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All Journal Jurnal Penyuluhan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmu Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya Journal of Management and Bussines (JOMB) Economics and Digital Business Review Prosiding Konferensi Nasional PKM-CSR Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Tarandhika Tantra
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Journal : Journal of Humanities and Social Studies

 1 
Influence of Customer Experience Management Analysis in Increasing Customer Loyalty of PT Bank Jago Tbk in Indonesia Fahri Muhammad Fasya; Tarandhika Tantra
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8372

Abstract

The primary objective of this research paper is to comprehensively examine and evaluate the impact of customer experience management, particularly virtual interaction, physical interaction, and service interaction, on customer loyalty within PT Bank Jago Tbk, a prominent financial institution in Indonesia. Employing an explanatory research design, the study collected data from a carefully selected sample of 200 respondents. To establish the significance of the proposed study model, a comprehensive multiple regression analysis was conducted. The research findings substantiate a positive and meaningful relationship between customer experience management and customer loyalty. Furthermore, the dimensions of customer experience management, including physical interaction, virtual interaction, and service interaction, were determined to be statistically significant in explaining customer loyalty behavior. The study holds valuable practical implications for Bank Jago as it seeks to establish and maintain a competitive advantage in the ever-evolving digital business landscape. Consequently, the research paper presents an enhanced model of customer experience management that directly correlates with consumer loyalty, providing valuable insights for both academia and industry practitioners.
The Influence Of Celebrity Endorsers On Social Media Instagram On Buying Interest In Avoskin Alvionita, Audy; Tantra, Tarandhika
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8737

Abstract

It is estimated that the beauty product sector will continue to experience growth every year, especially in the skin care category which has become the most popular. In fact, Avoskin's achievement in becoming one of the best-selling skin care brands in ecommerce demonstrates this trend. This study aims to evaluate the effect of Celebrity Endorser on the Instagram social media platform on the intention to buy Avoskin products. There are three dimensions to the Celebrity Endorser variable, namely attractiveness, trustworthiness, and expertise. This study aims to identify whether there is a positive and significant effect of Celebrity Endorsers on Instagram on the intention to buy Avoskin products, and to consider the influence of each dimension. This type of research is quantitative and descriptive. Primary data was collected by distributing questionnaires via Google Form to 385 respondents. Based on the results of simultaneous hypothesis testing, the use of Celebrity Endorser on Instagram social media has a significant effect on Avoskin's purchase intention. This is evidenced by the value of Fcount (43,042) Ftable (3.089) with a significance level of 0.000 0.05. Based on the results of partial hypothesis testing (t test) it is found that the attractiveness, trustworthiness, and expertise variables have a significant effect on Avoskin's buying interest. Based on the coefficient of determination, it is found that celebrity endorsers are able to explain buying interest by 59% and the remaining 41% is explained by other factors outside the research variables. In this study, the variable trustworthiness was obtained as the variable with the highest value. It is necessary to emphasize the value of honesty in Celebrity Endorsers because it has a high influence on consumer buying interest
Co-Authors Abdurochman, A Fadlan Agios Gerasimos Bisotwo Purnomo Ahmad, Mokhtarrudin Ainun, Hasnah Akhmad Yunani Alvian Putra Pamungkas Alvionita, Audy Amelia Oktaviani, Amelia Anita Silvianita Asshidqi, Muhammad Rafli Astri Wulandari Bethani Suryawardani Daffa Danendra Dandy Marcelino Dina Fadhilah Dwi Fauzi, Degista Elfrida Ratnawati Eva Nurhazizah Fadhlurrahman, Afdhal Fahri Muhammad Fasya Fariza Nurfaida Putri Fat’hah Noor Prawita Fauzi, Helmi Ismara Fazrin bin Abu Sujak, Aznul Fitria Aji Widya Visvasanti Gandeva Bayu Satrya Helni Mutiarsih Jumhur Heppy Millanyani Ilham Meidarlis Yefri Indira Rachmawati Kautsar, Razaqa Naufal Khanza Nafira Fitri Latuconsina, Zalfa Maritza Aulia Mahir Pradana Mangsor, Miza Marcelino, Dandy Mochamad Yudha Febrianta Muhamad Gaddy Aushaf Fais Muhammad Baariq Ahkbar Muhammad Iqbal Darmawan Nadhira Alya Zahira Danuwijaya Prawita, Fat’hah Noor R. Nurafni Rubiyanti Raja Razali, Raja Razana S, Fakhira Nendrawati Siti Sarah Hanifa Apriandhita Steven Dava Rivaldy Yohanes Tafiana, Adinda Kalitta Tara Diva Azura Yuhana Astuti Zahid, Azham