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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Al-Kharaj: Journal of Islamic Economic and Business Jurnal Manajemen Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal of Management and Social Sciences Jurnal Publikasi Ilmu Manajemen Journal of Management and Creative Business Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Kajian Ekonomi dan Akuntansi Terapan Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Anita Sumelvia Dewi
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation Other

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Pengaruh Keragaman Produk Dan Promosi Terhadap Keputusan Pembelian Pada CV. Jati Mulia Kauman Tulungagung Wilona Gatra Wedari; Deby Santyo Rusandy; Anita Sumelvia Dewi
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.647

Abstract

The development and advancement of technology in the modern era has had a tremendous impact on efforts to create superiority in competition between companies. So companies are required to continue to improve their competitiveness so that they are not inferior to other companies. This research aims to determine and explain the results of the influence of product diversity and promotions on purchasing decisions at CV. Jati Mulia Kauman Tulungagung. The method used is quantitative descriptive. The sample for this research is consumers who have made purchases at CV. Jati Mulia Kauman Tulungagung as many as 50 consumers. The sampling technique uses accidental sampling. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is classic assumptions, multiple linear regression. The results of this research are that there is a positive and significant influence of product diversity on purchasing decisions with a significant value of 0.004 < 0.05. There is a positive and significant influence of promotion on purchasing decisions with a significant value of 0.000 <0.05. There is a simultaneous influence of product diversity and promotion on purchasing decisions with a significant value of 0.000 <0.05.
Product Innovation and Halal Lifestyle Identity: An Ethnographic Study of the Sharia Marketing Strategy of Swarnabhumi Batik Ecoprint MSMEs in the ISEF Event Nola Rahma Alhamda; Anita Sumelvia Dewi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9258

Abstract

This study analyzes the sharia marketing strategy of Swarnabhumi MSMEs through the integration of environmentally friendly ecoprint innovations with a halal lifestyle concept at the 2025 Indonesia Sharia Economic Festival (ISEF) event. Using a qualitative ethnographic approach with interviews, observations, and data triangulation. The findings of this study indicate that there was an increase in turnover from 15 million to 20 million thanks to halal certification and business matching at the event. The results of this study provide practical guidance for sharia economic MSMEs to implement halal-certified marketing strategies to be more competitive in the domestic market and exports through events such as the Indonesia Sharia Economic Festival.
Co-Authors Achmad Zulfikri Agung Pambudi Mahaputra Ananta, Alan Dwi Angeliana Ayu Silviani Angga Permana Mahaputra Bagus Nur Cahyo W Dandy Anugrah Permana Putra EW Deby Santyo Rusandi Deby Santyo Susandy Dibora Fahira Putri Eky Yanuar Elvia Subkhul Khoiri Eni Agustina Erica Sophiyanti Erlia Novita Sari Erwin Syahputra Firnanda Arya Sakti Fran Siska Efelin Hanny Susiana Dewi Iing Sri Hardiningrum Iis Rahayu Lina Eliyana Miftahul Munir, Miftahul Miftahur Munir Mochammad Sulistiyanda Muhammad Aldy Alamsyah Nauvan Dwi Ferdian Penulis Nazhifa Shalsabilla Nola Rahma Alhamda Nuril Aulia Munawaroh Rahmad Haidar Ria Fatmala Rusandy, Deby Santyo Saptaria, Lina Solly Aryza Suseno Hendratmoko Vony Kartika Dewi Wilona Gatra Wedari Yuriska Gangsar Wati Zaenul Muttaqien