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All Journal CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Randika Fandiyanto
Fakultas Ekonomi Dan Bisnis, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH DIGITAL MARKETING, CITA RASA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA USAHA MARTABAK ARJUNA DI ASEMBAGUS Haris Suhud Maulana; Randika Fandiyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8557

Abstract

The increasingly competitive culinary business requires business owners to improve consumer loyalty through appropriate marketing strategies. This study aims to analyze the influence of Digital marketing, Taste, and Product quality on Consumer loyalty through consumer Satisfaction, as well as the indirect effect through consumer Satisfaction as a mediating variable. The population in this study consisted of consumer Martabak Arjuna selected based on certain criteria. The sampling technique used was nonprobability sampling with a purposive sampling method. Data analysis and hypothesis testing in this study employed the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that Digital marketing has a positive and significant effect on consumer satisfaction, Taste has positive and significant effect on consumer satisfaction, Product quality has positive and but insignificant effect on consumer Satisfaction, Digital Marketing has negative and insignificant effect on consumer Loyalty, Taste has a significant negative effect on consumer Loyalty, Product quality has a positive and significant effect on consumer Loyalty, and consumer satisfaction has a positive and significant effect on consumer Loyalty. The result of the indirect effect hypothesis testing show that Digital marketing and Teste have a positive and significant effect on consumer Loyalty on through consumer Satisfaction, while Product quality has a positive but insignificant effect consumer Loyalty on through consumer Satisfaction.
PERAN LOKASI, BRAND IMAGE DAN HARGA DALAM MEMPENGARUHI KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA WAROENG EBEER DI SITUBONDO Septian Dwi Widiantoro; Randika Fandiyanto; Riza Rachman
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7035

Abstract

Entrepreneurship is a process of building value and creating new products aimed at generating long-term profits while maintaining stable customer satisfaction. The objective of this study is to determine the effect of location, brand image, and price on customer loyalty through customer satisfaction as an intervening variable at Waroeng Ebeer in Situbondo. The sampling technique used is purposive sampling. Data analysis and hypothesis testing in this study were conducted using the Smart PLS 3.0 application. The test results indicate that location, brand image, and price have a significant positive influence on customer satisfaction. However, location, brand image, and price have a positive but not significant influence on customer loyalty. meanwhile, customer satisfaction has a significant positive effect on customer loyalty, and location, brand image, and price also have a significant positive impact on customer loyalty when mediated by customer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING, PRODUCT QUALITY DAN PRODUCT DIVERSITY TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM TRY BAROKAH DI SITUBONDO Arlina Nurul Qiftiya; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 4 (2026): APRIL 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i4.8867

Abstract

The rapid growth of culinary Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has intensified market competition and accelerated the adoption of digital marketing strategies. Alongside technological advancements, marketing has evolved beyond conventional offline approaches toward social media-based marketing, accompanied by significant changes in consumer behavior. Consumers increasingly utilize social media platforms, particularly WhatsApp and Instagram, to obtain product information, compare available alternatives, and make purchasing decisions. This study aims to analyze and examine the effects of social media marketing, product quality, and product diversity on purchase decisions through consumer purchase intention as an intervening variable at Try Barokah MSME in Situbondo. The study population consisted of customers of Try Barokah MSME. The sample was selected using a non-probability sampling technique through purposive sampling based on predetermined criteria. Data analysis and hypothesis testing were conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 3.0. The results of the direct effect analysis reveal that social media marketing, product quality, and product diversity each have a positive and statistically significant effect on consumer purchase intention. Furthermore, social media marketing, product quality, and product diversity also exert positive and significant effects on purchase decisions. In contrast, consumer purchase intention has a positive but statistically insignificant effect on purchase decisions. The indirect effect analysis indicates that consumer purchase intention does not significantly mediate the relationships between social media marketing and purchase decisions, product quality and purchase decisions, or product diversity and purchase decisions, despite the positive direction of these indirect effects.
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK (OLI SHELL ADVANCE) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DI SITUBONDO Erdyansyah Setiawan; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7265

Abstract

The purpose of this study is to analyze The Influence of Product Quality Price and Word of Mouth (WOM) on Purchasing Decisions with Brand Image (Shell Advance Oil) as an Intervening Variable on Shopee Users in Situbondo. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Price has a significant positive effect on brand image,Product quality has a significant positive effect on brand image.,Word of Mouthhas a significant positive effect on brand image, Price has a significant positive effect on purchasing decisions, Product quality has a significant positive effect on purchasing decisions.,Word of Mouthhas a positive but not significant effect on purchasing decisions, Brand image has a significant positive influence on purchasing decisions, Price has a significant positive effect on purchasing decisions through brand image., Product quality has a positive but not significant effect on purchasing decisions through brand image., And Word of Mouthhas a significant positive influence on purchasing decisions through brand image.
PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG SEBAGAI VARIABEL INTERVENING PADA DEALER HONDA JAYA TERANG III BESUKI Izan Maulana; Randika Fandiyanto; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7105

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
PENGARUH KEWAJIBAN MODAL MINIMUM, FINANCING TO DEPOSIT RATIO, CASH RATIO, TERHADAP PROFITABILITAS DENGAN NON PERFORMING LOAN SEBAGAI VARIABEL INTERVENING PADA BANK UMUM 2020-2023 Febri Ariyantiningsih; Randika Fandiyanto; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7328

Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), and Cash Ratio on Profitability with Non-Performing Loan (NPL) as an intervening variable in commercial banks listed on the Indonesia Stock Exchange (IDX) for the period 2020–2023. The study uses a quantitative approach with secondary data from the annual financial reports of 12 sample banks selected using purposive sampling techniques. The data were analyzed using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that: (1) CAR does not have a significant effect on NPL; (2) FDR does not have a significant effect on NPL; (3) Cash Ratio has a positive and significant effect on NPL; (4) CAR does not have a significant effect on Profitability; (5) FDR does not significantly affect Profitability; (6) Cash Ratio does not significantly affect Profitability; (7) NPL does not significantly affect Profitability; and (8), (9), and (10) NPL is not proven to mediate the relationship between CAR, FDR, and Cash Ratio on Profitability. Based on these findings, it can be concluded that of the three independent variables, only the Cash Ratio significantly affects NPL, but none of the variables have a significant effect on Profitability, either directly or indirectly through NPL mediation. The implications of this study emphasize the importance of prudent liquidity management and operational efficiency for banks, as well as the need for further research by adding other variables and expanding the scope of the study period..
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO ROTI PERMATA BAKERY SITUBONDO Miftahur Rasyid; Randika Fandiyanto; Siti Soeliha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7169

Abstract

This study aims to analyze the effect of brand image, service quality, and product diversity on purchase decisions, with purchase intention as an intervening variable among customers of Permata Bakery Situbondo. This research uses a quantitative approach with a survey method, involving 99 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that brand image, service quality, and product diversity have a significant positive effect on purchase intention. Furthermore, purchase intention significantly influences purchase decisions. In addition, brand image and product diversity have a significant effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings highlight the importance of strengthening brand image, improving service quality, and providing product variety to enhance consumers’ purchase decisions.
PENGARUH SUASANA CAFE, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE KEDAI SIRING JANGKAR SITUBONDO Nida Nuriyana; Randika Fandiyanto; Ida Subaida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7212

Abstract

At Café Kedai Siring, location was found to affect purchasing decisions. The café’s position near a quiet beach but far from residential areas increases parking security risks, while service quality was considered lacking due to long service times, order errors, and limited facilities. This study analyzes the effects of café atmosphere, location, and service quality on repurchase intention, with customer satisfaction as an intervening variable. The research used a quantitative approach with 99 respondents selected through simple random sampling, and data were analyzed using the PLS-SEM method with SmartPLS 3.0. The results showed that café atmosphere, location, and service quality significantly influenced customer satisfaction. Café atmosphere and location had a significant positive effect on repurchase intention, while service quality had a positive but not significant effect. Customer satisfaction itself had a significant effect on repurchase intention and mediated the influence of café atmosphere, location, and service quality on repurchase intention.
PENGARUH KEPEMIMPINAN, KOMPENSASI, DISIPLIN KERJA TERHADAP KEPUASAN DAN KINERJA KARYAWAN PADA PG.DJATIROTO Khotibul Umam; Yudha Praja; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8166

Abstract

The aim of this research is to analyze and test the influence of Competence, Work Experience, and Allowances on the Work Effectiveness of employees at PT. Fajar Insan Nusantara Bali through Work Spirit. The population in this study consists of employees of PT. Fajar Insan Nusantara Bali. The sampling technique used is quota sampling. Data analysis and hypothesis testing in this research were conducted using the Structural Equation Model – Partial Least Square (PLS-SEM) method. The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that competence has a positive but not significant effect on work spirit, work experience has a negative and significant effect on work spirit, and allowances have a negative and significant effect on work spirit. Competence has a significant negative effect on work effectiveness, work experience has a positive but not significant effect on work effectiveness, and allowances have a positive but not significant effect on work effectiveness. Work spirit has a positive and significant effect on work effectiveness. The indirect influence of competence on work effectiveness through work spirit is positive but not significant, while work experience has a negative and significant effect on work effectiveness through work spirit, and allowances have a negative and significant effect on work effectiveness through work spirit.
PENGARUH BRAND IMAGE, SOCIAL MEDIA PROMOTION DAN PRICE DISCOUNT TERHADAP LOYALITY MELALUI PURCHASE DECISION PADA UMKM PISANGKEMBUNGLUMER46 SEBAGAI VARIABEL INTERVENING Lailatul Fitri; Triska Dewi Pramitasari; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6931

Abstract

The growth of MSMEs in the culinary sector encourages the need for an integrated marketing strategy to attract and retain customers. In the ever-growing digital era, business actors are required to be able to manage brand image, utilize social media, and offer the right pricing strategy to build customer loyalty. An effective marketing strategy through social media and providing discounts are important factors in attracting consumer attention and increasing loyalty. This study uses a quantitative approach with a survey method by distributing questionnaires to 86 respondents who are consumers of Pisangkembunglumer46. The sampling technique uses simple random sampling, and data analysis is carried out using Smart PLS 3.0 software. The results of the study indicate that Brand Image, Social Media Promotion, and Price Discounts have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Customer Loyalty. In addition, it was found that Purchasing Decisions could mediate the influence of Brand Image and Social Media Promotion on Loyalty. However, it did not significantly mediate the influence of Price Discounts. This finding provides important significance for MSMEs in designing digital marketing strategies to increase customer loyalty.
Co-Authors Alvin Ananta Arlina Nurul Qiftiya Cantika Auliatul Faricha Carolina Yuniati Desy Andriyana Dewi Kusuma Wardani Diah Faradila Dwi Rizkianto Ediyanto Ediyanto Erdyansyah Setiawan Fajar Wahyu Prianto Febri Ariyantiningsih Haris Suhud Maulana Hofifah Febrianti Ika Wahyuni Ilham Maulana Syaputra Izan Maulana karnadi Karnadi Khotibul Umam Kiswatus Salimah Lailatul Fitri Lita Permata Sari Livia Ika Lindari Lusiana Tulhusnah M Risqi Pratama Miftahur Rasyid minullah minullah Mohammad Iqbal Nur Azizi Muhammad Yahya Arief Nida Nuriyana Nur Izzuddien Syama Oktaviani Resi Ralda Cigra Novantri Rindang Meilina Larasati Riska Ayu Pramesthi Riza Rachman Saiful Rijal Septian Dwi Widiantoro Siti Soeliha Siti Soeliha Syafa Hilmy Haidar Trie Oetami Triska Dewi Pramitasari Tyas Nuril Chofijah Uswatun Hasanah Veny Manda Crisyanti Verrel Jeconiah Telang Vina Syahadatina Rhamadani Yudha Praja