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The Impact of Service Quality through Customer Satisfaction on Customer Loyalty Ishak Sagala; Yuniman Zebua; Abd Halim
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 6 No 2 (2021): Islamic Education Management
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v6i2.1430

Abstract

The research aims to recognize the impact of the quality of service through customer satisfaction that is given by the employees of the customer loyalty at UD. Keraton Workshop and its influence on customer loyalty at UD. Keraton Workshop. Data processing techniques using SPSS data analysis. The population in this study are customers or buyers at UD. The Jepara Jati Palace Workshop, which is located in Labuhanbatu. The sample collection technique used is probability sampling by referring to random sampling incidents, the number of samples used is 100 people who shop at UD. Jepara Jati Palace Workshop. The study led to the conclusion the quality of service and customer satisfaction is impacted by partial towards Customer Loyalty is reviewed by Sig. <0.05 for both variables and in terms of the comparison of the value of t count and t table is t table <of t count so that Service Quality and Customer Satisfaction have a positive impact on Customer Loyalty. Looking at the results of models 1 and 2, it can be seen that the direct impact given by the service quality variable on customer loyalty is 0.341 and the indirect effect of service quality through customer satisfaction on customer loyalty is 0.252
Analysis of Company Capability, Supply Chain Management of Competitive Advantage, and Company Performance Nuraini Nuraini; Sumitro Sarkum; Abdul Halim
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economic: July, 2021
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1463

Abstract

The main purpose of this test is to determine the situation that affects the independent variables like the company's ability, supply chain management practices, supply chain responsiveness, and supply chain strategy regarding competitive advantage which is used as the dependent variable. As well as supply chain management practices on company performance are used as moderating variables at UPPKS ANANDA JAYA. This research uses non-probability sampling analysis method and technical Accidental Sampling, this research was conducted to distributors with a total of 150 respondents. The conclusion of this test shows that the company's performance can develop quality with competitive advantages and supply chain management practices that are met. Likewise, with the capabilities of the company, supply chain responsiveness and supply chain strategies have a positive effect so that companies can increase their competitive advantage. However, it is different in the supply chain management practice variable which cannot develop a competitive advantage in the company. To be able to advance competitive advantage, companies must pay attention to and know the weaknesses that can become problems, it is necessary to have strengths by implementing supply chain management to maintain the company's competitive advantage.
Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Yamaha N-Max di Kota Rantauprapat Nelpy D Simbolon; Yuniman Zebua; Abdul Halim
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3371

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image, kualitas produk dan harga terhadap keputusan pembelian Yamaha Nmax di Kota Rantauprapat. Sampel dalam penelitian ini adalah sebanyak 97 orang konsumen yang pernah membeli produk Yamaha Nmax. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Hasil penelitian menyatakan bahwa brand image, kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial dan simultan. Dilihat dari nilai koefisien determinasi sebesar 38,8%, yang artinya bahwa keputusan pembelian dipengaruhi oleh variable brand image, kualitas produk dan harga, dan sisanya sebesar 62,2% dipengaruhi oleh variable lainnya yang tidak diteliti dalam penelitian ini.
Penyuluhan Menyikapi Efek Media Sosial Terhadap Perubahan Sosial Masyarakat Dusun I Desa Kampung Baru Kabupaten Labuhanbatu Indah Roja Junaidi; Pristiyono Pristiyono; Abdul Halim
Jurnal Pengabdian UNDIKMA Vol. 3 No. 2 (2022): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i2.5259

Abstract

The purpose of this community service is to provide informal counseling and provide positive and useful education about how to respond to the use of social media rationally and wisely while at the same time providing negative examples of the misuse of social media in social life for the people of Dusun 1, Kampung Baru Village, West Bilah District, Labuhanbatu Regency. This community service is carried out using outreach methods with the target of communicating face-to-face with the community. The evaluation instrument for this activity uses tests (subjective & objective through quizzes, oral and written questions, etc.) and non-tests (interviews, questionnaires, observations, etc.) and is analyzed descriptively. The results of this community service counseling were carried out during the covid-19 period where almost all residents who took part in this activity had received stage I vaccination so that they had met the requirements for the covid-19 prokes. The level of understanding of using social media is considered quite good, this can be seen from the lack of reports received by the village government on the misuse of social media in social life. There is an active role as well as residents and village governments in educating the community regarding the use of social media to assist and monitor the use of social media for residents. Inviting citizens to use social media to gain profits by marketing their businesses to social media as a form of socialization of digitalization marketing.