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PENGARUH MOTIVASI KERJA, KERJA SAMA TIM, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI NON PNS RSUD dr. ABDOER RAHEM SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ralda Cigra Novantri; Randika Fandiyanto; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7067

Abstract

Dr. Abdoer Rahem Situbondo Regional General Hospital (RSUD) as one of the government-owned health facilities has a strategic role in providing health services to the community. The purpose of this study is to analyze and test the effect of Work Motivation, Teamwork, and Work Environment on the Performance of Non-PNS Employees of Dr. Abdoer Rahem Situbondo Regional General Hospital with Job Satisfaction as an Intervening Variable. The population in this study were NON-PNS employees of Dr. Abdoer Rahem Situbondo. The sampling technique used simple random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application show that work motivation has a significant positive effect on job satisfaction, teamwork has a positive but not significant effect on job satisfaction, work environment has a significant positive effect on job satisfaction, work motivation has a significant positive effect on performance, teamwork has a significant positive effect on performance, work environment has a significant negative effect on performance, job satisfaction has a significant positive effect on performance, work motivation has a significant positive effect on performance through job satisfaction, teamwork has a positive but not significant effect on performance through job satisfaction, work environment has a significant positive effect on performance through job satisfaction.
PENGARUH BRAND EQUITY, PRICE DISCOUNT DAN CONTENT MARKETING TERHADAP LOYALITY MELALUI E-TRUST SEBAGAI VARIABEL INTERVENING PADA UMKM ANANTA BAKERY DI CERMEE KABUPATEN BONDOWOSO Alvin Ananta; Randika Fandiyanto; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6988

Abstract

The development of the bakery industry in the digital era requires MSME (Micro/Small/Medium Enterprises) such as Ananta Bakery to build strong relationships with consumers to enhance customer loyalty. This study analyses the influence of brand equity, price discounts, and content marketing on customer loyalty, with E-trust as an intervening variable. This research employs a quantitative method with a descriptive approach. A sample of 89 respondents was selected from a population of 760 consumers using Slovin’s formula and a random sampling technique. Data were collected through questionnaires and documentation and analyzed using validity and reliability tests and Structural Equation Modeling (SEM). The findings indicate that brand equity, price discounts, and content marketing significantly affect both e-trust and loyalty. Furthermore, E- Trust is a significant intervening variable that strengthens the influence of the three independent variables on customer loyalty. These findings emphasize the importance of digital marketing strategies and brand management in increasing consumer trust and loyalty for MSMEs in the modern era.
PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN YANG BERDAMPAK PADA MINAT BELI ULANG KONSUMEN TOKO IJEN MART MAESAN - BONDOWOSO Uswatun Hasanah; Lusiana Tulhusnah; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6972

Abstract

Store’s implementation of ideal marketing management principles. This study aims to analyze the influence of service quality, product diversity, and experiential marketing on consumer trust and its impact on repurchase intention at Ijen Mart Store in Maesan - Bondowoso. This inconsistency raises questions regarding the effectiveness of the applied marketing strategies and indicates potential gaps between planning and execution, as well as the presence of internal or external factors yet to be fully addressed. A quantitative approach was employed in this research using survey methods. Data collection involved field observation, interviews, literature review, questionnaire distribution to consumers, and documentation. The data were analyzed using Smart PLS 3.8 software, including convergent validity testing, reliability testing, classical assumption testing, goodness of fit analysis, coefficient of determination, structural equation modeling, and hypothesis testing. The results revealed that service quality, product diversity, and experiential marketing each have a significant and positive effect on consumer trust. Moreover, these three variables also directly and positively influence consumers’ repurchase intention. Additionally, consumer trust was found to significantly mediate the relationship between service quality, product diversity, and experiential marketing and repurchase intention. Thus, consumer trust plays a strategic role in strengthening the marketing variables' impact on customer loyalty. These findings imply the importance of consistently managing customer experience, enhancing service quality, and offering diverse product options to build and maintain trust. Repurchase intention can be increased through strategies focused on both the emotional and functional experiences of consumers during their interaction with the store. This research offers practical insights for retail management in designing marketing strategies centered on long-term consumer relationships.
HUBUNGAN KUALITAS SDM, KOMPETENSI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. FEVA INDONESIA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING M Risqi Pratama; Randika Fandiyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6960

Abstract

Human resources (HR) are a vital component within a company. Factors that influence HR include competence, career development, and work motivation. This study aims to examine and analyze both the direct effects of human resource quality, competence, and career development on employee performance, as well as their indirect effects through work motivation. The research was conducted at PT. Feva Indonesia conducted a study with a sample of 36 field employees selected using total sampling, where the entire population was used as the sample. The unit of analysis is PT. Feva Indonesia, focusing on employees in operational roles as respondents. Data analysis and hypothesis testing were carried out using the Partial Least Squares (PLS) approach with SmartPLS 3.0 software. The results indicate that human resource quality has a significant positive effect on motivation. Competence has a positive but insignificant effect on motivation. Career development has a significant positive effect on motivation. Human resource quality has a positive but insignificant effect on performance. Competence has a significant positive effect on performance. Career development has a significant positive effect on performance. Motivation has a positive but insignificant effect on performance. Additionally, human resource quality, competence, and career development each have a positive but insignificant indirect effect on performance through motivation.
PENGARUH PERSEPSI RISIKO, KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PERCETAKAN HANNA COMPUTER SITUBONDO DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MODERATING Trie Oetami; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8194

Abstract

The printing business is one of the fields that has experienced very rapid technological developments along with the increasing public demand for print media. Business actors are required to be able to implement effective marketing strategies and continue to experience improvements in all aspects to attract consumer interest, so they are ready to face increasingly fierce competition. The purpose of this study is to analyze and test the Influence of Risk Perception, Service Quality and Digital Marketing on Purchasing Decisions at Hanna Computer Situbondo Printing with Consumer Trust as a Moderating Variable. The sampling technique uses Non-Probability Sampling. Data analysis and hypothesis testing in this study use the Structural Equation Model - Partical Least Square (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application. Showing that Service Quality has a positive and significant effect on Purchasing Decisions. Meanwhile, Risk Perception and Digital Marketing have a positive but insignificant effect on Purchasing Decisions. The Consumer Trust variable shows a significant role in moderating the relationship between Service Quality and Purchasing Decisions in the direction of strengthening the relationship. Meanwhile, the consumer trust variable does not show a significant role in moderating the relationship between risk perception and digital marketing on purchasing decisions, with the direction of weakening the relationship.
PENGARUH WORD OF MOUTH, PRICE DISCOUNT DAN CITRA RASA TERHADAP LOYALITAS KONSUMEN MANDA CATERING SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Veny Manda Crisyanti; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7064

Abstract

Marketing is an activity, a series of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers, clients, partners, and society as a whole. This study aims to analyze and examine the effect of word of mouth, price discount, and taste on consumer loyalty at Manda Catering Situbondo, with consumer satisfaction as an intervening variable. The population in this study consists of Manda Catering consumers in Situbondo. The sample was selected using random sampling techniques. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling – Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing using Smart PLS 3.0 indicate that word of mouth has a positive but insignificant effect on consumer satisfaction, price discount also has a positive but insignificant effect on consumer satisfaction, and taste has a significant positive effect on consumer satisfaction. Furthermore, word of mouth and price discounts have a positive but not statistically significant effect on consumer loyalty, while taste has a statistically significant positive effect on consumer loyalty. Consumer satisfaction is found to have a significant positive effect on consumer loyalty.
PENGARUH KEPEMIMPINAN, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA MELALUI KOMITMEN SEBAGAI VARIABEL INTERVENING PADA PERANGKAT DESA KESAMBIRAMPAK, DESA KAPONGAN, DAN DESA JUGLANGAN DI KECAMATAN KAPONGAN Saiful Rijal; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7215

Abstract

Human Resource Management (HRM) encompasses the key functions of managing personnel and human capital within an organization. This includes job analysis, recruitment and selection of candidates, orientation, training, compensation, appraisal, and human resource development. The purpose of this study is to analyze and examine the influence of leadership, compensation, and motivation on performance through commitment as an intervening variable among village officials in Kesambirampak, Kapongan, and Juglangan Villages, Kapongan District. The study population comprises all village officials from these three villages, with the sampling technique determined using a saturation sampling method. Data analysis and hypothesis testing were conducted using the Structural Equation Model–Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing, using SmartPLS 3.0, indicate that leadership has a positive but insignificant effect on commitment; compensation has a positive but insignificant effect on commitment; motivation has a positive but insignificant effect on commitment; leadership has a positive but insignificant effect on performance; compensation has a significant positive effect on performance; motivation has a positive but insignificant effect on performance; commitment has a significant positive effect on performance; leadership has a positive but insignificant effect on performance through commitment; compensation has a positive but insignificant effect on performance through commitment; and motivation has a significant positive effect on performance through commitment.
PENGARUH KEBIJAKAN UTANG STRUKTUR MODAL DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN DAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAN SUB-SEKTOR FARMASI TBK YANG TERDAFTAR DI BEI PERIODE 2021-2024 Oktaviani Resi; Lita Permata Sari; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6789

Abstract

The progress and competition of economic conditions in the business world are indeed experiencing very rapid growth. This causes a lot of competition to occur in the business world and business today. This competition must be faced by the company to maintain operational activities and improve the quality of company performance so that the company can compete and be able to manage the assets it has to achieve company goals. The purpose of this study is to analyze and test Debt Policy, Capital Structure, and Profitability on Dividend Policy and Financial Performance as Intervening Variables. Analysis and hypothesis testing in this study using the Structure Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 Application, show that debt policy has a negative but not significant effect on financial performance. Capital structure has a significant positive effect on financial performance. Profitability has a significant negative effect on financial performance. Debt policy has a negative but not significant effect on dividend policy. Capital structure has a significant negative effect on dividend policy. Profitability has a negative but not significant effect on dividend policy. Financial performance has a significant positive effect on dividend policy.
ANALISIS PENGARUH ONLINE CUSTOMER REVIEW, KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SHOPEE MERCHANDISE K-POP (Studi Kasus Pada Pengguna Aplikasi Shopee Mahasiswa Fakulta Kiswatus Salimah; Ika Wahyuni; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6936

Abstract

The growth of e-commerce and the rising popularity of Korean pop culture (K-pop) have driven increased consumption of merchandise through online platforms, particularly Shopee. This study aims to analyze the influence of online customer reviews, product quality, and product variety on purchase decisions, with purchase intention as an intervening variable. Employing a quantitative approach, the study targets students of the Faculty of Economics and Business at Abdurachman Saleh University, Situbondo. The sample was determined using simple random sampling and the Slovin formula, yielding 88 respondents. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 software. The results indicate that online customer reviews and product quality have a positive, albeit statistically insignificant, influence on purchase intention, while product variety has a significant influence. All three independent variables have a significant impact on purchase decisions. However, purchase intention does not significantly affect purchase decisions and does not mediate the relationship between the independent variables and purchase decisions. These findings offer valuable insights for K-pop merchandise sellers on e-commerce platforms, informing the formulation of more effective marketing strategies.
STRATEGI KKN-KOLABORATIF SITUBONDO DALAM MENINGKATKAN KESADARAN GIZI DAN CEGAH STUNTING DI DESA GELUNG MELALUI PROGRAM: “CERMIN” CERDAS GIZI DAN BERSIH SEJAK DINI Syafa Hilmy Haidar; Ilham Maulana Syaputra; Carolina Yuniati; Hofifah Febrianti; Verrel Jeconiah Telang; Livia Ika Lindari; Rindang Meilina Larasati; Cantika Auliatul Faricha; Diah Faradila; Vina Syahadatina Rhamadani; Dewi Kusuma Wardani; Randika Fandiyanto
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 5 No 1 (2026): JANUARI 2026
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v5i1.7083

Abstract

Stunting masih menjadi salah satu permasalahan serius di Kabupaten Situbondo termasuk di Desa Gelung, Kecamatan Panarukan, yang tercatat memiliki kasus stunting pada balita dan ibu hamil. Faktor penyebab utamanya antara lain kurangnya pengetahuan gizi, sanitasi lingkungan yang buruk, serta rendahnya kualitas air bersih. Program Kuliah Kerja Nyata Kolaboratif (KKN-K) dilaksanakan pada 19 Juli–22 Agustus 2025 dengan tujuan meningkatkan kesadaran gizi, perilaku hidup bersih, serta pemahaman masyarakat terhadap pentingnya air layak konsumsi. Metode kegiatan dilakukan melalui program “CERMIN” (Cerdas Gizi dan Bersih Sejak Dini) yang mencakup edukasi gizi “Isi Piringku” dan praktik cuci tangan di TK dan SD, sosialisasi serta praktik pembuatan filter air sederhana di SMP, lomba memasak “Kreasi Sehat dari Dapur Kita” di tingkat desa, serta pengujian kualitas air di enam dusun dengan parameter pH, TDS, dan DHL sebelum serta sesudah perebusan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman anak-anak terhadap konsumsi makanan bergizi seimbang dan kebiasaan mencuci tangan, peningkatan keterampilan siswa SMP dalam membuat filter air, serta meningkatnya kesadaran ibu rumah tangga terhadap pentingnya menu sehat tanpa bahan instan. Pengujian air menunjukkan bahwa perebusan meningkatkan nilai pH air dari netral ke basa, namun juga meningkatkan DHL yang menandakan tingginya kandungan ion terlarut sehingga kualitas kimia air tetap perlu perhatian. Kesimpulannya, program CERMIN berhasil memperkuat kesadaran gizi dan PHBS sejak dini, memberdayakan masyarakat melalui kegiatan partisipatif, serta memberikan data penting mengenai kualitas air sebagai bahan evaluasi untuk mendukung upaya penurunan stunting secara berkelanjutan.