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Journal : Jurnal Teknik Informatika (JUTIF)

IMPLEMENTATION OF BUSINESS TO CUSTOMERS IN ELECTRONIC-CUSTOMER RELATIONSHIP MANAGEMENT TO INCREASE ORDERS FOR ROSE NOODLE PRODUCTS WITH THE WEB Yunita; Yessica Siagian; Muhammad Ardiansyah Sembiring
Jurnal Teknik Informatika (Jutif) Vol. 3 No. 2 (2022): JUTIF Volume 3, Number 2, April 2022
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jutif.2022.3.2.183

Abstract

Noodles are a food requirement that is a favorite food by the people of Indonesia. Mie Mawar is one of the actors (MSMEs) engaged in the food business that provides yellow noodles or wet noodles without preservatives so that they are healthy for consumption which distinguishes them from other noodle businesses. In the last period, there has been instability in orders for Mie Mawar due to competitors and the marketing process which has been carried out only through word of mouth, so that information dissemination is limited, plus the Covid19. Reports of sales or orders on Mie Mawar still do manual bookkeeping so that it is possible for errors or recording errors to occur and even lose other important transaction files. Therefore Mie Mawar requires Electronic-Customer Relationship (E-CRM) in a strategy to increase the order of Mie Mawar which is more creative to provide solutions to existing problems. The system created will make it easier for customers to process noodle orders more efficiently in order to increase orders and profits for business people. By making three efforts in providing CRM strategies including strategies in Acquiring (Getting customers), Enchancing (Strengthening relationships), and Retaining (Maintaining Customers). With the implementation of E-CRM on Mie Mawar, there was an increase in orders of 51.23% in January 2022. It will continue to increase along with new customers at Mie Mawar.
IMPLEMENTATION OF CRM SYSTEM IN IMPROVING SERVICE QUALITY AT ZAHRA MART TANJUNGBALAI STORE Zuhairoh Zuhairoh; Yessica Siagian; Sahren Sahren
Jurnal Teknik Informatika (Jutif) Vol. 3 No. 4 (2022): JUTIF Volume 3, Number 4, August 2022
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jutif.2022.3.4.320

Abstract

Zahra Mart Tanjungbalai is a business that sells various kinds of products ranging from cosmetic products, basic necessities and other goods located on Jl. M. Abbas, No B Lk. VII Ex. Sirantau district. Datuk Bandar Tanjungbalai City. The problem that occurs at Zahra Mart is that it has not implemented a website-based online sales system in marketing its products, and information about the products being sold is still limited, only people around the location know the existence of Zahra Mart Tanjungbalai. Therefore, the application of a CRM system is used to improve service quality at the Zahra Mart Tanjungbalai store which can help buyers find information about the products being sold and make it easier for buyers to place orders without having to come directly to Zahra Mart Tanjungbalai. In this study using qualitative methods that can help researchers to obtain solutions to all problems. The results of this study can help Zahra Mart in marketing their products and expanding sales of the products they market because of the features of rating, promo, discount, cashback, media chat, and service quality assessment (questionnaire). agree with the application of CRM at the Zahra Mart Tanjungbalai store. From the graph, it can be seen that the survey results strongly agree 55.89%, agree 23.72%, disagree 14.12%, strongly disagree 9.42%.
E-CRM FOR SALES OF FASHION PRODUCTS AT JANNAH SIMPANG FOUR BOUTIQUE Diana Pertiwi; Yessica Siagian; Abdul Karim Syahputra
Jurnal Teknik Informatika (Jutif) Vol. 3 No. 4 (2022): JUTIF Volume 3, Number 4, August 2022
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jutif.2022.3.4.474

Abstract

Sales is the purchase of an item from one party to another by getting money from that party, whether in the form of electronics, clothing, food and others. One of the businesses engaged in the business of selling clothing which includes clothes, pants, bags, shoes and others that are sold to customers is Jannah Boutique. the need for a media in the form of a system that integrates marketing, ordering and customer service into an online-based application that can manage the relationship between the company and its customers. The method used in this research is the concept of Electronic Customer Relationship Management (E-CRM) because it can be a company solution in company service management and can utilize customer databases and their complaints to be input and improvement of the company and can make it easier for customers to place orders (orders) and serve as as a promotional media for company products that can save the company's costs in promoting products to customers. This study resulted in E-CRM on fashion product sales at Jannah boutiques able to integrate existing functions within the company, namely marketing, product sales, information and can improve customer service. The conclusion obtained by E-CRM can improve store performance in service, sales and getting new customers.