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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Amaliah: Jurnal Pengabdian Masyarakat Journal of Islamic Economics Lariba Journal Publicuho
Indri Hapsari
Fakultas Ekonomi Dan Bisnis Islam, Universitas Muhammadiyah Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia Indri Hapsari; Yunitawati Lampasa; Marjani Marjani; Juwita Juwita; Hairudin Bugis
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1043

Abstract

This study aimed  to analyze the effect of the strategic orientation dimension on the  culinary business market performance  in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling technique. The population was culinary business actors who still survive and have been running for the business more than 2 years during the COVID-19 pandemic. The  sample in this study only obtained 38 respondents. The data analysis technique in this research was  path analysis using SmartPLS VS 3.0. The results showed  an analysis of the strategic dimensions that have an aggressive attitude and had  significant effect on market performance so that culinary business actors can improve their market performance during the COVID-19 pandemic.
The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty Nasrul Nasrul; Nursaban Rommy; Indri Hapsari; La Pande Jurumai; Astil Harli Roslan
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): 10 original research articles were authored/co-authored by 35 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1065

Abstract

This study aimed  to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study  on destination brands is  important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination brand authenticity to the destination loyalty. There were four hypotheses  developed and tested within 100 travelers as sample frame. Respondent data were collected from 100 tourists from Wakatobi National Park through questionnaires. Partial Least Square Data Analysis Technique (PLS) was used as a data analysis technique in this study. The results of this study showed  that the path of destination brand love can mediate destination brand authenticity on destination loyalty and the hypothesis was accepted in this study.
Co-Authors Alzarliani, Waode Asmaela , Asmaela Astil Harli Roslan Bahari, Samsul Bugis, Hairudin Elvira , Elvira Hairuddin Bugis Hairudin Bugis Hasddin, Hasddin Hermanto Hermanto Irelda Sari Syaranamual Jurumai, La Pande Juwita Manan, Dahran Marjani Marjani Murini, Murini Nasrul Nasrul Nisrina Hamid Risnajayanti, Risnajayanti S., Nursaban Rommy Sharman, Sharman Siti Nurkhalisa Sitti Zakiah Ma’Mun Sri Wani Sumail, La Ode Usman Usman Usman Usman Yunita Eka Pratiwi Yunitawati Lampasa