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All Journal CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Randika Fandiyanto
Fakultas Ekonomi Dan Bisnis, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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MENGAPA SHOPEE DAN TIKTOK MENJADI PLATFORM E-COMMERCE FAVORIT BELANJA SAAT INI DI SITUBONDO Randika Fandiyanto; alif farhan romadhani; rik Ardiyanto; Gunawan Abdi Tauhid; Mohammad Nanda Rafliansyah
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v24i1.7594

Abstract

The rapid development of digital technology and increasing internet accessibility have transformed consumer shopping behavior and accelerated the growth of e-commerce in Indonesia, including Situbondo Regency. Shopee and TikTok have emerged as two of the most preferred platforms due to their competitive prices, promotional strategies, technological features, convenience, and interactive shopping experiences. This study aims to identify and analyze the factors that make Shopee and TikTok the preferred e-commerce platforms among consumers in Situbondo, particularly in terms of promotions, price and incentives, shoppertainment, transaction convenience, content, and live commerce. This study employs a descriptive qualitative approach. Data were obtained through observations of e-commerce reports, relevant scientific literature, previous research, and supporting theories related to consumer behavior and digital marketing. The data were analyzed descriptively through data reduction, data presentation, and conclusion drawing. The results indicate that promotions and competitive prices are the primary factors influencing consumer preferences for Shopee and TikTok. Shopee is more commonly preferred for routine purchases because of its relatively stable prices, promotional programs, and free-shipping incentives. Meanwhile, TikTok is more dominant in product discovery and impulsive purchasing through short-form videos, creator content, personalized recommendations, and live commerce. The shoppertainment concept provides consumers with an entertaining and interactive shopping experience that encourages product discovery and stimulates purchasing intentions. Ease of payment, transaction convenience, reliable logistics, and increasing digital literacy also contribute to e-commerce adoption in Situbondo. These findings suggest that local MSMEs and sellers should optimize promotional features, content marketing, and live commerce on both platforms to increase product visibility and sales
PEMBERDAYAAN INDUSTRI KECIL MENENGAH MELALUI AKSI NYATA DESA BERDAYA (PELATIHAN DIGITAL MARKETING DAN PERIJINAN BERUSAHA PADA PELAKU INDUSTRI MAKANAN DI DESA PELEYAN) Randika Fandiyanto; Bambang Irawan; Rachmi Masnilah; Diah Yulisetiarini; Sudarsih Sudarsih; Susanti Prasetyaningtiyas
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6543

Abstract

This activity was carried out for food industry players in Peleyan Village, Kapongan District, Situbondo Regency. The implementation of the training activity was in collaboration with the Peleyan Village Government, Rumah BUMN, Situbondo, Abdurachman Saleh University, Situbondo and Jember University. The training activity was held on Saturday, May 17, 2025 at the Peleyan village hall. Attended by 30 participants, housewives who are food and beverage business actors in the village area. The purpose of this activity is to provide education about the importance of food business permits such as Business Identification Number (NIB), Household Industry Products (PIRT) and Halal Certification as well as how to make promotional videos. The participants were also given an understanding of the material and practicum in promoting their products through social media Instagram, Tiktok through e-commerce media such as Shopee and Tokopedia. The participants were very enthusiastic in participating in the training activities, marked by several video results of their products that began to be uploaded on each participant's social media. The results of this activity are expected to be able to improve the progress of the small and medium industry sector, especially in the food business in Peleyan Village, Kapongan District, so that they can utilize their legality and digital marketing capabilities in improving their business performance.
Co-Authors alif farhan romadhani Alvin Ananta Arlina Nurul Qiftiya Bambang Irawan Cantika Auliatul Faricha Carolina Yuniati Desy Andriyana Dewi Kusuma Wardani Diah Faradila Diah Yulisetiarini Dwi Rizkianto Ediyanto Ediyanto Erdyansyah Setiawan Fajar Wahyu Prianto Febri Ariyantiningsih Gunawan Abdi Tauhid Haris Suhud Maulana Hofifah Febrianti Ika Wahyuni Ilham Maulana Syaputra Izan Maulana karnadi Karnadi Khotibul Umam Kiswatus Salimah Lailatul Fitri Lita Permata Sari Livia Ika Lindari Lusiana Tulhusnah M Risqi Pratama Miftahur Rasyid minullah minullah Mohammad Iqbal Nur Azizi Mohammad Nanda Rafliansyah Muhammad Yahya Arief Nida Nuriyana Nur Izzuddien Syama Oktaviani Resi Rachmi Masnilah Ralda Cigra Novantri rik Ardiyanto Rindang Meilina Larasati Riska Ayu Pramesthi Riza Rachman Saiful Rijal Septian Dwi Widiantoro Siti Soeliha Siti Soeliha Sudarsih Sudarsih Susanti Prasetyaningtiyas Syafa Hilmy Haidar Trie Oetami Triska Dewi Pramitasari Tyas Nuril Chofijah Uswatun Hasanah Veny Manda Crisyanti Verrel Jeconiah Telang Vina Syahadatina Rhamadani Yudha Praja