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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen JEB17 : Jurnal Ekonomi dan Bisnis Jurnal Terapan Abdimas Jurnal Pengabdian Pada Masyarakat JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Primanomics : Jurnal Ekonomi & Bisnis CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Jurnal Hospitality dan Pariwisata Jurnal Pendidikan dan Kewirausahaan Indonesian Journal of Social and Environmental Issues (IJSEI) Nusantara: Jurnal Pendidikan Indonesia Ilomata International Journal of Social Science Jurnal Abdimas Kartika Wijayakusuma Jurnal Impresi Indonesia EKONOMIKA45 Dewantara: Jurnal Pendidikan Sosial Humaniora Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Lexi Pranata Budidharmanto
Universitas Ciputra
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Strategi Pengembangan UMKM Kreatif di Kota Kecil: Studi Kasus Suga Souvenir di Kalimantan Timur Ceryle Chrysilla Agus; Lexi Pranata Budidharmanto
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11381

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, namun strategi pengembangan UMKM selama ini lebih berfokus pada kota besar sehingga potensi pasar di kota kecil belum tergarap optimal. Penelitian ini menganalisis kelayakan ekspansi Suga Souvenir—UMKM kreatif di Kalimantan Timur—ke menggunakan pendekatan kualitatif eksploratif. Kerangka Business Model Canvas (BMC), Lean Canvas, dan teori Effectuation diintegrasikan untuk memetakan model bisnis, mengidentifikasi problem–solution fit, serta merumuskan strategi ekspansi yang feasible dan berbiaya minimal. Data primer diperoleh melalui wawancara mendalam, observasi lapangan, dan workshop Lean Canvas, sementara data sekunder berasal dari dokumen internal dan literatur terkait. Analisis tematik digunakan untuk menginterpretasikan data dan divalidasi melalui triangulasi sumber. Temuan menunjukkan bahwa kota memiliki potensi pasar signifikan, seperti rendahnya tingkat persaingan, kuatnya loyalitas pelanggan, serta tingginya kebutuhan terhadap produk souvenir kustom. Dengan menggunakan prinsip Effectuation—khususnya Bird-in-Hand, Affordable Loss, dan Crazy Quilt—dirumuskan strategi ekspansi yang memanfaatkan sumber daya yang ada, memperkuat kolaborasi lokal, dan meminimalkan risiko finansial. Studi ini memberikan kontribusi teoretis terkait integrasi BMC, Lean Canvas, dan Effectuation sebagai kerangka analisis kualitatif ekspansi UMKM ke kota serta menawarkan rekomendasi praktis bagi pelaku UMKM dan pemangku kebijakan daerah.
Pengaruh Digital Guest Preference dan Guest Culture Terhadap Intention to Use Mesin Express Check-Out di Hotel Bintang Lima Surabaya Amelia Saphira Alianto; Lexi Pranata Budidharmanto
Jurnal Impresi Indonesia Vol. 5 No. 3 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i3.7626

Abstract

Kemajuan teknologi digital telah mentransformasi industri perhotelan melalui inovasi seperti mesin express check-out yang meningkatkan kenyamanan dan efisiensi. Namun, adopsi teknologi ini dipengaruhi oleh preferensi digital dan latar belakang budaya tamu, yang berperan penting dalam keberhasilan implementasi dan keberlanjutan sektor perhotelan. Penelitian ini bertujuan untuk mengetahui pengaruh preferensi digital tamu dan budaya tamu terhadap pengalaman tamu saat menggunakan mesin express check-out di hotel bintang lima. Pendekatan kuantitatif dengan desain deskriptif digunakan melalui survei terhadap 245 tamu pengguna layanan express check-out yang dipilih secara purposif. Analisis data menggunakan PLS-SEM untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa preferensi digital tamu memiliki pengaruh positif yang kuat terhadap pengalaman tamu. Selain itu, budaya tamu terbukti memoderasi hubungan antara preferensi digital tamu dan pengalaman tamu, dengan tamu yang lebih terbuka terhadap otomatisasi memiliki pengalaman yang lebih positif. Pengalaman tamu berpengaruh positif terhadap kepercayaan tamu, dan kepercayaan tamu mempengaruhi niat untuk menggunakan teknologi tersebut. Penelitian ini juga mengonfirmasi bahwa preferensi digital tamu mempengaruhi niat untuk menggunakan teknologi ini, yang dimediasi oleh pengalaman tamu dan kepercayaan tamu. Pemahaman terhadap preferensi digital dan budaya tamu sangat penting dalam implementasi teknologi layanan mandiri hotel. Temuan ini berkontribusi pada literatur penerimaan teknologi di sektor perhotelan dan memberikan wawasan praktis bagi manajemen hotel dalam meningkatkan layanan digital.
The Influence of Service Quality and Communication Moderated by Patient Trust on Patient Satisfaction Rebecca R. P. Hutadjulu; Lexi Pranata Budidharmanto; Metta Padmalia
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1265

Abstract

The growth of the healthcare industry in North Sulawesi has driven existing hospitals to continuously enhance the quality of their services. RSUP Prof. Dr. R. D. Kandou Manado, operating since 1995, now faces increasing competition from newly established hospitals and must therefore innovate its patient care services. This research intends to examine the influence of service quality and communication quality on patient satisfaction, with patient trust as the moderating variable. The study was conducted using a quantitative approach, employing Structural Equation Modeling (SEM) with a multivariate statistical analysis method through Smart-Partial Least Square (Smart-PLS). The survey was carried out in the North Sulawesi region by distributing questionnaires via social media from May 2024 to April 2025. The findings indicate that service quality, when moderated by patient trust, significantly affects patient satisfaction, whereas communication quality moderated by patient trust does not show a significant effect on patient satisfaction. This study confirms that service quality significantly enhances patient satisfaction when moderated by patient trust. In contrast, communication quality, even when moderated by trust, does not significantly impact satisfaction. These findings highlight the central role of trust in amplifying the effect of service quality, offering practical guidance for hospitals to focus on service excellence and trust-building as key drivers of patient satisfaction.
Pengaruh E- Service Quality dan E- Word of Mouth terhadap Keputusan Pembelian dengan Peran E- Perceived Value sebagai Mediasi pada Yasmaga Guesthouse Ponorogo Mahrunnisa Himda Kamila; Lexi Pranata Budidharmanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2679

Abstract

This study examines the influence of e-service quality and electronic word of mouth (e-WOM) on purchase decisions, with e-perceived value serving as a mediating variable at Yasmaga Guesthouse Ponorogo. This research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to analyze data collected from 180 respondents who had experience using the guesthouse’s services. The findings demonstrate that e-service quality and e-WOM have positive and significant effects on e-perceived value and purchase decisions. Among the variables examined, e-service quality emerged as the most dominant factor influencing customers’ purchase decisions. This indicates that the quality of digital services, including ease of access, responsiveness, reliability, and convenience, plays an essential role in creating positive customer perceptions. Furthermore, e-WOM contributes significantly by providing information, recommendations, and reviews that influence customers’ evaluations before making purchasing decisions. E-perceived value also has a positive and significant effect and functions as a partial mediator in the relationship between e-service quality, e-WOM, and purchase decisions. These findings suggest that improving digital service quality and managing online customer reviews effectively are important strategies for strengthening perceived value and encouraging purchase decisions at Yasmaga Guesthouse Ponorogo.
Co-Authors Agoes Tinus Lis Indrianto agustina, karina enny Alexander Hariohoedojo Amelia Saphira Alianto Anastasya Connietha Bagio Ceryle Chrysilla Agus Devina Martina Deviyanti Lunardi, Deviyanti Lunardi Dewa Gde Satrya Dewa Gde Satrya Dewa Gde Satrya Dewa Gde Satrya, Dewa Gde Dwi Sunu Widyo Pebruanto Ellen Lawrencia Yahya Ellen Lawrencia Yahya erina subiantoro Febriyanti Ella Tri Wulandari Federica, Gabriela Hilda Yunita Wono I Dewa Gde Satrya Widyaduta Karina Enny Agustina Kezia Victory Purwadi Laura Mahendratta Tjahjono Lucky Cahyana Subadi Mahrunnisa Himda Kamila Maria Elisabeth Olivia Putri Anggoro Metta Padmalia Nathanael, Evan Kevin Ni Putu Aryani Oeynardi, Livia Purwadi, Kezia Victory Putri, Natashya Geiska Rebecca R. P. Hutadjulu Satrio, Celine Brian Shienny Megawati Sutanto Siska Septian Andriyani Siska Septian Andriyani subiantoro, erina Sulaiman, Debbi Thomas S Kaihatu Thomas Stefanus Kaihatu Wahyudi, Julietta Cesilia Yahya, Ellen Lawrencia Yopy Junianto