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PENGARUH MANAJEMEN USAHA DAN ADOPSI TEKNOLOGI TERHADAP KINERJA UMKM DI KABUPATEN SOLOK Arfimasri Arfimasri; Wahyu Indah Mursalini; Nurhayati Nurhayati; Dorris Yadewani; Yanti Murni; Ratna Rahmadani
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.6226

Abstract

Business management and technology utilization play a crucial role in addressing the gap between the potential role of MSMEs and their actual performance in the region. The purpose of this study was to determine the effect of business management and technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Solok Regency. The approach used was quantitative with the causal associative method. Data collection was conducted by distributing questionnaires to the sample. The sample was selected based on a purposive sampling technique totaling 52 MSMEs, using a Likert scale. Data analysis used multiple linear regression statistics, assisted by the SPSS program. The results showed that business management and technology adoption significantly influenced the performance of MSMEs in Solok Regency, both partially and simultaneously. This study suggests the need for a more in-depth study by adding other variables that can influence MSME performance such as innovation, compensation, and policy support. Due to time and scope limitations that cover local sector boundaries, business management and digitalization training are needed to be able to compete globally.
DAMPAK LINGKUNGAN KERJA DAN PRESTASI KERJA TERHADAP EFEKTIVITAS PELAYANAN PADA DINAS PENDIDIKAN KOTA SOLOK Esi Sriyanti; Wahyu Indah Mursalini; Arfimasri Arfimasri; Serly Rama Yanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.6375

Abstract

This study was conducted at the Solok City Education Office to determine the impact of the work environment and work performance on service effectiveness. The study population consisted of 96 employees at the Solok City Education Office, with a sample of 50 individual’s selected using purposive sampling. Data collection was carried out via questionnaires. Substantively, the findings indicate that both the work environment and work performance have a positive and significant influence on service effectiveness at the Solok City Education Office, whether analyzed individually or simultaneously. Consequently, agency leadership should formulate policies focused on enhancing employee performance through competency training programs, clear work targets, and rewards for high-performing staff. The study's limitations include the use of a non-probability sampling method (purposive sampling) and a relatively small sample size, necessitating caution when generalizing the results. Furthermore, the study was limited to two independent variables, whereas public service effectiveness is also influenced by factors such as digital technology adoption, leadership style, and organizational culture—none of which were included in this research model.
PELATIHAN DIGITAL MARKETING PADA UMKM KEC. X KOTO DI ATAS KAB. SOLOK Eka Hendrayani; Wahyu Indah Mursalini; Arfimasri Arfimasri; Esi Sriyanti; Afni Yeni; Ramadhani Kirana Putra; Elsi Susanti
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.562

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat, namun masih menghadapi kendala dalam pemanfaatan teknologi digital sebagai media pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM di Kecamatan X Koto Di Atas, Kabupaten Solok, dalam memanfaatkan digital marketing sebagai strategi pemasaran produk. Metode yang digunakan meliputi penyampaian materi, pelatihan, praktik langsung pembuatan konten digital, serta pendampingan penggunaan media sosial sebagai media promosi. Kegiatan diikuti oleh 25 pelaku UMKM yang bergerak di berbagai bidang usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola media sosial bisnis, membuat konten promosi, serta memanfaatkan platform digital untuk memperluas jangkauan pasar. Selain itu, peserta menunjukkan perubahan sikap yang lebih positif terhadap penerapan teknologi digital dalam pengembangan usaha. Meskipun masih terdapat kendala berupa keterbatasan akses internet dan konsistensi dalam pengelolaan media sosial, pelatihan ini memberikan dampak positif terhadap peningkatan kapasitas dan daya saing UMKM. Oleh karena itu, pendampingan secara berkelanjutan diperlukan agar implementasi digital marketing dapat dilakukan secara optimal dan mampu mendukung keberlanjutan usaha. Kata Kunci: Digital marketing; UMKM; Media sosial; Pelatihan; Daya saing.    
Debt to Equity Ratio, Fixed Asset Turnover and Profit Growth in Companies Listed on The BEI Wahyu Indah Mursalini; Esi Sriyanti; Irma Permata Sari
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 4 (2024): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i4.72

Abstract

The aim of this research  is to investigate how the debt to equity ratio and fixed asset turnover impact the growth of profits. The focus of this research will be on analyzing the financial records of companies within the food and beverage industry that are traded on the Indonesia Stock Exchange from 2019 to 2022. A total of 48 companies will be included in the study. Purposive sampling was utilized to select 31 companies for the study. Quantitative data was employed for analysis. The findings indicate that the debt to equity ratio has a partial but significant impact on profit growth. This is evidenced by the research results that the t-count value> t table (-2.186> 1.987) and a significance value of 0.032 <0.05. Thus, H1 in this study is accepted. According to the test results, it was found that profit growth is not significantly impacted by fixed asset turnover. This is evidenced by the research results showing the t-count value <t-table (-0.742 <1.987) and a significance value of 0.460> 0.05. Thus, H2 is rejected in this research. The results of the study suggest that both the debt to equity ratio and fixed asset turnover do not collectively influence profit growth to a noticeable extent. The research findings clearly demonstrate a calculated f value <f table (2.402 <3.10) and a significance value of 0.097> 0.05. Thus, H3 in this study is rejected. The value of 0.053 or 5.3% demonstrates this, with the remaining 94.7% being affected by unexplored variables.