industry in West Java Mohammad Gifari Sono; Apriyanto Apriyanto; Ellys Nurhaliza
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1521

Abstract

This study investigates the impact of process automation and human resource management (HRM) on production turnaround time and product quality in the fast food industry in West Java. Using a quantitative research design, data were collected from 180 respondents through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The findings reveal that both process automation and HRM significantly influence production turnaround time and product quality, with automation showing a stronger impact on quality and HRM demonstrating a more substantial effect on turnaround time. The study highlights the synergistic relationship between automation and HRM, emphasizing their combined role in achieving operational efficiency and maintaining high product standards. These results provide actionable insights for fast food businesses to integrate technological advancements with strategic human resource practices, ensuring competitiveness in a dynamic market.
The Effect of Environmentally Friendly Packaging and Product Labeling on Purchasing Decisions and Business Sustainability of MSMEs in Bogor Mohammad Gifari Sono; Apriyanto Apriyanto; Paramita Andiani
West Science Social and Humanities Studies Vol. 3 No. 02 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i02.1688

Abstract

This study investigates the impact of Environmentally Friendly Packaging (EFP) and Product Labeling (PLA) on Purchasing Decisions (PDE) and Business Sustainability (BSU) in Micro, Small, and Medium Enterprises (MSMEs) in Bogor, Indonesia. Using a quantitative approach, data were collected from 170 MSME owners and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results show that EFP and PLA have significant positive effects on PDE and BSU. Specifically, EFP influences Purchasing Decisions (β = 0.358, p < 0.001) and Business Sustainability (β = 0.240, p = 0.003), while PLA strongly affects both Purchasing Decisions (β = 0.530, p < 0.001) and Business Sustainability (β = 0.487, p < 0.001). These findings suggest that MSMEs can improve their competitiveness and long-term viability by adopting eco-friendly packaging and emphasizing sustainable labeling practices. The study contributes to the understanding of sustainable business practices in the context of MSMEs and provides valuable insights for entrepreneurs aiming to enhance their market position and ensure sustainability.
Co-Authors Acep Fatchuroji Alfiana Andry Stepahnie Titing Apriyanto Apriyanto Asep Supriadi Budi Sulistiyo Nugroho Chairil Akhyar Degdo Suprayitno Ellys Nurhaliza Eva Yuniarti Utami Haruni Ode Hendri Khuan Iwan Harsono Musran Munizu Ni Putu Suda Nurjani Nur Khotijah Paramita Andiani Petrus Jhon Alfred D.D Roosganda Elizabeth sintesa, nika Siswadi Sululing Tia Nurapriyanti Weni Indah Doktri Agus Tapaningsih Yendri Deswin Yulistiyono, Agus Zunan Setiawan